INTRODUCTION

When thinking about sustainability it is important to focus on longevity. Generally, the longer an item lasted, the more purpose it served In relation to longevity, it is inevitable to relate it to value

This relates to time, use, need, origin, and story. In order to create sustainable products and fashion systems, we need to focus on giving products more value Through fast fashion practices, garments have become disposable, and access to constant new fashion gives people the idea that their closet can and should be constantly renewed. There are many ways in which people give material objects more or less value through sentimentality and affection, use and need, fit and aesthetics, or quality and monetary value. The most expensive items are not necessarily the most valuable ones Availability of and access to fashion also plays a part in this concept Carefully sourcing and curating your closet produces a valuable effect that can not be found through buying mindlessly. Brands and businesses constantly focus on giving their items more monetary value, marking them at a higher price point and therefore generating more revenue However, conceptual value, which may originate from physical or intangible aspects, is not taken as much into consideration. There are many brands today that are taking steps to create more valuable pieces and pushing conscious buying Through upcycling, one-of-a-kind pieces, and social work, brands are selling people more than just a garment, but rather a part of a bigger movement and ideology