Music Video Analysis R3hab & Quintino – Freak R3hab & Quintino: Freak Genre: Dance, Electronic Origin: R3hab is from Netherlands and Quintino is from Den Helder, Netherlands
R3hab and Quinton’s ‘Freak’ starts of in a very interesting and eye catching way. The music video displays what a definition of what a ‘freak’ is. This straight away receives the attention of the audience as the song is named ‘Freak’. This supports the theorist Roland Barthes for the action code. An action code is a kind of shorthand which is used to alert the audience that something is going to happen. Personally, I think this is great example because the whole video is performed based on the lyrics of the song. This also supports the theorist Andrew Goodwin for the video having a relationship between the lyrics and the visual and the music with the visuals. At the start from this video we can also say that this video supports Carol Vernallis. This reason for this is because the music video tends to be a consideration of a topic, here is about a freak rather than an enactment of it. The first thing the audience receive from this video is an establishing shot. Three girls into what seems a summer night and we know that because of their outfits. Wearing shorts with crop tops and vests. We are placed on a bridge with natural light being used which helps the audience to get into the mood of how these free girls are feeling too. From 0:05 to 0:18 we receive different kind of camera shots such as medium close-ups on 0:07 following an establishing shot on 0:13 and ending with a close up at 0:17. This part of the video is enigma which supports the theorist Roland Barhtes and this is because we don’t know where these girls are going, we don’t know what has happened for them to be there either. Is a question that the producer of a text controls the flow of information. Throughout this time we see a continuity editing which is the most common type of edit, which aims to create a sense of reality and time moving forward. Another type of editing we see is the cutaways. A brief shot that momentarily interrupts continuous action by briefly inserting