Vol. 6: #18 "ORIGINS OF PRODUCT NAMES" (4/25/10) - Tidbits of Coachella Valley

Page 1

INTRIV PUZ IA ZL S & G ES ID AM , E ES !

Now over

50,000

Valley Readers Weekly

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2006

...and you’re one of them.

ALL RIGHTS RESERVED ©2010

Week of April 25, 2010

For Advertising Call (760) 320-0997

Vol. VI

Issue No. 18

TIDBITS EXPLORES THE ®

Palm Springs’ Newest Garden Center

ORIGINS OF ORIGINS OF

Open Daily M-F 8 to 5 Sat 9 to 5 Sun 10 to 4

PRODUCT NAMES

AuntEffiesGardens.com

5 Effie Bucks in

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W. Racquet Club Rd Pa lm

Ca ny on

Dr E. Via Escuela

when you present this coupon* N THE CABAZON OUTLETS Palm Springs E. Vista Chino 760-778-6030 Front Page - prem. position 13x 2393 N. Palm Canyon Drive at Racquet Club *Minimum $25 purchase, coupon not valid with any other offer.

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Preferred Customer Card ����������������������� ������������������������������������������������������� Present this ad at the �������������������������������������������� Cabazon Outlets Customer Service to receive your FREE Preferred Customer Card ������������������������������������������ ���������������������������������

Participating businesses and discounts are subject to change without notice.

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20 minutes������������������������������������������������� West of Palm Springs on I-10 ������������������������������������������� at Apache Trail / Cabazon Exit �������������������������������������������� 48750 Seminole Drive Ste. 100 • Cabazon, CA 92230 Tel (951) 922-3000 • www.cabazonoutlets.com Follow us on: MySpace, Facebook and Twitter!

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Readers Weekly Nationwide!

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P.O. Box 2207 Palm Springs, CA 92263 Phone: 760.320.0997 Fax: 760.320.1630

email: valleybits@msn.com All rights reserved.

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Corrections due by: 5 p.m. • Tues., 4/13/10

PRODUCT NAMES

N. Indian Canyon Dr

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N.

Ad Proof: CastingCall.com Front Page April 18 - July 11, 2010 (Volume 6: #17 - #29)

by Kathy Wolfe

If you’ve ever wondered how some of your favorite products and businesses came up with their names, check out some interesting facts Tidbits has discovered about the origins of some of these corporate monikers. • An afternoon hike in the mountains provided the inspiration for Velcro, a revolutionary new fastener for fabric invented by Swiss engineer George de Mestral. When returning from a walk with his dog through the woods, de Mestral found they were both covered with cockleburs. Curious to know what made them stick so stubbornly to his clothing, he examined one of the burs under his microscope. He discovered it was covered with thousands of tiny hooks that had tenaciously gripped his wool pants and his dog’s fur. The invention of Velcro followed soon after. With its tiny hooks fastening to loops of fabric, the name Velcro came from combining “velour” with “crochet”. His was idea patented in 1955. • Paul Orfalea’s college chums dubbed him “Kinko” because he had a mass of curly hair. In 1970, when Orfalea borrowed $5,000 and rented a 100-square-foot building near the ADVERTISING PROOF University of California campus, he named his

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All rights reserved. Property of:

Readers Weekly Nationwide!

������� Final Changes DUE: Tues., July 14 5:00 p.m.. PRODUCT NAMES: Turn to page 3 Please review carefully. Double check:  Phone Number(s)  Spelling  Prices  Hours ����������� ������������������������� ����� �����������

�������������������������������������������� HALLMARK Palm Springs ����������������������������������� Front Pg. Premium Banner 13x ��������������������� ��������������������������������� July 19, 2009 --- Oct. 11, 2009

Phone: 760.320.0997 Fax: 760.320.1630

email: valleybits@msn.com

WANT TO RUN YOUR OWN BUSINESS? Publish a Paper in Your Area

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P.O. Box 2207 Palm Springs, CA 92263

We provide the opportunity for success! Production time stamp: • 12/30/10

Call 1.800.523.3096 (U.S.) 1.866.631.1567 (CAN) www.tidbitsweekly.com

Home is Where the Heart is...

�������� Palm Springs L.P. Independent and

Assisted Living Community Luxurious studios or one bedroom apartments, all with kitchenettes, 24-hour staffing and a licensed vocational nurse. Exciting and stimulating activity programs and many more amenities.

Let our family take care of yours. 344 North Sunrise Way, Palm Springs (between Amado and Alejo)

Offering the very best in Senior Living Care.

760-322-3955

Gloria Gourlay, Executive Director

Lic. #336412441


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