REAL COLORS for REAL PEOPLE Inspired by lifestyle trends
CULTURE
MEDIA
FASHION
DESIGN
FOOD
TECHNOLOGY
Translated into FOUR LIVABLE COLOR PALETTES 2
Each palette includes a
COORDINATED WHITE SIMPLIFIES CHOOSING WHITE FOR CEILINGS TRIM DOORS WAINSCOT ACCENTS
TRIM LOWE’S: 7002-8 Pale Bloom ACE: 20-1A Four Winds WALLS LOWE’S: 4005-2A Vessel Gray ACE: VR114B Tinman
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And inspiration for
SMALL PROJECTS and EXTERIOR
FRESH COLOR WITHOUT A MAJOR MAKEOVER Valspar Colors of the Year are available in interior, exterior and select specialty paints.
DRESSER & DOOR LOWE’S: 5009-10 Pacific Pleasure ACE: VR026A Blue Jay Crest
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2016 COLORS OF THE YEAR
PALETTES
COMFORT ZONE SIMPLY PERFECT YOU DO YOU GOOD COMPANY 5
COMFORT ZONE Because busyness is the new status symbol. “Bleisure” blurs the line between work and play. We’re using technology to manage our technology. We’re looking for respite in delivered solutions …and yoga, meditation and mindfulness.
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COMFORT ZONE
LOWE’S: 3004-7C Buckskin Pony ACE: VR070C Whole Grain
LOWE’S: 5006-5B Belle Grove Aloe Green ACE: VR077D Fountain Foam
LOWE’S: 2003-3C Salmon Rose ACE: VR035D Fuzzy Peach
LOWE’S: 5001-3C Blue Arrow ACE: VR078C April Rain
LOWE’S: 2003-10A Lyndhurst Victorian Rose ACE: VR092C Poetry in Motion
LOWE’S: 5001-1B Woodlawn Silver Brook ACE: VR082C Winter Moss
The Comfort Zone palette counter balances the busyness of modern life with muted mid-tones
See appendix for independent paint retailers’ color names and numbers.
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LOWE’S: 2003-3C Salmon Rose ACE: VR035D Fuzzy Peach
COMFORT ZONE
Escape Rest & Recovery Softness Calming
QUIET AND RESTORATIVE Create a space to unwind and cocoon LOWE’S: 5001-1B Woodlawn Silver Brook ACE: VR082C Winter Moss
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LOWE’S: 2003-10A Lyndhurst Victorian Rose ACE: VR092C Poetry in Motion
COMFORT ZONE
HARMONIOUS COMBINATIONS Restful but stimulating Warmed by shades of caramel, honey and coral 9
LOWE’S: 5001-1B Woodlawn Silver Brook ACE: VR082C Winter Moss
COMFORT ZONE
Escape Rest & Recovery Softness LOWE’S: 5006-5B Belle Grove Aloe Green ACE: VR077D Fountain Foam Calming
SOFT AND SHADOWED Clean and balanced Botanically inspired 10
COMFORT ZONE
coordinated white
LOWE’S: 7006-2 Gray Palisade ACE: VR110E Cool Vapor
CHALKY WHITE Blends quietly with these comfy colors WALLS LOWE’S: 5001-3C Blue Arrow ACE: VR078C April Rain
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BEAUTIFULLY BALANCED
COMFORT ZONE
small projects and exterior LOWE’S: 5001-3C Blue Arrow ACE: VR078C April Rain
LOWE’S: 5001-3C Blue Arrow ACE: VR078C April Rain
QUIET TIME
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SIMPLY PERFECT Inspired by the simplicity we long for when overloaded with choices. We recognize that fewer, but curated, choices can be practical, time-saving, easy and a real relief. Enjoy “the luxury of less.”
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SIMPLY PERFECT
LOWE’S: 4005-1B Gravity ACE: VR114D Rocky Shelter
LOWE’S: 4003-3C Misty Morning Dew ACE: VR113D Misty Harbor
LOWE’S: 4005-2A Vessel Gray ACE: VR114B Tinman
LOWE’S: 4002-2B Dusty Lead ACE: 319Q Vintage Boots
LOWE’S: 4003-1C Rocky Bluffs ACE: VR088C Ganymede
LOWE’S: 4006-2C Hematite ACE: VR115A Sooty Lashes
Simply Perfect offers the perfect antidote to the paradox of choice: essential grays that look good with everything
See appendix for independent paint retailers’ color names and numbers.
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SIMPLY PERFECT
Escape Rest & Recovery Softness Calming
STYLISH, EFFORTLESS Grays for every occasion LOWE’S: 4005-2A Vessel Gray ACE: VR114B Tinman
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LOWE’S: 4003-3C Misty Morning Dew ACE: VR113D Misty Harbor
SIMPLY PERFECT
UNCOMPLICATED, VERSATILE AND LIVABLE Uncluttered combinations Layered with texture 16
SIMPLY PERFECT
PALE, SMOKY, PRETTY Soft and shadowed Clean and balanced WALLS LOWE’S: 4005-1B Gravity ACE: VR114D Rocky Shelter
Neutral but nuanced Warm but whispering
Botanically inspired
TRIM LOWE’S: 4006-2C Hematite ACE: VR115A Sooty Lashes
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SIMPLY PERFECT
coordinated white
LOWE’S: 7002-8 Pale Bloom ACE: 20-1A Four Winds
CLEAN WHITE Simply stylish with any gray WALLS LOWE’S: 4003-1C Rocky Bluffs ACE: VR088C Ganymede
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GO-TO GRAY
SIMPLY PERFECT
small projects and exterior LOWE’S: 4006-2C Hematite ACE: VR115A Sooty Lashes
LOWE’S: 4003-1C Rocky Bluffs ACE: VR088C Ganymede
SIMPLE LUXURY
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YOU DO YOU Inspired by new standards, acceptance – even celebration – of individuality. Challenging the stereotypes of beauty, gender and social expectations. Allowing the truth of who we are to shine.
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YOU DO YOU
LOWE’S: 1006-2C Pink Wink ACE: VR004E Piglet
LOWE’S: 1008-1A Blaze Orange ACE: VR035C Marmalade Magic
LOWE’S: 3008-3B Golden Meadow ACE: VR042C Sweet Corn
LOWE’S: 5008-6A Green Goddess ACE: VR019C Clean Green
LOWE’S: 5007-10B Laguna Green ACE: VR051B Amazon Drift
The You Do You palette sparks self-expression with zingy brights and an original pop of personality
LOWE’S: 5009-10 Pacific Pleasure ACE: VR026A Blue Jay Crest
See appendix for independent paint retailers’ color names and numbers.
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YOU DO YOU
EXPRESSIVE AND EMPOWERING Spirited and uplifting Confidently original
Escape Rest & Recovery Softness Calming
WINDOW TRIM LOWE’S: 1008-1A Blaze Orange ACE: VR035C Marmalade Magic BACK WALL LOWE’S: 5007-10B Laguna Green ACE: VR051B Amazon Drift FRONT WALL LOWE’S: 5008-6A Green Goddess ACE: VR019C Clean Green
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LOWE’S: 3008-3B Golden Meadow ACE: VR042C Sweet Corn
YOU DO YOU
FASHION-FORWARD COLOR THAT’S FAR FROM CHILDLIKE With tropical, floral and citrus notes 23
YOU DO YOU
LOWE’S: 5009-10 Pacific Pleasure ACE: VR026A Blue Jay Crest
MODULAR COMPONENTS READY TO BE COMBINED In modern, impactful ways 24
YOU DO YOU
coordinated white
LOWE’S: 7002-6 Du Jour ACE: 24-1B Soft Wool
PURE WHITE WALLS LOWE’S: 1008-1A Blaze Orange ACE: VR035C Marmalade Magic
Anchors the boldness of brights 25
COLOR UNLEASHED
YOU DO YOU
LOWE’S: 1008-1A Blaze Orange ACE: VR035C Marmalade Magic
small projects and exterior
LEFT TO RIGHT LOWE’S: 3008-3B Golden Meadow ACE: VR042C Sweet Corn LOWE’S: 5007-10B Laguna Green ACE: VR051B Amazon Drift LOWE’S: 1008-1A Blaze Orange ACE: VR035C Marmalade Magic LOWE’S: 5008-6A Green Goddess ACE: VR019C Clean Green
CREATIVE COMBO
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GOOD COMPANY Inspired by the growing demand for truth and transparency in the products we buy and the brands that make them. We want to know where and how things were made. We value artisanal foods, handcrafted products and peer recommendations. We insist, more and more, that brands earn our business by demonstrating integrity and altruism.
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GOOD COMPANY
LOWE’S: 4006-4C Moon Shade ACE: VR084A Deep Pacific
LOWE’S: 5007-8C Pine Forest ACE: VR051A Planet Earth
LOWE’S: 5006-4A Irish Paddock ACE: VR075C Stormy Day
LOWE’S: 3005-7A Camel Ride ACE: VR071B Creole Mustard
LOWE’S: 2002-5B La Fonda Tile Red ACE: VR036B American Brick
LOWE’S: 2005-10A Coral Gable Biltmore Mediterranean Mocha ACE: VR098C Snug as a Bug
The Good Company palette includes rich, artisanal tones that are trusted and true
See appendix for independent paint retailers’ color names and numbers.
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LOWE’S: 4006-4C Moon Shade ACE: VR084A Deep Pacific
GOOD COMPANY
Escape Rest & Recovery Softness Calming
VINTAGE INSPIRED BUT AHEAD OF THE CURVE Contentment in every color 29
LOWE’S: 5006-4A Irish Paddock ACE: VR075C Stormy Day
GOOD COMPANY
GROUNDED IN FAMILIAR TERRITORY with an earthy natural richness 30
LOWE’S: 2002-5B La Fonda Tile Red ACE: VR036B American Brick
GOOD COMPANY
AUTHENTIC AND TRUSTWORTHY WITH AN EYE TOWARD WHAT’S TRENDING Sandstone and marble Kilims and linen 31
WALLS LOWE’S: 5007-8C Pine Forest ACE: VR051A Planet Earth
GOOD COMPANY
coordinated white
LOWE’S: 7006-9 Totten’s Inlet ACE: 32-1B Graceful White
LINEN WHITE Enhances richness of natural tones 32
TRIED & TRUE LOWE’S: 5007-8C Pine Forest ACE: VR051A Planet Earth
GOOD COMPANY
small projects and exterior LOWE’S: 4006-4C Moon Shade ACE: VR084A Deep Pacific
ARTISAN ACCENT
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SIMPLY PERFECT
COMFORT ZONE
2016
COLORS
OF THE YEAR
3004-7C Buckskin Pony
5006-5B Belle Grove Aloe Green
2003-3C Salmon Rose
4005-1B Gravity
4003-3C Misty Morning Dew
4005-2A Vessel Gray
5001-3C Blue Arrow
2003-10A Lyndhurst Victorian Rose
5001-1B Woodlawn Silver Brook
4002-2B Dusty Lead
4003-1C Rocky Bluffs
4006-2C Hematite
7006-2 Gray Palisade
7002-8 Pale Bloom
YOU DO YOU
GOOD COMPANY
1006-2C Pink Wink
1008-1A Blaze Orange
3008-3B Golden Meadow
4006-4C Moon Shade
5007-8C Pine Forest
5006-4A Irish Paddock
5008-6A Green Goddess
5007-10B Laguna Green
5009-10 Pacific Pleasure
3005-7A Camel Ride
2002-5B La Fonda Tile Red
2005-10A Coral Gable Biltmore Mediterranean Mocha
7002-6 Du Jour
7006-9 Totten’s Inlet
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SIMPLY PERFECT
COMFORT ZONE
2016
COLORS
OF THE YEAR
VR070C Whole Grain
VR077D Fountain Foam
VR035D Fuzzy Peach
VR114D Rocky Shelter
VR113D Misty Harbor
VR114B Tinman
VR078C April Rain
VR092C Poetry in Motion
VR082C Winter Moss
319Q Vintage Boots
VR088C Ganymede
VR115A Sooty Lashes
VR110E Cool Vapor
20-1A Four Winds
YOU DO YOU
GOOD COMPANY
速
VR004E Piglet
VR035C Marmalade Magic
VR042C Sweet Corn
VR084A Deep Pacific
VR051A Planet Earth
VR075C Stormy Day
VR019C Clean Green
VR051B Amazon Drift
VR026A Blue Jay Crest
VR071B Creole Mustard
VR036B American Brick
VR098C Snug as a Bug
24-1B Soft Wool
32-1B Graceful White
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SIMPLY PERFECT
COMFORT ZONE
2016
COLORS
OF THE YEAR
Independent Paint Retailers
V091-3 Whole Grain
V099-2 Fountain Foam
V006-2 Pouty Pink
V114-1 Rocky Shelter
V137-2 Misty Harbor
V114-2 Tinman
V100-4 April Rain
V128-4 Embarrassed Shadow
V105-3 Winter Moss
V124-5 Nature Walk
V124-3 Ganymede
V113-3 Sooty Lashes
V173 Cool Vapor
V151 Wedding Cake
YOU DO YOU
GOOD COMPANY
V005-1 Piglet
V043-4 Marmalade Magic
V054-3 Sweet Corn
V107-6 Deep Pacific
V065-6 Planet Earth
V097-3 Stormy Day
V025-2 Clean Green
V065-5 Amazon Drift
P031 Blue Jay Crest
V092-4 Creole Mustard
V044-5 Autumn Ivy
V131-4 Puppy Love
V155 Soft Wool
V177 Gentle Lamb
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The 2016 Valspar Colors of the Year are proudly backed by the Valspar Color Guarantee . ™
If you don’t love the color you choose, we’ll replace it for free. See valsparpaint.com/guarantee for details. MEDIA CONTACTS VP+C 212.966.3759 Lisa Jasper, LisaJ@vpcpartners.com Michelle Shen, MichelleS@vpcpartners.com
2016
COLORS
OF THE YEAR © Valspar VAL1110/15