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Weekly Readers So Cal Sliding Doors Valley Wide! Prem. Front Pg ...and you’re one of them. Sept. 29, 2019 Vol. 15 - No. 40
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• Repair or Replace any type or style of Windows & Doors
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Cindy Pieper • State Farm Insurance MANUFACTURERS Front Page ad series, starting September 1, 2
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GENERIC
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by Janet Spencer
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• The word “generic” comes from the same Latin root word “gene” which means “birth” or “beget” All Rights Reserved Ride with the No. 1 car and gives us “genus” meaning race, class, or kind. Property of AdVenture Media, Inc. insurer in California. It’s also the root of “general,” meaning “affecting I see more than a bundle. or involving all” as opposed to being specific. A FREE general store sells all goods; a general hospital treats With competitive rates and personal service, it’s Phone: 760.320.0997 Fax: 760.320.1630 While other insurers just see your home and car as a valleybits@msn.com noADVERTISING wonder more drivers trustPROOF State Farm . As all ailments; general thethearmy allthey men. The bundle or aacombo deal,in I take time toleads see what Final Changes DUE:I’m here to help life go5:00 ADVERTISING PROOF mean to you and give them the protection they deserve. your local agent, right.p.m.. All Rights Reserved word LET’S “generic” refers to all members of a group or Please review carefully. Double check: Phone Number(s) Spelling Prices Hours TALK TODAY. LET’S TALK TODAY. Final Changes DUE: Mon., 1/7/19 12:00 5:00 p.m.. category. And in legal terms today it also means “no Contact your Tidbits representative immediately with changes or corrections. ease review carefully. Double check: Phone Number(s) Spelling Prices Hours Office: 760-320-0997 email: valleybits@msn.com Fax: 760-320-1630 longer protected by a specific trademark.” Contact your Tidbits representative immediately with changes or corrections. FREE Published by: AdVenture Media
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• “Genericide” occurs when company’s Cynthia LaPieper Ins Agcy Inc protected Cindy Pieper, Agent brand name morphs into public useage as a common Insurance Lic#: 0D63125 Bus: 760-416-3006 synonym for the entire product category. The name, www.cindypieper.net once protected by trademark law, then enters the public domain as a generic term. Since the list of these terms is such a long one, we're presenting a few examples you'll quickly recognize along with 1706809 State Farm, Bloomington, IL some background on how they originated:
Comfort Air • Premium Front Page “Box”, Full Color •CURRENT AD - AIR CONDITIONER
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#1
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State Farm Mutual Automobile Insurance Company Bloomington, IL
1708164
• In the 1870s Connecticut baker Wlliam Frisbie of The Coachella Valley’s PREMIER SHOP for New Haven owned a successful pie company. All of the pies he sold came with a returnable tin pie plate • Gear • Parts • Tires ATV UTV UTV L review carefully.SDouble check: Phone Number(s) Spelling Prices Hours with the bakery company name stamped on the A • Must-Have Accessories ATV N L O A AASON E S • Outstanding E S bottom. The tasty pies were popular snacks among Contact your Tidbits representative immediately with changes or corrections. YAMAHAFREEE-BIKES !! valleybits@msn.com Customer Care GS ffice: 760-320-0997 Fax: 760-320-1630 TTUUNNEE-U-UPPemail: the students at nearby Yale University, and William BIG SAUVNINITS!! • FREE Estimates 31-21 DEMO BLOWOUT ADVERTISING Expires 3began noticing that quite a few of PROOF the pie tins sent • ReliableFREE Service there were notDUE: being returned. He then found some Final Changes 5:00 p.m.. ADVERTISING PROOF • BEST Please PRICE ofADVERTISING the students had discovered that thetins could review carefully. Double check: Phone Number(s) Spelling Prices Hours PROOF GUARANTEE Final Changes DUE: Generic: Turn5:00 to page 3p.m..
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