Portfolio by valeria conti

PORTFOLIO VALERIA CONTI

CURRICULUM VITAE

CURRICULUM VITAE VALERIA CONTI

ABOUT ME NATIONALITY DATE OF BIRTH

19 March 1992

MOBILE PHONE

333 4209512

ADDRESS E-MAIL

LANGUAGES ITALIAN ENGLISH

EDUCATION UNIVERSITY

HIGH SCHOOL

Italian

VALERIA CONTI

EXPERIENCE WORK AS DESIGNER

WORKSHOP WERKBUND

INTERNSHIP

ADVANCED COURSE OF RHINOCEROS

May 2013

COURSE OF PHOTOGRAPHY AND PHOTOSHOP

SKILLS

GRAPHIC DESIGN

COFFEE.IT BRAND IDENTITY Coffee.it is a brand that aims to recover and spread the culture of quality coffee all over the world. The name of the brand originated from the union of the word “coffee” and ”It”. The latter is the abbreviation of the word Italy which is the homeland of the espresso coffee and refers to the recipes sold in the shop, which are 100% italian. The company monitors all the stages of the production, from the plantation to the sale, in order to offer a high quality product. In store you can find some of the best coffee blends coming from all over the world and all the information about the origin, plantation, intensity and aromatic family of each blend. Coffee.it is a place where costumers will gain new experiences immersing themselves in the culture of coffee. The logo comes from the union of two different elements, a coffee cup and a stamp of guaranteed quality. The first represents how coffee is usually drunk in Italy, and the second refers to the fundamental value of the brand, which is to offer high quality product. The chosen font is the sans serif “Skyfall Done” , which is clearly readable from a distance. Furthermore, the body of the letter, based on a circular form and designed using a non-uniform line, is in perfect harmony with the all logo.

Coffee Espresso

Quality

Tradition

Culture

Training

Break

BRAND

Trasparency

Ritual

IDENTITY

Comfort Relax

.IT

Italy

Internet Coffee cup

Ethic

Aroma Variety

COFFEE.IT

Skyfall Done

C42 - M48 - Y68 - K54 C18 - M19 - Y32 - K2

GRAPHIC DESIGN

PROPOSAL OF COMMUNICATION VIA ICONS IN THE STORE

CLASSIC Espresso

Ristretto

Lungo

Macchiato

Marocchino

Freddo

Doppio

Cappuccino

CaffĂ¨ latte

ORIGIN Blend

Robusta

Intensity Origin

Aroma

DECA Blend

Arabica

Intensity Brazil

Intenso

Origin

Aroma

PURE Blend

Robusta

Intensity Ethiopia

Equilibrato

Origin

Aroma

Brazil

Fruttato

COFFEE.IT

PROPOSAL OF COMMUNICATION WEB AND SOCIAL

GRAPHIC DESIGN

NATIONAL MUSEUM OF MUSICAL INSTRUMENTS CORPORATE IDENTITY The National Museum of Musical Instruments of Rome is the greater European institute of this kind. The exhibition shows thousands of musical instruments, which come from all over the world and from different historical periods. The creation of the logo started with a research on the music notation and focused on the clefs. The origins of these are linked with the development of a kind of music notation, called â&#x20AC;&#x153;neumaticaâ&#x20AC;?, which is born in the VIII century and has led to the introduction of the staff. The development of the logo is based on the bass clef, a symbol used to fixed the position of the note F on the staff. This is really important because the F staff is the first staff that has been used in the history of the music notation. In addition this symbol reminds me an ear, the part of the body that makes possibile to listen. Each line of the staff is designed with a different thickness in order to create a rhythm. The chosen color is the dark red because is elegant and connected to the history of music since it is the most used color in theatre.

MUSEO NAZIONALE DEGLI STRUMENTI MUSICALI

Devanagari Sangam MN abcdefghilmnopqrstuvz ABCDEFGHILMNOPQRSTUVZ C36 - M98 - Y78 - K57

NATIONAL MUSEUM OF MUSICAL INSTRUMENTS

GRAPHIC DESIGN

WERKBUND EXHIBITION CORPORATE IDENTITY During the design of the corporate identity of the exhibition for the workshop “100 Werkbund”, we started from the creation of a logo that could remember the 1914 Werkbund exhibition of Cologne and that at the same time could have a more modern style. We took as a reference the 1914 exhibition poster, which shows the characteristic symbol of Werkbund: the W. Among the different proposals developed, we choose the one that was the best synthesis of old and new. a symbol given by the decentralized overlap of two triangles that creates the lettere W. Regarding the choice of colors, the posters designed by Behrens.

1 9 1 4

2 0 1 4

Werkbund

C0 - M35 - Y85 - K0

Futura condensed medium

Futura medium

C0 - M0 - Y0 - K100

ABCDEFGHILMNOPQRSTUVZ abcdefghilmnopqrstuvz

Exhibition at “Sapienza” university In collaboration with my colleagues Ilaria Celata e Priscilla Saggese

WERKBUND EXHIBITION

1 9 1 4

2 0 1 4

Werkbund

Nome prodotto Nome Cognome, Nome Cognome

Design come esercizio per il futuro - 100 anni 10 prodotti

Postcard

1 9 1 4

2 0 1 4

Werkbund

Invitation

PRODUCT DESIGN

SELF SHELF PRODUCT DESIGN - LETTERING FOR FURNITURE An increasing problem of the modern society is the losing of personal identity. People need to save and preserve their identity. Many human sciences studies talk about the symbolic value of objects and the strategy used by human to build the identity through objects. They may be considered the visible part of a culture and tangible or intangible form of self-expression. Store all the objects with a symbolic value is a way to preserve the personal identity. The project consists of a shelf in which people can store all the important objects with a symbolic value. The principle of the shelf is that it may be personalize so that it become an object by which people can express themselves. The shelf is composed of a fixed structure and some interchangeable letters so everyone can use them to â&#x20AC;&#x153;writeâ&#x20AC;? different words.

SELF SHELF

ASSEMBLE THE SHELF AND INSERT THE LETTERS

GRAPHIC DESIGN

PANDORA GREEN INTEGRATED COMMUNICATION FOR A NEW PRODUCT Pandora Green is an Italian company of technological innovation focused on energy efficiency. It began its business developing technology LED applied to the lighting industry. Its mission is to generate energy saving through new technologies while delivering innovative services to businesses, government and households. The company asked me to create a technical brochure for the introducing of a new LED panel on the market. The development of the project started with two different steps of research and analysis. To begin with, a research focused on different kind of communication used by companies operating in the lighting sector has been done. I identified the competitors of Pandora Green and analyzed them in terms of graphic and communication through their website, brochure and catalogues. The second step has been done in collaboration with the lighting design studio Fabertechnica. It consisted in an accurate analysis of the LED panel in order to identify the strengths and the surplus value of the product. This has great potential compared to similar products and it was clear that it needed more than a brochure to be properly promoted. Furthermore, these steps help me to understand the importance of an integrated communication strategy on different media. I decided to integrate a static communication, the brochure, with a dynamic communication in order to give more detailed information to the users. The dynamic communication was developed as an integration of the existing website of the company. GRAPHIC CHOICE Title

C78 - M23 - Y9 - K0

Futura Bold

20 pt

Color C0 - M0 - Y0 - K0 C78 - M23 - Y9 - K0

Subtitles

C0 - M0 - Y0 - K100

Futura Medium

14 pt

C0 - M0 - Y0 - K100

Text

Futura Book

12 pt

C4 - M2 - Y35 - K0 C0 - M0 - Y0 - K20 C0 - M0 - Y0 - K60 C0 - M0 - Y0 - K100

PANDORA GREEN

COVER The cover highlights one of the main features of the product, the microprismatic lens. I designed a texture based on the geometry of the lens and applied it to the cover in order to recreate the shape of the product itself. The cover has obtained an interest appeal to catch the attention of the costumers.

LED panel

Microprismatic lens

Brochure cover

GRAPHIC DESIGN

BROCHURE DESIGN Pandora green does not have a graphic style well-defined because is a young company. When the project started there were only a few constraints linked to the company. This allowed me to act in part independently in the graphic choices. The font, colors, layout and size are the result of both an accurate analysis on the existing materials of the company and some independent choices.

PANDORA GREEN

The aim was to comunicate technical data in an easily understandable manner. I decided to use icons in order to increase the visual appearance and make it easier to read. The icons were designed using a clean graphics and all the elements were minimized.

Pages extracted from the brochure

GRAPHIC DESIGN

LIGHT CALC AND ENERGY CALC I designed two applications and insert them in the existing website of Pandora green using the existing layout. “Light calc” is a simulator that calculate the number of LED panels required to have an appropriate level of illumination in a room. It is required to insert the dimensions and the height of the room. “Energy calc” compared the LED panel with a fluorescent lamp of equivalent power and give information about energy saving and pay-back. It is required to insert the number of hours and days in which the lamps shall be switched on.

PANDORA GREEN

STEP 1 - INSERT THE DIMENSIONS OF THE ROOM

Room size Room height

RESULT

STEP 2 - LOOK THE RESULTS

Room size Room height

RESULT Number of LED Panel Illumination Table height