Student Work. "Dacci un taglio" is a social campaign. The goal was to stimulate a more equal culture and a scoiety more careful to gender. The campaign "Dacci un taglio" is made by a video, some posters and an action of unconventional marketing. This project want to give a strong provocation to the women, calling them to action: they can free themselves from the stereotypes, because often they are promoted by the women themselves, knowingly or unawares. They can choose, choose to "give it a rest" (give it a cut). This is the book that shows the whole project and how it was made.
