Marketing
INNOVATE, INFLUENCE, INSPIRE –TRANSFORMING IDEAS INTO IMPACT
Valparaiso University’s marketing program propels students into a world where creativity meets strategy and visionary thinking transforms into tangible results. At Valpo, we foster an environment that nurtures not only marketing expertise but also the ability to navigate the ever-evolving landscape of industry, allowing innovation to take center stage, influence to become second nature, and inspiration to serve as the driving force.
BEYOND THE CLASSROOM
Valpo’s unique value extends beyond the classroom and into the real world by housing one of the few assessment centers in the country. Valpo’s College of Business Assessment Center evaluates student performance on realistic business tasks while assessing problem-solving, communication, leadership, teamwork, and interpersonal skills. College of Business students participate in the Assessment Center activities during their freshman year in conjunction with BUS 100 and their senior year in conjunction with MGT 475. Students are provided percentage-based scores to show how their performance stacked up against their peers, all while comparing how much they grew from their first year to final year of college. The assessment and results provide students with real-world experience and a strong addition to their resumé.
THE VALPO ADVANTAGE
Small class sizes, supportive professors, extensive team and group work, and state-of-the-art technology are key components of the College of Business student experience and provide graduates with a competitive advantage in the job market and graduate school placement. In 2023, 99% of Valpo graduates were employed or enrolled in graduate school within nine months of graduation and reported an average starting salary of $57,000.
Valpo’s College of Business programs are fully accredited by AACSB International – The Association to Advance Collegiate Schools of Business. AACSB accreditation is the hallmark of excellence in business education and has been earned by less than five percent of the world’s business programs.
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EXPERIENTIAL LEARNING
Our comprehensive, interdisciplinary, and experiential curriculum ensures that students learn the skills they need to become leaders in their workplace and advance in their careers, no matter where life takes them. They gain both quantitative and qualitative knowledge and apply this knowledge to realworld situations through countless internships, study abroad experiences, research, and national honor society or professional group membership opportunities.
BETA GAMMA SIGMA
This prestigious national honor society is available only to students enrolled in a business program accredited by the AACSB International — The Association to Advance Collegiate Schools of Business.
DELTA SIGMA PI
Along with other business majors, marketing students are involved in Valpo’s award-winning chapter of this national business fraternity, which is open to women and men. The group hosts professional events, tours places like the Chicago Mercantile Exchange, and performs numerous service activities such as food drives and volunteering at the Boys’ and Girls’ Club.
COLLEGIATE ENTREPRENEURSHIP ORGANIZATION
The Valparaiso University Collegiate Entrepreneurship Organization (CEO) fosters a culture of innovation, collaboration, and entrepreneurial spirit among students. Aspiring entrepreneurs come together to explore and develop their business ideas, leveraging resources, mentorship, and networking opportunities provided by CEO and the Valparaiso University Innovation Hub.
RESEARCH MEETS REAL-WORLD
Offering opportunities to participate in real-world marketing projects, students are tasked to conduct team research and develop strategies for communities, businesses, and organizations, both locally and globally. Students become certified in enterprise applications such as Google Analytics and Google Ads. Marketing students have also competed against teams of students from other institutions in national competitions, working on projects such as a branding strategy for the nation of Morocco and integrated marketing and communications for Chevrolet.
A VALPO EDUCATION
At Valpo, you receive a comprehensive, rigorous education within the liberal arts tradition, learning to think critically, communicate clearly, and solve complex problems creatively. Our committed faculty invests in the success of students both in and out of the classroom, providing you the individualized attention and guidance fundamental to reaching your full potential.
SCHOLARSHIPS AND AWARDS
For information on scholarships and awards, visit valpo.edu/financialaid
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Through all these opportunities, I have acquired practical leadership experience that will serve me well post-graduation. The skills and knowledge that I have gained as a result of these opportunities will help me stand out to employers during the job search process. But more importantly, my time at Valpo has molded me into a better, more empathetic human being.
‘‘Sam Denaer ’22
Major: Marketing
Minor: Business analytics
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Valparaiso University admits students of any race, color, national or ethnic origin, age, gender, disability, sexual orientation, or religion. (For a full statement, see valpo.edu.)
We’ve compiled all the pertinent information about the marketing program – including courses, practical experience, careers, salary information, and rankings – on our website. Ready to learn more? Get started at valpo.edu/find-your-major/marketing-major
Valparaiso University
Valparaiso, IN 46383
phone: 219.464.5022
web: valpo.edu
email: undergrad.admission@valpo.edu