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It's estimated that the average person in today's fastpaced world is exposed in one form or another to between 4,000 and 7,000 advertising messages every single day. This week Tidbits takes a sweeping look at this aspect of mass communication and presents some general facts about the world's oldest profession. ...What’s that? Not so, you say? Ah, but consider this: Before she could offer her services for sale, she first had to advertise!

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• German immigrant Gerhard Mennen introduced his first product, Mennen’s Sure Corn Killer, in 1878. His first method of advertising consisted of a horse and wagon and a banjo player that travelled from one town to the next. The banjo player provided entertainment, which was periodically interrupted by Mennen plugging his product, Mennen’s Borated Talcum Infant Powder. Mennen believed so strongly in publicizing his name and products that he poured 50 cents of every dollar earned back into advertising.

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• The 1930s were host to a barrage of “sandwich signs” -- walking billboards worn on the fronts and LL  •PhoneOutstanding review carefully.SDouble Number(s)  Spelling  Prices  Hours AASOONNAAcheck: E S E THE WIDEST SELECTION & BEST PRICES! S backs of hired pedestrians paid to walk busy city Contact your Tidbits representative immediately with changes or corrections. ! P Customer Care All the Top Quality Brands That You Know & Trust. ! valleybits@msn.com ffice: 760-320-0997 Fax: 760-320-1630 TTUUNNEE-U-UPemail: streets promoting the Blue Plate Specials at Joe’s • FREE Estimates 30-21 Expires 6ADVERTISING Diner, or touting the medicinal PROOF wonders of Dr. • ReliableFREE Service Merlin's Miracle Mustard Plasters Final Changes DUE: ADVERTISING PROOF 5:00 p.m.. • BEST Please PRICE • The term “brand originated with whiskey review carefully. Double check:name”  Phone Number(s)  Spelling  Prices  Hours ADVERTISING PROOF GUARANTEE Final Changes DUE: 5:00 p.m.. Property of AdVenture Media, Inc.

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Advertising: Turn to page 3 MON., DEC. 31changes Contact your Tidbits representative immediately or corrections. Please review carefully. Double check:  Phone Number(s) with  Spelling  Prices  Hours Gear • Parts • Tires • Must-Have AccessoriesPhone: 7 Please review carefully. Double check:  Phone Number(s)  Spelling  Prices  Hours Office: 760-320-0997 Fax: 760-320-1630 Excellent Contact your Tidbits representative immediately with changes or corrections. LOCALLY Service, & d Owne Contact your Tidbits representative immediately with changes or corrections. Value, & Office: 760-320-0997 email: valleybits@msn.com Fax: 760-320-1630 ted!

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ING PROOF Fri., Sept. 11, 2020 5:00 p.m.. one Number(s)  Spelling  Prices  Hours NG PROOF TRIVIA NEWSFRONT mediately with changes 5:00 or corrections. p.m..

seeds. THE WONDERFUL WORLD OF

• Primrose means “first rose” in Latin because it appears so early in the season.

WORDS

• The hydrangea bush absorbs up to twelve gallons of water per day and its name comes from “hydro,” the Greek word for water.

one in a series

ybits@msn.com Fax:760-320-1630 ne Number(s)  Spelling Prices  Hours

• The Dutch borrowed the word “tulip” from the French (“tulipan”), who borrowed it from the Turks (“tulbend”), who noted that the shape of the flower reminded them of a “turban.”

ediately with changes or corrections.

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Vol. XVII Issue 22

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PLANT NAMES

hael Jacobs

• Lilac comes from the Persian word for blue. • Joel Poinsett was a diplomat from South Carolina in the 1800s. While serving in Mexico he collected specimens of a colorful wild shrub and shipped them back to America, where they became known as poinsettias.

- No. 41

• Chamomile came from the Greek words (Answers on page 12) ADVERTISING PROOF ADVERTISING PROOF“chamai” meaning “on the ground,” PROOF and • The magnolia was named after French botanist ADVERTISING Fri.,4/9/21 ! ! “melon” meaning “apple.” Final Changes DUE: 5:00 p.m.. S EN FinalYEChanges DUE: 5:00 p.m.. Pierre Magnol who devised the botanical scheme Final Changes DUE: Prices  Hours 5:00 p.m.. WE WANT YOUR OP Please review carefully. Double check:  Phone Number(s)  Spelling E review carefully. Double check:  Phone Number(s)  Spelling  Prices  Hours Columbine comes from the Latin word Spelling of classification. ’R Please•review carefully. Double check: Phone Number(s)  Prices  Hours WE ADVERTISING PROOF “columba” meaning “dove” because the flowers ADVERTISING PROOF Contact your Tidbits representative immediately with changes or corrections. ADVERTISING PROOF • Leonard Fuchs was a botanist who wrote a book ontact your Jewelry Tidbits representative immediately with changes or corrections. & Watch Contact your Tidbits representative immediately with changes or corrections. resemble a circle of doves. Final Changes DUE:email: 5:00 Office: 760-320-0997 valleybits@msn.com Fax: p.m.. 760-320-1630 about plants in the year 1542. The plant (and the al Changes DUE:email: 5:00 p.m.. ffice: 760-320-0997 valleybits@msn.com Fax: 760-320-1630 Final Changes DUE: Office: 760-320-0997 email: valleybits@msn.com 5:00 Fax: p.m.. 760-320-1630

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carefully. Double check: Phone Number(s) were Spelling  Prices Hours • carefully. Geraniums named fromthe Greek word color) fuchsia is carefully. DoublePlease check:review  Phone Number(s)  Spelling Prices  HoursDouble Please review check:  Phone Number(s)  Spelling  Prices  Hours

named after him. “geranos” meaning “crane,” because the seed We Buy, • The dahlia was named after Swedish botanist Contact your Tidbits representative immediately with changes or corrections. your Tidbits representative immediately with changes or corrections. Contact your representative with changes or corrections. Sell & Trade CDC LDR Construction 760-779-8778 podsTidbits areSvcs. pointed like theimmediately bill of a crane. Anders Dahl, who was a student of Carl Valuables email: Office: 760-320-0997 email: valleybits@msn.com Fax: 760-320-1630 Health 760-320-0997 valleybits@msn.com Fax: 760-320-1630 Office: email: valleybits@msn.com Fax: 760-320-1630 1/16 pg. 760-320-0997 4C 26x disc.was the Consignments El Paseo Exchange Guidelines • “Pasque” old French word for Passover Linnaeus, who devised the modern system of LDR Construction Svcs. LDR Construction Svcs. Enforced Gold, Silver 73-255 El Paseo andpg.Easter, anddisc. the Pasque flower was so named naming organisms. 1/16 pg. 4C 26x disc.Across from Armando’s 1/16 4C 26x & Coins because it blooms around that time of year. MarchA) 18, 2018 Vol. 14 - No. 12 B) March 18, 2018 Vol. 14 - No. 12 • Camellia was named by Linnaeus to honor • “Pentstemon” is Greek and means literally “five fellow botanist Joseph Kamel. stamens.” Enjoy Enjoy the the Outdoors Outdoors• Scottish botanist Alexander Garden was honored operty of Enjoy the Outdoors

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• Pansy comes from the French word “pensée” by having the gardenia named after him. which means “thoughtful,” because the flower • The begonia was named to honor Michel Bégon, looks somewhat like a pensive face. an official in French King LouisPROOF XIV’s court ADVERTISING

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• Clematis comes from the Greek word “klema” Final E l i t branch.” e w o o d / Alu m a - W ood meaning “vine Elitewood/Aluma-Wood

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Property of The Neatest Little Paper Ever Read Propertyof ofCoachella Valley AdVenture Media, Inc. Fax: The Neatest Little Paper Ever Read Phone: 760.320.0997 For Advertising Call (760) 320-0997 760.320.1630 valleybits@msn.com AdVenture Media, Inc. Fax: The Neatest Little Paper Ever Read • Hollyhock was once used to make a concoction Phone: 760.320.0997 Published by: AdVenture Media For Advertising Call (760) 320-0997 760.320.1630 valleybits@msn.com AdVenture Media, Inc. Phone: 760.320.0997 Fax: Published by: AdVenture Media For Advertising Call (760) 320-0997 760.320.1630 valleybits@msn.com valleybits@msn.com valleybits@msn.com valleybits@msn.com that reduced the swelling in the ankle, or hock, ALL RIGHTS RESERVED ©2005

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referring to the flower’s violent explosion of 1. MOVIES: How long was thevalleybits@msn.com Please review carefully. Double check:  Phone Number(s)  Spelling  Prices All Rights Reserved shortest Academy Awards ceremony? All Rights Reserved All Rights Reserved 36-MONTH TERM Contact your Tidbits representative immediately with changes or correctio 2. TELEVISION: Which U.S. Office: 760-320-0997 email: valleybits@msn.com Fax: 760-320 $50,000 Minimum Investment state was the setting for the 1980s  3-Year Commitment “Newhart” TV sitcom?  6% Per Year Return (paid monthly) 3. MEDICAL: What is a common  Security : Secured Promissory Note name for the condition known medi Exit Strategy: cally as ankylosis? After 3 years, when your money is liquid, 4. GEOGRAPHY: Which European you will have the option to: 1. Reinvest in another 6% WFS alternative nation colonized Haiti? Property of 2. Invest elsewhere 5. HISTORY: What was the Monroe AdVenture Media, Inc. Doctrine, a policy stated by President This innovative program was designed by very educated and dedicated Christian businessmen who James Monroe in 1823? saw the need for an alternative investment option FREE 6. ADVERTISING: Horatio Magelof Coachella Valley versus banks and other less attractive investments! lan Crunch is the mascot for which Phone: 760.320.0997 Fax: 760.320.1630 valleybits@msn.com cereal brand? 7. FOOD & DRINK: What is banAll Rights Reserved ilson nock? financial 8. BIBLE: What is the Pentateuch? services 9. SCIENCE: How do mosses reproR ETIREMENT WEALTH MANAGEMENT duce? 12419 Lewis Street Suite 101 10. INVENTIONS: When did the first Garden Grove, CA 92840 patented drive-in movie theater open? 714-705-1900 WWW.WILSON-FINANCIAL.COM Answers (Trivia Test answers page 12) Property of 1. The first Academy Awards cereAdVenture Media, Inc. mony in 1929 lasted 15 minutes. Published by: AdVenture Media

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Week of May 23, 2021

Advertising (from page one) producers who “branded” their company name on the wooden barrels with hot irons. • A Los Angeles real estate firm was advertising a new property development in the L.A. area in 1922 and chose to name it after the colorful holly bushes that grew there. They prominently erected giant 45-foot-tall letters on a hill above the city, spelling HOLLYWOODLAND. The word “Land” was later dropped, transforming it into the now-famous tinsel-town landmark. SLOGANS AND SUCH • Although we think of Maxwell House Coffee when we hear the slogan “good to the last drop,” this phrase was originally used by Coca-Cola.

world is that? In 1906, it was a candy product marketed by the Fleer Corporation -- bubble gum! However, it was a little too gooey and sticky for the general public, so the formula was modified to keep their customers happy. During the mid-1920s they also changed the name…to Dubble Bubble.

Page 3

sons sold out 29 years later in 1915, they were paid $25 million for that same formula.

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• Any fisherman could purchase a quality, ash fishing rod, 10 feet long with three joints and brass mountings from the 1900 Sears and Roebuck catalog, for a mere 18¢. The top-ofthe-line bamboo rod, 15 feet long with four

2. W tr • The Kellogg cereal company introduced Rice Krispies in 1929 with the “Snap, Crackle, and fi Pop” slogan. In 1952, the company jazzed upADVERTISING PROOF its popular Corn Flakes cereal for the first time Final Changes DUE: MON., MAY 17 5:00 s by offering Sugar Frosted Flakes to its line. The word "sugar" was dropped in 1983, when they QUIZ BITS began using Tony the Tiger as the product's Advertising: Turn to page 11

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famous actor donates Office: 760-320-0997 1. What email: valleybits@msn.com

advertising “spokesman.”

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all of the money he makes from Capital One commercials to charities and arts organizations?

• Alka-Seltzer started using the little spokesman “Speedy” in 1931 to advertise its fizzy antidote • The initials S.O.S., used for the popular steel for hangovers and queasy stomachs. Speedy, wool scouring pads, have nothing to do with a with his Alka-Seltzer tablet body, was originally call for help. As an abbreviation for “Save Our set to be named “Sparky,” but the company Saucepans,” S.O.S. pads were first given away 2. What channel does not made a last-minute change. He appeared in in 1917 as a free gift by door-to-door salesmen accept outside ads, only c/orunning Rev. Lisa Phillian / dba: 212 television commercials, beginningPhillian in 1952.& Assoc. selling aluminum cookware. But owner Edwin commercials for its ADVERTISING PROOF Palm Springs Wedding Chapel In Spanish–speaking countries, Speedy was Cox received many more requests for the Phone Number(s)  Spelling  Prices  Hours Final Changes own programs and products? Please so review carefully. Double check: DUE: 5:00 p.m.. BZ 4C 6x disc. rate known as “Prontito.” scouring pads than he did for the pans, he Please review carefully. Double check:  Phone Number(s)  Spelling  Prices  Hours (Answers page 12) 23, ADVERTISING 2021 Vol. 17 - No. 22 PROOF decided to focus solely onTidbits that product alone. immediately with changes or corrections. MayContact your Tidbits representative immediately with changes or corrections. Contact your representative The advertising industry ventured into the realm Office: 760-320-0997 email: valleybits@msn.com Fax: 760-320-1630 MON., APRIL 26 It was Mrs. Cox who came up with the catchy Final Changes DUE: 5:0 of science in 1955 when ad agencies began hir760-320-0997 email: valleybits@msn.com Fax:social 760-320-1630 name for thisOffice: now-common kitchen commodity. ing psychologists and science experts. Please review carefully. Double check:  Phone Number(s)  Spelling  P

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Q A

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expertise allowed companies to target their • “You press the button we do theDouble rest” was the PhoneTheir Please review--carefully. check: Number(s)message  Spelling  Prices Contact Hours advertising to specific audience seg- your Tidbits representative immediately with changes or co company slogan for the Eastman Kodak camera, ments and attract them to their products. Office: 760-320-0997 email: valleybits@msn.com Fax: 76 first introduced in 1888. Inventor George Contact your Tidbits representative immediately with changes or corrections. Eastman also came up with the name Kodak, • That husky bald guy dressed in all white, known believing products should have their ownvalleybits@msn.com Office: 760-320-0997 email: Fax:his760-320-1630 as Mr. Clean, made first grime-fighting identity, free from association with anything commercial appearance in 1958. else, and be easy to pronounce and remember. Mizell Center c/o Harriet Baron When Kodak introduced its Brownie camera in • The Maybelline Company was founded in 1/6 pg 4C Non-profit rate Chicago by Thomas Lyle Williams in 1915. 1900, the price was $1. Williams noticed his older sister Mabel May 2, 2021 Vol. 17 - No. 19 Junk-B-Gone Junk-B-Gone • Kodak’s first instamatic camera hit the market applying a mixture of Vaseline and coal dust to Property of in 1968, touting its easy-to-use, drop-in film BZ 4C 26x disc. BZ 4C 26x disc.them a darker, fuller look. AdVenture Media, Inc. her eyelashes to give and two exposure settings, sunny and Williams his 16 eye beautifier product May cartridge 31, 2020 Vol. 16 - No. 23 Junerenamed 7, 2020 Vol. - No. 24 cloudy. They offered several models varying in Maybelline in her honor The Maybelline FREE Ad #1price from $10.95 to $19.95, depending on the Ad #2introduced its cake mascara in 1917 of Coachella Valley Company Property of The Neatest Little Paper Ever Read Media, Inc. Fax: 760.320.1630 760.320.0997 add-onT.F. options. with newspaper and weeks magazine advertisements. PROOF Runsnumber alternateofweeks (Odd numbered issues) ADVERTISING Runs alternate T.F. (Even numbered issues) Phone: AdVenture

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Contact your • Tidbits representative immediately withTonic changes Touted as an “Esteemed Brain andor corrections.

Office: 760-320-0997 valleybits@msn.com Fax: 760-320-1630 Intellectualemail: Beverage,” Coca-Cola hit the world

of advertising in 1886. When pharmacist Asa At Mizell, we assist seniors in our Candler bought the rights for the beverage ADVERTISING PROOF community with accessing community formula from pharmacist John Pemberton Brian Henderson resources and navigating local and in 1887, he paid $2,300. He promoted and Final Changes DUE: 5:00 p.m.. 1/12 pgDouble BWcheck: 26x to help with: his disc. new colaNumber(s) drink into Spelling a hugely Pricesgovernment Property of Please review carefully. marketed  Phone  Hours services Revised 3-21-21 Vol. 17 No. 13 AdVenture Media, Inc. successful family business. When Candler’s • Housing Contact your Tidbits representative immediately with changes or corrections.

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Page 4

to cut you a break than lose your business and have to find a new customer. There are several requests you should consider making: Lower my interest rate; waive my annual fee; raise (or lower) my credit limit to improve my credit score. Not long ago, I suggested this to a group of blog followers and asked them to share their experiences.

Everyday CHEAPSKATE

by Mary Hunt

By Lucie Winborne

Haggling for Dollars

* Are you one of those folks who paces while talking on the phone? Psychologists believe this may be a kind of coping mechanism to make up for lack of body language and nonverbal cues that normally accompany conversation.

Vol. XVII Issue 22

By a show of hands, let me see how Deborah reports: “My interest rate was many of you have a credit card in your name. lowered 2 percentage points, and I was given Uh-huh, I see those hands. It appears that my 2,500 free miles, which I would never have audience falls right in line with national averages: thought to ask for.” About 70% of you have at least® one credit card. And how would you categorize your relationship Michelle writes: “My husband recently by Mary Hunt * The shape of the Coca-Cola bottle is with your card issuer? charged to a card, and we went over the limit. I patterned after a cacao seed pod. If you are carrying credit card debt, it recalled Capital One, and they waived the $39 fee ally bugs you that the company takes so much * Early Hoover vacuum cleaners because we have never had an over-limit fee, of your money in interest and fees. In fact, some were hard to sell because potential and our payments are always on time.” cardholders admit to feeling helpless in the customers refused to believe they could strong arms of the credit card giants who charge have that much dirt in their carpets. Judy responded: “I called Capital One, big, whopping fees on top of double-digit interwith whom I have had a credit card for 10 years. est rates. It has been said that the borrower * Argentine goalkeeper Sergio GoycoI’ve paid an annual fee every year. I spoke with becomes a slave to the lender. Truer words could chea would crouch down and covertly customer service and politely asked if the $95 not be spoken of how it feels to be in credit card urinate on the field before every penalty annual fee could be waived. She passed me to debt. shootout for good luck. He started the an account specialist, and based on the longev So, are you ready to do something about ritual during the 1990 World Cup quarity and ‘impeccable’ status of my account, he this? Sure, I know you are doing your level best terfinals and continued it for the rest of offered me a one-time fee waiver and said they to get out of debt and keep a credit card as a tool his career. would send me a letter confirming this in writing. -- not a noose. But even now, as you are workI’m thrilled! That five-minute call put $95 back ing your way out of debt, there is something you * A New Jersey man bought a $5 into my wallet.” can do to reduce your interest rates and fees bottle of orange juice, which his wife and perhaps even have fees that were already deemed too expensive and sent him Are you ready to exercise your savvy back to return. He bought two Powerball charged waived. customer muscles? Well then, let the haggling lottery tickets with part of the refund Just ask. That’s right; simply pick up the ADVERTISING PROOF begin! and ended up winning the jackpot worth phone and ask. On the back of your credit card is * APRIL 5 Final Changes DUE: * * MON., 5:00 $315.3 million. a toll-free number for customer service. Call and Mary invites questions and comments at Please review carefully. Double check:  Phone Number(s)  Spelling  Price *** courteously make your request. Provided you https://www.everydaycheapskate.com/contact/, “Ask Thought for the Day: “I think that have been a good customer, you may be surContact your Tidbits immediately with changes or correc Mary.” Tips representative can be submitted at tips.everydaycheapyou have to believe in your destiny, that prised to learn just how quickly the companyOffice: will 760-320-0997 skate.com/. Thisemail: column will answer questions ofFax: 760-32 valleybits@msn.com you will succeed; you will meet a lot of general interest, but letters cannot be answered indicomply with your request. rejection and it is not always a straight vidually. Mary Hunt is the founder of EverydayCheap Why? skate.com, a frugal Boutique living blog, and the author of the path, there will be detours -- so enjoy Glossy - Women’s ADVERTISING PROOF Because there is a lot of competition out MON., April 5 book “Debt-Proof Living.” Final Changes DUE: 5:00 p.m.. the view.” --Michael York 1/8 pg. BW 13x there. They know Please review carefully. Double check:  Phone Number(s)  Spelling  Prices  Hoursyour mailbox is jammed with COPYRIGHT 2021 CREATORS.COM Contact your Tidbits representative immediately with changes or corrections. offers, and quite frankly, they do not want to loseApril 11, 2021 Vol. 17 - No. 16 (c) 2021 King Features Synd., Inc. Office: 760-320-0997 email: valleybits@msn.com Fax: 760-320-1630 a valuable, profit-generating customer like you to another company. It’s cheaper for card issuers CLIP AND CLIP AND SAVE

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Tidbits of Coachella Valley

Week of May 23, 2021

became known as the “Greatest Show on Earth.” The circus began using the railroad to transport the business from town to town, revolutionizing the industry. It took between 60 and 70 railroad cars to convey all the employees, animals and bulky equipment required to mobilize Barnum’s huge show on tour.

The family sold the circus in 1967, but it still operated under the same name. • Baraboo, Wisconsin is home of the Ringling brothers and became a winter home of their circus. It is also home to the Circus World Museum, housing 200 vintage circus wagons.

ADVERTISING PROOF • The circus tent used by the Ringling Brothers NOW! what Final folks Changes DUE: and Barnum & Bailey Circus from 1921 to 5:0

BARNUM BITS • Before he was the owner of his own successful circus, Phineas Taylor Barnum worked the ticket booth and performed as a clown in a small circus. In 1871, he started his “Grand and Traveling Circus, Menagerie, Caravan and Circus.” P.T. Barnum grossed $400,000 his first year. • He wasn’t afraid to use a bit of deception to bring in customers, and featured fake mermaids and bearded ladies, earning him the title “an all-American huckster.” One of Barnum’s promotions featured a “six-foot man-eating chicken,” which was in actuality nothing but a six-foot-tall man munching on a chicken leg. • At age 25, P.T. Barnum opened his first show which featured a black slave named Joyce Heth, reputed to be 161 years old, who claimed to have been George Washington’s nurse. Barnum featured the original Siamese twins, Chang and Eng, in his New York City museum of oddities. Chang and Eng, identical twins joined at the sternum, were born in Siam (now Thailand), hence the term Siamese twins.

• Because Barnum wanted to know would say about him after he was dead, New carefully. Pleasethe review check: Phonefor Number(s) Spelling  1924Double still holds the  record the largestcircus York Sun published his obituary two weeks tent in history. This mammoth canopy covered Contact your Tidbits representative immediately with changes or co prior to his death in April 1891. The tune Auld 91,415 square feet, with a round top 200 feet in 760-320-0997 email: valleybits@msn.com Fax: 76 Lang Syne was sung at his funeral. Office: ADVERTISING PROOF diameter. FIVE BROTHERS FROM WISCONSIN • BecauseDUE: of weakening attendance, numerous Final Changes 5:00 protests from various animal rights groups, and • A German-born harness maker named August Please review carefully. Double check:  Phone Number(s)  Spelling  Pric increasingly high operating costs, The Greatest Rungeling instilled the love of the circus in Contact your Tidbits representative immediately changes or Show On Earth gave its finalwith performance oncorrec his seven sons. Five of the boys -- Al, Otto, Valley Floor Care Office: 760-320-0997 email: Fax: 760-3 May 21, 2017,valleybits@msn.com at Nassau Veterans Memorial Charles, John and Alf -- changed their surname 1/16 BW 13x Disc Coliseum. They sadly folded their tents and to Ringling and went into the circus business. Jan. 3, 2021 Vol.their 17 - No. 2 booths after 146 years of closed ticket Brothers Henry and Gus joined them later. wholesome family entertainment. □ • In 1887, spectators could watch the “Ringling Brothers United Monster Shows, Great Double Circus, Royal European Menagerie, Museum, Caravan and Congress of Trained Animals” -quite a mouthful for their new exhibition!

• The first Ringling performance came about with the effort of the five brothers and 17 employees, who together sewed the tent, sold the tickets, provided the band music, as well as performed in the acts.

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Vol. XVII Issue 22

Truly Free Checking No monthly maintenance fee Free credit monitoring** Dividends earned on higher balances* Visit AlturaCU.com/AscendTB for more information or contact an Altura Credit Union representative.

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NEST HEADS

By John Allen

Tidbits® of Coachella Valley Published and distributed weekly by AdVenture Media, Inc. P.O. Box 4308 Palm Springs, CA 92263-4308 Phone: 760-320-0997 Fax: 760-320-1630 Email: valleybits@msn.com www.TidbitsPalmSprings.com All rights reserved. Publisher: Erik D. Long Editor: David L. Long Distribution by:

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John Winters, Donna Winters Martin Lipson For advertising information call 760-320-0997 Member:

“In business as in life, we practice the Golden Rule” News content in the Tidbit s® Paper is provided by both Tidbits Media, Inc. and other news sources con sidered to be reliable, but the accuracy of all information published cannot be guaranteed. Tidbits® of Coachella Valley does not accept political advertising or news matter of any nature submitted for publication. Publisher reserves the right to refuse advertising from any business, individual or group for any reason deemed inappropriate or not in the Publisher’s best interest. Published news matter and advertising content does not necessarily reflect the views of the Publisher or of AdVenture Media, Inc. Tidbits® of Coachella Valley is not an adjudicated publication and therefore cannot accept official legal notices for publication. All copy, photos and graphic illustrations submitted for advertising publication are subject to publisher’s prior approval. We do not offer mail subscription service. So there.

Week of May 23, 2021

Tidbits of Coachella Valley

Page 7

ADVERTISING PROOF Tues., 6/25/19 5:00 p.m.. Final Changes DUE: in NEXT WEEK

11 AM Cody’s

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sTraNgE TIDBITS VISITS SOME

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Corner

MUSEUMS

Dog Talk with Uncle Matty By Matthew Margolis

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adopt a homeless dog or cat. Local shelters, local humane societies and local societies for the prevention of cruelty to animals (SPCAs) are notoriously Phone: 760.320.0997 Fax: 760.320.1630 10% “Our repeat R NIO understaffed, underfunded and overpopulated with valleybits@msn.com SE customers make our ADVERTISING COUNT Gee-Ar-Gee Construction Co.PROOF DIS All Rights Reserved business thrive!” animals just waiting for a good home. 6-15-21 ADVERTISING PROOF pg. CALL BW 13x disc. Final1/16 Changes DUE: 5:00 p.m.. J o h d n FREE r a s o h n c i , R Emphasis on local. - 5:00 760. 347.9485 TODAY: Final Changes DUE: p.m.. Estimates -ownerPlease review carefully. Double check:  Phone Number(s) Spelling  Prices  Hours Dec. 22, 2019 Vol. 15 No. 52 Please review carefully. Double check:  Phone Number(s)  Spelling  Prices  Hours UltimateHomeRepair.net Bonded & Insured, not a licensed GC The behemoth Humane Society of the Contact your Tidbits representative immediately with changes or corrections. Contact your Tidbits representative immediately with changes or corrections. United States serves a role in the nation’s ongoing Office: 760-320-0997 email: valleybits@msn.com Fax: 760-320-1630 Office: 760-320-0997 email: valleybits@msn.com Fax: 760-320-1630 Increase animal-welfare campaign, and it is certainly no bit GEE-AR-GEE Your Home's VALUE & Your CONSTRUCTION CO., INC. player. But the HSUS doesn’t operate a single aniLifestyle! "Large enough to serve • Small enough to care" mal shelter. Not one. Handling All Phases of Construction & Home Improvement This very wealthy nonprofit works on a naRESIDENTIAL & COMMERCIAL tional stage, and while its concerns boil down to Wuzzles solution Page 12 A-1 TOP Quality! Specializing in “animal welfare” at heart, its projects are largely KITCHEN & BATH REMODELS legislative and investigative. The HSUS funnels Offering Solid Wood European Cabinetry! Finished with Self-Closing Hardware, and much of its impressive operating capital into legisGranite or Quartz Countertops - All Selections! lative campaigns to pass laws that protect animals Insurance Jobs Serving all of the Coachella Valley since 1991 Welcomed! New Construction  Remodeling  HVAC and investigations into animal cruelty. Its more Tile Block Walls  Concrete  Patios  Apartments FIRE hands-on operations are its horse sanctuaries and DAMAGE Roofing  Room Additions  Drywall  Stucco 10% wildlife rehabilitation centers, as well as the essenClubs  Commercial Tenant Improvements DISCOUNT RESTORATION Country Mobile Home Specialists  Retirement Homes tial work it does in manning emergency shelters in for Seniors No Job Too Small -- FREE Estimates “We Aim FREE & Military disaster areas and providing veterinary services in to Please!” Call 760-318-2490 Financing O.A.C. Fully Insured remote areas. Today www.GeeAr Gee.com LIC. #826297 Se Habla Español Property of In case you’re wondering, the American AdVenture Media, Inc. Society for the Prevention of Cruelty to Animals (ASPCA) has much more in common with the FREE HSUS than with your local shelter. In the ASPCA’s of Coachella Valley Property of The Neatest Little Paper Ever Read own words: AdVenture Media, Inc. Phone: 760.320.0997 Fax: 760.320.1630 valleybits@msn.com “While we do not have a formal affiliation with local SPCAs throughout the country, we assist FREE All of Rights CoachellaReserved Valley SPCAs, humane societies and local shelters around Phone: 760.320.0997 Fax: 760.320.1630 valleybits@msn.com the country financially, as well as provide human All Rights Reserved and other non-monetary resources toward animal Tidbits® Word Search shelter programs and innovations, legislative issues, anti-cruelty and disaster response efforts on "Marketer's Methods" a national scale.” But the ASPCA differs from the HSUS in S M M W S R E P A P S W E N D C one way: It operates an animal shelter in New York N H K H T N L R G D B Z N Y Y O O S K T E C P O N E W L P L Y S City. One. Print Your Answers Here:

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M M

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Mega Maze solution Page 10

Cody's Corner: Turn to Page 8

Tidbits of Coachella Valley

Page 8

Here’s what I found after contacting a few food manufacturers: Many of them are cutting out -- forever -- products that were slow movers. If certain food items have vanished ADVERTISING PROOF from your store’s shelves, it might be time to Fri., 8/24/18 Final Changes DUE: 5:00 p.m.. do an online search. Look for “discontinued Please review carefully. Double check:  Phone Number(s)  Spelling  Prices  Hours foods.” You could discover that it’s time to stop Contact your Tidbits representative immediately with changes or corrections. bothering to look because those items just Office: 760-320-0997 email: valleybits@msn.com Fax: 760-320-1630 aren’t coming back.

Vol. XVII Issue 22

Cody’s Corner

(from page 7)

All of these organizations do good work. But they do very different kinds of work. Knowing the difference is important, especially if you hapby Matilda Charles pen to be one of those people who feels the real © King Features Synd., Inc. reward comes from the act of adopting a homeless dog or cat from a shelter. The work our local shelters, local humane societies and local SPCAs do is invaluable. It’s hard work -- physically, psychologically and emotionally. * * * . It’s necessary work. And it’s work that makes a tanClassic Garage Doors Matilda Charles regrets that she cannot personally gible difference every day, for people and animals • Business Card, Spot Color, 26x discount rate You’d think that the grocery store shortanswer reader questions, but will incorporate them into her in every city and every town across the country. • Oct.possible. 9, 2018 Send - March 2019 column whenever email10, to columnreply2@ ages would be long gone by now. But no ... gmail.com. • Volume 14: #37 - Vol. 15: #11 The HSUS and the ASPCA are longstandthey never completely went away. Only the (c) 2021 King Features Synd., Inc. ing national animal-welfare organizations. And we missing items have changed. JULY 6 should should pay close attentionMON., to them, as we to anyDouble wealthy and  influential nonprofit.  But to do  Pr Please review carefully. check: Phone Number(s) Spelling My neighbor and I laugh and compare so at the expense of our local shelters is like voting notes about “the toilet paper of the month,” representative immediately withrace. changes or corr #1 In your Tidbits for president but skipping the mayoral Those We Service ALL Makes & Models!Contact recalling the long period when getting nameCustomer Service! • Broken Springs & Cables • RollersOffice: 760-320-0997 Fax: 760closest to usemail: really valleybits@msn.com do have the greatest and most  brand toilet paper was impossible around here. • Wind Damage Repair • Bent Tracks immediate impact on all that we hold dear. SENIOR  OPENER REPAIRS & REMOTES Discounts! Woof! At this point, the missing item is a type • Replacement Panels & Glass Windows ADVERTISING PROOF Property of * * * of soup, which has been gone for nearly four Serving the entire AdVenture ValleyInc. & Morongo Basin TUNE UP Final Changes DUE: CoachellaMedia, 5:00 p.m.. Dog trainer Matthew “Uncle Matty” Margolis is weeks. A particular flavor of baked beans, SPECIAL SALES  Prices Richard Please review carefully. CLASSIC Double check:  Phone Number(s)  Spelling Hours Services Repair a popuGARAGE the Bigley co-authorComputer of 18 books about dogs, a& behaviorist, FREE SERVICE & gone. No-salt canned green beans, vanished. $ your Tidbits Contact representative immediately with changes or corrections. DOORS OPENERS 1/16 pglar BW 26xtelevision Disc. guest, and the host of the PBS series radio and Phone: Fax: 760.320.1630 INSTALLATION Office:per760-320-0997 email:760.320.0997 valleybits@msn.com Fax: 760-320-1630 CALL door Jasmine rice, steel-cut oatmeal, low-sodium “WOOF! It’s a Dog’s Life!”29 Read all of Uncle Matty’s columns valleybits@msn.com Gene Bambusch July 12, 2020 Vol. 16 - No. TODAY! 760.578.9046 at www.creators.com, and visit him at www.unclematty.com. All Rights Reserved tuna ... no more. Even the tags are missing COPYRIGHT 2012 CREATORS.COM from store shelves in all three shopping locations here, and managers can’t order them. ADVERTISING PROOF My neighbor and I weren’t laughing today, Final Changes DUE: 5:00 p.m.. Please review carefully. Double check:  Phone Number(s)  Spelling  Prices  Hou however, when we realized it had been a full month since a certain chocolate bar had been Contact your Tidbits representative immediately with changes  Windows and Mac or corrections. Office: 760-320-0997 email:valleybits@msn.com Fax: 760-320-1630 seen on shelves in any store here. “We’re in Desktop and Laptop Service  System installs & Upgrades trouble,” she said, and she’s right. “Do we dare  Printer & Router Setup order it online?” she wondered? We’re consid System Optimization RATED #1 ering doing just that.  Resolve Browser Issues

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Tidbits of Coachella Valley

ganization provides. But I can tell you there is one ting $1,510 when her husband passes away. But benefits for widows is a story for an- thing they are very good at: The SSA is very careful other column. Today, I’m concentrating on benefits and very accurate about calculating Social Security you are due from your still-breathing husband. benefits. There have been countless studies done And to repeat: If you have your own Social Security by Congress and other oversight agencies concernbenefit, you likely are not due anything from his ing the accuracy of Social Security payments. And the studies show that SSA pays the right benefit record. Having made that point, I must admit that amount something like 99% of the time. I should clarify that I am talking about the there are women whose own Social Security benefit is so low and their husband’s benefit is so high accuracy of the initial calculation of a person’s basic that they can get some extra spousal benefits. If Social Security benefit amount. People getting onyour husband was already getting Social Security going Social Security checks can be paid incorrectbenefits at the time you filed for your own benefits, ly from time to time. But that’s usually because the the Social Security Administration would have au- SSA has faulty information. For example, a person tomatically looked at his record to see if you were who is working and making more than the earndue anything. If your husband filed later, the SSA ings penalty limit fails to inform the government of also should have checked at that time to see if you his or her income, resulting in benefits being paid were due extra spousal benefits. If you don’t think that were not due. Those kinds of “overpayments” they did that, then call the SSA at 800-772-1213 to are common. But the person’s basic Social Security benefit amount is still accurate. verify. Here’s a recent question I got from a read And this whole topic of women thinking they should be getting extra spousal benefits brings up a er: “I am 82 years old. My wife is 80. I’m getting related issue. Based on my 32 years of experience less money from Social Security than any of our working for the Social Security Administration and friends. And my wife doesn’t get any benefits on my the 24 years I’ve been writing this column, I can tell record, but all the other women we know get their you that the No. 1 complaint I hear from people -- husband’s Social Security. How can we get this corby far -- is this: “I don’t think I am getting the right rected?” I answered this person by saying there is Social Security benefit amount. I should get more!” And perhaps unsurprisingly, not once in the probably nothing to correct. As I mentioned above, past four decades has anyone told me that he or there are dozens of different reasons why the benshe was getting too much money! I guess that’s just efits you get are different than what your friends human nature. People tend to believe they are be- get. Besides, the time to question the accuracy of ing cheated out of something that everyone else is your Social Security checks is when they first start. That’s when you have a formal appeal period to getting. I think this phenomenon sometimes results request a review of your claim. There is no point when senior citizens start talking and comparing in questioning it 20 years later. But if this is going government benefit amounts. The person getting to continue to bother you, you could call the SSA find a friendly agent less inevitably feels as if he or she has been left at 800-772-1213 and hope you NOW holding the short end of the Social Security stick. who will go over all your records with you. Please review carefully. Double check:  * Phone * * Number(s)  Spelling  What they don’t understand is that there are dozens If you have a Social Security question, Tom Marof variables that determine the amount of a Social Contact your Tidbits representative immediately changes genau has a book with all the answers. It’swith called “Social or co Security check -- things like date of birth, earnings Security: Simpleemail: and Smart.” You can find the book Fax: at Office: 760-320-0997 valleybits@msn.com 7 history, your age when you filed for benefits, early creators.com/books. Or look for it on Amazon or other retirement reductions, late retirement bonuses, book outlets. To find out more about Tom Margenau etc. and to read past columns and see features from other Readers who follow this column know thatHawk’s I Creators Landing c/o Cindy Syndicate writers Melland and cartoonists, visit the Cream often critical of the SSA and the service the orators website rate] at www.creators.com. 1/8 pg v Syndicate 4C [Publisher’s

YOUR

SOCIAL SECURITY by Tom Margenau

Clarifying Benefits for Wives

Several weeks ago, I wrote a column explaining benefits that are payable to spouses. And by spouses, I almost always am referring to a wife and the benefits she might be due on her husband’s Social Security record. And whenever I write such a column, my inbox is immediately flooded with emails from women who think they are being cheated out of spousal benefits. Somehow, they always misread what I have written. They think I am saying that every woman should be getting her own Social Security benefits and something extra off her husband’s record. That is NOT what I am saying. In fact, usually just the opposite is true. If you are a woman who has worked most of her life, it is highly likely that once you reach retirement age, you will just get your own Social Security benefit. You won’t be due anything on your husband’s record -- at least while he is alive. While he is alive and kicking, you are either due your own retirement benefit or a small percentage (between 30% and 50%) of your husband’s benefit, whichever pays more. And almost always, your own benefit pays more than that small percentage of his. For example, one woman wrote to tell me that based on my recent column, she was convinced she wasn’t getting enough from Social Security. She said she took benefits at 62 and gets $622 per month. She said her husband gets $1,510 per month. She claims my column said she should be getting half of his benefit, or $755. If she had read my column more WED., MAR. 22 carefully, COPYRIGHT 2021 CREATORS.COM March 21, 2021 Vol. 17 - No. 13 she would have understood that a wife gets the 50% ew carefully.  Phone  Spelling rate onlyDouble if shecheck: waits until her Number(s) full retirement age  Prices  Hours to Tidbits claim benefits. But she took benefits 62. So, or corrections. CLIP AND SAVE ct your representative immediately withatchanges she isn’t due half of her husband’s benefit. She is 760-320-0997 Fax: 760-320-1630 only due aboutemail: 30% of valleybits@msn.com it. And 30% of his $1,510 rate is around $503. And her own $622 benefit is much more than that. So, she is not due any spousal ben1. The book of Damascus is in the a) Old efits. Testament b) New Testament c) Neither Once her husband dies, it’s a different stoDesert Jewelry Mart & Loan ry. A widow’s benefit can be as much as 100% of his 1/12 pg 4C 26x rate 2. Who did the people of Malta think was Social Security rate if she is over her full retirement March 26, 2017 Vol. 13 -that No. 13 when he dies. So woman would start getefully.age Double check:  Phone Number(s)  Spelling  Prices a  Hours god when he was unaffected by a deadly viper's bite? a) Paul b) Stephen c) Job r Tidbits representative immediately with changes or corrections. d) Timothy

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Page 10

DEAR DR. ROACH: Does BPH increase the possibility of prostate cancer? -- A.L.

Vol. XVII

Issue 22

VETERANS  POST 

ANSWER: Benign prostatic hypertrophy is a common condition in men. About half of men by Freddie Groves in their 50s have an enlarged prostate, and the proportion gets even higher as men age. The M.D. major symptoms of enlarged prostate are difficulty with urine flow, a sensation of decreased emptying, difficulty initiating urination, and increased frequency of urinating, including at night. As symptoms worsen, incontinence can occur and In the month since the homeless veterans even kidney damage may result due to the high had moved into the attic dormitory, three of them ADVERTISING PROOF pressure in the bladder. DEAR DR. ROACH: I am 62 years of ADVERTISING PROOF had gotten jobs of one kind or another. Sarge had The first word in “BPH” is “benign”: MON., MAY 4 It is age and in excellent health. I run or hike 3 Final gone banging Changes DUE: 5:00 p.m.. on doors up and down the main Final Changes DUE: not a cancerous condition. It does not protect 5:00 p.m.. miles or more on most days, and road bike, street, looking for available work within walking Please review carefully. Double  Phone Number(s)  Spelling  Prices  Hours Please review carefully. Double check:check:  cancer, Phone Number(s)  Spelling against developing but there does not  Prices  Hours swim and weight train. I eat sensibly, and I distance. appear to be an increased risk for cancer among Contact your Tidbits representative immediately with changes or corrections. Contact your Tidbits representative immediately with changes or corrections. don’t drink, smoke or take drugs. I don’t drink The accountant-to-be, he of the formerly men with symptoms of BPH, according to the 760-320-0997 email:email: valleybits@msn.com Fax: Fax: 760-320-1630 coffee or even take aspirin for pain.Office: My Office: last long hair and a face hidden by an immense beard, 760-320-0997 valleybits@msn.com 760-320-1630 most recent studies. physical exam showed no problems, and my was keeping books and answering phones after * * * blood and urine tests were fine. noons at a real estate office, wearing a clip-on tie Dr. Roach regrets that he is unable to answer Recently, I was diagnosed with a small and a collared shirt with the sleeves rolled down to individual letters, but will incorporate them in the column tumor inside my right kidney. It’s about a 2.5 Bob’s Clock Shop cover the tattoos on his arm. whenever possible. Readers may email questions to cm solid mass with no rough edges at this BZToYourGoodHealth@med.cornell.edu. 4C 26x TF Another veteran was only working three time. The MRI showed “a 2.4 cm mildly enMay 10, 2020 Vol. 16 - No. 20 nights a week washing dishes at a restaurant. “But (c) 2021 North America Synd., Inc. hancing solid mass concerning for a renal he’s trying,” said Sarge. “He was out on the streets All Rights Reserved Ad Proof: neoplasm.” It also showed that the left kida long time, has PTSD, and a noisy restaurant John Cuddihy - Flags “A” Flying ney has a single 1.2 cm cortical cyst over its kitchen is hard on him. He goes outside a couple upper pole aspect. Please explain what this Jan. 1 -does Newbreathing Year’s Dayexercises with 1/16th page • 4 color times each shift and means. the stress app on his phone. He’s really trying. ResCorrections due by: 5 pm, Mon., 3/8/21 Howard Miller • Ridgeway • Sligh • Antique The options for treatment are to com18him.” - MLK Jr. Day taurant owner Jan. loves We also Service, Repair and New pletely remove the kidney and see if it is repair Wall, The third dormitory veteran was working Mantel, Movements from Germany cancerous or just monitor the tumor and see Ship’s and Feb. 12 - pro Lincoln’s the building supplies desk B-day at the hardware 43 years Cuckoo if it continues to grow and remove later. The Clocks experience BoB’s CloCk shop store, quietly mulling his options. “Store manager ADVERTISING PROOF doctor said the whole kidney has to be reCarlsbad / San Diego / Desert Communities Feb. 15 - Presidents Day moved, because of the central location of the Final Changes DUE: 5:00 p.m..called me,” said Sarge as we stood outside the cofServicing Coachella Valley on Fri., Sat. or Mondays fee shop’s back door. “Asked if I knew my veteran Please check:  Phone Number(s)  Spelling  Prices  Hours tumor. The doctor also said a biopsy is not a review carefully. DoubleCall for In-Home service appointment March 29 - Nat’l Vietnam had once owned a construction company. I did not good idea where the mass is located for fear Contact your Tidbits760-729-5121 representative immediately or corrections. -or- Bob’swith cell:changes 760-802-4071 War Veterans Day email: valleybits@msn.com Fax: 760-320-1630 know that.” of releasing cancerous cells within the kidneyOffice: 760-320-0997 Sarge had looked the guy up online and that could move quickly throughout the body. found an old website of what he said were the April 4 -full Easter Sunday Removal is a drastic measure, no doubt, to most beautiful, high-end kitchens he’d ever seen, test for kidney cancer. Should I just monitor & along with additions customForces playhouses. Property of May 15and - Armed Day “And and wait to see what the tumor does or operProperty of AdVenture Media, Inc. AdVenture Media, Inc. our boy was the company owner. He never said a FLAGPOLE SALES ate and have the kidney removed. What mediTUES., Feb. 16, 2021 word. Never says of anything.” cal action do you suggest that I do? -- B.J.R. Maymuch 31 - Memorial Day SHOW SHOW YOUR YOUR PATRIOTISM! PATRIOTISM! “But here,” he said, pulling some pages out FREE  Prices  Hours Please review carefully.Fly Double check: PhoneofNumber(s) FREE Spelling Coachella Valley the Flag on  Memorial Day... of Coachella V alley of his pocket June and handing ANSWER: I am sorry to hear about your The Neatest Little Paper Ever Read 14 - Flag them Day to me. “I found The760.320.0997 Neatest Little Paper Read and every day to honor theEver USA! Fax: 760.320.1630 Phone:Phone: 760.320.0997 Fax: 760.320.1630 immediately with changes or corrections. these drawings in the trash.” kidney tumor. A solitary kidney mass inContact a man your in Tidbits representative valleybits@msn.com valleybits@msn.com States Foreign Flags of USA The sketches were floor plans his 60s is always suspicious for kidney cancer. A Office: 760-320-0997 email: valleybits@msn.com Fax: 760-320-1630 July 4 - Independence Day for tiny All Rights Reserved s VE e TE All Rights Reserved Military & Religious iz RA S N 2.4 cm tumor is large enough to provoke serious homes with storage built-ins and loft bedroom ll A Owned concern: In a recent study, in people who had Flagpoles: Residential & Commercial Business space. At the top the pagesKorean was theWar notation VetJulyof27 - Nat’l their tumors removed, 83 percent of tumors that erans Village. Veterans The veteran’s initials were penciled Armistice Day size were kidney cancer. in the lower corner. CALL ME TODAY! Because of the location, a partial removal Handi-Bars Sarge smiled. “At least we know what he’s (760) Sept. 6 - Labor Day 1/12 pg 4C 26x disc. of just the mass is impossible, so the choice thinking about.” & Monterey in Thousand Palms • Delivery Available * * * between watching and waiting versus taking the Feb.We’re 21, Near! 2021I-10Vol. 17 - No. 9 117 regrets FreddySept. Groves that he cannot - 30 Constitution Day personProperty of whole tumor out should take into consideration AdVenture Media, Inc. ally answer reader questions, but will incorporate them Please review carefully. Double check:  Phone Number(s)  Spelling  Prices  Hours the very high likelihood that this is cancer. Kidinto his column whenever possible. Send email to colum“BEFORE Oct. 11 - Columbus Day handi-bars ney cancer can spread to other organs. nreply2@gmail.com. Contact your Tidbits representative immediately with changes or corrections. FREE YOU give If you were my patient, I likelyOffice: would 760-320-0997 Phone: 760.320.0997 and Fax: 760.320.1630 a email: valleybits@msn.com Fax: 760-320-1630 fall call!” slip valleybits@msn.com Oct. 27 - Navy Day advise surgery. If you were not a good risk for All Rights Reserved surgery (say, in your 80s with multiple medical problems), then I might consider watchful waitNov. 11 - Veterans Day Sturdy grab-bar assistance ing. In your case, I think going for surgery is the provides security wiser course. Being so healthy will make your Nov. 25 - Thanksgiving Day and safety in your treatment much less risky.

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Week of May 23, 2021

If you want a more precise estimate, track your current living expenses on a worksheet and deduct any costs you expect to go away or decline when you retire, and add whatever new ones you anticipate.

-- by Jim Miller

Costs you can scratch off your list include work-related expenses like commuting or lunches out, as well as the amount you’re socking away for retirement. You may also be able to deduct your mortgage if you expect to have it paid off by retirement, and your kid’s college expenses. Your income taxes should also be less.

How Much Will You Need to Save for Retirement? DEAR SAVVY SENIOR: Is there an easy way to calculate how much I will need to save for retirement? My wife and I are both in our late fifties and want to figure out about how much we’ll need in order to retire comfortably. --Ready to Retire

plans, IRAs, or other investments to make up the difference. So, let’s say for example you need around $60,000 a year to meet your living and retirement expenses and pay taxes, and you and your wife expect to receive $35,000 a year from Social Security and other income. That leaves a $25,000 shortfall that you’ll need to pull from your nest egg each year ($60,000 – $35,000 = $25,000).

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Please review carefully. Double check:  Phone Number(s)  Spelling  Pr ably go up when you retire, like health care, and at 65, and 17 to retire at 70 – or in this case depending on your interests you may Contact spend ayour Tidbits that would equate to immediately $625,000, $500,000 and or corre representative with changes lot more on travel, golf or other hobbies. And, if $425,000, respectively. Office: 760-320-0997 email: valleybits@msn.com Fax: 760you’re going to be retired for 20 or 30 years you also need to factor in some occasional big bud Why 25, 20 and 17? Because that would get items like a new roof, heating/air conditioning allow you to pull 4 percent a year from your sav Dear Ready: How much money you system or vehicle. ings, which is a safe withdrawal strategy that in need to retire comfortably is a great question that most cases will let your money last as long as ADVERTISING PROOF all working adults should ask themselves. UnforCarl Moore Locksmithing ADVERTISING PROOF Tally Retirement Income you Changes do. Final DUE: 5:00 p.m.. tunately, far too few ever Tues., thinking about it. BW • 26x disc. Prices  Hours Step two is to calculate your retirement * •* Number(s) * Final Changes DUE: bother5/4/21 5:00 p.m.. Please review carefully. Business Double check:Card  Phone  Spelling Send your 19, senior to: Savvy Senior, Please review carefully. Double check:  Phone Number(s)  Spelling  Prices  income. Hours If you and/or your wife contribute to January 2020questions Vol.with16changes - No. Contact your Tidbits representative or4corrections. But calculating an approximate number of P.O. Box 5443, Norman,immediately OK 73070, or visit SavvySenior. Contact your Tidbits representative immediately with changes or corrections.Social Security, go to SSA.gov/MyAccount to Office: 760-320-0997 valleybits@msn.com Fax: 760-320-1630 org. Jim Miller is email: a contributor to the NBC Today show and how much you’ll need to have saved for retireOffice: 760-320-0997 email: valleybits@msn.com Fax: 760-320-1630 get your personalized statement that estimates author of “The Savvy Senior” book. ment is actually pretty easy and doesn’t take what your retirement benefits will be at age 62, long to do. It’s a simple, three-step process that full retirement age and when you turn 70. CLIP AND SAVE includes estimating your future living expenses, CARL MOORE tallying up your retirement income and calculat In addition to Social Security, if you or ing the difference. your wife has a traditional pension plan from an William Cummins employer, find out from the plan administrator Residential  Commercial Estimate Living Expenses 1/16th pg, Spot Color, 13x Discount how much you are likely to get when you retire. Re-Key  Re-Pin  Keys Made  Master The first step –17: estimating your future reMay 9, 2021 • Volume Issue #20 Keying  Deadbolts Installed  Fix or Replace And figure in any other income from other sourctirement living expenses – is the most difficult. If  Key Pad Deadbolts Installed & Serviced es you expect to have, such as rental properties, you want a quick ballpark estimate, figure around 24/7 SPECIALIZING IN: part-time work, etc. EMERGEN Interchangeable / Removable Cores CY 75 to 85 percent of your current gross income. SERVICE Serving All Desert Cities • Over 30 yrs. experience That’s what most people find they need to mainCalculate the Difference Call me 760CLIP THIS AD! tain their current lifestyle in retirement. $ on any TODAY! The final step is to do the calculations. www.CarlMooreLocksmithing.com SAVE 10 regular priced service call. Certified Locksmith #LC05617  BONDED Subtract your annual living expenses from your annual retirement income. If your income alone A portion of can cover your bills, you’re all set. If not, you’ll Property of Property of AdVenture Media, Inc. AdVenture Media, Inc. proceeds benefit need to tap your savings, including your 401(k) Advertising (from page 3) loc al kids in need. Property of Errands & Personal Services

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• England’s first printer, William Caxton, created the world’s first printed advertisement in 1478. The ad promoted religious books that Caxton printed in his own print shop. • The first neon sign was put in place in Paris, France, in 1912, advertising Cinzano. • The first electric billboard was seen in 1891 over New York City’s Madison Square Garden. Advertising a local amusement park, this 50-by80-foot sign boasted 1,457 twinkling lights. BREAKFAST OF CHAMPIONS • Although General Mills introduced Wheaties in 1924, this product did not become the “Breakfast of Champions” until 1933 when the company sponsored the radio broadcast of a baseball game in Minneapolis, coupled with a prominent billboard in the ball park. • Lou Gehrig was the first athlete to appear on a Wheaties box in 1934. • Babe Ruth was one of the first athletes to endorse Wheaties, yet his picture did not appear on the box until 1992 when a commemorative package was unveiled. • Mary Lou Retton was the first female athlete to appear on the box in 1984 after winning an Olympic gold medal in Los Angeles. • Michael Jordan’s face has appeared on the Wheaties box 18 times. □

Page 12

Tidbits of Coachella Valley

Vol. XVII Issue 22

May 17, 2021

King Features Weekly Service

1. MOVIES: How long was the shortest Academy Awards ceremony? 2. TELEVISION: Which U.S. state was the setting for the 1980s “Newhart” TV sitcom? 3. MEDICAL: What is a common name for the condition known medically as ankylosis? 4. GEOGRAPHY: Which European nation colonized Haiti? 5. HISTORY: What was the Monroe Doctrine, a policy stated by President James Monroe in 1823? 6. ADVERTISING: Horatio Magellan Crunch is the mascot for which cereal brand? 7. FOOD & DRINK: What is bannock? 8. BIBLE: What is the Pentateuch? 9. SCIENCE: How do mosses reproduce? 10. INVENTIONS: When did the first The ideapatented of drive-in Go Figure movie theater is open?to arrive at the figures Answersgiven at the bottom and right-hand 1. The first Academy Awards cerein 1929diagram lasted 15 minutes. columns mony of the by fol2. Vermont lowing the arithmetic signs in 3. Stiff joint the order4.they France are given (that is, from left to 5. ThetoU.S.right opposedand furthertop Europecolonization the Americas, but bottom). anUse only ofthe numbers wouldn’t interfere with existing colobelow the diagram to complete nies or meddle in the affairs of Europeits blankansquares countries. and use each of the nine numbers 6. Cap’n Crunch only once. 7. Flat, quick bread of Scottish origin 8. The first five books� of the Bible: DIFFICULTY: Genesis, Exodus, Leviticus, Numbers and Deuteronomy � Moderate �� Difficult 9. Spores �� GO FIGURE! 10. 1933 in Camden, New Jersey

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by Linda Thistle

Answer peekers' names entered into Public Record

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Weekly SUDOKU Weekly SUDOKU -Answer-

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1. 2. 3. 4. 5. 6.

Neither Paul Elisha Nicodemus Jacob Michal

WUZZLES Answers ®

1. A blank check 2. I understand 3. There is no art in his apartment

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Vol. 17: #22 • Advertising • (5-23-2021) Tidbits of Coachella Valley

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