Mindtrack academy Digital Marketing Course brochure

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ADVANCED PROGRAM IN DIGITAL MEDIA MARKETING

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ABOUT US Mindtrack Academy is the leading Digital Media Marketing training provider Institute in Pune. We are the only company that provides training for all aspects of Digital Media viz. Search Engine Marketing, Social Media Marketing, Digital Data Analytics, Email Marketing, Social Media Optimization, Online Reputation Management, Mobile Marketing, Advertising Sales, Digital Strategy, etc. at high standards to ensure acceptability of the industry. We are planning to to share our expert skill with students, professionals and corporates from various marketing spheres build the knowledge, skills and experience needed to compete in the world of digital marketing and e-commerce.

DIGITAL RESHAPING THE MEDIA INDUSTRY Mindtrack Academy is the leading Digital Media Marketing training provider Institute in Pune. We are the only company that provides training for all aspects of Digital Media viz. Search Engine Marketing, Social Media Marketing, Digital Data Analytics, Email Marketing, Social Media Optimization, Online Reputation Management, Mobile Marketing, Advertising Sales, Digital Strategy, etc. at high standards to ensure acceptability of the industry. We are planning to to share our expert skill with students, professionals and corporates from various marketing spheres build the knowledge, skills and experience needed to compete in the world of digital marketing and e-commerce.

FUTURE OF DIGITAL MARKETING Where traditional career paths are coming to dead-ends, there are a wealth of new career paths in digital media that are opening up for fresh graduates and those who are looking for a career change. Digital media is receiving a tremendous amount of support more than 1.2 million new science, engineering & mathrelated jobs will open up due to the fast-paced changes in technology across the globe including growing markets in India. The digital media industry will flourish as a result.

The wide range of skillsets and positions within Digital Media also makes it a promising field for job opportunities. Digital Media encompasses various functions: marketing, consultancy, PR, content creation, social media, mobile, innovation or technology – all these fields are wide open to be explored. The job titles that have emerged now didn’t even exist a few years ago; eg: Social Media Editors, Digital Media Managers, Analytics Manager, Mobile Advertising Professionals, etc.

ADVANCED PROGRAM IN DIGITAL MEDIA MARKETING Mindtrack Academy annaunced 6 months program that will immerse you into all aspects of Digital Marketing. The program is divided into twelve modules. Each module is taught by digital marketing professionals and is detailed enough to make you an expert in that aspect of digital marketing.

At the end of the program you will understand digital marketing from a customer, brand, agency as well as publisher perspective. This is a one of a kind program that has been put together by the top brains of the digital industry as well as academia. The program is extremely hands-on, case studies & project work driven and is only suitable for those who are serious about learning.

TOPIC COVERED 

Introduction to Digital Media Marketing – an overview

 Search Engine Marketing  Advanced Social Media Marketing  Search Engine Optimization  Email Marketing  E-Commerce Marketing  Mobile Marketing  Digital Ad Sales Training  Digital Media Planning & Buying  Programmatic Buying  Digital Data Analytics  Digital Marketing Strategy

DURATION : 36 MONTHS, WEEKDAYS & WEEKENDS FEES : Rs. 25,000/-

Module 1 INTRODUCTION TO DIGITAL MARKETING This intensive module has been designed to give those new to digital, a complete overview of all the core digital marketing channels, how they affect each other and how they can work together in a brand’s digital marketing strategy.

You will run through the acquisition tools (Search, Affiliate Marketing, Display Advertising)and retention techniques (email, Web Personalization) as well as some of the management issues (Legal Issues, Data Gathering, Integration with offline activity) to enable you to build the dream online strategy.

This module will also demystify the technical jargon commonly used in digital marketing such as RSS feeds, mash-ups, tag clouds, AJAX, social bookmarking and more…all in a simple, easy to understand way.

Learning Outcomes:  Introduction to Digital Media Marketing  Terms & Terminologies  Display Advertising  Introduction to Digital Selling

Module 2 SEARCH ENGINE MARKETING Whether a business is new to digital media spends or has digital media as an established part of its media mix, Search Engine Marketing (SEM) forms a large part of the total digital media spend. Search Engine Marketing is the core area of customer acquisition for most brands that use digital platforms to reach out to potential customers. The demand for skilled SEM professionals far surpasses the availability of the same.This module will equip you to strategize, initiate and run a search engine campaign from start to finish. It is centered on the industry standard Google Adwords program. This is a practical, hands-on program that will equip you to run an SEM campaign from start to finish. The module also prepares you for the Google Advertising Professional (GAP) examination

Learning Outcomes:  Search Engine Marketing Fundamentals  Keyword Research & Campaign Structure  Campaign Management on the web console & Google Adwords Editor  Campaign Optimization  Live Campaign Management – Analysis & Reporting  Micro Level Campaign Optimization  Consultation and Practice on Live Campaign  Advanced Google Tools / Excel Techniques / Short Cuts  SEM Estimation / Planning / Strategy / Case Studies  Integration of Google Adwords and Google Analytics examination.  How Google auction works?

Module 3 SOCIAL MEDIA, ORM & ONLINE PR This is 40 hour module that is divided into two halves. The first half of the program will take you through indepth features of various social media platforms such as FB, Twitter, YouTube, LinkedIn, Blog, Forums, Pinterest, Instagram, etc. and how to market/communicate through them. It will talk about case studies on each of the above platforms, discuss the brand possibilities on these platforms and explain how to choose the platform & what to do on it from a brand or industry perspective. The second half of the program will focus on building effective brand strategies on Social Media and also on Social Listening & Online Reputation Management. What are the tools that can enable you to listen to online conversations? You will learn how to choose the best tool for social listening and how to analyze brand sentiment (and completion analysis). You will also learn how to build & manage the reputation of a brand (or person) online.

This module is designed for those who are interested in understanding the finer nuances of Social Media Marketing or wish to make a career in the same.

Learning Outcomes:  Understanding the various Social Media Platforms  Knowing how to market/communicate through Social Media Platforms

 Choosing a platform to fit the brand objective  Planning online PR and Social Media  Objectives and Metrics  Research and Mapping  Tools, tactics, targets and teams  Developing an effective Social Media Strategy  Online Reputation Management  Social Listening  Social Media Optimization  Socialbook Marking  Remarketing and best practices

Module 4 SEARCH ENGINE OPTIMIZATION A 24-hour module, it will teach you to apply the latest SEO techniques and advanced data design principles to maximize your website search rankings. This module will show you how to build high-performance websites and use advanced SEO solutions that will boost your natural search rankings and increase site visits. t

Learning Outcomes:  Introduction to SEO  Search Engine Basic & Market Data  SEO Objectives  Review Sample Website  Discussion on the observations  Based on the Topics Domain will be booked  Website Audit Basics  Important Factors to be considered for Audit  Setup Domain & Hosting  Install WordPress  Set up website with minimum features

 Important Plugins  Importance of Google Analytics  Importance of Google Webmasters  Setup of Google Analytics & Webmasters  Setting up analytics on other Search Engine – Bing  Content Preparation - Imp Aspects  Keyword Research  Google Trend Analysis  Competition Analysis - for Own Website  Off-Page – Basic  Google Places  Directory submission  Tech Aspects  Optimization

Module 5 E-MAIL MARKETING This module will cover a range of prevalent issues including identifying costly mistakes, using appropriate behavioral targeting, integrating email with your offline activities and assessing your newsletter effectiveness. You will leave the day with a sharpened email strategy having reviewed the effectiveness of your email communications.

This practical module will demonstrate how results and deliverability can be significantly improved by addressing common issues within all aspects of email marketing, from planning to setting realistic objectives and strategies, through improving deliverability, ensuring your emails actually reach your target audience and testing to make sure that you’ll be able to continually improve your campaigns, boosting results and profitability.

Learning Outcomes:  What is E-mail? Deep Dive into Email Marketing  Email Authentication & Delivery  What is IP reputation?  Email Strategy Content, Design & Optimization  Audience Engagement, Automation & 1:1 Personalization  Email Analytics  Brand Case Studies & Trends in the Industry

Module 6 ECOMMERCE MARKETING Electronic commerce, commonly known as e-commerce, is the buying & selling of product or service over electronic systems such as the Internet and other computer networks. This program equips the participants to understand the nuances of E-Commerce & Internet based businesses and help them make appropriate business & marketing strategies using all forms of digital media.

Learning Outcomes:  Understanding Electronic Commerce & It’s Importance  How to do SEO of E-Commerce Website  Using affiliate Marketing to promote E-Commerce  Technology Infrastructure for E-Commerce  E-commerce Security Issues & Controls  Implementing E-Commerce  E-Commerce Marketing  E-Commerce business models and Strategy

Module 7 MOBILE MARKETING Mobile technology has already fundamentally transformed personal communications, but with mobile becoming ever more ubiquitous, driving increased social media activity and allowing digital communications channels to be accessible on the move, it is having a huge impact on how organizations, businesses and brands talk to customers. This module in an introduction to this emerging channel, covering best practice, technical issues and insight into customer behavior, all backed up by practical examples and the latest research.

It will provide you with a solid understanding of the mobile marketing landscape focusing on practical skills and cutting-edge case studies; you will leave with a thorough knowledge of the technologies and terminology of mobile. You’ll discuss best practice guidelines, as well as being able to articulate the benefits and opportunities of a mobile strategy, and how this fits into a multichannel approach.

Learning Outcomes:  Mobile Advertising Ecosystem & Market in India  Understanding the Mobile User  Strategic Framework for Use of Mobile Advertising  Advertising Options – Creative & Media  Measurement, Monitoring & Impact Evaluation  Mobile Commerce  Cross Channel Marketing  Strategy and Planning

Module 8 DIGITAL AD SALES TRAINING The module is broken down into manageable sections including tools of the trade, How digital changed the paradigm, Digital Media Products, Targeting, Measuring Digital Media, the mechanics of Digital Media, Digital Media Math, selling Digital Media, Ad Operations, supporting Digital Sales, from quote to cash, recent Media trends and products.

Learning Outcomes:  Tools of the Trade  Digital Media Products  Targeting  Measuring Digital Media  The Mechanics of Digital Media  Digital Media Math  Selling Digital Media  Ad Operations  Recent Media Trends

Module 9 DIGITAL MEDIA PLANNING & BUYING In a global scenario where media organizations need clear goals and structure, media planning and buying understanding is an essential part of digital Marketing curriculum. These skills are highly valued by corporations, media companies, media sales organizations, media buying and planning firms, research companies and of course advertising agencies. This comprehensive program equips you to understand the burgeoning Digital media industry & the process of strategizing, negotiating, and purchasing ad placements, or “inventory."

Learning Outcomes:  Overview- Role of a media planner  Understanding Client Brief: decoding the expectations of the client, Setting  Campaign Objectives  Audience analysis: User behavior, online opportunities and challenges  Market research  Media formats channels and placement  Media planning tools, softwares & platform selection  Media research and analysis  Media buying options, art of negotiating rates  Sample media plan  Presentation to the client  Execution and delivery aligning with ad operations  Digital analytics: Measuring campaign effectiveness across media.

Module 10 PROGRAMMATIC BUYING The way digital media is bought and sold is changing rapidly and yesterday's technology doesn't apply today. Look at any trends in Digital media for future and you are sure to spot reports on how ‘Programmatic Buying’ is becoming the key trend and is a must know for marketers .

Mindtrack Academy is the first Institute to offer this intensive course which will provide you with an advanced understanding of the programmatic media ecosystem, including an in-depth working knowledge of the key technologies that make up today’s programmatic. This course is designed to provide the foundation needed to navigate the complex programmatic advertising landscape.

Learning Outcomes:  Introduction To Digital media new frontier –Programmatic buying  Key terms to communicate like a pro  Sales Organizations – Today and Tomorrow  Buyer Landscape – Today and Tomorrow  Understanding Your Tech Stack  SSP/DSP Vendor Demonstration  5 Stages of Buying & selling  Rise of Programmatic Guaranteed  Channels: Mobile, Video, Social, Email, Native

Module 11 DIGITAL DATA & ANALYTICS Data & Analytics enable a brand manager to measure, manage and analyze the digital marketing initiatives to maximize campaign effectiveness and return on investment. This 16- hour training will help the marketers understand critical data points and the correct way to analyze tracked digital marketing data points. The sessions will enrich the decision-making processes for many.

Learning Outcomes:  Introduction to Digital Data Analytics  Web and App Analytics  Data to Decisions  Project & Case Studies  E-Commerce Analysis  Real Time Reporting  Intelligence Reporting

Module 12 DIGITAL MARKETING STRATEGY This segment of the program will equip you with a scientific approach that is needed to assess digital marketing strategy in the overall scheme of things. Through a combination of case studies, best practice examples, and exercises, you will learn strategies for finding, engaging, and encouraging brand advocates.

This eight hour session will prepare you with a concrete application process for a real business.

Learning Outcomes:  Understand how the elements of a digital marketing strategy can bring customers to the business  Inclusion of the power of search engine optimization, paid search, social media, and online advertising.  Reflect on how best to extend brands and cultivate relationships in these channels in a way that supports

a holistic digital marketing strategy.  Discover how social media monitoring and data analysis can be used to improve marketing and product

development activities.