children family g easy to aknow lot to
italian, 35 years old, mid level executive in a MNC in
Milan
young child, has not pursued it for last 1 year cannot go far for traveling due to the young child shall like to discover Switzerland with some friend’s family.
likes traveling but due to the
persona
alessandro
brazilian, 27 years old, PhD student in
Milan
short breaks between hectic schedules wants to spend some peaceful romantic time with her partner newly married and plans to travel to Switzerland for a week likes her Research work but needs some
persona andrĂŠ
begining
the
the four analyzed
travel agencies
overview
an
The range of travel agencies
focused on:
1. Youth travel 2. Corporate Business Travel 3. Family Travel 4. Travel to a country
But all of these studied examples
failed to target customers with a challenge:
Challenge against their restrictions due to family obligations. Responsibilities begin to appear Restrictions and demands Sacrifice.
problem
the
All the agencies referred to travelers as But
students or above age.
kids, who play a deciding role for their parents for vacation, are neglected.
remedy
the
The emphasis made through that member of the family who is generally the ones who make parents avoiding vacations:
They become the
the children.
reason and then an opportunity to vacation.
why
switzerland specific, geographical proximity.
The weak tourism identity of Swiss Tourism was chosen to be made more especially targeting customers who will eventually enjoy the benefits of
concept selection
new identity
encourages The image of the retail concept with its the young working population who has resources but
due to
family obligations have restricted their desires to travel. Thus, the changed identity intends to
making them think that it is very much
create a Kid’s friendly image,
possible to travel even with family obligations.
Objectives and Intentions
To create a Kid’s Friendly image for Swiss Tourism Agency by creating a special section called
SWIZZERINO , which will promote tourism in Switzerland.
influence conceptual
design aesthetics
the
forking movement the multiplicity shape
the
landscape
the
topography contour line movement the terrace farms shape
typical
food
the
taste desire the experimentation shape
puzzle toys the
twist movement the multiface shape
space structure
The available space from
Porta Maggazini is an old heritage building
The space is
of typical Baroque style.
neutral and the structure in part dilapidated state.
evolution design
free and shift the main activity to the mezzannine floor. This was due to the fact that every good experience begins with a good welcome. 1. we wanted to keep the ground floor
elemental approach of attaching the staircase to the floor (as in the beginning) we chose to clean up the look of the structure.
2. Thus from an
make it warm (with soft wood cladding on floor and all over), more like a toy but safe for child. The idea that the image of our Retail space will speak of our intentions. So, the final design evolved into a dynamic image building structure. 3.
exterior design
SWIZZERINO
The idea behind the conception of is to have a temporary structure following the swiss design iconic image displayed through the swiss knife,
integrating the Kid’s friendly image. TOY
soft wood
, with finish as cladding Thus the structure is designed like a all over though the original structure is constructed truss-like in
steel.
materials structure
wood stairs, railings, desks, floor, coffe place
aluminium lamps red leather coffe furniture stranghtened glass coffe furniture
lighting aluminium reflector without protective screen
luminaire light advertising
interior design
The structure is reminiscent of landscape of mountains,
Swiss CafĂŠ is going to serve Swiss delicatessen. The first floor office makes a conceptual integration
while the
with the rest of the structure.
ground floor Cafee furniture for customers
communication The base of the communication was the
kids swiss font used:
Helvetica
icons that form SWIZZERINO concept: easy inocent rounded geometric modern landscape multiplicity
kids shapes refering to the concept of bringing children to visit this country the swiss knife, the cross shape of the flag and the dark red color used to refer to Switzerland
It was created in Switzerland in 1957.
the logo
communication logo
why
C M Y K
25 100 100 30
= modern, swiss knife, adults = modern, swiss design, adults (parents) = kids (children) =
+ Switzerland flag
Corners in objects made for kids
Kids drawings
Swiss knife
0 0 0 0
0 0 0 100
communication brochure 1 to 16 is the age that usually parents have difficulty of dealing with kids and trips. 5
4
3
2
6
1
7 8 9 10
go to Switzerland with your family
reasons wh
y
with your family
11
reasons wh
y
you should
12
you should
go to Switzerland
13 14 15 16
PSDS 2008-2010 POLITECNICO DI MILANO
Vivian Barbosa Grieco 734191 Avnish Mehta 737034 Vahid daem Inanloo 735114 Anna Bagienko 739058 Iwona Gutka 726313