Hello Cardi Metropolitan University’s visual identity consolidates the University’s brand and is respectful of our celebrated heritage. It is important that design elements that represent the University are used consistently throughout applications with stakeholders, whether on printed material, exhibition, advertising or other communications. Before developing any printed promotional or exhibition material, please contact the Corporate Design Team based in Communications, Marketing & Student Recruitment (CMSR) for support and advice. These guidelines will evolve and updates will be distributed accordingly. Sarah Garwood Corporate Design Manager Updated February 2018
1
The UWIC Marque - no longer used
The hybrid Cardiff Metropolitan University & UWIC Marque - no longer used
The Cardiff Metropolitan University Marque - the correct version to use
2
Cardiff Metropolitan University Marque An academic, honest and clear brand to clearly communicate our name as ‘Cardiff Metropolitan University’. The evolved Marque no longer features the UWIC brand within the Marque. The simplified version of the university crest now features as part of the Marque itself.
The Marque has been specially created for Cardiff Metropolitan University and should not be altered or redrawn in any way.
The Corporate Design Team can supply a suite of logotypes and formats for you to use, please do not alter or ‘tweak’ these in any way. This is to ensure that the Cardiff Metropolitan University Marque always looks its best at whatever size or application. Should you have any queries, please get in touch with the Corporate Design Team (contact details at back).
3
The landscape Marque
The portrait Marque
4
Formats for the Marque
“The course had really interesting content, fantastic expert speakers and great links with the forensic psychology community.” Cheryl McQuire MSc Forensic Psychology Graduate PhD Research Student at the Institute of Primary Care and Public Health
Forensic Psychology MSc Anima ti BA (Ho on ns)
Forensic Psychology (Practitioner Programme) PgD
UCAS C Forensic Psychology o cardiffm de: 6HJ3 et.ac.uk Doctorate (D. Foren. Psy.) /6HJ3 Admiss Our PgD and Doctorate programmes are approved ions Tu to sth by the Health and Care Professions Council. ompso r: Stephen T homps Our Doctorate and MSc programmes are accredited n@card 02 on 9 2041 iffmet.a 6647 c.uk by the British Psychological Society. For course specific enquiries, please contact:
forensic@cardiffmet.ac.uk For full course information, entry requirements and to apply online please visit:
www.cardiffmet.ac.uk/postgraduate
Above: The portrait Marque used on a pull-up bannerstand
WE ARE #CARDIFFMET
COME AND JOIN US
ART & DESIGN | BUSINESS, MANAGEMENT & COMPUTING EDUCATION & HUMANITIES | HEALTH & SOCIAL SCIENCES | SPORT CARDIFF MET ARE PROUD TO BE A MAIN SPONSOR OF THE CAVC ANNUAL AWARDS
cardiffmet.ac.uk
5
The Marque is available in two formats: landscape or portrait. Use the version that best fits with the layout.
1. Blue Marque on white
2a. White Marque on blue background
2b. White Marque on coloured background
6
Colours for the Marque The following are the approved colours breakdowns for the Marque. No alternatives should be used. If in any doubt please contact the Corporate Design Team for advice (contact details at back). 1. Blue Marque on white This is the preferred option. The Pantone reference is Pantone 296 CMYK breakdown: C100, M46, Y0, K70 RGB breakdown: R0, G46, B82
PANTONE 296
2. White Marque (or reversed version of Marque) This Marque is to be used when the blue version will not reproduce on a dark or patterned background. If you are in any doubt as to whether the white version is required against a particular background, please contact the Corporate Design Team.
7
CMYK 100,46,0,70
Awards Ceremony 2016 Friday 4th November 2016, St Davids Hall, Cardiff
Seremoni Wobrwyo 2016 Dydd Gwener 4ydd Tachwedd 2016, Neuadd Dewi Sant, Caerdydd
An example of the Marque used on a Graduation Programme
8
Giving the Marque room to breathe To help ensure that our Marque makes the most impact, this example shows the minimum clear space to allow around the Marque. You must ensure whenever the Marque appears, nothing encroaches into this area, which is the equivalent to the height of the three lines of text used in the Cardi Metropolitan University Marque, applied all the way around.
x x
9
Do not create your own version of the Marque
Do not rearrange the colours or use unauthorised colours
Above: Do not distort the Marque
Above: Do not use the Marque on a photographic background with insufficient contrast
10
What not to do To maintain the Marque’s integrity and consistency, we ask users of the Marque to observe some basic rules when using it. If the Marque is misused, our brand values are weakened, there could be a damaging lack of uniformity in our presentation and there is potential for confusion. DO NOT
Rearrange the colours
DO NOT
Use the Marque in any other colour than Pantone 296, approved RGB and CMYK, or reversed in white
DO NOT
Stretch or condense the Marque
DO NOT
Create your own logotype using parts of the Marque (eg center the Crest above the text)
DO NOT
Edit the Marque to suit your purposes (eg remove Welsh text/Crest)
DO NOT
Change the proportions of the elements within the Marque (eg enlarge the Crest)
DO NOT
Create your own division logotype please contact the Corporate Design Team for advice
DO NOT
Place the Marque on a busy background where it is illegable
DO NOT
Use old versions of the Marque containing ‘UWIC’
11
English Marque
y d u t s o t t n Wa ? K U r and a e n i h m inee tinformatiopnorsetunity Fr 0 ion op t a c - 19.0 F’ i l 0 p 0 . p 4 1 a om ‘ June rd Ro d oa ay 2n tel, B Mond ntinental Ho re
7 7124 42 351 0 o / o 1 C h 1 l a 5 r 2 Pea ad, L 1-448 all Ro l: 033 e T : n The M m tio rn.co orma re inf conce o n o m i t r Fo duca kh@e .uk farru .ac ffmet cardi Example of English Marque used on an International advert
12
English language version of the Marque This version of the University Marque should only be used overseas or outside of Wales. Material intended for use in Wales must use the bilingual Marque. If the Marque is misused in any way, our brand values are weakened, there will be a damaging lack of uniformity in our presentation and there is potential for confusion. Please adhere to the same guidelines for English version of the Marque as for the bi-lingual version. If you are unsure which version of the Marque to use, please contact the Corporate Design Team for advice.
13
Above: The abbreviated Marques
The abbreviated Marques used on sports hoardings
14
The abbreviated Marques There may be exceptional circumstances when the full size Marque may not be practical, eg. embroidery, sponsorship/sports hoardings or where space is limited. On these occasions the ‘CardiffMet’ and ‘MetCaerdydd’ Marques could be used. The same colour palletes and usage guidelines apply as the official Marque. Please contact the Corporate Design Team if you are interested in using these Marques, we can advise on suitability and ensure you receive correct artwork files.
The abbreviated Marques used on lanyard.
15
Full colour Cardiff Metropolitan University Crest the full colour version of the University Crest should only be used on high profile material eg Graduation material, certificates etc.
16
Our University Crest The full colour Cardiff Metropolitan University crest is an official mark of authorisation. . The colour crest should never be used alone, in place of the full Marque. The full colour crest can be used on:
Degree certificates Graduation promotional material Specific ventures in the international market High level corporate literature (eg Annual Review, Strategic Plan)
Use of the colour crest on material or publications should be authorised by the Corporate Design Team. Further information on usage and digital files can be obtained from the Corporate Design Team.
17
18
Corporate Colourways Colourways are acceptable in the following breakdowns (derived from the Cardi Metropolitan University crest). Colourways are applicable on university material, eg Graduation robes, sports kits.
Lead colours
PANTONE 296
PANTONE 209
Detailing colours (eg. piping)
PANTONE 107
WHITE
19
For the most current university social media guidelines and user guide visit: www.cardimet.ac.uk/socialmedia
20
Social Media As the use of social media across Cardiff Met grows, it is important to ensure that use of official branding on any university related accounts, reflects our branding in a consistent and correct way. Profile images, avatars, cover photos and header images are important pieces of content. They can help extend the reach of the university and your account and help inform your audience that the account and content is official. Whether it’s a Facebook page, Instagram, Twitter account or YouTube channel, your profile image identifies who you are at a glance and the correct use of branding can help any visitor clearly identify that the account is part of the university and can be trusted. Resources & Specifications All social media channels including Facebook, Twitter, Instagram, YouTube etc. each have their own specifications and sizes for profile pictures, cover photos and header images. As such, any use of official Cardiff Met branding, such as the logo and/or crest, should be optimised to specific specifications before being used across any of these channels. Communications, Marketing & Student Recruitment has optimised a basic set of official logos and templates for use across various social media channels. You can request these by emailing socialmedia@cardiffmet.ac.uk - feel free to also ask us any social media branding queries via this email address.
21
22
Further help... The Corporate Design Team have designed templates for stationery, Powerpoints etc. You can request the Corporate Design Team’s support by clicking ‘Corporate Design Team Support’, found under Quick Links, on the Staff room Portal. Alternatively contact us directly, email: corporatedesignteam@cardiffmet.ac.uk
Sarah Garwood, Corporate Design Manager 029 2041 6056 sgarwood@cardiffmet.ac.uk
Jaime Fitzgerald, Graphic Designer 029 2041 6121 jfitzgerald@cardiffmet.ac.uk
Tom Petchey, Assistant Graphic Designer 029 2041 7294 tpetchey@cardiffmet.ac.uk
Logos and templates can be downloaded by Cardiff Met staff via:
https://tsr.cardiffmet.ac.uk/Pages/ Cardiff-Met-Brand-Guidelines.aspx
23