Hi, I’m Valeria.
I’m a communication designer, and this is what I love doing.
Some projects VIDEO & MOTION GRAPHIC
BRANDING
INTERACTION DESIGN
EDITORIAL DESIGN
Olympia Book trailer
Canonica Enjoy the diversity
Grin
Comunità Italia Exposition
Plant adoption
Campus & Controcampus Catalogs
The point of no return Climate change overview
WORKS
VIDEO & MOTION GRAPHIC
2016
U N IVE R S IT Y P R O J E CT
Olympia Accessible book trailer
BRIEF
CONCEPT
ABOUT
The ideation of a book trailer “accessible” to everyone. The book, Olympia, is a work about a 1938 German documentary film realized during the Olympic games. It was written, directed and produced by Leni Riefenstahl. The book analyzes Leni’s life, her ideology and her immense production.
The aim of the project is to make visible the director’s thinking through the visual representation of movements and framings’ construction lines.
The video was realized for the contest “Mimesis book trailer” 2016 and won the prize for best direction.
WATCH THE VIDEO
WORKS
VIDEO & MOTION GRAPHIC
2016
U N IVE R S IT Y P R O J E CT
Olympia Accessible book trailer
Some of the book trailer’s frames, that show the integration between movie’s scenes and graphic elements.
WORKS
VIDEO & MOTION GRAPHIC
2016
U N IVE R S IT Y P R O J E CT
Olympia Accessible book trailer
The tactile book, realized to make the geometric ratios inside the graphic constructions accessible to blind people. It is created with embossed printing, black on black.
WORKS
VIDEO & MOTION GRAPHIC
2016
U N IVE R S IT Y P R O J E CT
Olympia Accessible book trailer
The cd case, designed to create a complete communication system.
WORKS
BRANDING
2015
U N IVE R S IT Y P R O J E CT
Canonica Enjoy the diversity
BRIEF
CONCEPT
ABOUT
The ideation of a brand identity for the cultural and commercial system in via Canonica, a multicultural neighbourhood in Milan.
Via Canonica merges different cultural and ethnic realities. The combination of its various aspect creates the true neighbourhood’s identity.
The project was realized during a workshop held at Politecnico di Milano.
The aim of the project is the creation of a brand identity neutral and flexible at the same time, a brand image adaptable to different communication needs.
2015
U N IVE R S IT Y P R O J E CT
WORKS
BRANDING
Canonica Enjoy the diversity
WORKS
BRANDING
District Map
The suggestions for the logo’s realization is linked to the idea of “diversity”, main characteristic of this places. The different pieces represent the different souls of the neighborhood. They are like mosaic pieces, and the roads are the glue of this “artwork”.
Mosaic pieces
Final identity
2015
U N IVE R S IT Y P R O J E CT
Canonica Enjoy the diversity
WORKS
BRANDING
2015
U N IVE R S IT Y P R O J E CT
Canonica Enjoy the diversity
Two possible image declinations.
WORKS
BRANDING
2015
U N IVE R S IT Y P R O J E CT
Canonica Enjoy the diversity
The logo is visualized to change at the top. It permits the adaptation to various situations. In this way the different cultural and commercial realities have a proper identity but, at the same time, they are part of an integrated system.
WORKS
INTERACTION DESIGN
2016
U N IVE R S IT Y P R O J E CT
Grin Plants adoption
BRIEF
CONCEPT
ABOUT
The ideation of an app based on the principles of sharing economy. The research area is the purchase and usage of agricultural products. In particular, the service explores the possibility of “adopt� plants, including home delivery of fruit and vegetables.
The purpose inside of the service is both the increase in visibility for the truck farmers and the improvement of the consumer experience. The first is realized with the valorization of fresh and certificated products. The experience is enhanced by the possibility of following in real time the entire process production, from the sowing to the harvest.
The project started with an initial research phase that explores the context and identifies the needs. For more details EXPLORE THE RESEARCH
EXPLORE THE DEMO
WORKS
INTERACTION DESIGN
KEYPOINTS
Personalization
Community
2016
U N IVE R S IT Y P R O J E CT
Grin Plants adoption
Live updates
The service is divided into two parts for each user, the farmer and the consumer. The farmer can manage his garden and communicate with the consumers. The consumer can “adopt� different quantity of plants, see the live status of his plants, post photos and chat with the others, including the farmers.
WORKS
INTERACTION DESIGN
2016
U N IVE R S IT Y P R O J E CT
Grin Plants adoption
Evolution of the visual architecture.
WORKS
INTERACTION DESIGN
2016
U N IVE R S IT Y P R O J E CT
Grin Plants adoption
WORKS
INTERACTION DESIGN
2016
U N IVE R S IT Y P R O J E CT
Grin Plants adoption
VISIT THE WEBSITE
WORKS
EDITORIAL DESIGN
2015
CO LLABO R AT IO N
Comunità Italia Exhibition
BRIEF
CONCEPT
ABOUT
“Comunità Italia” is an Exhibition started in 2015 and held in Triennale di Milano from November 28th to March 6th. It is a wide view of 900’s Italian architecture, showed through models, sketches and original drawings. The objective was the realization of the entire graphic project, from explanatory panels to the commercial promotion.
I was involved, in particular, in the realization of the Architect's albums, a detailed view of their distinctive project aspects. They collect a lot of sketches, model photos and original drawings.
Exhibition curated by Alberto Ferlenga and Marco Biraghi Creative director: Stefano Mandato
WORKS
EDITORIAL DESIGN
2015
CO LLABO R AT IO N
Comunità Italia Exhibition
WORKS
EDITORIAL DESIGN
2015
CO LLABO R AT IO N
ComunitĂ Italia Exhibition
The architects' albums are integrated into a "lectern", with architects' generalities and a significative quote.
WORKS
EDITORIAL DESIGN
2016
CO LLABO R AT IO N
Campus & Controcampus Catalogs
BRIEF
CONCEPT
ABOUT
The realization of a series of three exhibitions' catalogues. They were held in Politecnico di Milano, during the XXI Triennale exhibition, from March to September 2016. The exhibitions are linked to the Campus university architecture's theme.
The three catalogs were created according to the graphic image of the exhibition and his communicative structure. They collect all the material showed at the exhibitions and several curator's texts. They are conceived to coexist in a single system, and their inner structure model itself according to the contents.
Exhibition curated by Ilaria Valente, Marco Biraghi Creative director: Stefano Mandato
WORKS
EDITORIAL DESIGN
2016
CO LLABO R AT IO N
Campus & Controcampus Catalogs
WORKS
EDITORIAL DESIGN
2016
CO LLABO R AT IO N
Campus & Controcampus Catalogs
Despite the different contents and themes, the catalogs have the same basic structure.
WORKS
DATA VISUALIZATION
2016 - IN TIME
U N IVE R S IT Y P R O J E CT
Point of no return Climate change overview
BRIEF
CONCEPT
ABOUT
The objective of the project is to observe and represent a controversial phenomenon ( as Climate change ) by identifying, collecting, organizing and visualizing fragments of the dialogs and debates that are feeding them.
This project is a website developed ad-hoc for the purpose of the research.
This is the first part of a bigger project, at this moment in time, developed during the DensityDesign final synthesis studio.
It tells a particular aspect of climate change discussion through the use of official data sets and data sources.
For more detail visit Density Design website, section "teaching".
WORKS
DATA VISUALIZATION
2016 - IN TIME
U N IVE R S IT Y P R O J E CT
Point of no return Climate change overview
VISIT THE WEBSITE
WORKS
DATA VISUALIZATION
Here, it's told how the international community is reacting to climate change, helping the populations and countries that are most damaged by the effects of this phenomenon.
2016 - IN TIME
U N IVE R S IT Y P R O J E CT
Point of no return Climate change overview
The website is divided into three parts that identify the consequential processes in international cooperation about climate change.
CO N T ACT S
Thanks for watching I look forward to hearing from you! If you’d like to see other my works, please visit my Behance portfolio Valeria Sonia Aufiero valeria.aufiero@gmail.com tel. 320 5546445 LinkedIn
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