2025
INTRODUCTION It’s 2025! The internet has almost hit all over the world. Technology in tourism is revolutionizing the way consumers travel by allowing for an enhanced vacationing experience, and tech-based brands and travel organizations alike can benefit from recognizing and understanding this development.
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Mrs. & Mr. AdityaMalhotra. Heading a well established business he also manages the family well. He plans a world tour for his parents with all the possible technologies and luxuries so that his parents have splended time.
Mrs. & Mr. Rajeev Malhotra. As he is retired he wants to spend time with his wife and travel around the world. So with the help of his son he plans a world tour with his wife which they plan to take next year, 2025.
PLANNING AND BOOKING Research and expert interviews suggest that in 10 years’ time the era of time-consuming online travel discovery, research and booking across multiple platforms and devices will be long gone. "In the near future, there is going to be a mass-market conversion to semantic, location-aware and Big Data [data sets that are beyond our reasonable abilities to manage or comprehend so that more imaginative methods and ways to visualize them are required] applications, which will be of transformative use to travelers.�
Travel websites will be able to deliver personalised inspiration to the digital technology in your home almost without being asked. "Imagine a world of travel where the traveler comes first – and the technology comes together to make that experience intuitive, rich and inspirational."
Calls out Siri. Siri, their virtual housemate, that has already collected and collated the journey possibilities that his parents would love.
Displays a cascade of inspiring images of various selected destinations. Also displays various attractive activities and events to witness the cultural and social values of the destinations. It also calculates the estimated budget for trip.
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The explosion of the internet and its associated digital technologies since the turn of the century has disrupted almost every field of human endeavor, and transformed the way that we plan, book and experience travel.
Experts believe that technological revolution is in its infancy. "We are at the start of a journey that will see personalization of content and advances in areas such as Artificial Intelligence that will totally change once again the way we book and take our vacations." "Travel services will be able to deploy online semantic and intuitive tools that will know your preferences: that you are a regular business traveler, that you only ever take carry-on, that you always fly first-class and like to stay in a four-star hotel no more than a mile from your meeting."
DIGITAL TRAVEL BUDDIES "In the 2020s, each of us will have an individual ‘e-agent’ that goes everywhere with us, inside a watch or a small piece of jewelery,
"It could have the face, voice and personality of our favorite actor or comedian and appear to us as a 3D hologram image, or inside a virtual environment, at our verbal command. "It will personalize all of our travel experiences, planning itineraries based on our particular likes and dislikes, and act as a tour guide, telling us only about the elements of the destination that it knows we will be interested in.
"Travel brands will even be able to rent out a personalized e-agent to their consumers as part of the vacation package. Customers will be able to continually engage and interact with their travel company to fine-tune their trips in real time and troubleshoot any problems that arise."
DESTI : An upcoming future travel app. It is pointing the way towards a world in which our mobile devices will learn from their interactions with us. The app can find relevant online travel reviews and comments based on its user’s past preferences and searches. A traveler with a young family, for example, might be presented with a selection of reviews of family-friendly hotels in his destination of choice.
"It will be deeply personalized, based on the advanced, almost magical intelligence in our cloud that learns more and more over time about people and the world,"
"We’re used to Amazon and Google suggesting products to us. Soon this kind of predictive software will be putting together detailed and tailored travel experiences, like our own top-end digital travel broker.” "Drawing on the huge amounts of personal data we post about ourselves on social networks such as Facebook, Twitter, Orkut, Vine and Instagram, it will deliver intimate, personal and surprising itineraries, with everything from exotic food trips to guides to neighborhoods where you are most likely to meet like-minded people who share your tastes in food, drink and socializing." The move towards the advent of the Digital Travel Buddy can be seen all around us. Russian innovation brand i-Free has designed an Artificial Intelligence system that processes a listener’s question and supplies an appropriate verbal answer in a split second to enable its bio-robot Frank to hold meaningful, sequential conversations
According to Dr. Ian Yeoman, Travel Futurologist and Associate Professor of Tourism Futures at Victoria University of Wellington, is confident that advanced wearable devices will become part of the mainstream by the end of the decade. People will be able to see a destination from someone else's point of view is proving popular in Melbourne, with their remote control tourist. Tourists and special tour guides wear camera-mounted helmets, while their armchair equivalents sit at home and suggest places they should walk or cycle to.
"Imagine wearing a device that is able to provide a simultaneous verbal translation of what your taxi driver is saying to you in Chinese," Or a " device that is able to translate your restaurant menu from Russian into English in seconds? The possibilities of these technologies are endless. Suddenly, travel will hold no fears." A next-generation smart watch, reportedly being developed by Apple, could contain 3D holographic displays and web access, placing streetscapes, a terrain schematic, 3D walk-through versions of a neighborhood, or the fastest route through an airport at our fingertips.
In 10 years’ time, a traveler will be able to take a virtual reality walk through the hotel he is planning to book in real time You will able to watch staff preparing his room as it happens, see the staff in action and watch chefs cooking his favorite food. That will be ground-breaking – an incredibly powerful tool for building engagement and trust between the traveler and the brand.
After, relaxed and exciting virtual reality tour through a series of very different travel scenarios allows them to fine-tune their desires. They now know whether they would prefer a city break to a mountain walking adventure or a trip to an exotic beach idyll. Reacting instantly to their decision, his Digital Travel Buddy sets off on the next stage of discovery: actively seeking, and finally planning and booking, his trip of choice.
With a wearable Artificial Intelligence device incorporating the latest voice- and gesture-control technology, will intuitively sift through the online information overload to provide him with the tailored trip of his dreams. Travel discovery will be enhanced by brand websites that deploy next-generation virtual reality and haptic tools to enable our traveler to see, hear and feel a series of possible destinations from the comfort of his own home. Booking will be a quick, easy, stress-free and one-stop experience conducted through semantic websites that are capable of learning the likes and dislikes of a customer from his previous online actions, and of conversing with them verbally in everyday language.
TRAVEL JOURNIES The cab will be waiting outside their home. It will feature gesture and voice-controlled internet access via a 3D screen, allowing him to Skype family and friends on the move. The 4:00 p.m. trip to the airport will never have been so hassle-free. At the airport, major technological advances have eliminated the check-in lines, and indeed the check-in desks themselves. TOM can drop his bag at automated points all over the terminal complex, and check-in with a voice command to his wearable AI (Artificial Intelligence) device.
It will feature gesture and voice-controlled internet access via a 3D screen, allowing him to Skype family and friends on the move. The 4:00 p.m. trip to the airport will never have been so hassle-free. At the airport, major technological advances have eliminated the check-in lines, and indeed the check-in desks themselves. They can drop their bag at automated points all over the terminal complex, and check-in with a voice command to his wearable AI (Artificial Intelligence) device.
“Automated and self-service processes will virtually eliminate lines too, and with every traveler processing himself in one common-use area, the airport journey will take less time.� Security gates will be where Mrs.& Mr. Malhotra, will get back much of this precious time. The long lines and X-ray machines of 2014 will be part of a vanished and unlamented past.
“An entirely automated airport journey will see the passenger take complete control, while an optimized team of multilingual and multi-skilled airport staff will concentrate on assisting those who need it. The digital tag is pre-set with information about their flight details, and luggage destination information. Contactless wireless technology, known as Near Field Communications technology, allows it to be swiftly scanned and shipped.
Luggage will no longer need to be laboriously X-rayed. Instead, a new generation of laser molecular scanners will check both passengers and their bags in a fraction of a second as they pass unhindered through the security area.
The desire for expansive, open buildings is informing the design of new and inspiring Aerovilles dotted around the globe that will evolve to become the mainstream airport experience by 2024. Shopping and eating experiences will be transformed by 2024 by the convergence of Transtailing – a new format of Transit Retail – and a mixture of physical and digital retail techniques called Phygital.
Mrs.& Mr. Malhotra find a 3D hologram of a member of the airport’s staff, projected by the terminal’s embedded software, has appeared at his side to tell him that his flight is waiting for him. With the need for a boarding card and passport check eradicated by the airport’s digital and biometric check-in software, they stroll on to their aircraft. Built in to the seat is an individual climate control, and a holographic communications and entertainment hub that lets them hold 3D conversations with their friends and family at home and play the films and music of his choice.
The cabins are divided into different zones to cater for those who want to relax, mingle with other passengers, or eat food ordered from flight attendants equipped with intelligent mobile devices that are aware of a travelers’ particular preferences. Consequently, each seat will become a combination mobile living room and virtual office, pre-loaded with personalized multimedia films, music and data. A Skype-style hologram system will allow real-time chats with TOM’s nearest and dearest. On-board communications will change radically for passengers by the end of this decade. Next-generation 5G connectivity will become available on aircraft in the future, making 100Mbps downloads via advanced satellite broadband part of the standard package, according to the World Economic Forum’s 2013 report Connected World Transforming Travel, Transportation and Supply Chains.
CONCLUSIONS The travel industry is changing rapidly, influenced by advances in technology, shifts in economic and political power, as well as changes in culture and climate. Many of the advances in technology have been instigated by players outside of the travel industry who have identified a better way of doing things. Brands offering new products that have changed the way people plan, book and carry out travel.
Concepts such as Airbnb aren’t new ideas in themselves. People everywhere have been subletting rooms or villas on social media networks and bulletin boards for years. But it was an idea that happened when the technological changes that made it work were right.
Development is never linear or predictable, and for every iPhone global success story, there is a Betamax video failure.
Indeed if the last twenty years was about social media networks, the next twenty will be about Big Friendly Data (BFD); about brands accessing our online profiles and using our data trails to anticipate our needs, travel plans and hospitality desires. In the future, most of our social media networks will take this approach; rather than pushing data to us, they will use our “Big Data” to determine everything from the hotel room we will like to the kind of drinks we would like to find in our mini bar.
However, in the short term it is still important to understand that those trends we are still embracing and learning to manage and profit from – the crowd-sourced holiday, the peer-reviewed stay, the price comparison site – will continue to grow until they too become the standard default model that defines the shape and texture of the industry.