a Creative incubator
2022
Summary Welcome to Artbox
5
About Artbox
6-7
Curriculum
8-10
Weeks
10-23
Mentors
24-28
Participants
29-39
Investor & Donors
40-41
Behind Artbox
42-45
Contact
46
Welcome to Artbox Dear Artists, Mentors, and Cultural investors, We are pleased to launch the creative incubator Artbox! Beginning in March 2022, more than 25 creative teams begin their journey to bring to life their powerful projects in theatre, music, film, and across the arts. Through a 12-week incubation process, these teams will meet world-class mentors and established creators as they build an Artbox around their ideas. Then they will present their Artbox to our community of donors and cultural investors.
So what's in an Artbox? Please read on. Garin Hovannisian
Founder, Creative Armenia
5
About Artbox
Artbox is an incubator providing comprehensive support to creative projects and businesses with potential for commercial success.
6
Workshops & Trainings
Artbox is a signature program of Creative Armenia, a leading arts foundation for the Armenian people.
in which they learn from renowned business leaders and cultural figures from across the world and art fields.
It has been developed by Creative Armenia and launched in partnership with the European Union and GIZ's EU4Business “Innovative Tourism and Technology Development for Armenia” (ITTD) project.
Strategic Consulting through which they develop the strategy and assets needed for financial success – business plan, marketing plan, pitch deck, website, and more.
Inspired by innovative models in business and tech, Artbox is a reinvention of the incubator model for the art world — a dynamic entrepreneurial system that supports artists in developing their ideas into commercially viable and investable creative products.
Access to Funding by which they present and pitch their projects to high-profile cultural investors, entrepreneurs, and grant-makers.
Throughout the 12-week incubation period, creative teams receive:
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Curriculum
12 weeks of mentorships, trainings, and consulting designed to bring a creative idea to life.
8
14
March
WEEK 1 - Art of Business, Business of Art David Parrish, Business Coach for Creative Entrepreneurs
March
21
WEEK 2 - Action Plan Rosy Jones, Business Startup Specialist
28
WEEK 3 - Competitors and Collaborators Tsovinar Sofi Babayan, Mentor & Adviser to Startups
March
4
April
WEEK 4 - Customers Analysis Carine Aroyan, Manager of Cultural Projects & Multimedia Artist
14
March
WEEK 5 - Marketing Plan Zara Zeitountsian, Program Director, American University of Armenia
14
WEEK 1 - Art of Business, Business of Art David Parrish, Business Coach for Creative Entrepreneurs
14
WEEK 7 - Financing Plan Tsovinar Sofi Babayan, Mentor & Adviser to Startups Tigran Sukiasyan, Project Architect & Fundraising Mentor
March
March
6
May 2
May 9
WEEK 8 - Legal Plan Ilya Zlatkin, Attorney for Creatives and Entrepreneurs Narek Van Ashughatoyan, Founding & Managing Partner, LegalLab Armenia CJSC WEEK 9 - Communications and Branding Vardan Ohanyan, Art Director, ZUCK Independent Agency
May 16
WEEK 10 - Presentation Deck In partnership with Ucraft
May 23
WEEK 11 - The Pitch Ragnar Siil, Expert in Creative Entrepreneurship
May 30
WEEK 12 - Final Thoughts
June 22
Final Event
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Weeks
Week after week, an essential part of the creative business skill set is tackled: planning,marketing, budgeting, communications, legal and more. Each week ends up with a concrete deliverable: all of them piled up forms the ultimate business deck.
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Week 1 Art of Business, Business of Art Take first steps toward bringing projects to life. David Parrish helps teams to craft an artistic statement, define success, and acquire a more pragmatic business mindset.
Workshop
Monday, March 14, 7 pm
Review
Saturday, March 19 | 3 pm
Deliverables
-Personal Letter to Investors -Statement of Value, Vision and Mission -Business Formula
David Parrish
Business Coach for Creative Entrepreneurs
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Manager of Cultural Projects & Multimedia Artist Passionate artist and serial creative entrepreneur of Supcultura Productions, Hartak Workshop Festival, AEON Anti-caf , Carine Aroyan understands how to run a business from the inside. Her hands-on and versatile experience and inventiveness have allowed her to gain a 360 perspective on
Week 4
Carine Aroyan
how to lead projects and enterprises to success.
Business Coach for Creative Entrepreneurs The British guru of creative entrepreneurship, David Parrish has trained thousands of business leaders all around the world, with the British Council or Asia Business Forum among many. T-Shirts
Week 1
David Parrish
and Suits is not only the title of his must-read guide but also a refreshing approach that brings together the best of both creative and business worlds.
Attorney for Creatives and Entrepreneurs Ilya Zlatkin is an internationally established US-based lawyer who represents his clients’ interest in corporate and intellectual property over more than 85 countries. Creative firms seek his cutting-edge assistance in business formation and copyright and trademark regarding issues related to virtual reality, blockchain, nonfungible tokens, and more.
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Week 7
Ilya Zlatkin
Participants Artbox participants represent the best Armenian culture has to offer. They come from all backgrounds and work in different art fields, but are united in their pursuit of creative and entrepreneurial spirit.
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GEVORG GRIGORYAN
TARON GRIGORYAN
ASTGHIK
HARUTYUNYAN
Art Tent
S.P.C.T.R.
Soviet-Era Ghosts
Creating an exciting traveling museum and exhibition tent that wander all around Armenia, bringing art closer to the people.
Kicking off the production of beautifully designed lamps inspired by Armenian contemporary artists.
Initiating inspiring hiking and cultural tours which explore the notable soviet sites in Shirak and Lori Regions.
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a Creative incubator
2022