I SEE YOU I SEE YOU I SEE YOU
Issue No. 1
E T S I L K C H A L B T
I SEE YOU I SEE YOU
TIME TO WAKE UP, TIME TO CARE!
COURSEWORK 3 Editorial platform launch presentation (individual) 30% QM Valentina CarreĂąo Bazurto BA Fashion marketing & communication Level 5, 2017- 2018 5FAMK005C Communication Techniques and Strategy 2 CWK3 Teacher/s: Jaime Romeu Word count:
Launching the Event Table of Content Introduction
The event concept
Objectives
Event production
Presentation of the editorial platform
Event communication
Current situation
Budget.
MANIFEST:
I’m aw are
I see you
The blacklist is a platform that question the current practices perform by the fashion industry. The fashion industry is perceived as attractive and related to the “ ideal of perfection”. But there is a side that remain hidden. The blacklist is committed to the readers to publish impartial and sustained information , generate opinion about bad practices done by the industry that directly affects the environment and the society. For the first edition of the blacklist we will have the collaboration of Alessandro Michele, the Italian fashion designer who is currently the creative director of Gucci. We want to inspire our readers with the vision of Michele vision due to its positive development in the fashion industry .The designer he has shown that he defends human rights and celebrates diversity and and respects the environment. We invite you to enjoy this project.
INTRODUCTION THE INFORMATION BELOW OF THE ANALYSIS OF THE PLATFORM WAS PREVIOUSLY DONE IN THE COURSEWORK 1 AND COURSEWORK 2.
The Blacklist attempts to be an action-oriented and solution focused platform that inspires and encourage those readers who demand a more ethical and sustainable future for fashion.
Brand Character Independent: Original, alternative Contemporary: Modern, up-to-date Progressive: Advanced, in-the-know Interactive: Digital experience Inclusive: Cultural diversity Emotional: Real, transparent, trustworthy
Brand Promise
The platform will publish transparent, impartial and sustained content. The platform aims to defend social issues by supporting sustainable brands who are socially responsible. The brand wants to speak for those whose voice is not heard. Informing while raising audience awareness about the overall hidden reality regarding the fashion industry.
the blacklist primary target
TARGET
The creatives
The main audience is people interested in art and fashion who also care about sustainability and human rights. The idea is to engage people who work or are interested in the creative industry.
the blacklist Secundary target The updated
This audience has a strong interest in self actualization since they are willing to keep updated in actual and relevant subjects regarding social and political issues related to the creative industry.
Beautiful Issue The purpose is that readers can identify what make a brand sustainable and distinguish brands who are socially responsible from the ones who are not. Create a more transparent future in industries that are known as perfect. Modify the superficial world that these industries transmit to us and to achieve positive changes from these negative aspects.
Opportunity THE ERA OF INFORMATION & TRUTH SEEKERS The urge of transparency demanded by the reader who seek for legit information. Nowadays, people has unlimited access to information and they usually don’t filter fake news from the ones who are real. the goal is to create a platform the readers can trust as real and transparent
STraTegIc MarkeTs
France Fashion in France is an important country when we talk about culture and social life, as well as being an important aspect of the economy. -Paris acts as the center of the fashion industry, it is consider as one of the main fashion capitals. The city serves as a home to numeral high fashion designers. -High economic income . UK -High economical inconme -“From high street to haute couture, UK fashion is international in outlook, translating trendsetting British creativity into a dynamic global industry�. (thecreativeindustries.co/nodate)
-Some of the most iconic brands in contemporary fashion are from the UK. - Several emerging designers understand that in order to be successful they have to be both creative and commercial.
OBJECTIVES
e r a c I !
-Launching the editorial and offer an unforgettable experience. -Giving the best possible impression. -Measuring the impact and acceptance of the brand following the popularity it has on social media (the amount of followers likes and hashtags) -Website: the number of subscriptions and web traffic. -Generating economical profits.
-Creating a H2H type of communication to engage the reader to the platform. -Transmit a coherent message with the tematic of the editorial. -Generating brand awareness -Create an impact,in order to make the industry further transparent and real. -Implementing 3.0 and 4.0 Communication
EdiToRiAL PLaTform with the commitment of generating better business. The platform will publish trans-parent, impartial and sustained content defending social issues in order to create an impact on the readers by exposing bad practices done by the fashion industry. Our duty is to generate awareness and opinion on regards of the fashion industry’s most pressing issues. The Blacklist pretends to be a solution focused platform that inspires and encourage those who demand a more ethical, transparent and sustainable future for fashion.
The platform will mainly discuss the following categories.
CULTURE & HUMAN RIGHT This category attempts to fght for human rights and raise awareness as it pretends to expose bad practic-es done by the fashion industry that have a collateral effect in society. This category will be divided in subtopics listed below.
ENVIRONMENT & SUSTAINABILITY
The category will mostly displayed relevant information and facts for readers to be conscious about the impact fashion industry has on the environment.Nowadays due to consumerism, fast changes in fashion trends and the strong demand for affordable clothes, the fashion industry is considered to be the second largest polluter in the world. The objective for this catego-ry is to inform about this devastating situation and aid consumers in mak-ing more responsible decisions
FASHION FOWARD & TRANSPARENCY The positive list�This category will focus on enlist-ing in a positive way good practices done by the fashion industry and give credits to those brand who are committed with sustainability and human rights. The objective is that readers can learn to distinguish a so-cially responsible brand from those who are not. Moreover, in this cate-gory we´ll also discuss technological innovations that help to improve the creation of new materials that will facilitate brands efforts in becoming more sustainable.
Our users will have the opportunity to sent their stories to us from wich our team will choose 25 of them and publish in the platform. The user ca n choose to appear anonymous or not. Curated content : interviewing designer, entrepreneurs fashion forward people, among others who are fighting for a more transparent future in the fashion and creative industries
SHARING STORIES & CURATED CONTENT
GLobaL TrenDs
DIVER SITY & EQUALITY
THE INFORMATION BELOW OF THE ANALYSIS OF THE PLATFORM WAS PREVIOUSLY DONE IN THE COURSEWORK 1 AND COURSEWORK 2.
Equality, diversity and human rights Diversity aims to recognise, respect and value people’s differences to contribute and realise their full potential by promoting an inclusive culture. Leading organizations now see diversity and inclusion as a comprehensive strategy woven into every aspect of the talent life cycle to enhance employee engagement, improve brand, and drive performance. The era of diversity as a “check the box” initiative owned by HR is over. CEOs must take ownership and drive accountability among leaders at all levels to close the gap between what is said and actual impact.
INFOLUST
SUSTAINABILITY & CREDIBILITY The demand of relevant information. Readers have the need for self actualization as they want to maintain themselves updated. Consumers want to know what's going on around them, and now in real- time too.
Nowadays, the number of consumers demanding transparency, fair and living wages for the people manufacturing our clothes, the use alternative materials such as organic cotton, hemp and recycled fibres has increased. Sustainability will be at the centre of innovation in the fashion industry in 2018, with front-runners harnessing the circular economy to unlock technical innovations, efficiencies, and mission orientation. (BoF, 2018)
BURBERRY X DAZED PARTY AT THE BETSEY TROTWOOD, LONDON The party was to celebrate the launch of the Adwoa Aboah limited edition of the new Dazed Autumn / Winter 2017 edition. The three floors had different DJs and were curated to reflect the diversity of London’s nightlife. (HOPE/2017)
Gucci celebrates the Soul Scene campaign together with the i-d magazine.the new campaign celebrates diversity and is inspired by Northern soul.The brand gave life to the campaign by organizing a party at the house of Northern Soul at the Mildmay club in North London.The space, which was completed with a stage with bright aluminum foil curtains, disco lighting, striped retro wallpaper and pink walls with engraved bow. One of the most popular activities of the night was the virtual reality headset specially designed by samsung that created a 360 degree view of the campaign video of 2017. (Theodosi/2017)
I-D & GUCCI
Current Situation
BURBERR Y & DAZED
MAGAZINE
Competitors
UNEMPLOYED MAGAZINE: “DEMOLITION” PARTY AT PEPITO, NEW YORK .The theme of this party was displaying a space in splicit demolition, the magazine offered the guests a white juimpsuit, paint and markers to decorate the white walls of the place, the guests converted the space in to multiple canvas where they draw suggestive pieces and slogans(PURPLE.FR/2017).
UNEMPLOYED MAGAZINE
PURPLE MAGAZINE & RALPH LAUREN
“Purple and Ralph Lauren celebrated the 25th anniversary of the magazine and Ralph Lauren Fall 2017 Runway Collection with an exclusive American cocktail hosted by OLIVIER ZAHM, AMANDA WALL, GRACE HARTZEL, INGRID CAVEN, PAUL SEVIGNY, ANDRÉ SARAIVA, and VINCENT DARRÉ during Paris Fashion Week at the Ralph Lauren boutique.” (PURPLE.FR/2017)
Current Situation
“Artistic director Maria Grazia Chiuri looked back at France 50 years ago, in May 1968, when civil unrest erupted across the country and a new feminist movement gained momentum. The facade of the show venue, the Musée Rodin, was papered with manifestos bearing feminist statements such as “I AM A Woman” and “Women’s Rights Are Human Rights” .”
Dior - Autumn-Winter 2018-2019 Show
GLobaL Trends LuxurY
(HAYFORD/2018)
Burberry flagship store
The 44,000-square-foot space incorporates a digitally enabled gallery, 500 speakers and 100 screens that include the world’s highest indoor commercial display All the screens and speakers are synchronized throughout the day There are mirrors that transform into digital screens that display exclusive videos. (ALEXANDER/2012)
Adidas Virtual
Martine Jarlgaard London show
footwear wall
In the Martine Jarlgaard fashion show. The guests where able to use the Hololens, Microsoft msft +0.84%s mixed reality headsets to see the full spring / summer 2017 collection coming in life in the form of holograms, this new technology give the opportunity to superimpose the holograms on top of the natural surrounds. (Arthur/2016)
Adidas presented at the National Retail Federation’s Convention a virtual wall that offers customers a range of 8,000 brand shoes. Developed by Adidas in collaboration with Intel and designed by Start Creative, the wall reacts to the proximity of the consumer and based on the identification of their sex the wall shows a series of recommendations.(Skarda/2012)
B
is for BLACK LIST
Event Concept
A Brilliant Collection , a Benefical Auction, the Best experience Beyond Fashion
B is for the blacklist It seeks to reflect the values of the magazine in a unique and emotional way with the intention of providing the Best experience to the guests. The objective is to create a connection with the first and second target that focused their interest on fashion,art, sustainability and human rights the event will offer activities that are directly related to these themes, in addition the event will count with digital interactions that will transform the experience into unique and unforgettable. For the development of the event the blacklist will create a Brilliant collection made by Alessandro Michelle since he is the curator of the first edition of the blacklist Gucci will donate 5 dresses created and inspired in the 5 themes of the magazine. In the event through activities with augmented reality, the guests will have the opportunity to watch several videos that will display the process of inspiration and creation of each dress.Since one of the values of the blacklist is the transparency. The objective is to show the production cycle of each garment, and that readers knows what they are buying. Additionally The dresses will be auctioned. and the intention is to create an interactive Benefical auction using technology. To close the event the blacklist will offer a party where the guests can interact with each other, with music and cocktails and furthermore there will be several interactive touch screens where the guests can watch exclusive images of the first edition of the platform.
Inspirations
TONE OF VOICE THE TONE OF VOICE THAT THE BLACKLIST WANT TO USE IS EMOTIONAL SINCE THE GOAL IS TO CREATE AN IMPORTANT CONNECTION WITH THE GUESTS THEREFORE HUMAN TO HUMAN COMMUNICATION WILL BE APPLIED, INCLUSION BECAUSE WE CELEBRATE DIVERSITY, INTERACTIVE BECAUSE IT SEEKS TO TRANSPORT THE PUBLIC IN A SURREAL WORLD FURTHER MORE THERE IS AN IMPORTANT DIGITAL EXPERIENCE. AND OF COURSE WE CAN NOT LEAVE BEHIND THE ELEGANCE AND THE LUXURY ENVIRONMENT THAT WILL ALWAYS BE PRESENT.
ARTISTIC DIRECTIONS AFTER HAVING EXPLAINED THE CONCEPT 2 CREATIVE IDEAS PROPOSALS WILL BE EXHIBITED WITH THE OBJECTIVE OF COMPARING AND ANALYSING WHICH OF THE TWO PROPOSALS IS THE MOST APPROPIATE FOR THE DEVELOPMENT OF THE EVENT.
Le retour a la raison 1st Artistic Direction
Le Marché de Merveilles 2st Artistic direction
1 ARTISTIC DIRECTION
Le retour a la raison This first creative idea is inspired by the film “Le retour a la raison� directed and produced by Man Ray it consists of animated textures, rayographs and the torso of Kiki of montparnasse. The objective with this proposal is to play with different textures and elements of surrealism, highlight the elegance and offer a luxury environment by displaying unique and peculiar objects. The blacklist wants to delight the guests with surprising and unexpected elements.
Le Marché
2 ARTISTIC DIRECTION
des
Merveilles
The second artistic direction is inspire in the collection of Gucci “Le Marche des Merveilles” “that present a series of fairy tales narrating three adventures in the wonder factory, run by all kinds of creatures”(Gucci.org). The objective of this proposal is to mix different colors and highlight the importance of the details looking for a cheerful and elegant environment.
EVENT PRODUCTION
THE APPROPRIATE ARTISTIC DIRECTION FOR THIS EVENT IS “LE RETOUR A LA RAISON” WHERE THE SURREALISM IS THE PROTAGONIST, THE STYLE MINGLED BETWEEN THE PAST AND THE FUTURE BREAKING THE BARRIERS OF TIME. LE RETOUR A LA RAISON REFLECTS THE SOPHISTICATION AND THE ELEGANCE WE WANT TO TRANSMIT IN EACH ACTIVITY FOR THE EVENT. ADDITIONALLY IT CREATE A BALANCE WHERE IT ALLOWS THE PLATFORM TO BE THE LEADER OF THE EVENT WITHOUT REMOVING IMPORTANCE FROM THE MAIN SPONSOR (GUCCI). FOR THE UNDERSTANDING OF THE EVENT, THE FOLLOWING QUESTIONS ARE ANSWERED: WHEN?, WHERE?, WHY? AND HOW?.
WHEN?
24 OF APRIL 2019
The chosen date is to pay tribute to the 1000 employees killed in the Rana plaza disaster in Bangladesh due to labor exploitation and the inhuman working conditions. The blacklist wants to ensure that tomorrow is the reader that through the platform creates a barrier against this type of abuse.
WHERE?
MAISON DES POLYTECHNICIENS
The place chosen for this event will be The House of Polytechnic in the seventh arrondissement of Paris. The place reflect a perfect harmony that match with the image that we want to transmit as a platform during this event. The place has multiple rooms that adapt to the planned activities. In addition the price / quality ratio is excellent, they provide several options regarding services, cleaning, staff etc .. This will provide an unforgettable experience while respecting the budget.
WHY?
Our inaugural event is an important step in the process of launching our platform. The goal is to convey a clear message generating emotions and an unforgettable experience reflecting the values, dynamism and image of our platform,This message will also show the renewal brought by the brand. The communication objectives are: economic performance, strengthening links with employees, partners and customers. The event must be original and innovative, that’s why we support the subtle mix of a state-of-theart facility in a building dating back to the seventeenth century. Beyond the physical event, a huge digital campaign will follow. The guests will share content with the rest of the world .
HOW?
A BRILLIAN COLLECTION A BENEFICAL AUCTION THE BEST EXPERIENCE BEYOND FASHION
A Brilliant Collection
The blacklist has Gucci as main sponsor represented by Alessandro Michelle who will create 5 dresses inspired by the thematic of the magazine :Culture & Human rights, environment & sustainability, fashion forward & transparency, sharing stories & curated content. These dresses will be display in the first room accompanied by an exhibition of exclusive photographs of the first edition of the blacklist. Additionally each dress will have 2 google glasses where the guests can have an augmented reality interaction, which will reproduce videos of the creation of the dress, the inspirations, and interviews with the designer. the dresses will be donated from Gucci to the platform for a beneficial auction.
A Benefical auction
The auction will be held in the second room, the idea is to achieve an interactive auction for this reason the room will have two screens of 3 meters by 4 meters provided by Samsung where few pre-recorded videos will be played ,The guests will be able to observe the details of the dresses modeled by models from different nationalities. 40% of the auction will be donated to the charity foundation “Collectif Ethique sur l’étiquette” that works on the respect for human rights at work in the world. and defend the right to inform the consumers about the quality of their purchases.
Cocktail party
A party will be held where the public will enjoy a variety of cocktails and a gourmet buffet of traditional French cuisine, they will also be able to dance with the music of the guest DJ while an interactive decoration will allow them to experience the surrealist universe. For the musical entertainment of the evening we will choose the very famous DJ and Producer Laurent Garnier. Mr Garnier is a great defender of human rights and freedom. he has demonstrated his way of being throughout his career, furthermore he is an emblematic figure of the Parisian scene. he represents exactly what we want to transmit to our public.
Magazine The magazine will be exposed digitally through interactive touch screens by samsung where people can interact and explore exclusive images of the first edition of the magazine, these will be strategically displayed in the last room. On the other side at the exit of the place there will be a stand where the physical magazine will be sold with its packaging and the public will be offered the option to subscribe to the platform.
Event Map
vent
2nd Room AUCTION
1st Room Exhibition dresses + photography
Stand
where the physical magazine will be sold
Red carpet
3rd Room Cocktail party + interaction with digital touch screens
Activities 1: Red carpet
2: Welcome drinks/Enlarge Data base
3: Exhibition +Google glasses
4: Welcome speech by The blacklist editor and Alessandro Michelle
5: Benefical Auction
7: Interactive touch screens
6: Cocktail party + cocktail + buffet
8: Sale of the magazine. (stand)
Time Line Teaser -Send invitation to VIP people -Confirmations -Send invitation to the Data base. -Send Press release
Resolution
Follow up
- Red Carpet
-Send thanks you Cards.
-Welcome Drinks/Enlarge Data base
-Analyse the Metrix.
-Exhibition + Google glasses -Welcome speech -Benefical Auction - Cocktail party -Interactive touch screen - Sale of the magazine.
-Communication post event.. -Sales Campaign.
Event Communication Objectives -Create Awareness . -Transmit the corrent message. -Generate Trafic. -Generate sales. -Be known in the Industry - Attract our target.
Pre event Communication the invitation. It will be an ancient feather exclusively decorated by the curator Alessandro Michele, This will be delivered in an elegant package with the name of the magazine and inside of the packaging a papyrus with the instruction of the event. and a nice message inviting the reader to write the future together with The blacklist.
- An advertising video will be posted on social Media promoting the values of the platform -Take advantage of the collabotarion with Alessandro Michelle and promote the name of the editorial platform in gucci social networks. - Confirmation Calls. -Reminder emails
event Communication -The press and journalists will take pictures of celebrities on the red carpet. -The event will feature a professional photographer who is responsible for taking photos and record the development of the event from the beginning to the end with the aim of publishing them on social networks with the hastag#blacklistfirstissue. -The balcklist will make use of the live streaming to cover the event -Influencers that share the same values as the platform will be invited.
Event Post communication -Thank you cards the day after the event to every attendan. -social media post event campaign. -Press release. -measure the effectiveness of the event by KPI’s.
Press realease Press Release: FOR IMMEDIATE RELEASE Valentina Carreño Public Relations Specialist ValentinaCarrenobazurto@ied.edu tel :695531675 The Blacklist Editorial Platform Paris, april 13,2019- The blacklist announced today that the launching event is going to take place the 24 of april of 2019 in Paris in the Maison des polytechniciens in tribute to the victims of the disaster in the Rana plaza in Bangladesh The objective is to gather people from the creative industry from all around the world. The event will start at 16:30 in the main sala. For this firts edition The blacklist count with the collaboration of Alessandro Michelle that will create 5 dresses inspire in the thematics of the magazine with the aim of donating the collection for a charity auction, celebrated that same day in the event . The event will count with several digital experiences that include augmented reality and interactive touch screens. The guests can also enjoy from a party with the french DJ Laurent Garnier. “This event is the reflection of what we want to transmit as an editorial platform the goal is to create and unique and unforgetable experience”. said the CO of the brand. A percentage of the profits of the collection will be donated to the Collectif Ethique sur l’étiquette” that works on the respect for human rights at work in the world. and defend the right to inform the consumers about the quality of their purchases. The physical magazine will be available to purchase exclusively in the website www.theblacklist.com the 25 of april of 2019. Press is allowed to cover the event in the red carpet in the entrance of the place it will be restricted inside the event End.
Retrotiming November
-interviews for insides of the creation of the new capsul collection
December
January
February
March
April
-preparing the website organiotganize the full commuorganize the video for the zation with the video models nication camplace agmented reacampaign paign lity. plan catering make all the start commustart preparing technical and follow-up of nication camselect the logistics for the logistical arran-talking with the collection paign pictures for the event gements samsung for the with alessandro gallery sponsorship michele send invitations organization of call for confirto vip finish edition all the elements mations -reserving the edition of video of videos and for the big day . place photos contact the photos final organiinfluencers . invitation rezation of the -book the Dj make the auccontact all the minder. event tion plan staff -Organize the EVENT product placement. -talk with the
“Collectif Ethique sur l’étiquette”
Sponsorship MAIN SPONSOR
TECHNICAL SPONSOR
AND FOR INTERNATIONAL VIP GUESTS THE BLACKLIST WILL HAVE
COMMERCIAL SPONSOR For the commercial sponsor we have 4 French emblematic brands to stay in this Parisian spirit that will transport our guests. The first being Dalloyau, one of the oldest manufacturer of authentic macaroons. Next is Athis Marbres, one of France’s most famous marblemongers. Then Hugues Chevalier, great name of furniture made in France of luxury combining modernity and know-how. And finally, the famous Atelier Philippe Allemand, an essential figure in the cabinetmaking industry, especially renowned for having designed several cars of the Orient Express.
PRODUCT PLACEMENT As for the alcoholic collaborations we will have the chance to enjoy the flavors of the great brandy house, based in the city of Cognac, Remy Martin. In addition to this we will also collaborate with Bacardi, the big name of Cuban rum, the company also has other brands, including Gray Goose vodka and Gin Bombay Saphire.
Budget
EVENT BUDGETING
COMMUNICATION
TITLE
UNITY
PRICE /UNITY
TOTAL
PERCENTAGE
BIG SCREEN
1
FREE BY SPONSOR
0,00 €
0,00
INTERACTIV SCREEN
10
FREE BY SPONSOR
0,00 €
0,00
PRESS
PACKAGE
1 000,00 €
1 000,00 €
1,22
MEDIA - SOCIAL MEDIA
PACKAGE
1 000,00 €
1 000,00 €
1,22
INVITATIONS
20
200
4 000,00 €
4,86
GOOGLE GLASS
20
50
1 000,00 €
1,22
INFLUENCERS
20
500
10 000,00 €
12,15
17 000,00 €
20,66
LOCATION RENTAL
SUB TOTAL
TITLE
DAYS OF LOCATION
COST /DAY
TOTAL
PERCENTAGE
LOCATION ALL INCLUDED
2
5 000,00 €
10 000,00 €
12,15
DECORATION
/
/
8 000,00 €
9,72
LIGHTING
/
/
2 500,00 €
3,04
SOUND SYSTEM
/
/
2 500,00 €
3,04
23 000,00 €
27,9
SUB TOTAL
STAFF COSTS
PROFESSION
NUMBER OF PERSONS
COST /PERSON
TOTAL
PERCENTAGE
MODELS
2
4 000,00 €
8 000,00 €
9,72
PROJECTIONNISTE
1
500,0 €
500,00 €
0,61
DJ
1
2 000,0 €
2 000,00 €
2,43
ENTERTAINMENT WORKER
10
PACKAGE
1 000,00 €
1,22
PHOTOGRAPHER
1
2 500,0 €
2 500,00 €
3,04
STAGE DIRECTOR
1
2 000,0 €
2 000,00 €
2,43
TECHNICS DIRECTOR
1
1 500,0 €
1 500,00 €
1,82
LIGHT DIRECTOR
1
1 500,0 €
1 500,00 €
1,82
SOUND DESIGNER
1
1 300,0 €
1 300,00 €
1,58
20 300,00 €
24,7
TOTAL
PERCENTAGE
SUB TOTAL
RESTORAT ION COSTS
BENEFITS
GUESTS
COST /PERSON
WELCOME COCKTAIL
200
15,00 €
3 000,00 €
3,65
BUFFET COCKTAIL
200
70,00 €
14 000,00 €
17,01
17 000,00 €
20.6
SUB TOTAL
UNEXCEPTED COST
5 000,00 €
6,1
TOTAL
82 300,00 €
100,00
EARNINGS SOURCE OF INCOME
QUANTITY
PRICE /UNITY
SELF FINANCING
/
7 000,00 €
TOTAL
PRODUCT PLACEMENT
4
3 000,00 €
12 000,00 €
SPONSORS
/
20 000,00 €
20 000,00 €
GUCCI FINANCEMENT
/
10 000,00 €
10 000,00 €
AUCTION
5
9 000,00 €
45 000,00 € 8 250,00 €
7 000,00 €
MAGAZINE SUBSCRIPTION
110
75,00 €
WEB MAGAZINE SUBSCRIPTION
40
20,00 €
800,00 €
DONATIONS
/
6 000,00 €
6 000,00 €
TOTAL EARNINGS
109 050,00 €
Conclusion IN CONCLUSION AN EVENT IS THE BEST WAY TO LAUNCH A BRAND OR IN THIS CASE THE DIGITAL PLATFORM, SINCE THE EVENT OFFERS AN EXPERIENCE TO THE GUEST THAT WILL SUCCESSFULLY REMAIN IN THE MEMORY, ON THE OTHER HAND IT ALLOWS TO ENLARGE THE DATABASE , AND GIVE A CLOSER IMAGE OF WHAT YOU WANT TO COMMUNICATE AS A BRAND, THE EVENT ALSO OFFERS A CHANCE TO EARN A CONCIDERABLE ECONOMIC BENEFIT THROUGH SALES AND SUBSCRIPTIONS.
E H T T S I L K BLAC
&
Fashion Show Table of Content Introduction.
Communication Strategy. Objectives. Current situation. (Trends) The brand
The event concept Event production Event communication Budget.
After having developed the launch of the platform by the hand of gucci is necessary to think of a brand that is consistent with the values from the blacklist and also a brand that is part of the Kering group since previously an agreement was made with this group that made it possible for gucci to be our main sponsor. The chosen brand for this section of the project is Saint Laurent since it is a brand with history and legacy, it is part of the Kering group and it is positioned in the place where the platform wants to position itself, as luxury in the fashion industry gaining recognition. This fusion is important because the platform and Saint Laurent share the same characteristics when we are speaking about the target. “The brand focuses on serving consumers who are fashion-conscious, strong-minded and independent. These consumers tend to have high education and income, they are self-confident and fashion forward.”(kering. org)
“Saint Laurent is mainly focusing on acquiring more young customers. As a result, it concentrates on developing digital marketing to raise brand awareness in order to have better performance “.(kering. org)
TH E B L AC
KL IS T
On the other hand, one of the main objectives of the Kering group is “A more holistic approach to sustainability reporting form the future.” A new way of doing business that takes natural resources into account “(kering.org) for this reason the connection between the platform and the brand can be successful to achieve the desired objectives.
INTRODUCTION
1. LAUNCHING The launch of the Platform will take place on April 24 of 2019,implementing 3.0 and 4.0 communication where it will be possible to enlarge the database and also achieve an important economic income.
2 .POSITIONING
After the event, the platform commits to publish content frequently and to develop activities to maintain the good image and create a strong relationship with the customers making them being loyal to the platform, the goal is to grow gradually in a positive way and stay in the desired position.
3. CONSOLIDATION
Between the launching event and the fashion show that the platform will develop with Saint Lauren, the platform will carry out online and offline activities to achieve the desired positioning. on the Paris fashion week the 27/02/2019. The platform will reach the top with the fashion show. and will reach a positive and privileged place in the minds of its target positioning the blacklist as a luxury platform in the fashion industry.
Communication Strategy
T THE BLACKLIS
OBJECTIVES
- GENERATE SALES AND TRAFFIC . -POSITION THE EDITORIAL PLATFORM. -ENLARGE THE DATA BASE. -ACHIEVE TO POSITION IN THE WORLD OF LUXURY IN THE FASHION INDUSTRY -TRANSMITE THE CORRECT MESSAGE BEING COHERENT WITH THE VISION OF THE PLATFORM. -CREATE AND IMPORTANT NEXUS WITH LUXURY BRANDS SUCH AS SAINT LAURENT. -BRAND AWARENESS AND RECOGNITION. -EARNED MEDIA. -GIVE AN UNFORGETTABLE EXPERIENCE TO GUESTS.
-PRESENT F/W COLLECTION -GENERATE SALES AND TRAFFIC IN SAINT LAURENT WEBSITE, SOCIAL MEDIA AND STORE -BRAND AWARENESS. -ENLARGE DATA BASE -ACQUIRE MORE YOUNG CUSTOMERS BY THE DIGITAL INFLUENCE THAT THE PLATFORM (THE BLACKLIST) WILL BRING. -EARN MEDIA -GIVE AN UNFORGETTABLE EXPERIENCE TO GUEST -CONNECT WITH THE BRAND TERRITORY
FASHION SHOW
TRENDS
“INSPIRED BY THE MEXICAN TRADITIONS AND THE SPIRIT OF THE GREAT STABLES OF CHANTILLY, THE SCENOGRAPHY REFLECTS THE ESSENCE OF THE COLLECTION”(DIOR.COM/NODATE). THE OPENING AND THE CLOSING OF THE SHOW WAS PERFORMED BY WOMEN RIDING HORSES, GIVING A UNIQUE TOUCH TO THE SHOW.
“A PROCESSION OF TRANSHUMANS, WALKING IN TRANCELIKE STEP THROUGH A SUITE OF OPERATING THEATERS: BOLTED TOGETHER FROM THE CLOTHING OF MANY CULTURES, THEY WERE ALESSANDRO MICHELE’S METAPHOR FOR HOW PEOPLE TODAY CONSTRUCT THEIR IDENTITIES—A POPULATION UNDERGOING SELF-REGENERATION THROUGH THE POWERS OF TECH”(MOWER,21/02/19)
A SIX-INCH LAYER OF POPCORN ON THE FLOOR AT CALVIN KLEIN’S RUNWAY SHOW WAS ONE OF THE DEPARTURES FROM CONVENTION AT NEW YORK FASHION WEEK. RAF SIMONS PRESENTED HIS FALL 2018 COLLECTION ON A MASSIVE SEA OF POPCORN AT THE FORMER AMERICAN STOCK EXCHANGE BUILDING. ( LANERI/2018)
FOR THE PRESENTATION OF THE CRUISE COLLECTION OF CHANEL, KARL LAGERFELD PUT LITERALLY A SHIP AT THE GRAND PALAIS.
ANIMAL PRINT
WOMEN GLOSS
HOODS
LEATHER
COWBOY
TRENDS
LUXUR Y FRINGING https://www.harpersbazaar.com/uk/fashion/shows-trends/g19131531/autumnwinter-2018-trends/?slide=3
PADDED JACKETS
“COMFORTWEAR WAS A STYLE OBSESSION THAT WAS ALL OVER THE RUNWAY THIS SEASON, AS EXAGGERATED VOLUME WAS MADE DRAMATIC WITH A NEW PLAY ON PROPORTION AND OVERSIZED SHAPES”.(VOGUE.FR/2018)
THE BERET
MEN TRENDS
“A FRENCH STYLE ICON, THE BERET IS BACK. SEEN AT PRADA, LOUIS VUITTON, MOSCHINO, DOLCE & GABBANA AND LOEWE IN PARIS AND MILAN”. (VOGUE.FR/2018)
STATEMENT
“WHEN FASHION HAS AN OPINION, IT ISN’T AFRAID TO SHOW IT. MANTRAS, SLOGANS AND PUNS POKED FUN AT THE STATE OF AFFAIRS”. (VOGUE.FR/2018)
BUSINESS CLASS
“AN UNDERCURRENT TO THIS SEASON’S SHOWS, BUSINESS DRESS IS BACK, WITH A SLIGHTLY SINISTER EDGE”. (VOGUE.FR/2018)
https://en.vogue.fr/vogue-hommes/fashion-week/diaporama/menswear-fashion-trends-fall-winter-20172018/40458#tendance-mode-homme-automne-hiver-2017-2018-fashion-week-11_image2
"SAINT LAURENT IS INTO A NEW ERA, RECAPTURING THE IMPULSES OF YOUTH, FREEDOM AND MODERNITY.” (KERING/2014) IN THIS SECTION, THE BRAND WILL BE STUDIED IN ORDER TO PRESENT A CONSISTENT PROPOSAL THAT CONNECT WITH WHAT THE COLLECTION WANTS TO REFLECT.
THE BRAND
“OVER THE YEARS I HAVE LEARNED THAT WHAT IS IMPORTANT IN A DRESS IS THE WOMEN WEARING IT” -YVES SAINT LAURENTYves Saint Laurent was one of the most famous fashion designers in history. His first designs were very controversial, and today we see the influence of his daring style in actuall classic fashion styles. The designer was one of the pioneers implementing elements of male attire in women. for example Le Smoking, a tailored tuxedo for women, in 1965 Saint Laurent creates an iconic dress ‘Mondrian’ cocktail dress.Additionally he invented the trapeze dress. In the 1970s the designer introduces a jewelry collection that includes bold and colorful pieces.
in the 1980s the House of Yves Saint Laurent became one of the most important brands in the fashion industry. in 2001 the designer was honored by the french president giving him the title of Commander of the Légion d’Honneur. “At his last show, in 2002, a tearful Yves Saint Laurent took his final bow as his long-time muse, Catherine Deneuve, sang Ma Plus Belle Histoire d’Amour. Stefano Pilati, who replaced Tom Ford in 2005, continues Yves Saint Laurent’s message that “dressing is a way of life”. (CRAVEN/2008)
Yves Saint Laurent was the first designer that use ethnic models on the runway in order to create a sense of equality. He empowers women with the designs taking the feminism to the next level. The 1 of June of 2008 the designer died with 71 years after a long period of ill health leaving us an important legacy in fashion and a message of love, inclusion, and acceptance. After the death of Saint Laurent, the house has been led by designers such as Tom Ford, Stefano Pilati, Heidi Slimane and currently is Anthony Vaccarello the creative director. En 1999 the Kering group bought the brand. The Kering group is a company that operates with important luxury fashion houses as well as sport and lifestyles brands. the Group highlights the importance of sustainability and creativity the company message is to “empower the imagination� Creative director Hedi Slimane re-brands fashion collection under new name Saint Laurent Paris.
May 9 of 1954 , saint laurent began working with Christian Dior
1940
1 of august of 1936, Yves Saint Laurent born in Algeria
1950
January 1, 1966 he introduced “Le Smoking”
May 9,1971 advertising campaign launched for the first time
1960
1970
Maison Yves Saint Laurent was founded by Yves Saint Laurent and Pierre Bergé in 1962.
1980
Jan 1, 1982 Saint Laurent receives the international award.
OCT 9, 1998 YSL showed his last ready-to wear collection for the brand
in 1999 the Kering group bought the brand
May 9 .2002 YSLs last Haute Coture Show
2013 Hedi Slimane is the new creative director of the brand
The actuall creative director start in the company in 2016
2000
2010
2018
1990
May 9, 1999 Tom Ford takes control of the company.
May 16,2002 Stefano Pilati takes over YSL
TIMELINE
COLLECTIONS SPRING 2017 READY-TO-WEAR
INFLUENCED BY THE 80S VACCARELLO CREATES A COLLECTION WITH BUTTONED BLOUSES IN LEATHER AND VELVET, PLUSH SKIRTS AND BOYFRIEND JEANS, ANOTHER SECTION DEDICATED TO GOLD LAME DRAPERY, AND SKINNY SUITS AND TO FINISH SOME SINGLE-SLEEVE DRESSES, IN ADDITION THE DESIGNER SHOWS THE INFLUENCE ON THE LOGOMANÍA CREATING HEELS THAT SPELL YSL, TOGETHER WITH EARRINGS THAT COMBINE PERFECTLY(MOWER/2016)
“THE IDEA OF VACCARELLO WAS TO MIX LUXURY VERSIONS OF CLOTHES THAT THE GIRLS WANTED TO WEAR EVERY DAY, AND THEN GIVE THEM A KIND OF RAW ROMANTICISM, A TENDER HARDNESS”(HOLGATE/2017).. IN THE COLLECTION, WE CAN OBSERVE DENIM JACKETS, COGNAC HARD LEATHER DRESSES, FLOWER-SHAPED NECKLINES, EXTRAVAGANT AND PLEATED COCKTAIL SKIRTS, IVORY MOHAIR SWEATERS, FADED BLUE JEANS, SHIRRED BOOTS, AND ULTRA LONG AVIATOR GLOVES.(HOLGATE/2017)
COLLECTIONS FALL 2017 READY-TO-WEAR
COLLECTIONS
SPRING 2018 READY-TO-WEAR
INSPIRED BY THE CITY OF PARIS AND THE CONNECTION BETWEEN THE CITY AND YVES SAINT LAURENT, WHERE THEY REPRESENT ELEGANCE, EROTICISM AND A LIBERAL CODE. HIS COLLECTION BEGINS WITH THE HIPPIE MEMORIES OF MARRAKECH AND ENDS WITH THE GREAT HAUTE COUTURE TRADITION OF THE SAINT LAURENT WORKSHOP IN PARIS. FLOATING SILK BLOUSES WITH WAVY SLEEVES, TULLE TOPS WITH GOLD POLKA DOTS, BRIGHT SEQUINS EMBROIDERED DRESSES, OSTRICH FEATHER DRESSES, SHORTS AND SKIRTS ADORNED WITH A PAIR OF INCREDIBLE HIGH BOOTS.(MOWER/2017)
FASHION SHOW´S
Inspired on the early 70s Heidi Slimane worked to create a metallic infrastructure that adorns the ceiling of the runway giving a retro effect the colors that are reflected with the lights of the catwalk are the colors of the rainbow that match perfectly with the music of the background that says "Un, deux, trois, coucher avec toi,"
With Heidi Slimane, the lights are the key tool in this fashion show. Saint Laurent delighted the guests with a platform that moves and at the bottom white lights were seen. this motorized platform stops and forms the ground by which the models will walk with a background of yellow light bulbs and rock music. all these elements manage to create the perfect atmosphere to see the collection inspired by punk
This fashionshow is decorated by a huge rotating cube that has a thousand lights that turn on and off creating an elegant and modern atmosphere. This cube serves as a door for the models and accompanies them throughout their runway as a background
Again we see how Heidi Slimane decides to take the decision to set his fashion show with a show of lights and some motorized platforms that hang from the ceiling.
influenced by the 80s “this show took place in a beautiful 18th-century house on the Rue de l'Université, and was conducted with a bright light while the models came out, precisely in the usual style at the top haute couture houses until the 1980s. The numbers of the sets were even called when each girl appeared, but there was nothing satirical or ironic about the presentation”(MOWER/2016).
“Vaccarello again chose to show in the new and still under construction the headquarters of Saint Laurent in Rue de Bellechasse, this time in a huge crude amphitheater with staggered seats in the stadium, the soundtrack of the pulsating, trembling club with high noise levels”. (HOLGATE /2017)
“Anthony Vaccarello chose to celebrate his debut show for Saint Laurent in the stunning setting of a palatial building: an old monastery, later a military headquarters, which was abandoned in the heart of Paris and is now being restored as the headquarters of Saint Laurent. The fund worked for Vaccarello as a trope for his entry into the house. "It's a work in progress," he said in a preview,”(MOWER/2016)
"I want to tell the story of Saint Laurent, of Paris, nothing more than that," said Anthony Vaccarello, presenting a great scene behind the scenes after his epic outdoor show on a warm night, with the Eiffel Tower shining in the background”.(MOWER/2017)
“A huge stadium-sized box, projecting projectors, slap-bang in front of the Eiffel Tower. The design of the temporary architecture, built to illuminate the public space in a show that no tourist or passer-by could lose, seemed to project the frequency of the inside out of Saint Laurent's communication on the global stage�.(MOWER/2018)
Anthony Vaccarello The Designer
“Anthony Vaccarello is a fashion designer, with Italian and Belgian ancestry, born in Brussels at the beginning of the 80s. He studied sculpture and fashion design and graduated with honors in 2006. Soon after, he won the Hyères International Festival of Fashion and Photography, in whose jury was the designer Ann Demeulemeester, with a collection inspired by Cicciolina”(Vogue.com/nodate)
That brought him a position in Fendi where he dedicated himself to work with furs. In addition to experience, at Fendi he learned the ins and outs of the industry and became familiar with his times, something that served him well. In 2009, he launched his own brand with his partner, Arnaud Michaux. "It's very technical. When I think of a crazy design, he always finds a way to make it possible, "Vaccarello pointed out about Michaux(Vogue.com/nodate).
https://www.elle.com/runway/g27893/all-the-looks-fromthe-anthony-vaccarello-fall-2016-ready-to-wear-show/?slide=46
His work as a designer is erotic and minimalist, fluctuating, as his own origin, between the sensuality of Made in Italy and the conceptualism of Antwerp, a way of understanding fashion that makes his designs unique. And although a priori his creations may seem like femme fatale, the couturier confesses that when he designs he opts for the side of reason and leaves seduction in the background. This unique style captivated Donatella Versace and he was called to design for Versus, the young brand of Versace."(Vogue.com/ nodate)
The Kering group announced that it would be the next creative director of Saint Laurent after the departure of Hedi Slimane. “I am delighted that Anthony Vaccarello joins us as the new creative director of YSL, his modernity and the pure aesthetic he works with perfectly match the spirit of the house.” Vaccarello’s silhouettes achieve the perfect balance between provocative femininity and the most acute masculinity, Choosing him has been the most natural choice to express our essence, I am excited to open this new stage with him and to lead the company towards a new period full of success “, commented Francia Bellettini, executive director of YSL, at the official announcement after the announcement.(Vogue.com/nodate)
THE N O I T C E L L O C
The inspiration of the designer in this collection was the freedom giving importance to the body of the woman. Highlighting the sensuality but also the comfort he describes his collection as a mixture between the past and the present and the possibility of being feminine and masculine at the same time. doing a tribute to the movement that the designer Yves Saint Laurent urged both in fashion and in the world, promoting the sexual revolution hand in hand with the feminists of the sixties. The designer also celebrates diversity using models of all races.
The collection of 87 outfits allows to highlight the legs of the models with black leather shorts; dresses of big shoulders of the 80s trimmed to the length of the swimsuit; Enough skinny rock-jeaned, boots: regular black ankle boots with silver buckle, a new thick platform (boot of the season), and then glamorous suede boots with suede soles. The dense layers of this collection were a large number of jackets, shirts, and blouses for both sexes. there was riches in custom black leather, velvet, embroidery, tassels and fringed ornaments.(MOWER/2018) Vaccarello decided to present the men's clothing collection (with its skinny pants and crushed velvet) in the middle, but also to add a colorful and gleaming addition to the collection he presents several dresses with flowers.
The collection Line up
Extreme heels Leather and velvet
HATS
Play on necklines
Wizard’s cape
KEY PIECES
TRENDS
XXL shoulders
A touch of color
L AK
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THE BLACK LIST
Creative Concept
Le Cirque de la LibertĂŠ
THE
BLAKLIST
Le Cirque de la LibertĂŠ is a proposal that connects perfectly with the inspiration of the designer for this collection, the goal that we want to achieve, is to delight the guests with an innovative and original experience that at the same time transmits the right message, the idea is to create a collaboration with the cirque du soleil. where they will do small choreographies representing the thematic of the platform (The Blacklist) , these artists will wear costumes that show the name of the magazine and its logo to generate a sense of intrigue, the place where the show will be made will be in an unexpected place, that will transport the guests to a place of magic, with many surprises. all the elements will be agreed with Alexandre de Betak the famous stage designer who worked with Saint Laurent in previous shows.
Fashion Show Elements Before explaining the elements of the fashion show, it is important to explain how the platform will be implemented in this event. The blacklist will publish exclusive scenes of the backstage of the event that includes, the construction of the collection made by Anthony Vaccarello the organization, the assembly of the event, the preparation of the models, and the complete coverage of the event, this will be reproduced in the social media of the platform using videos, photos, and live stream videos as tools of communication additionally The Blacklist will be made Articles for the website and the fisical magazine that contains an editorial dedicated especially to Saint Laurent, the new collection, and the presentation of the collection in the fashion week in Paris.
PARIS F SHION WEEK
VENUE
MUSEE DES ARTS FORAINS.
WHEN?
27 FEBRUARY/2019
FEBRUARY 27/2019 in the Paris fashion week Saint Laurent will present the collection fall/ winter . the fashion show will start at 8 pm.The dates are determined by the French Fashion Federation.
IN THE MUSEE DES ARTS FORAINS.
For my event, I chose the museum of fairground arts because it offers a perfect location in Bercy. In the heart of the twelfth arrondissement of Paris. Beyond the location, what attracted me to this place are the rides and the decorations that surround them. It offers a festive and relaxed atmosphere and the luxury that we need. Once back in the museum the people feel like going out of the city. Transported to a totally different world of the Parisian structures while being in the heart of the fashion capital. To finish the rental is relatively inexpensive in view of the huge potential offered by this museum. Most of the facilities; rides and others who are already on site will be an integral part of the show so we can minimize the cost of the organization to invest more on the rest of the event.
WHY? This event will be held in order to achieve the objectives set up previously. First, the platform wants to position in the luxury world of fashion and Saint Laurent gives this possibility, on the other hand, Saint Laurent wants to approach a younger target and the blacklist gives this opportunity since it is an active digital platform in social networks. additionally, both share the same target primary and secondary. and due to this reason they have the possibility to enlarge the database, this event will create opinion and generate recognition reflecting sales. finally, it will give an unforgettable experience to the guests.
HOW?
-The kissing room -The fashion show -The showroom
TH
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1- The kissing room The guests will arrive and be greeted with a welcome cocktail and a buffet where they can interact with the magazine through touchscreens screens as explained above. The platform will dedicate an exclusive space for Saint Laurent and guests will have the possibility to see exclusive photographs and also they will be able to find short articles explaining the reason for the collaboration. At this moment the acrobats of the Cirque Du Soleil will perform a short choreography inspired by one of the themes of the magazine. the guests will meet the designer Anthony Vaccarello, the platform editor, and all the VIP guests. The kissing room will be held in one of the most important rooms of the museum called the theater-du-merveilleux located near the entrance.
2-Collection Presentation - The fashion show will be located outdoor spaces of the museum where the guests will
be seated in three rows leaving the center of the place free and where the models will walk, the place is surrounded by nature with elements of the museum reflecting an elegant atmosphere. The opening of the fashion show will be done by two professionals fire eaters wearing the first 2 outfits of Saint Laurent. As explained above The last collection of Anthony Vaccarello has 87 outfits and the strategy that will be applied so that the show stay entertained and helps the public to keep the attention in the collection is that the show will be divided into 3 groups that means that 29 outfits will go online as usually seen in the runway unlike this time at the end of the 29 outfits there will be a 5-minute interpretation of the Cirque du Soleil. Each act will be accompanied by special lights and music that will allow us to present an original and unforgettable show for our guests.
3-The showroom
In the showroom, we will offer to our guests a personalized attention where they will be able to see in detail the collection and at the same time the professionals of Saint Laurent will be able to advise them and the customers will be able to pre-order the collection. This moment is very important because it is here where we will see the benefits and sales. due to this, an original showroom will be organized, the place chosen for this moment is another room of the museum called the Salle des arts-forains this room has different activities that will decorate our showroom. for example has a carousel, German swings, Billiard Stands and many more options that are available for the guests. the main goal is that the guests feel special and that they buy but in an original way, in this place we will offer a buffet and a cocktail bar.
4-The magazine from the beginning we observe how the platform is present in the fashion show but it is important to clarify that one of the objectives is to sell physical magazines, subscriptions and enlarge the database for this reason the blacklist will have a stand in the showroom where the magazine will be sold and the benefits of subscribing will be explained to the guests in more detail. On the other hand, the interactive touch screens will allow them to explore the details of the past launch event, exclusive images of the fashion show with Saint Laurent and content of the platform.
Look and feel
StyLing Acting Models
MODELS: In this event the importance of makeup and accessories are essential, so the models will have smoky ice outlined in the shape of a cat, hats and accessories on the head ARTIST: the artists will wear a particular costume that highlights the curves of the body and makes them feel comfortable allowing them to interpret in the best way the performance. the logo of the platform and the name will be seen in the garments.
StyLing Acting artist
ALEXANDRE DE BETAK, SOFIA SANCHEZ DE BETAK
KATE MOSS
ROSIE HUNTINGTON-WHITELEY
FARIDA KHELFA
AMBER VALLETTA
CHARLOTTE CASIRAGHI, FRANÇOIS-HENRI PINAULT, ZOË KRAVITZ
Vip Guest List
CARA DELEVINGE
EMMA WATSON
ADWOA ABOAH
AIMEE SONG
WILLOW SMITH WINNIE HAARLOW
THEBLAKLIST
Invitation
FW COLLECTION WILL BE PRESENTED ON FEBRUARY 27/2019
THE FASHION SHOW WILL START AT 8 PM.
IN THE MUSEE DES ARTS FORAINS. 53 AVENUE DES TERROIRS DE FRANCE, 75012 PARIS, FRANCE
Model Casting PIERGIORGIO DEL MORO, SAMUEL ELLIS SCHEINMAN
they have previously worked with saint laurent and many other brands
Sponsoring TECHNICAL SPONSOR
PRODUCT PLACEMENT
Time line TEASER -send out invitation, -follow up calls for confirmation, -invitations vips journalism and influencers -press release -teaser fashion show on social media
RESOLUTION
FOLLOW UP
- Kissing Room
-Send thanks you Cards.
-Welcome Drinks/Enlarge Data base/ short Performance from circle de soleil
-Analyse the Metrix.
-Fashion show in the outdoors
-Sales Campaign.
-Interaction with the digital platform with the interactive touch screens -Showroom /pre order collection - The blacklist stand Sale of the magazine.
-Communication post event..
Retrotiming SEPTEMBER
OCTOBER
NOVEMBER
DECEMBER
JANUARY
FEBRUARY
-interviews for insides of the creation, inspirations of the new collection
-Model casting
-website organization with the campaign
plan catering -confirmations call
-full communication campaign
-start communication campaign
-travel organization
-start preparing logistics the fashion show
-coverage of the organization and rehersal by the blacklist
-talking sponsors
with
-Send invitations -contact influencers.
-start preparing -reserving the the choreograplace phy and outfits por the artist -book the technical team(stage designer) -Organize the product placement -contact cirque du soleil
-organize the place -showroom -technical insplanning -organization of talations all the elements -instalation of -contact all the for the big day . the showroom/ staff platform stand -invitation reminder. -rehersal with the artis and models. -sound rehersal -preparation of the buffete and cocktail bar -finish all the technical and logistical arrangements -logistic arrangement -final organization for the fashion show -fashion show -SEND THANK YOU EMAIL -MESURE KPLS -sales campaign
Budget