Valerie McMurray

Valerie McMurray, a pioneer in the sun care industry, is the visionary founder and CEO of Soleil Toujours LLC. Established in 2015, Soleil Toujours redefines luxury sun and skin care, marrying high-quality, eco-conscious ingredients with cutting-edge anti-aging technology. Her commitment extends beyond product development to educating the public about the benefits of using clean, reef-safe sunscreen daily, enhancing skin health and environmental sustainability. Valerie's journey into clean sun care was inspired during her pregnancy with her third child. Concerned about the harmful chemicals in traditional sunscreens, such as parabens and oxybenzone, she sought safer alternatives. This quest revealed a significant gap in the market for natural, effective sun care products, propelling her to launch Soleil Toujours to fill this void. Before becoming an entrepreneur in the beauty and wellness sector, McMurray honed her business acumen over an 18-year career in investment banking and financial services. MerSoleil, a luxury resort-wear brand, her prior entrepreneurial venture, laid a solid foundation for her foray into sun and skincare. Under Valerie's leadership, Soleil Toujours has become a revolutionary force in the industry. The brand is renowned for its mineral-based sunscreens, which feature innovative, non-toxic formulations rich in antioxidants and anti-aging components. Soleil Toujours' signature EcoSun, a blend of vitamin C ester, vitamin D, red algae, and bisabolol, exemplifies the brand's commitment to excellence and efficacy in skincare. Valerie Rodriguez McMurray's efforts ensure that enjoying the sun can be safe and luxurious. She emphasizes the importance of sun protection as a critical component of anti-aging skincare. Her pioneering work elevates the sun care experience and significantly contributes to the well-being of consumers and the planet.