VAM 2013 Conference Brochure

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H o t S p r i n g s , VA

2013 +

Annual Conference Museum Expo

03.09.13 03.12.13

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What does explore mean to you? ...To your career? What does it mean to your museum? ...Your community?

Perhaps you want to look outward, to explore the world around you, and your museum’s impact on it. Perhaps you prefer to look inward, examining your museum’s potential, or your own career development and personal enrichment. Either way, this conference will have something for you to explore.

We know many of you plan to bring your spouse, partner, or family with you to enjoy the Homestead. We have created several events throughout the conference that are open to families or even specifically for families (while you are hard at work in sessions!). Watch for these throughout the program. Please note, however, that conference sessions and the exhibit hall are not appropriate for children, and they will not be welcomed in those spaces.

follow our quick guide + color in the boxes of the sessions you want to attend, to help navigate your conference path.

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STePs Workshop

Hot Topics Breakfast Tables in Dining Room

Circuit Walk ( 7:45am)

VAM Council Meeting (open to all members)

Keynote Address: Rebecca Kamen

Plenary Session: The Future of Museum Funding

Homestead Behind the Scenes Tour

Case Study: Exploring Living History at Booker T. Washington National Monument

The Changing Role of Curator

Leadership Program: Succession Planning for Your Board

Working with Your Local Tourism Office

Having the Talk: The Planned Giving Conversation

Exploring The Language of Grantwriting

Beyond the Field Trip: Using Your Museum Resources to Create Primary Source Lesson Plans For Today’s Social Studies Classroom

Mapping Your Museum Passion Thinking Outside of the Box: Serving Non-Traditional Audiences through Unconventional Partnerships What Happens After Disaster Recovery: Dealing With Insurance, Conservators, and More STEM Meets History Career Planning for Emerging and Mid-Level Professionals

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Developing Concrete Audience Outcomes { Registration Opens }

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Exploring Resources: Volunteers and Interns for Collections

Using Social Media to Conduct Historical Research

The Fundamentals of an Institutional Code of Ethics Get Creative Through Critical Thinking Exploring Archaeology: Bridging the Gap Between the Field and the Museum

LED Lighting and Artifact Display

Homestead Behind the Scenes Tour

[ Buffet Lunch ] Historic House Museum Forum: Trends, Challenges and Opportunities Mannequin Dressing for Dummies Historic House Museum Forum: a Continuing Conversation

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Case Study: Outreach! How Volunteer Docents Successfully Took the National Museum of the Marine Corps into the Community To Be or Not to Be….A Consultant

Welcome Reception in the Exhibit Resource Hall Sunday evening Activity: Play in the Player’s Pub

Interactive Learning Spaces and Community Programming for Children, Youth and Families

Hospitality Suite: Sponsored by Cinebar Productions, Inc

Falconry at the Homestead: Family Activity Exploring a Vision for Your Museum Students as Teachers Engaging Your Audience with Social Media Effective Gift Shop Management for Small Museums Evening Reception in the Exhibit Resource Hall Evening Banquet and Documentary Premier

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Evening Event

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Coffee Break

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VAM’s Crowd-sourced Exhibit: What is Your Passion? c rea t i v i t y

Throughout the time that the Exhibit Resource Hall is open, VAM will be hosting our first crowd-sourced pop-up exhibit. Look for our session on Sunday “Mapping Your Museum Passion”, and for emails we will send before the conference—they are your chances to get involved!

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Pre-Conference Activities { Registration opens } 12 pm

1 pm - 4 pm African American Heritage Network Meeting and Workshop

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5:30pm Scholarship Fundraiser at Maple Ridge Pre-registration and extra fee required.

Join us at Maple Ridge, a gracious estate near The Homestead. The brick manor home surfaced with marble chip stucco was originally a turn-of-thecentury farmhouse transformed by Thomas Fortune Ryan in 1922. Enjoy refreshments and hors d’oeuvres and superb architectural detail while exploring the main floor of this gorgeous historic home. All proceeds from this event benefit the VAM scholarship program.

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{ Registration opens } 9 am

Explore behind the scenes of The Homestead. This program is open to family members as well as conference participants.

10 am - 12 pm

{ Lunch is on your own }

STePs Workshop Pre-registration and extra fee required.

1 pm - 4:30 pm

This workshop will introduce you to the STePs program, a benchmarking project created by the American Association of State and Local History.

Designed to help small and mid-sized museums learn about and incorporate best practices into their daily operations, collections care, and interpretation, STePs can also be the first “step” toward AAM accreditation.

All participants will be given a STePs workbook; should you choose to join the STePs program after completing this workshop, you will get a $50 discount off of your STePs registration fee.

Leadership Program: The Sustainable Board: Succession Planning for the Board You Need

VAM Council Meeting (open to all members) 11 am - 12 pm Homestead Behind the Scenes Tour Pre-registration and extra fee required.

Pre-registration and extra fee required.

Sponsored by Glavé & Holmes Architects.

Moderator: Randy Holmes, Principal, Glavé & Holmes Architecture Presenters: Sam Davis III, Principal, The Davis Group; David Camden, Past President, Maymont Foundation; Frank Robinson, President and CEO, Lewis Ginter Botanical Garden One of the biggest challenges facing any nonprofit organization is ensuring good governance. Selecting and recruiting good board members is the tip of the iceberg—in order to manage transitions in leadership an organization must plan for, navigate and execute a sound succession planning process.

Our panel will look at succession planning from several viewpoints, including the CEO and Board President. Led by Sam Davis, a well-known nonprofit consultant with more than 25 years of strategic management experience, the session is designed for both museum directors and members of their boards.

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1 pm Workshops: These sessions will run from 1:00 PM to 4:30 PM, with a break from 2:30 PM to 3:00 PM. Please read the descriptions carefully; These are intended solely for those who plan to stay the entire 3 hours.

Exploring The Language of Grantwriting Speakers: Mellissa Mullins, Grantwriter, Norfolk Botanical Gardens; Rob Vaughan, President, Virginia Foundation for the Humanities Grantwriting is truly an art, and requires not just a great project to get funded, but also a great grantwriter. This session will explore some of the tips and techniques you can use to better communicate your message to a funder.

Developing Concrete Audience Outcomes Pre-registration required. This workshop is limited to 20 participants.

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Speakers: Emily Skidmore, Senior Associate, Randi Korn and Associates; Roslyn Esperon, Research Associate, Randi Korn and Associates In this workshop, speakers will explain the process of developing concrete, realistic audience outcomes for a program or exhibition. Then, for the majority of the workshop, participants will break into small groups to develop outcomes for a specific program or exhibition. While ideally 2 to 3 staff from the same institution would collaborate together to develop these outcomes, the workshop is designed to allow participants to work individually as well. During this time, RK&A staff will circulate to help groups or individuals hone their specific outcomes. Please come to the workshop with a specific program or exhibition in mind.

1 pm - 2:30 pm Concurrent Session I Mapping Your Museum Passion Speaker: Greg Stevens, American Association of Museums Many of us get into the museum profession because of a passion we have for art, history, or museums in general. But it is hard to tap into that passion every day, as you get mired in museum operations and budgets. This session

will help you rediscover your passion, and help you explore some tools that will help you better harness that passion. There will be an art project that each participant will work on during this session; these completed projects will form the core of our crowd-sourced exhibit in the Exhibit Resource Hall—so join us!!

Thinking Outside of the Box: Serving Non-Traditional Audiences through Unconventional Partnerships Speakers: Sarah Erdman, Independent Museum and Early Childhood Educator; Sharon Celsor-Hughes, Creative Arts Director, Alzheimer’s Association of Central and Western Virginia; Lisa Martin, Senior Program Director, Reynolds Homestead A panel discussion followed by round table breakout sessions will examine how museums can expand the impact they have in their communities by developing creative non-traditional museum partnerships. Participants will not only hear from the presenters, who are creating exciting, new partnership opportunities with museums in their communities, but will also discuss with colleagues the rationale for developing programs for nontraditional audiences and some of the unique challenges and rewards they may find along the way.

What Happens After Disaster Recovery: Dealing With Insurance, Conservators, and More Speakers: Lyn Sharp, Outreach and Collections, Virginia Tech; Melanie Mathewes, Executive Director, Hermitage Museum and Gardens This session, based on the experiences of the Pulaski Museum fire in 2011, will offer an intimate view of all that you have to think about AFTER disaster recovery—once you have frozen everything, then what? Once you’ve called your insurance company, what happens next? The aftermath of disaster extends far beyond the immediate scene, and our speakers will tell you how to be prepared for what is to come.

2:30 pm to 3 pm Sneak Peek Break in the Exhibit Resource Hall Sponsored by Dorfman Museum Figures, Inc.

3 pm - 4:30 pm Concurrent Sessions II STEM Meets History Speakers: Nancy Hayward, Director of Educational Outreach Programs, George Washington’s Mount Vernon Estate, Museum & Gardens; Joyce Matthews, STEM Committee Co-Chairperson, Walt Whitman Middle School, Fairfax County Public Schools; Representative from Colonial Williamsburg Foundation Science, Technology, Engineering and Math, or STEM, has become the focus of national attention when discussing the future of education. In our role as adjunct classrooms, it is essential for museums to keep pace with student and teacher needs. STEM programming is a natural fit for Science, Natural History, and Children’s museums but what about history? This session will explore two creative and replicable STEM-based projects that can serve as models for any history museum or historic site to combine learning about science, technology, engineering and math by looking at our history.

Career Planning for Emerging + Mid-Level Professionals Speakers: Liz Maurer, Re-Living History; Laurie Baty In today’s marketplace, employees and candidates must be able to clearly demonstrate the acquisition of skills and articulate how those skills benefit the organization in order to progress in their careers. This presentation will teach participants how to keep a career journal to document achievements and how to translate achievements into winning cover letters and resumes and effective interviewing. Rubrics will be provided.

Exploring Resources: Volunteers and Interns for Collections Speakers: Jean Lancaster, Collections Manager, Fralin Museum of Art at the University of Virginia; Carrie Taylor, Collections Manager, Monticello; Carol Boyers Givens, Objects Conservator; Paige Gibbons, Historic Interpreter, Ben Lomond Historic Site Why would you explore the Hot Springs Mountain trails without hiking boots, a sturdy walking stick, and a bottle of fresh spring water? In the same vein, you may want to think of volunteers and interns as essential

resources for accomplishing the mountain of tasks and projects related to the stewardship of your collections. This panel session will address broad principles and adaptable practices for recruiting, training, motivating, and engaging volunteers and interns. Panelists include a historic house museum collections manager, art museum collections manager, and an objects conservator who leads volunteer training workshops. Attendees will have an opportunity to submit a brief description of a “nightmare volunteer episode” or “war story” for the panel and audience members to discuss during the last part of the session.

4:30 pm - 6 pm Welcome Reception in the Exhibit Resource Hall Sponsored by Museum Rails

6 pm - 8:30 pm Enjoy dinner on your own in one of The Homestead’s many eating facilities.

Please note: be sure to make your dining reservations when you make your room reservations; seating can be limited, and may not be available once you arrive on-site for the conference.

8pm - 10pm Sunday evening Activity: Play in the Player’s Pub Pre-registration required, no fee After dinner, join us in the Player’s Pub for a casual evening of music and fun!

9:30 pm - 12 am Hospitality Suite Sponsored by Cinébar Productions, Inc

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{ Registration opens } 7:30 am

8 am - 9 am Hot Topics Breakfast Tables in Dining Room The Homestead’s marvelous breakfast buffet is included in your conference registration, so grab a plate and join us for some pre-session “hot topics” tables!

Topics will be determined as the conference gets closer, via social media and email surveys.

Certificate Student Breakfast If you are a current student in the Certificate in Museum Management, an alum, or are interested in joining the program, come have breakfast with us in the main dining room!

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9 am - 10 am Keynote Address: Rebecca Kamen We are excited to welcome Rebecca Kamen to our conference this year!

Kamen is an artist whose work explores the nexus of art and science. Her recent large- scale sculpture installation, Divining Nature: An Elemental Garden, has been informed by wide ranging research into chemistry, cosmology, spirituality and philosophy. She has also investigated rare books and manuscripts at the libraries of the American Philosophical Society and the Chemical Heritage Foundation, utilizing these scientific collections as a muse in the creation of her work. Ms. Kamen has exhibited and lectured both nationally and internationally in China, Hong Kong, and Egypt. She has been the recipient of a Virginia Museum of Fine Arts Professional Fellowship, a Pollack Krasner Foundation Fellowship, a Strauss Fellowship, and a travel grant fellowship from the Chemical Heritage Foundation.

10 am - 11 am Coffee Break in the Exhibit Resource Hall

11 am - 12:30 pm Concurrent Session III Case Study: Exploring Living History at Booker T. Washington National Monument Speakers: Carla Whitfield, Park Superintendent, Booker T. Washington National Monument This session will discuss the formation of a Living History Guild at Booker T. Washington National Monument. How do you recruit good volunteers who are committed to the mission? How do you get involvement from a community who may be resistant to dressing and performing as enslaved persons or slave owners? How do you interpret controversial subjects? How do you ensure accuracy in dress and interpretation? What kinds of training do you offer? In addition to learning the answers to these questions, you will see a short dramatic performance by guild members dressed in costume and hear how they developed their characters.

Having the Talk: The Planned Giving Conversation Speaker: Bradley Purcell, Planned Giving Advantage, Inc. Other speakers to be determined The planned giving conversation is one of the most productive avenues of fundraising, but one of the most fraught, too. This workshop will equip you to think through and plan interactions that will place planned giving options before your best prospects. It will also help you work with your board members to make them effective planned gift advocates, multiplying your museum’s outreach. This lecture-with-Q&A format session assumes no knowledge of planned giving techniques, and will be useful to museums at any stage of planned gift fundraising.

Beyond the School Field Trip: Using Your Museum Resources to Create Primary Source Lesson Plans For Today’s Social Studies Classroom Small Museum Focus

Speakers: Dianne Eelman, Historical Interpreter, Rippon Lodge; Rebecca Super, Site Manager, Rippon Lodge; Karen Fossum, Collection/ Education

Volunteer, Warren Heritage Society; Jodi Puhlick, Teach American History Grant Coordinator, Prince William County Schools

12:30 pm - 2 pm Buffet Lunch

Explore new and exciting ways to engage school age children by developing primary source lesson plans from documents and artifacts within your museum’s collections. Virginia Standards of Learning require social studies classrooms to use primary source documents. Why not let some of those primary sources be from your museum’s collections? Developing social studies lesson plans based on your museum’s treasures is the perfect way to highlight your museum and exhibits while enhancing student learning.

It also provides an avenue for outreach and collaboration within the local school systems. Primary source lesson plans require little or no monetary investment and only a small amount of time to develop, but can be utilized over and over every school year. It is a wonderful way to promote your museum and exhibits to teachers and school age children in your local area.

Learn how get started today!

Pre-registration and extra fee required.

During lunch, we will have affinity tables set up, so if you would like your affinity group to meet at the conference, please let us know, and we will be sure to have a table set aside for them.

Using Social Media to Conduct Historical Research Speaker: Lynn Rainville, Tusculum Institute, Sweet Briar College Many museums own collections that relate to the local history of their city or county. This history is built on oral histories and family remembrances.

This session will demonstrate how to use 21st-century social media to collect such information from your community. Our case example will be information gleaned from descendants of a 19th-century African American community that lived on the Sweet Briar Plantation (today the home of Sweet Briar College). Using input from these family members, we will discuss the re-interpretation of an antebellum slave cabin located on the Sweet Briar College campus behind the former “big house” (today the home of the College President). Audience members will be asked to share their successful efforts to use social media to gather and exhibit social history.

LED Lighting and Artifact Display Speaker: Mike Daniels, Exhibit Specialist, National Museum of the

Historic House Museum Forum: Trends, Challenges and Opportunities Speaker: Max van Balgooy, President, Engaging Places, LLC Grab a plate from the lunch buffet (extra fee required) or brown bag it, as we discuss the state of the historic house in 2013 (coincidentally Virginia’s Year of the Historic House). Check the temperature of your own institution in relation to the forecast for historic sites in America. Our speaker, Max van Balgooy, will explore ways your historic house museum can adapt to the changing cultural and economic climate. A national leader in historical interpretation and community engagement, van Balgooy has his finger on the pulse of the latest trends, cultural shifts, and economic realities affecting house museums. His consulting firm, Engaging Places, assists museums and historic sites with strategic planning, interpretive planning and implementation, program assessment, and other wide ranging services to better engage audiences and to enhance sustainability. He has served as Director of Interpretation and Education for the National Trust for Historic Preservation. Currently, in addition to his consulting business, he serves on the council of AASLH and teaches in the museum studies program at George Washington University.

2 pm - 5:30 pm Workshop 3:30 pm - 4 pm Coffee Break in the Exhibit Resource Hall

Marine Corps This session will explore the use of LED lighting and the pros and cons of existing LED fixtures for museum lighting. Demonstrations and side by side comparisons of LED and incandescent fixtures will be shown, along with details about what to look for in a good LED fixture. Strategies for calculating the return on investment for LED fixtures will also be explored.

Mannequin Dressing for Dummies Speakers: Whitney Robertson, Museum Collections Manager, The Society of the Cincinnati; Lindsay Borst, Conservator

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Beginner session

To Be or Not to Be…A Consultant

The session will begin with a discussion of how to adapt a pre-made mannequin, including basic ways to adapt an existing mannequin to best fit and support a garment. While speakers will focus on temporary exhibition, they will also address adaptations for long-term support and display.

Following the discussion, participants will be split into teams, using basic equipment such as nylon stockings and archival batting to adapt mannequins to fit one of a few sample garments. This session is designed to teach the average museum professional how to effectively dress simple, non-custom mannequins to best display and preserve their collections.

Speakers: Liz Maurer, Director, Re-Living History; Conny Graft, President, Conny Graft Research and Evaluation; Martha Katz-Hyman, Independent Curator

2 pm - 3:30 pm Concurrent Sessions IV Historic House Museum Forum: a Continuing Conversation 08

Max van Balgooy’s presentation is sure to stimulate discussion, so we have set aside this session following lunch to continue a lively give and take. Attend to carry on the dialogue with experts in relevant fields and other peers who are facing the same issues and choices.

Case Study: Outreach! How Volunteer Docents Successfully Took the National Museum of the Marine Corps into the Community Speakers: Pat Mooney, Manager of Visitor Services, National Museum of the Marine Corps; Andy Traynor, Rich Duff and Marshall Stewart, Docents, National Museum of the Marine Corps Seeing a need at the National Museum of the Marine Corps, a group of volunteer docents stepped in to organize and operate a community outreach program in order to promote the museum and support its mission. During this session, some of these docents will share their experience with other museum professionals and volunteers. The presentation will include a description of the organization process, dealing with the growing pains, putting together a versatile display, developing procedures, creating a training program, incorporating electronics into the display, and the development of web-based tools. Demonstrations will include the docent website (including scheduling functions), an online database for tracking the inventory of outreach items, and video display library created by the docents in support of themed events.

If you are a consultant, thinking about becoming a consultant, used to be a consultant, or once met a consultant, join us for this round table discussion about the ins and outs of museum consulting. Over the course of a career, many museum professionals move from an institutional post to consulting and back again. Going from working for an organization to working for oneself can be a challenging transition. There is no single route to take in establishing a consulting practice. In this non-traditional format, the moderators will draw upon the participants’ experience and ideas to generate practical advice for areas such as marketing, setting rates, communication, partnerships, and business operations. The moderators will share their experiences as curatorial, evaluation, and education consultants, and they look forward to hearing your thoughts. Come to network with your colleagues and to generate ideas to apply to your own practice.

Interactive Learning Spaces and Community Programming for Children, Youth and Families Speakers: Cindy Peterson, Director of School and Community Based Education, Taubman Museum of Art; Emily Kilgore, Educator, Portsmouth Museums This session will explore what museums are offering to engage children, youth and families and make their visit meaningful. Discover what projects, community programming and interactive, innovative learning environments have been developed and successfully implemented.

2 pm - 5 pm Falconry at the Homestead: Family Activity Preregistration and extra fee required.

This program is open to any family members as well as to conference participants.

Guests will view several different trained birds of prey as they learn about their different hunting styles as well as the history of the sport of falconry.

Following the introduction, the birds will be cast into the air and then return to the falconer for a food reward. Guests are encouraged to ask questions and share their comments.

3:30 pm - 4 pm Coffee Break in the Exhibit Resource Hall 4 pm - 5:30 pm Concurrent Sessions V

Participate in a panel discussion with marketing and public relations professionals to discuss best practices, techniques and measurements in engaging and maximizing your audience through various social media platforms.

Effective Gift Shop Management for Small Museums Exploring a Vision for Your Museum Speakers: Julie Walters-Steele, Director, Reynolds Homestead; Debbie Hall, Executive Director, Historic Henry County Courthouse We are often too caught up in our day to day operations to think about the future. In this interactive session, participants will engage in a visioning exercise to develop a long-term vision for their organizations and the first steps to take to achieve this vision.

Students as Teachers Speakers: Michele Longo, Curator of Education, Gadsby’s Tavern Museum and Stabler-Leadbeater Apothecary Museum; Dean Howarth, Founder, Project Enlightenment, McLean High School Explore how to move beyond children as a museum audience to children as teachers and museum advocates. Wondering if young volunteers would work for your museum? Not sure how to engage your community’s youth?

Worried about the time commitment? This session addresses all of those questions and more with practical examples, tips, and lessons learned from using students as teachers in a variety of scenarios. Bring your questions and concerns as the session wraps up with general discussion and time for brainstorming take-home ideas.

Small Museum Focus

Speakers: Katarina Spears, Library of Virginia Foundation.

Other speakers to be determined Gift shop operations can be an important source of earned income but in most small museums the responsibility of shop management falls to an employee who has many other duties and who may have no specific experience in retail. Learn how to maximize profits while providing unique, educational merchandise that extends the visitor experience beyond the front door of your museum or historic site. This session will cover the basics of inventory management, merchandising, retail accounting, product development, profit margins, vendor selection, mission-related merchandise and UBIT. This session will also demonstrate how to effectively use purchasing representatives to make the process of product selection and buying less work for the busy small museum professional.

5:30 pm - 7 pm Evening Reception in the Exhibit Resource Hall 7:30 pm Evening Banquet + Documentary Premier

Engaging Your Audience with Social Media

Pre-registration and extra fee required for the banquet.

Speakers: Domenick Casuccio, Director of Public Relations and Marketing,

Be sure to join us after the exhibit hall closes for a celebratory formal banquet (black tie optional). Immediately following the dinner, we will walk down the red carpet and be treated to the world premier of the new Virginia Executive Mansion documentary, created to celebrate the anniversary of the Mansion, and to honor 2013 as the Year of the Historic House!

Valentine Richmond History Center; Suzanne Hall, Chief Communications Officer, Virginia Museum of Fine Arts; Carla Murray, Assistant Director of Public Relations and Marketing, Maymont Foundation; Stephanie Kenney, Social Media and Marketing Coordinator, Richmond Metropolitan Convention and Visitors Bureau

You do not have to attend the banquet in order to attend the premier.

If you prefer to eat on your own and join us after dinner, the red carpet will open at 9:00 pm.

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Breakfast is on your own in the main dining room; remember, breakfast is included for all full conference participants, so don’t miss out!

Working with Your Local Tourism Office Speakers: Richard Armstrong, President, Bath County Historical Society; other speakers to be determined

7:45 am Circuit Walk Preregistration and extra fee required.

Get up early and join us for our third annual fundraiser for the Circuit Riders program. (Or, sleep in, and contribute to the cause by signing up as a ghostwalker!)

This session will explore how even the smallest museums can build beneficial, far-reaching partnerships with their local tourism office. Several small museums will discuss projects that they have successfully spearheaded with their tourism offices and give you guidance on how you can do it too!

The Fundamentals of an Institutional Code of Ethics Speaker: Cecelia Walls, Accreditation Coordinator, American Alliance

9 am - 10:30 am Plenary Session: The Future of Museum Funding Speakers: Susan Hildreth, Director, Institute of Museum and Library Services and Ford Bell, President, American Alliance of Museums 10

In this year’s general session, we will explore what lies ahead for museum funding from a variety of sources – government funding as well as private and corporate philanthropy. Our speakers will share their views from a national perspective, and participants will join in the conversation to reflect on what they are experiencing locally.

of Museums Every museum should have a tailored Code of Ethics that outlines its basic ethical and public trust responsibilities as a museum and educational entity.

The Code serves as an essential tool for consistent decision-making and accountability. Learn about the standards and best practices for codes of ethics, based on the Characteristics of Excellence for US Museums, and how to write a code that addresses your museum’s specific issues.

Get Creative Through Critical Thinking Speaker: Aaron-Paula Thompson, Programs Coordinator, Library of Virginia

10:30 am - 11 am Morning Coffee Break 11 am - 12:30 pm Concurrent Session VI The Changing Role of Curator Speakers: to be determined As a wrap up to our crowd-sourced exhibit at the conference, this session will explore the idea of sharing authority in museums. When you let your audience have a say in an exhibit, what does that mean for the curator?

What does the role of curator become? Join us for a discussion of this very important topic facing all museums today.

Have you ever met that person who always seems to have a new, fresh suggestion? That person who has a simple idea that just makes so much sense? Come learn about a critical thinking model that will help you see problems and issues in a new way. Some call it creativity, others call it brilliance! You will know it’s just good critical thinking.

Exploring Archaeology: Bridging the Gap Between the Field and the Museum Speakers: Amanda Vtipil, Curator, Versar, Inc, Fort Lee Regional Archaeological Curation Facility; Dee DeRoche, Chief Curator, Virginia Department of Historic Resources; Christopher McDaid, Cultural Resources Manager, Fort Eustis; Dr. Elizabeth Moore, Curator of Archaeology, Virginia Museum of Natural History

Archaeology is a subject which inherently triggers visions of actionpacked adventures and unearthing mummies and their treasures, but how can museums harness that intrigue and engage visitors in conversations about archaeology in the real world? This session aims to provide museum professionals with the understanding, resources and inspiration to effectively present archaeology in their museum. Speakers will highlight the powerful stories archaeology can tell, provide information on how museums and their visitors can use existing archaeological collections in Virginia, talk about the informal and formal learning experiences archaeology can provide, and explain how museums can develop lasting relationships with archaeologists.

12:30 pm Conference Concludes 1:30 pm - 2:30 pm Homestead Behind the Scenes Tour

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Preregistration and extra fee required.

This activity is open for families as well as conference participants.

If you have time before you head home, and didn’t catch this tour on Sunday, stay and explore behind the scenes of The Homestead.

conference lodging The Homestead has offered us a rate of $95 single or double for our annual conference (taxes and a resort fee will be added to this).

The deadline for reservations is February 8, 2013.

To make a reservation: in f o r m a t i o n

Go online to www.thehomestead.com, and go through the online reservation process. Under the group code, fill in “museums”. While the resort fee will appear as a $15 addition to your charges, we have negotiated a reduced resort fee of $10, so that is the amount that will be charged to your card.

Call toll free 1-800-838-1766. This is the number to call for advance spa or dining reservations as well (these cannot be reserved online).

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Name:

Become a member now, pay less to register

Title:

Patron | $115.00

Institution:

Individual | $45.00

Address:

Staff (of VAM member institution) | $30.00

City, State:

Zip:

Student | $25.00

Phone:

Fax:

Faculty | $30.00

E-mail:

Please include a copy of your university ID card; student membership is intended for full time students. Please indicate whether you are a student or faculty member.

Emergency Contact Person: day phone: 12

night phone:

Is this your first VAM Conference? Yes

Regi s tratio n Register by February 8th to take advantage of our early bird savings!

Please check the appropriate boxes for the conference and the events you plan to attend.

No Full Conference: VAM Member

Please indicate dietary restrictions: Vegetarian No Dairy Vegan Other: (Kosher, Halal, food allergies)

Before 2/8

after 2/8

$250.00

$275.00

$225.00 $250.00 Full Conference: Special Rate Category Please fill in the appropriate special category: Speaker

Members hip

Committee Member

Patron Member

Full Conference- Student (please include copy of ID)

$200.00

$225.00

Full Conference - Non-Member

$300.00

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$200.00

$225.00

Single Day Registration: SUN

MON

My organization is a member member #: Multiple Registration Incentive I have an individual, patron, staff or student/faculty membership i’d like to join or renew

member #:

VAM Member Institutions sending three or more representatives pay less.

Fill out separate registration forms for each attendee and fax or mail together.

Multiple Registration Full Conference $225.00

$250.00

If you bring 4 or more people from your museum, any attendees above three get an additional reduction in rate.

4+ Registration Full Conference $200.00 $225.00

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Tours , Eve nt s a nd Mea ls Tickets and pre-registration required for all of the following events, even if there is no additional fee Saturday, March 9 Scholarship Fundraiser Reception | $50 x

Sunday, March 10

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Conference Guest Pass: If you are planning to bring someone with you to the conference, you might consider the Guest Pass. This allows your non-museum professional guest to attend all 4 coffee breaks and both exhibit hall receptions. Please note: this pass is intended for adult guests only.

Name of Guest:

| $100

Add Evening Banquet for my Guest | $35

Add Breakfast for my Guest (Monday and Tuesday) | $40

STePs Workshop | $50 Homestead Behind the Scenes Tour | $10 x

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Developing Concrete Audience Outcomes (limit 20) | No fee Leadership Program | $45

Resume Review VAM offers one-on-one confidential resume review.

Check here to be paired with a reviewer during the conference.  I’d like to have my resume reviewed 13

Evening Activity | no fee Partner with a VAM VET If you are new to VAM or the conference, sign up to be paired with a long-time VAM member who can show you the ropes.

Sign me up to be partnered with a VAM VET

Monday, March 11 Buffet Lunch | $20 x

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Falconry at the Homestead | $25 x

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Evening Black Tie Banquet | $35 x

Send-a-Colleague Scholarship Fund Donation VAM offers limited scholarships to members. Help us to send a deserving colleague to the conference.

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Indicate amount $ 10 15.00 25.00 Other

Tuesday, March 12 Circuit Walk Fundraiser | $10 x Be a “ghost walker”! | $15 x

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Homestead Behind the Scenes Tour | $10 x

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2013

regi s tratio n f or m

PAYMENT I NF OR M AT I ON Registration Fee: Event Fees: Donation: Membership:

Total: Payment Method: Check enclosed, payable to VAM Card # Exp. Date 14 SignatureÂ

Image Release. The VAM staff takes photographs throughout the conference, and reserves the right to post them on our website, or use them in promotional material. If you do NOT want your image used in this manner, please fill in this circle.

Questions? Call 804-358-3172 Cancellation Policy & Deadline: Cancellation deadline: February 17th. Only refund requests for cancellations received in writing and postmarked by this date will be considered. Refunds will be processed after the conference. A $75.00 processing fee will be deducted. VAM pays upfront costs for each registrant. If you cancel after this deadline and have a balance due, you will still be responsible for that balance.

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We thank all of our conference sponsors Capitol Exhibit Services, Inc. CinĂŠbar Productions, Inc. Creative Company Dorfman Museum Figures, Inc. GlavĂŠ & Holmes Architecture t h an k y o u

Gropen, Inc. HealyKohler Design Hollinger Metal Edge Museum Rails Studio Ammons Stumpf & Associates, Inc, The Design Minds, Inc.

Cover and brochure design by The Design Minds, Inc.

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o E p Re NOW GO