Investor pitch deck

BRAND REVIVAL PLAN BOOK EMILY FARRELL, JULIA KLEINDLER, BRENDAN COTTER, SYDNEY KAMPS

CONTENTS 01 02 03 04 05 06

Executive Summary Our Mission Target Audience Integrated Marketing Communications Plan Creative Samples Justification

EXECUTIVE SUMMARY

With the digital age overtaking the consumer world, Polaroid's print on demand products quickly became obsolete. The DSLR camera overtook the photo market almost instantly. However, times are again changing. The millenial generation is surrounded and suffocated by digital everything.

Polaroid

OUR MISSION

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TARGET AUDIENCE Our target audience is high school graduates and college students from ages 18-24 years old, both male and female. We believe that these consumers would enjoy the nostalgia aspect of the Polaroid camera as well as being the most likely to use our product.

INTEGRATED MARKETING COMMUNICATIONS PLAN

PRINT AD

GUERILLA TACTIC

INTERACTIVE MEDIA

OUT OF HOME

STRATEGIC SPONSPORSHIP

JUSTIFICATION

REFERENCES