UWCSEA 50 logo guidelines Not for external use until August 2021 except in private materials or those created specifically to communicate projects related to the 50th year activities. The launch on all public facing materials will take place in August 2021 at the start of our 50th school year. The principal version of the UWCSEA 50 logo consists of: • two interlocking circles of the globe from original UWCSEA logo, forming number ‘50’ • inside the number ‘50’ there is a wave forming an infinity symbol • the letters ‘UWCSEA’ • tagline ‘There is more in us’ is centred underneath ‘UWCSEA’ between two anchoring horizontal lines The relationship between these elements should never be adapted or separated. The capitalisation on the tagline is deliberate in line with the UWCSEA writing style. There are two versions of the logo—horizontal and vertical which can be used on user’s discretion. The logo has been specially designed for use by UWCSEA only and must never be altered or distorted in any way. It should be implemented consistently across all applications. Any exceptions to the guidelines must be approved by the Communications or Marketing Departments; contact Lucie Snape or Kate Woodford.
Principal horizontal version
Principal vertical version
Exclusion zone The exclusion zone is an invisible protection area surrounding the logo. It is indicated here by the continuous red line surrounding the logo. Never position any other type, matter, or graphic device within the pre-defined exclusion zone. The exclusion zone for: • the horizontal logo is equivalent to half the height of the ‘W’ in ‘UWCSEA,’ indicated by the 1/2X • the vertical logo is equivalent to the height of the ‘W’ in ‘UWCSEA,’ indicated by the X
Size of the logo The logo should not be reproduced any smaller then 9mm. When creating small scale materials, it is necessary to use the small size version of the logo. Contact Communications and Marketing if you are interested in using this logo.
Other versions UWCSEA 50 logo versions with Malay, Mandarin Chinese and Tamil tagline. In line with our Singapore context, we have the logo available in the four official languages of Singapore. For guidance on the use of these logos, please approach the Communications or Marketing Department.
Logo don’ts You should not alter the logo in any way. The logo must always be reproduced from the digital artwork provided. Misuse of the logo weakens its impact. Some examples of how not to change the logo are shown here. These rules apply to all versions of the logo. Do not stretch or compress the mark
Do not resize any elements in the mark
Do not change the colour
Do not try to recreate any of the elements
Do not change the typeface
Do not change the layout of the mark
Do not recreate the mark
Do not place colour logo on coloured background