The Valley Shopper

A special advertising section of Valley Community Newspapers

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2014 • A special advertising section of Valley Community Newspapers • To advertise, call 916-429-9901

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To advertise, call 916-429-9901 • A special advertising section of Valley Community Newspapers • October 2014 • The Valley Shopper

Photo by Rick Ligthelm (https://www.flickr.com/photos/ligthelm/10866943666)

What can you expect from all BeMoneySmartUSAsponsored farmers markets?

Join us Every Sunday at the following locations: Carmichael Park (Open Now—Year Round) 5750 Grant Ave at Fair Oaks Blvd. 9 am—2 pm WWW.BEMONEYSMARTUSA.ORG Land Park (Opening Soon!- Year Round) 3800 S. Land Park (At the Y—cross St. Sutterville) 9 am—1 pm

• Certified local and certified organic produce • Specialty gourmet foods and snacks • WIC/EBT benefits accepted • Live musical performances • Balloonist and face painting • Dog/pet friendly • Non-smoking • Monthly chef & canning demonstrations • Super Savings Saturday and Sunday for additional savings/deals at your favorite booths the last Saturday/Sunday of every month • Special events, including Tomato Taste Off, Summer Peach Festival, Harvest Pumpkin Patch & Painting, Artisan/Craft Fairs, Health Fairs, and so much more

Join us Every Saturday at the following locations: Sunrise Mall (Open Now—Year Round) 6190 Sunrise Blvd (Behind Sears) 8 am—1 pm Sac Unity (Open Now—Year Round) 9249 Folsom Blvd. (Unity of Sacramento Church) 8 am—1 pm Sacramento Midtown (Open Now—Year Round) On 20th Street (Between J & K Street) 8 am—1 pm Historic Folsom (Open Now—Year Round) 900 Sutter St. Folsom Plaza 8 am—1 pm

Join us Every Thursday at the following location: UC Davis Health System (Seasonal—Open Now) 45th and Y Street (UC Davis Campus) 3 pm—7:30 pm

Join us Every Wednesday at the following locations: Fair Oaks (Seasonal—Open Now) 8101 Sunset Ave. (New Life Church) 3 pm—7:00 pm VA Mather (Seasonal—Open Now) 10535 Hospital Way (VA Hospital) 9 am—1 pm

We Accept EBT/WIC at ALL locations!

www.bemoneysmartusa.org

The Midtown Farmers Market in Sacramento recently took to the streets, and that’s a good thing

By KRISTI GARRETT The market had clearly outgrown its previous location — the stuffy, cramped parking lot between brick buildings at 2020 J Street.

Now just leave your car in the lot and walk to the market on the adjacent block on 20th Street, which during market hours is closed to traffic between J and K streets.

It’s the perfect draw to a midtown that’s sleepy on Saturday mornings. The market is open from 8 a.m. to 1 p.m. each Saturday.

the association’s board of directors on a way to do that themselves with water-filled barricades.

“We’re able to move those ourselves to create a better experience for customers. And it meets the city’s requirements,” she says.

Those requirements are not minor: the Midtown market needs five permits to accommodate the street closure, health and safety. Food booths are inspected frequently. Musicians, cooking demonstrations, wine tasting, crafters — all require permits. “But we figured it out,” Marie says. “We figured out the Sacramento way.”

How it happened

Great farmers

Market manager Marie Hall explains how the market got such prime real estate.

Sacramento’s Midtown Business Association had a dream, she says. “They wanted a farmers market in midtown to bring more bodies into midtown at a time when it’s usually quiet.

So they contracted with us to bring the infrastructure and vendor relations to Midtown.”

The “us” Marie is referring to is BeMoneySmartUSA, the nonprofit financial education entity that manages the Midtown market and several others around the Sacramento region. (See more about the farmers markets BeMoneySmartUSA manages here.)

From the beginning the partners knew they’d want to move the market to 20th Street for the shade and space. So Marie and husband Don Hall got to work on the logistics. Instead of paying police to be there to block off the street, they worked with the city council member and

A few of the fresh fruit and vegetable vendors you’ll find at the market are Rio de Parras Organics, a Salinas farm that creates a different beautiful display each week. Dragon Gourmet Mushrooms offers a variety of its wares cultivated in Sloughhouse. And Soilborn Farms, a local favorite that also offers education to farmers and home gardeners; see our feature about Soil Born Farms.

So come visit Sacramento’s Midtown on a Saturday morning. After a leisurely stroll down the conveniently right-sized market, get yourself a cup of coffee (and maybe a Belgian waffle!) and listen to the live music. As you wake up and gather your strength, you may want to linger at some of the shops on the adjacent streets.

It just might be lunch time by then, so don’t run off. Midtown Sacramento has plenty of unique restaurants to offer.

10 The Valley Shopper • October 2014 • A special advertising section of Valley Community Newspapers • To advertise, call 916-429-9901

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To advertise, call 916-429-9901 • A special advertising section of Valley Community Newspapers • October 2014 • The Valley Shopper 11