VAM 2016 Annual Conference Brochure

2016 ANNUAL CONFERENCE

WILLIAMSBURG ENGAGE 路 DEVELOP 路 GIVE BACK

A Revolution in Traditions

A Revolution... in Traditions

WILLIAMSBURG

2 0 1 6 A N N UA L C O N F E R E N C E

I

n a location steeped in history - featuring the “Historic Triangle” of Williamsburg, Jamestown, and Yorktown - the concepts of the traditional museum and the museum of the future merge. How are museums and cultural institutions breaking out of traditional models and reaching beyond their walls to engage and inspire? By reaching new audiences, creating new exhibition design, pursuing new approaches, using new technologies, and researching new ideas, museums across Virginia and around the globe are embracing A Revolution in Traditions. Explore this changing mindset with us during VAM’s 2016 Annual Conference, A Revolution in Traditions.

CONTENTS:

UPPER LEVEL

• Schedule-at-a-Glance • Sponsor & Committee Recognition • Exhibit Hall Map & Exhibitor Directory • Conference Program • Conference Reporting Form: Certificate in Museum Management • Notes

* Attendees may take advantage of the WiFi Lounge located in the Virginia Foyer (Lower Level). The WiFi Lounge is sponsored by Capitol Museum Services, Inc.

Cover photos, clockwise from top left: Muscarelle Museum of Art; Fife and Drums at Colonial Williamsburg; Art Museums at Colonial Williamsburg; Education Center at the American Revolution Museum at Yorktown.

Photos courtesy of the Muscarelle Museum, Colonial Williamsburg, and Jamestown-Yorktown Foundation.

LOWER LEVEL

2

Schedule-at-a-Glance SATURDAY, MARCH 12, 2016 Pre-Conference Activities

10:00am – 11:00am

Exhibit Hall Coffee Break

- Virginia Room, Lower Level

12:30pm – 4:00pm Historic House Forum: Colonial Williamsburg Walking Tour $

11:00am – 12:30pm

Concurrent Sessions 3

12:30pm – 2:00pm Awards Luncheon - Colony Room, Main Level

5:30pm - 7:30pm VAM Scholarship Fundraiser: Musings at the Muscarelle Museum of Art $

2:00pm – 3:30pm

SUNDAY, MARCH 13, 2016

3:30pm – 4:00pm Exhibit Hall Break - Virginia Room, Lower Level

10:00am - 5:00pm Registration Open - Virginia Foyer, Lower Level 10:00am - 12:00pm

VAM Board Meeting

- Colony C, Main Level

Concurrent Sessions 4

4:00pm – 5:30pm

1:00pm – 4:30pm

Leadership Forum: The Small Big $

- Colony A&B, Main Level

1:00pm – 2:30pm

Concurrent Sessions 1

Concurrent Sessions 5

5:30pm – 7:00pm Exhibit Hall & Silent Auction Closing Reception - Virginia Room, Lower Level 7:00pm – 9:30pm Revolutionary Evening in Yorktown $

2:30pm – 3:30pm Exhibit Hall Sneak Peek - Virginia Room, Lower Level

TUESDAY, MARCH 15, 2016 9:00am – 1:00pm

Silent Auction Check-out

3:30pm – 5:00pm

- Virginia Foyer, Lower Level

Concurrent Sessions 2

9:00am – 10:30am Keynote and Business Meeting - Featuring Steven P. Nash

5:00pm – 6:30pm Exhibit Hall Welcome Reception - Virginia Room, Lower Level

6:30pm – 9:30pm

An Evening at the Art Museums of Colonial Williamsburg $

9:30pm –

Hospitality Suite #4103

- Colony Room, Main Level

10:30am – 11:00am Morning Break & Book Signing

with Steven P. Nash - Colony Foyer, Main Level

11:00am – 12:30pm Concurrent Sessions 6

MONDAY, MARCH 14, 2016 8:00am – 5:00pm Registration Open - Virginia Foyer, Lower Level

12:30pm

9:00am – 10:00am

$ Indicates additional ticket required

Plenary Session: Race, Place & Memory

Conference Adjourns

at Virginia’s Colleges & Universities: Revolutionizing Collegiate Narratives

- Colony Room, Main Level

3 VIRGINIA ASSOCIATION OF MUSEUMS

ANNUAL CONFERENCE 2016

A REVOLUTION IN TRADITIONS

Thanks to All Who Made CONFERENCE SPONSORS Platinum Level Gold Level Muscarelle Museum of Art Northern Trust OnCell

Capitol Museum Services, Inc. Cinebar Productions, Inc. Glavé & Holmes Architecture Riggs Ward Design Willis Fine Art, Jewelry and Specie

Silver Level

Bronze Level

Al Schweizer, in honor of VAM Staff and Board Cortina Productions Quatrefoil Associates RCM&D Tracy J. Gillespie University of Richmond School of Professional and Continuing Studies

Blair, Inc. DeLoris Lowe Davis Gropen Inc. Gunston Hall HealyKohler Design Highway Information Media, LLC. Hollinger Metal Edge Museum Studies Program, Lynchburg College The Design Minds Waukeshaw Development

EXHIBITS | ENVIRONMENTS | EXPERIENCE

WILLIAMSBURG LOCAL ARRANGEMENTS COMMITTEE Trish Balderson, Art Museums of Colonial Williamsburg Peter Barton, Keith Fabry Reprographics Anne Foster, Muscarelle Museum of Art Rose McAphee, Colonial Williamsburg Foundation Anne Marie Millar, Mariners’ Museum and Park Pam Pettengell, Jamestown-Yorktown Foundation Vanessa Thaxton-Ward, Ph.D., Hampton University Museum

4 VIRGINIA ASSOCIATION OF MUSEUMS

ANNUAL CONFERENCE 2016

A REVOLUTION IN TRADITIONS

The Conference a Success!

CONFERENCE PROGRAM COMMITTEE

Director, Tidewater & Eastern Shore Vanessa Thaxton-Ward, Ph.D., Hampton University Museum

Jeff Aronowitz, Jamestown Rediscovery at Historic Jamestowne Paige Gibbons Backus, Prince William County Barbara Batson, Library of Virginia Terri Blanchette, TimeSorters Jennie Davy, Swem Library, College of William and Mary Robert Doares, Colonial Williamsburg Foundation Kathy Garrett-Cox, Maymont Foundation Tracy Gillespie, Aldie Mill Historical Park, NVRPA Claire Gould, Colonial Williamsburg Foundation Conny Graft, Research and Evaluation Scott Harris, James Monroe Museum Pat Hobbs, University Collections, Washington & Lee University Doug Horhota, Manassas Museum System Sarah Meschutt, Jamestown-Yorktown Foundation Jeanne Niccolls, Consultant Ann Reid, Scotchtown, Preservation Virginia Whitney Robertson, Curatorial Consultant Laura Willoughby, Newport News Parks, Recreation & Tourism

Director, Southwest & Blue Ridge Charlotte Whitted, Historic Crab Orchard Museum Director, Southern Region Jeffrey L. Nichols, Thomas Jefferson’s Poplar Forest Director Mountain & Valley Eric S. Wilson, Rockbridge Historical Society Director, District of Columbia Karen L. Daly, Dumbarton House, NSCDA Director, Art Debi Gray, Virginia Museum of Contemporary Art Director, Historic House Museums & Sites Robert Orrison, Prince William County Director, History VACANT Director, Nature, Science & Planetaria Joe Keiper, Ph.D., Virginia Museum of Natural History

VAM BOARD MEMBERS President Al Schweizer, Children’s Museum of Virginia

Director for Specialized Audience Interests Sarah Whiting, St. John’s Church Foundation

Vice President, Planning & Resources Gary Sandling, Monticello

Director for University & College Museums and Galleries Mikell Brown, Ph.D., Division of Arts, Humanities, and Social Sciences, John Tyler Community College

Vice-President, Member Engagement Gretchen Bulova, Office of Historic Alexandria

Director for Emerging Professionals Paige Gibbons Backus, Prince William County

Secretary Dana Puga, Library of Virginia

Directors-at-Large Scott Stroh, Gunston Hall Plantation Lisa Martin, Reynolds Homestead, Virginia Tech

Treasurer Eric App, American Civil War Museum

Immediate Past President Tracy J .Gillespie, Aldie Mill Historical Park, NVRPA

Director, Central VA Charles Grant, Henricus Historical Park

Ex-officio Members Robert C. Vaughan, Virginia Foundation for the Humanities Jeffrey Allison, Virginia Museum of Fine Arts

Director, Northern VA Jamie Bosket, George Washington’s Mount Vernon

5 VIRGINIA ASSOCIATION OF MUSEUMS

ANNUAL CONFERENCE 2016

A REVOLUTION IN TRADITIONS

riggsward.com 804-254 -1740 exhibits • planning • research • graphics • a/v media

WE SUPPORT VIRGINIA’S MUSEUMS

EYE ON THE CAPITOL VirgiNia sTaTE caPiToL ricHmoNd, Va

T

Exhibit Hall Map

hanks to all our exhibitors for their support of the Virginia Association of Museums. We couldn’t plan such a successful conference for our museum community without the participation of these businesses. We hope you spend time visiting with each of them during the conference.

COMPANY BOOTH #

COMPANY BOOTH #

AllStar Photobooth 1-2 Pook & Pook, Inc. 3 Gaylord Archival 4 Northeast Document Conservation Center 5 Tourmate Systems, Ltd. 6 Eastern National 7 Explus, Inc. 8 Keith Fabry Reprographics 9 Cinebar Productions, Inc. 10 Hollinger Metal Edge 11 Glavé & Holmes Architecture 12 Donning Company Publishers 15 The Design Minds, Inc. 16 PastPerfect Software, Inc. 17 Benjamin Moore Paints 18 Langley Federal Credit Union 21 Blair, Inc. 22 HealyKohler Design 23 MBA Design & Display Products Corp. 24 MuseumAnywhere 25 Odyssey Merchant Services 26 Willis Fine Art, Jewelry and Specie 27 Quatrefoil Associates 28 Institute for Museum & Library Services 29 Bryan & Jordan Consulting, LLC 30 BES Studios 31 OnCell 32 MuseumRails 33 Amtek Company 34 SpaceSaver Storage Solutions 37 Highway Information Media, LLC 38 Riggs Ward Design 39 Re:Discovery Software, Inc. 40 Redmon Group 43 Markel Artworks 44 Westmoore Pottery 45 Virginia Civil War Trails, Inc. 46 Virginia Foundation for the Humanities 47 John Tyler Community College 48

DesignMasters Associates 49 Gropen, Inc. 50 Peninsula Museums Forum 51 Virginia Association of Museums 52 - 53 Color-Ad, Inc. 54

9 VIRGINIA ASSOCIATION OF MUSEUMS

ANNUAL CONFERENCE 2016

A REVOLUTION IN TRADITIONS

D i re c t o r y o f ALLSTAR PHOTOBOOTH BOOTH #1

BLAIR, INC. BOOTH #22

3575 Bridge Rd. #8 PMB #269, Suffolk, VA 23435 757-932-0529 Contact: Tiffanie Rosier, photoboothallstar@gmail.com We provide rentals of photo, video, open, and green screen booth setups. We are a SWaM, Micro, and SMAS certified business. We cater to clients for parties, corporate events, weddings, and more!

Bronze Level Sponsor 7001 Loisdale Rd., Springfield, VA 22150 703-922-0200 Contact: Betty Jo Kaveny, bjkaveney@blairinc.com Blair, Inc. is a full-service exhibit fabricator with a long-standing history of providing our customers with quality-built exhibits and environments. Established in 1952, Blair is a top-notch service provider offering the museum community first-rate graphics production, casework fabrication, AV integration, computer animation, touchscreen programming, and exhibits installation.

AMTEK COMPANY

BOOTH #34

1244 Ritchie Hwy., Arnold, MD 21012 410-695-3185 Contact: Greg Henneman, carcher@amtekcompany.com Amtek Company provides museums, educators and research organizations with cutting edge 21st century technologies, including 3D printers, 3D scanners, and other digital fabrication technologies. For more than 35 years, Amtek has served the greater Washington, D.C. area, working with organizations to create customized solutions that meet their unique needs.

BRYAN & JORDAN CONSULTING, LLC BOOTH #30 1802 Bayberry Ct., Suite 401, Richmond, VA 23226 804-285-7700 Contact: Charles Bryan & Dan Jordan, cbryan69@verizon.net We provide consulting -- board development, strategic planning, campaign preparation, and executive searches.

BENJAMIN MOORE BOOTH #18 CINEBAR PRODUCTIONS, INC. BOOTH #10

7015 Trek Way, Gainesville, VA 20155 Contact: Nick Holmquist, nick.holmquist@benjaminmoore.com At Benjamin Moore, we remain committed to the vision of our founder Benjamin Moore when he started his paint company in 1883: producing the highest-quality paints and finishes in the industry, and delivering them directly to our customers through our nationwide network of knowledgeable, customer-friendly retail store operators.

Gold Level Sponsor (Hospitality Suite) San Jose Dr., Suite 4c, Newport News, VA 23606 757-873-3232 Contact: Sherri Staples, sherri@cinebarproductions.com Our award-winning productions reach diverse audiences with memorable and compelling messages, from interactive exhibits to web-hosted presentations. We are empathetic to museums’ budgetary constraints.

BES STUDIOS BOOTH #31 6829 Atmore Dr., Suite E, Richmond, VA 23225 804-276-0806 Contact: Barry Ellenberger, barry@besstudios.com Telling stories and producing beautiful visuals and sound for over 20 years, BES Studios is a full-service production company and studio complex in the heart of historic Richmond, Virginia. We’re a group of talented directors, producers, motion graphic artists, editors, audio engineers and musicians working to create your vision without compromise.

COLOR-AD, INC. BOOTH #54 7200 Gary Rd., Manassas, VA 20109 703-631-9100 Contact: Keith Robertson krobertson@color-ad.com Color-Ad specializes in the turn-key fabrication and installation of custom exhibits for museums and visitor centers throughout the US.

10 VIRGINIA ASSOCIATION OF MUSEUMS

ANNUAL CONFERENCE 2016

A REVOLUTION IN TRADITIONS

Exhibitors 2016 DESIGNMASTERS ASSOCIATES BOOTH #49

GAYLORD ARCHIVAL BOOTH # 4

3005 John Deere Rd., Toana, VA 23168 1-800-322-7583 Contact: Karen Ulfers, sales@designmasters.com Design Masters’ Q3 Program features high quality products, small quantities, quick turn around times and can be customized with customer’s own image! Lenticular 3D and motion imaging ensures best quality products: postcards, magnets, rulers, keychains - just to name a few. We have prices to fit all budgets.

7282 William Barry Blvd., North Syracuse, NY 13212 315-634-8519 Contact: Ronda Buck, ronda.buck@gaylord.com Gaylord provides archival supplies and furniture.

GLAVÉ & HOLMES ARCHITECTURE BOOTH #12 Silver Level Sponsor (Leadership Forum) 2101 E. Main St., Richmond, VA 23223 804-649-9303 Contact: Steven Blashfield, sblashfield@glaveandholmes.com Glavé & Holmes provides architecture and interior design services.

DONNING COMPANY PUBLISHERS BOOTH #15 184 Business Park Dr., Suite 206, VA Beach, VA 23462 1-800-296-8572 Contact: Katie Gardner, katie.gardener@donning.com The Donning Company Publishers is a specialty book publisher of limited-edition commemorative volumes, pictorial histories, and contemporary portraits. Donning limited-edition books are custom-tailored to preserve and celebrate your heritage. Each Donning book is created with the highest standards for editorial and design excellence and quality craftsmanship.

GROPEN, INC. BOOTH #50 Bronze Level Sponsor 1144 E. Market St., Charlottesville, VA 22902 434-295-2924 Contact: David Longwell, dlongwell@gropen.com Gropen offers a talented corp of designers, craftsmen, and installers to meet the exhibit needs of museums and heritage sites across Virginia and beyond. As a licensed Class A contractor with extensive in-house facilities, Gropen handles all aspects related to the fabrication and installation of museum exhibits.

EASTERN NATIONAL BOOTH #7 470 Maryland Dr., Fort Washington, PA 19034 757-771-6846 Contact: Gywn Johnson, gwynj@easternnational.org We provide unique educational items that have interpretive and educational value.

HEALYKOHLER DESIGN BOOTH #23 Bronze Level Sponsor 5207 Georgia Ave., NW, Washington, DC 20011 202-774-5555 Contact: Karen Jabo, kjabo@healykohler.com HealyKohler Design is a multi-disciplinary design firm providing services for master planning, exhibit design, media design, graphic design, and branding.

EXPLUS, INC. BOOTH #8 44156 Mercure Circle, Dulles, VA 20166 703-260-0780 Contact: Brett Beach, sales@explusinc.com We provide exhibit fabrication and installation services.

11 VIRGINIA ASSOCIATION OF MUSEUMS

ANNUAL CONFERENCE 2016

A REVOLUTION IN TRADITIONS

HIGHWAY INFORMATION MEDIA, LLC BOOTH #38

LANGLEY FEDERAL CREDIT UNION BOOTH #21 P.O. Box 120128, Newport News, VA 23612 757-827-7200 Contact: Deanne Sampson, fjohnson@langleyfcu.org Langley FCU provides deposit and loan products and services.

Bronze Level Sponsor P.O. Box 248, Rockville, VA 23146 804-382-4850 Contact: Lindsay Slone, lslone@himediallc.com We provide marketing opportunities to museums in the Virginia Welcome Centers and Safety Rest Areas.

MARKEL ARTWORKS BOOTH #44 4600 Cox Rd., Glen Allen, VA 23060 804-527-7695 Contact: Jamie Gregory, jgregory@markelcorp.com We are providers of insurance to those who preserve, collect and deal in extraordinary property.

HOLLINGER METAL EDGE BOOTH #11 Bronze Level Sponsor 9401 Northeast Dr., Fredericksburg, VA 22408 215-625-4588 Contact: Abby Shaw, abbyashaw@me.com Hollinger Metal Edge has been the leading supplier of archival materials for over 65 years. Whether you need storage materials, exhibition cases and accessories, or a custom solution, we can assist.

MBA DESIGN & DISPLAY PRODUCTS CORP BOOTH #24 35 E. Uwchlan Ave., Suite 310, Exton, PA 19341 1-800-635-7386 Contact: Angela Conroy, info@mba-usa.com We provide mila-wall - modular wall panel systems, ideal for changing exhibition spaces, multi-purpose areas, and traveling exhibits.

We provide flexible design, easy installation, and efficient storage options. MBA offers cost effective and sustainable panel solutions.

INSTITUTE OF MUSEUM AND LIBRARY SERVICES (IMLS) BOOTH #29 1800 M St., NW, 9th Fl., Washington, DC 20036-5802 202-653-IMLS (4657) Contact: Steve Shwartzman, sshwartzman@imls.gov IMLS is the primary source of federal support for the nation’s 123,000 libraries and 35,000 museums. Our mission is to inspire libraries and museums to advance innovation, lifelong learning, and cultural and civic engagement.

MUSEUMANYWHERE BOOTH #25 22375 Broderick Dr., Suite 225, Dulles VA 20166 703-404-3169 Contact: Sumer Masur, sumer@museumanywhere.com We provide custom museum apps with CMS, social integration, iBeacons, and analytics, as well as VisitorView app for smaller museums, Online Collection that streams your collection, e-membership cards, Tablet Tours (ask us about a free tablets plan for VAM members), social media aggregator for your website, and more cool products.

JOHN TYLER COMMUNITY COLLEGE BOOTH #48 13101 Jefferson Davis Hwy., Chester, VA 23831-5316 800-552-3490 Contact: Paula Winn, pwinn@jtcc.edu We are a place where you can travel the world, connect to an internship at a local Fortune 500 company, find your life’s calling or meet the mentor of a lifetime. Whether you want to take one class, transfer to a four-year college or university, or train for the workforce, we want to surpass your wildest expectations.

MUSEUMRAILS BOOTH #33 309 D North Madison Rd., PO Box 8, Orange, VA 22960 540-672-2468 Contact: Michael Remorenko, michael@museumrails.com MuseumRails is a refined system of modular rail components offering a flexible, easily configurable, and infinitely reusable solution to many exhibit requirements for interpretive rails and visitor separation. The interchangeable graphics rail allows graphics change-out and insertion of a tablet mount or other custom fixtures.

KEITH FABRY REPROGRAPHICS BOOTH #9 1420 Commerce Rd., Richmond, VA 23224 804-649-7551 Contact: Peter Barton, peter@keithfabry.com We provide museum graphics printing, fabrication, and installation.

12 VIRGINIA ASSOCIATION OF MUSEUMS

ANNUAL CONFERENCE 2016

A REVOLUTION IN TRADITIONS

NORTHEAST DOCUMENT CONSERVATION CENTER BOOTH #5

POOK & POOK, INC. BOOTH #3

100 Brickstone Sq., Andover, MA 01810 978-470-1010 Contact: Julie Martin, jmartin@nedcc.org Founded in 1973, the nonprofit Northeast Document Conservation Center (NEDCC) serves museums, libraries, archives, and individuals nationwide. NEDCC provides conservation treatment for book and paper collections, with specializations in photographs, art on paper, and Asian art. NEDCC offers digital imaging, audio, preservation, assessment, consultation, training, and disaster assistance.

463 E. Lancaster Ave., Downingtown, PA 19335 610-269-4040 Contact: Kary Pardy, kary@pookandpook.com In business since 1984, Pook & Pook, Inc. is a premier antique, decorative, and fine art museum auction firm with a worldwide clientele. The company garners consistently high prices with record sales while offering competitive rates to our consignors. A co-founder of the auction platform Bidsquare.com, Pook & Pook, Inc. also works heavily with non-profit institutions and offers many programs to further these partnerships.

ODYSSEY MERCHANT SERVICES BOOTH #26 516 Edgewater Dr., Wakefield, MA 01880 978-761-1868 Contact: Jeana DeBenedetto, jeana@odysseyms.net Odyssey provides secure credit card processing and point-of-sale solutions.

QUATREFOIL ASSOCIATES BOOTH #28 Silver Level Sponsor (Coffee Break) 29 C St., Laurel, MD 20707 301-470-4748 Contact: Michael Fetters, mfetters@quatrefoil.com Quatrefoil brings more than two decades of innovation, creativity, and expertise to each project. Whether you need planning or design services, multimedia development, or fabrication and installation, let us help you create a unique and memorable experience for your visitors.

ONCELL BOOTH #32 Platinum Level Sponsor (conference app) 1160 Pittsford Victor Rd., Pittsford, NY 14534 585-419-9844 Contact: Kevin Dooley, kdooley@oncell.com OnCell provides mobile tour solutions for museums, parks, and cultural destinations. With a variety of services such as a DIY app builder, native and web apps, audio tours, beacons, and games, OnCell helps organizations become mobile-friendly. Our team has worked on over 2,200 projects since 2006.

RE:DISCOVERY SOFTWARE, INC. BOOTH #40 3040 Berkmar Dr., Suite B1, Charlottesville, VA 22901 434-915-3256 ext 270 Contact: Steve Richardson, steve@rediscov.com Proficio and Proficio Elements are ideal software solutions for museums looking to replace outdated or aging collections management software with current database technology, intuitive user interface, and plenty of robust features. Stop by Re:discovery Software’s booth to see what you’ve been missing.

PASTPERFECT SOFTWARE, INC. BOOTH #17 300 N. Pottstown Pike, Suite 200, Exton, PA 19341 1-800-562-6080 Contact: Sara Van De Carr, sales@museumsoftware.com PastPerfect Software is committed to providing professional and affordable software solutions that meet the needs of museums of all sizes. Trusted by over 9,500 organizations around the world, PastPerfect has transformed how museums catalog collections and manage relationships with members and donors.

REDMON GROUP BOOTH #43 211 North Union St., Suite 350, Alexandria, VA 22314 703-838-5461 Contact: John Redmon, john@redmon.com Redmon Group is a nationally acclaimed interactive media firm that develops technology products and services to enable, train and entertain. Since 1990, Redmon has designed and deployed hundreds of customized digital interactive technologies. Redmon’s interactives are an end-to-end solution offering design, software, programming, and hardware installation completely in-house. The professionals at Redmon understand the art and science of technology and how to apply it to solve diverse challenges.

PENINSULA MUSEUMS FORUM BOOTH #51 Peninsula Museums Forum is a consortium of museums in the Tidewater area that get together to talk about issues and challenges. Visit our booth to learn about local museums near this year’s conference!

13 VIRGINIA ASSOCIATION OF MUSEUMS

ANNUAL CONFERENCE 2016

A REVOLUTION IN TRADITIONS

RIGGS WARD DESIGN BOOTH #39

VIRGINIA CIVIL WAR TRAILS, INC. BOOTH #46

Gold Level Sponsor (conference branding) 2315 W Main St., Richmond, VA 23220 804-254-1740 Contact: Sara Martin, smartin@riggsward.com Riggs Ward is a multi-disciplinary firm located in the capital city of Richmond, Virginia. We inspire visitor engagement in museums and cultural centers through experiential exhibit design, interactive media, innovative graphic design, and strategic master plans.

401 N. Third St., Richmond, VA 23219 732-600-6498 Contact: Drew Gruber, drewagruber@gmail.com For 21 years, Virginia Civil War Trails, Inc has connected the Civil War’s physical and intellectual dots, creating one of the most successful tourism and interpretive programs in America.

Swing by our booth to check out our signature interpretive signs, map-guides, and find out what other services we provide.

TOUR-MATE SYSTEMS, LTD BOOTH #6

SPACESAVER STORAGE SOLUTIONS BOOTH #37

137 St. Regis Cres S., Toronto, Canada 0 416-636-5654 Contact: Andrea Gregor, agregor@tourmate.com Tour-Mate is one of North America’s leading providers of audio and multimedia interpretive platforms. From handheld audio and multimedia to mobile applications to eco-friendly outdoor stationary platforms, Tour-Mate is your one stop shop for interpretive hardware and content creation services.

10040 Whitesel Rd., Ashland, VA 23005 804-798-3701 Contact: David Craig, david@spacesaverva.com Spacesaver offers storage solutions that meet the unique criteria for museums. From books, specimens, maps or hanging art work to textiles, manuscripts, bones, or rocks, we can help you better manage and store your materials. Your collection already has a place in history - let us help you make sure it will have one in the future!

WESTMOORE POTTERY BOOTH #45

THE DESIGN MINDS, INC. BOOTH #16

4622 Busbee Rd., Seagrove, NC 27341 910-464-3700 Contact: Mary L. Farrell, westmoore2@gmail.com Westmoore Pottery supplies handmade replica pottery for museum furnishings and programs (especially for kitchens and dairies) -- borderware green, redwares, and saltglazed stoneware -- with a date range of 1600 to around 1840.

Bronze Level Sponsor 10364 Main St., Fairfax, VA 22030 703-246-9241 Contact: Mike Lesperance, mike@thedesignminds.com The Design Minds, Inc. is a full-service, content-based exhibit design firm providing development, design, research, and writing to museums, visitor centers, corporations and other public and private institutions.

WILLIS FINE ART, JEWELRY AND SPECIE BOOTH #27 Gold Level Sponsor (Welcome Reception) 12505 Park Potomac Ave., Suite 300, Potomac, MD 20854 301-581-4230 Contact: Laura Condon, laura.condon@willistowerswatson.com Willis is the largest broker in the world specializing in the insurance of fine art, jewelry and specie risks. The Willis museum team is one of the leading specialist brokers in the USA for Museum Collections and Exhibition Insurance. Our depth of knowledge and experience is unrivalled. We have offices in Potomac, MD, Washington, DC, Chicago, and New York.

VIRGINIA ASSOCIATION OF MUSEUMS BOOTH #52-53 3126 West Cary St., #447, Richmond VA 23221 Contact: Jennifer Thomas, membership@vamuseums.org Come by our booth to talk with board members and colleagues, and just take a breather in the exhibit hall! If you are a first-timer, stop in for a special gift, courtesy of our sponsor, Tracy Gillespie.

14 VIRGINIA ASSOCIATION OF MUSEUMS

ANNUAL CONFERENCE 2016

A REVOLUTION IN TRADITIONS

Conference Program T

hanks to Gunston Hall for sponsoring our conference handouts. Handouts will be available on the VAM website. Attendees will receive an email with the direct link.

Museums, Archives … Performance: Play, and Display

SUNDAY, MARCH 13, 2016

Room: Tidewater B (Main Level)

10:00am - 5:00pm Registration Open: Virginia Foyer (Lower Level)

Track: Education & Outreach How can we play, as well as display, our histories and arts? How might performances advance missions, and engage visitors? Panelists have integrated museums, archives, and performance through a range of distinctive encounters with theater, music and dance.

We’ll also discuss how the 400th anniversary of Shakespeare’s death has spurred artistic efforts and exhibits through the 2016 Virginia Shakespeare Initiative.

10:00am VAM Board Meeting: Colony C (Main Level) 1:00pm – 4:30pm Leadership Forum

Moderator: Eric Wilson, Executive Director, Rockbridge Historical Society Speakers: Sarah Enloe, Director of Education, American Shakespeare Center; Janet Griffin, Director of Public Programs, Folger Shakespeare Library; Elbert Watson, Dance Master, Norfolk Academy, and former Alvin Ailey Principal Dancer

Room: Colony A &B (Main Level) Track: External Affairs The Small Big: Small Changes that Spark Big Influence, written by Steve J. Martin, Noah Goldstein, and Robert Cialdini will form the basis of a lively conversation about techniques you can adapt to improve the effectiveness of your communication. Reception to follow.

The Development of the Williamsburg Color Collection Room: Allegheny B (Main Level)

*Additional ticket required: $30

Track: Exhibitions

Sponsored by Glavé & Holmes Architecture

1:00pm – 2:30pm

Learn how the Benjamin Moore Color Team worked with staff of Colonial Williamsburg to develop the Williamsburg Color Collection using new technology and reverse engineering.

CONCURRENT SESSIONS

Speakers: Nick Holmquist, Architectural and Design Representative, Benjamin Moore & Co.; Lauryn Preller, Architectural and Design Representative, Benjamin Moore & Co.; Matthew Webster, Director, Grainger Department of Architecture Preservation, Colonial Williamsburg Foundation

Teens in Museums: Fostering the Next Generation of Museum Professionals Room: Alleghany A (Main Level) Track: Education & Outreach

What Are Digital Asset Management Systems and Why Do You Need Them?

This session features recruitment strategies, training plans, retention suggestions and other topics, as well as a panel discussion of teenagers who volunteer over 100 hours per year at museums. Each teen will present a sample of what they do as a museum volunteer. Get new ideas on how you can use young volunteers at your own site.

Room: Allegheny C (Main Level) Track: Collections Digital Asset Management (DAM) is a system to organize, search, retrieve, and archive digital files such as images and documents. Learn how a DAM system will help all museums - big and small. This session will help you choose the right system for your organization and show you how to begin the process.

Moderator: Christopher Daley, Historical Clothing Supervisor, Jamestown-Yorktown Foundation Speakers: Alan Burkett, Volunteer Musician, CW Fife and Drum Corps, Colonial Williamsburg Foundation; Sean Daley, Volunteer Junior Counselor, World War II Camp, Virginia War Museum; Paul Glass, Volunteer Historical Interpreter, Continental Encampment, Yorktown Victory Center: Anna Hower, Volunteer Historical Interpreter, Powhatan Indian Village, Jamestown Settlement

Speakers: Travis Fullerton, Chief Collection Photographer, Manager of Imaging Resources, Virginia Museum of Fine Arts; Kathy Garrett-Cox, Manager of Historical Collections, Maymont Foundation; Kathy Jordan, Digital Initiatives & Web Services Manager, Library of Virginia

17 VIRGINIA ASSOCIATION OF MUSEUMS

ANNUAL CONFERENCE 2016

A REVOLUTION IN TRADITIONS

Early Visions: An Art Mentoring Partnership

Track: Education & Outreach In a presentation and roundtable discussion, panelists will discuss the challenges and opportunities in balancing work as tradesmen, interpreters, and historians in the preservation trades. We’ll address the role of gender, costumes, academics, and guest expectations.

Room: Tidewater A (Main Level) Track: External Relations Early Visions cultivates one-on-one relationships between children and university students through a series of museum-based, collaborative experiences that foster self-discovery and growth. Sample the Early Visions’ cultural sensitivity training for volunteer mentors, and engage in a hands-on project. Discover how to create your own mentoring program using museum collections and exhibitions.

Moderator: Drew Gruber, Executive Director, Virginia Civil War Trails Speakers: Aislinn Lewis, Apprentice Blacksmith, Colonial Williamsburg Foundation; Valentine Povinelli, Journeyman Shoemaker, Colonial Williamsburg Foundation; Paul Zelesnikar, Journeyman Carpenter & Yeoman, Worshipful Company of Wheelwrights

New Technology to Identify Color in Paintings Room: Alleghany A (Main Level)

Speakers: Catherine Jones, Early Visions Program Coordinator, The Fralin Museum of Art

Track: Collections Learn how Surface Enhanced Raman Spectroscopy (SERS) can identify colors in oil paintings, especially those that fade with light exposure. Learn why paintings look the way they do and how to better preserve them. We’ll investigate work being done at the Colonial Williamsburg Foundation and College of William and Mary to show this powerful technology at work.

2:30pm – 3:30pm Exhibit Hall Refreshment Break and Sneak Peek: Virginia Room (Lower Level) 3:30pm – 5:00pm

CONCURRENT SESSIONS

Moderator: Robert Doares, Training Specialist, Department of Historical Research and Training, Colonial Williamsburg Foundation Speakers: Shelley Svoboda, Conservator of Paintings, Colonial Williamsburg Foundation; Kristin Wustholz, Assistant Professor of Chemistry, College of William and Mary

An Industry Revolution: Traditional Trades in the Museum World Room: Tidewater A (Main Level)

202.774.5555

th@healykohler.com

www.healykohler.com

We Support Viriginia’s Museums. Visit Us At Booth 23

18 VIRGINIA ASSOCIATION OF MUSEUMS

ANNUAL CONFERENCE 2016

A REVOLUTION IN TRADITIONS

Revolutionary Media Room: Tidewater B (Main Level) Track: Education & Outreach YES YOU CAN have engaging, interactive media in your education program, galleries, and in your marketing and fundraising!

Whether your budget is large or small, our demonstrations and discussions will revolutionize your museum’s approach to media.

We’ll explore creative ways to produce videos, films and interactive media in-house or by partnering with a production company.

Speakers: Brent Feito, Producer, Cortina Productions; Heather Hower, Assistant Director, Outreach Education and Special Services, Jamestown-Yorktown Foundation; Evan Liddiard, Senior Education Specialist, Virginia Historical Society

Tweet, Tweet, Tweetup!

Room: Allegheny C (Main Level)

6:30pm – 9:30pm Evening at the Art Museums of Colonial Williamsburg

#VAMTweetup

Enjoy an exclusive after-hours reception at the Art Museums of Colonial Williamsburg. Stroll through galleries to discover southern decorative arts, African-American folk art quilts, jewelry from the Santo Domingo Pueblo, rare maps from the French & Indian War and American Revolution, and more. Enjoy live musical performances or discuss the collections with historic interpreters and museum volunteers. Appetizers and drink tickets provided, plus cash bar. Groups will leave on foot from the conference arrival hall. *Additional ticket required: $30

Track: External Relations Learn how a Tweetup can help you share stories with the public!

We’ll walk you through this unique social media event and put your Twitter skills into action. The Colonial Williamsburg Foundation Education Department (@CWFlearn) will partner in our Tweetup, and we’ll get a behind-the-scenes look in the Historic Area. So grab your phone and get ready to tweet your newfound knowledge.

Speakers: Nathan Ryalls, Production Associate, Colonial Williamsburg Foundation; Liz Williams, Acting Director, Gadsby’s Tavern Museum, City of Alexandria

Sponsored by Northern Trust

9:30pm – Hospitality Suite - #4103

You Can Do it! Creating Low-Tech Interactives Room: Allegheny B (Main Level)

Attendance at a VAM conference is not complete without a visit to the Hospitality Suite for drinks and hors d’oeuvres. Don’t miss it!

Included with conference registration.

Track: Education & Outreach or Exhibitions Visitors learn more and have more fun when they get involved.

Expand your exhibition development and program planning repertoire by trying out low-tech activities, learning where to find materials, and discovering how to make interactives yourself.

Learn how to get great results on a small budget.

Sponsored by Cinebar Productions, LLC

MONDAY, MARCH 14, 2016

Speakers: Amber Kraft, Education Specialist, National Archives and Records Administration; Rebecca Martin, Director of Education and Guest Experiences, Gunston Hall

8:00am – 5:00pm Registration Open: Virginia Foyer (Lower Level)

5:00pm – 6:30pm Exhibit Hall Welcome Reception Virginia Room (Lower Level)

9:00am – 10:00am Plenary Session: Colony Room (Main Level) Race, Place and Memory at Virginia’s Colleges and Universities: Revolutionizing Collegiate Narratives

Visit with an expansive selection of businesses and service providers, bid on items in our popular Silent Auction, and enjoy appetizers and an open bar as we gather with old friends and new!

Discover the latest research from scholars who are actively rewriting the histories of their universities by incorporating narratives about race, slavery, civil rights, and the legacies of slavery and Jim Crow.

Sponsored by Willis Fine Art, Jewelry, and Specie

Moderator: Dr. Kelley Deetz, Research Associate, University of Virginia Panelists: Dr. Jody Allen, Director of the Lemon Project, College of William and Mary; Tom Camden, Associate Professor, head, Special Collections and

19 VIRGINIA ASSOCIATION OF MUSEUMS

ANNUAL CONFERENCE 2016

A REVOLUTION IN TRADITIONS

the Loudoun County Mapping and Geographic Information Department used LiDar technology to search for features no longer visible on the property’s landscape.

University Archives, Washington and Lee University; Dr. Eric W. Claville, Assistant Professor, Political Science and History, Hampton University; Bradley Lynn Coleman, Ph.D., Director, John A. Adams Center for Military History and Strategic Analysis, Virginia Military Institute

Speakers: Kristin Brown, Manager of Development and Analysis, Office of Mapping and Geographic Information, Loudoun County; Marion Constante, GIS Analyst, Office of Mapping and Geographic Information, Loudoun County; Lori Kimball, Director of Programming and Education, Oatlands Historic House and Gardens; Eric Larson, Historic Records Manager, Clerk of the Circuit Court, Loudoun County; Heidi Siebentritt, Historic Preservation Planner, Department of Planning and Zoning, Loudoun County

10:00am – 11:00am Coffee Break in the Exhibit Hall: Virginia Room (Lower Level) Sponsored by Quatrefoil Associates

Get Involved in 2019!

Room: Allegheny C (Main Level) In 2019, we’ll commemorate the 400th anniversary of four landmark events in Virginia history - the meeting of the first General Assembly, the arrival of the first documented Africans, the precedent for an annual day of thanksgiving, and the London Company’s decision to recruit women for the colony. Learn ways your museum can connect with this commemoration.

11:00am – 12:30pm CONCURRENT SESSIONS Finding Your Past through Local Government Partnerships Room: Piedmont A (Lower Level) Track: Education & Outreach

Moderator: Kathy Spangler, Director, 2019 Commemoration Office, Jamestown-Yorktown Foundation Speakers: Luci Talbot Cochran, Executive Director, Hampton History Museum; Malcolm Jamieson, Owner, Berkeley Plantation; Pam Pettengell, Director, Outreach Education and Special Services, Jamestown-Yorktown Foundation

Research your site and enhance your interpretation with the help of local government. Learn how Oatlands forged partnerships to expand programs and exhibitions by accessing record room documents as primary resources. Discover how

Gropen, Inc. supports the Virginia museum community.

United Way Worldwide, Alexandria, Virginia Gropen Design/Build

View our work at gropen.com 434.295.1924 | 800.755.1924

consult

concept

design

Trusted by some of the premier historical venues in the country, GROPEN’s enduring installations have been entertaining and educating viewers for three decades. Let our unique, flexible combination of design/build/install talent work with your team to fulfill your vision.

20 VIRGINIA ASSOCIATION OF MUSEUMS

ANNUAL CONFERENCE 2016

A REVOLUTION IN TRADITIONS

The Art-Full Educator

organizations, museums can access resources and reach new audiences. From heritage trails and community events to marketing grants and social media, panelists will share experiences with collaborative marketing efforts.

Room: Allegheny B (Main Level) Track: Education & Outreach Folk art, decorative arts, and fine art can inspire great discussions on tours, but how can the objects in your collections inspire simple crafts? Join our discussion, bring a craft from your own museum for an “art-full” show and tell, and try your hand at art projects from the Colonial Williamsburg Art Museums.

Speakers: David DuVal, Director of Marketing and Public Relations, Gunston Hall; Ali Morris, Destination Marketing Manager, Visit Fairfax

Speakers: Trish Balderson, Manager, Museum Education, Colonial Williamsburg Art Museums; Christina Westenberger, Assistant Manager, Museum Education, Colonial Williamsburg Art Museums

12:30pm – 2:00pm Awards Luncheon: Colony Room (Main Level) The luncheon will include our Virginia Certificate in Museum Management Program graduation and the Brownson Award ceremony, with opening remarks from Delegate T. Montgomery Mason, D 93rd District (invited) and Senator Tommy Norment, R 3rd District (invited). Advance registration required.

Digital Collections: Sharing and Access Room: Allegheny A (Main Level) Track: Collections We’ll cover popular content systems (i.e. PastPerfect Online) and share tips for improving accessibility and users’ search results. Make your object records more interactive and learn to market via social media. Discover considerations for selecting collections for digitization, using volunteers and interns, and creating digital images of objects. Learn about efforts to establish a statewide network to address the life cycle of a digital object, including its preservation, digitization, and description, and efforts to expand access through regional and national hosts (i.e., Internet Archive, Digital Public Library of America).

Sponsored by Cortina Productions

2:00pm – 3:30pm

CONCURRENT SESSIONS

Focus on the Future: Student Research in the Museum Field Room: Piedmont A (Lower Level)

Speakers: Beth Austin, Registrar, Hampton History Museum; Bradley Daigle, Content Lead, University of Virginia Library; Cathy Wright, Curator, The American Civil War Museum

In partnership with the Association of Academic Museums & Galleries, this new addition to our annual conference will showcase jury-selected presentations on museum-based student research, and offer a way for students to connect with professionals and other students to gain insight, share ideas, and network.

Lessons Learned at Menokin Room: Piedmont B (Lower Level) Track: Internal Affairs or Exhibitions

Moderator: Pat Hobbs, Associate Director, Curator of Art & History, University Collections, Washington & Lee University Speakers: Sydney Collins, The University of Virginia, “Digital Decolonization: Reconnecting Museum Collections to their Source Communities;” Michelle Jones, University of Pittsburgh, “Selecting History: Decision Making and Digital Preservation for Richmond Archives;” Ashleigh Maggard, Savannah College of Art & Design, “Woolly Wilson, The Presidential Sheep: Incorporating Exhibits for Children in Pre-Existing Museum Exhibits;” Samantha Viksnins, George Mason University, “Linked Open Data: A Global Approach to Provenance Research”

How is a small museum in a rural, economically challenged region realizing a big vision and building capacity for a successful future? We’ll learn from Menokin, as the Foundation pursues its Glass House Project and a vision to create an internationally recognized learning center for heritage and natural resource conservation. We’ll cover innovative architectural and design solutions, board development, strategic planning, fund development, financial sustainability, and program building through partnerships and outreach.

Sponsored by the Museum Studies Program at Lynchburg College

Moderator: Leslie Rennolds, Interim Executive Director, Menokin Foundation Speakers: Alice French, Education Coordinator, Menokin Foundation; Edwin Goodell, AIA Glass Project Managing Architect, Machado Silvetti; Nancy Raybin, Development Counsel, Marts and Lundy

Crossroads of Natural and Cultural History Room: Allegheny B (Main Level) Track: Education & Outreach

Museum Marketing: Leveraging Partnerships for Greater Reach

Cultural institutions can illuminate nature’s significant role in history. Blend culture and natural history to tell a more holistic story, engage new audiences, and inspire involvement and stewardship.

Implement creative, nature-related programs with limited staff and budget. Speakers will lead an interactive activity challenging participants to develop ways to weave nature into cultural subjects.

Room: Piedmont C (Lower Level) Track: External Relations Collaborative partnerships can increase your museum’s reach and stretch marketing dollars. By leveraging relationships with partner

21 VIRGINIA ASSOCIATION OF MUSEUMS

ANNUAL CONFERENCE 2016

A REVOLUTION IN TRADITIONS

filmed in Virginia. Several large-scale productions have used museums and historic sites as period settings. Are you ready to say “yes” or “no” if production scouts knock on your door? Learn from panelists who have experienced the pros and cons of filming in museums. We’ll discuss film use policies, hidden costs, crew access, and preservation concerns.

Speakers: Kevin Bowman, Chief Ranger, Visitor Services, Sky Meadows State Park; Kiersten Conley, Visitor Services and Operations Manager, Ellanor C. Lawrence Park

Small to Mid-Sized Museums: What Are the Real Measures of Success?

Moderator: Laura Willoughby, Historic Site Coordinator, City of Newport News Parks, Recreation and Tourism Speaker: Leslie Clark, Senior Associate Producer, Colonial Williamsburg Foundation; Harold Jacobson, Curator of Collections, Petersburg Museums

Room: Piedmont B (Lower Level) Track: Internal Affairs For a non-profit, financial performance should not be the sole measure of success. Measures should be more about “performance” and community impact. However, often boards and granting organizations use corporate measures to evaluate success. We’ll look beyond traditional metrics to discuss planning for and achieving successful outcomes and determining ways to define success for your organization.

Communicating Your Mission: Community Fundraising Room: Allegheny A (Main Level) Track: External Relations Fundraising is an important way to generate revenue for your programs – but did you know there’s an art and a science behind successful fundraising? We’ll explore how staff can effectively communicate your museum’s private funding needs, build and nurture a community of supporters, and deepen relationships that foster long-term investment from donors.

Speakers: Steven Blashfield, Trustee, Hermitage Museum and Gardens; Karen L. Daly, Executive Director, Dumbarton House, NSCDA

Hooray for Hollywood: The Pros and Pitfalls of Filming in Museums Room: Piedmont C (Lower Level) Track: Internal Affairs or Collections

Speakers: Jennifer Daley, Development Communications Manager, Jamestown-Yorktown Foundation; Rebecca Kleinhample, Development Director, Virginia Living Museum

We’ve seen an increase in movies and television programs

Blair, Inc. supports the Virginia museum community.

22 VIRGINIA ASSOCIATION OF MUSEUMS

ANNUAL CONFERENCE 2016

A REVOLUTION IN TRADITIONS

Patrick Henry Goes Digital: Initiatives in Open Source Scholarship and Outreach at Red Hill

Running a Small Museum on a Shoestring Using the Collective Impact Model

Room: Allegheny C (Main Level) Track: Education & Outreach

Room: Allegheny B (Main Level) Track: Internal Affairs

Patrick Henry’s Red Hill is promoting scholarship and audience engagement with Patrick Henry using a new website, PatrickHenryLibrary.org. Using an open source publishing solution, Islandora, we’ll show how museums can support scholarship to foster engagement online while fulfilling educational and outreach goals. Learn how the site enhances understanding of Henry’s legacy, the advantages of the Islandora system, and how online scholarship can impact groundbreaking research.

Learn how Collective Impact can help with organizational management and contribute to the health of your museum and community.

By following principles outlined in “Embracing Emergence: How Collective Impact Embraces Complexity” by the Stanford Social Innovation Review, identify common challenges and develop solutions for some of your organization’s issues. You’ll also identify potential community partners.

Moderator: Mark Couvillon, Interpreter, Colonial Williamsburg Foundation Speakers: James Ambuske, Ph.D. Candidate, Corcoran Department of History, University of Virginia; Dr. William Kurtz, Assistant Editor, Documents Compass, Virginia Foundation for the Humanities; Hope Marstin, Chief Operating Officer, Red Hill-Patrick Henry National Memorial

Speaker: David Hauslohner, President and Founder, Matthews Living History Farm Museum

Creating Public History from Personal Memory: Teaching with Historical Ephemera

3:30pm – 4:00pm Exhibit Hall Break Virginia Room (Lower Level)

Room: Piedmont A (Lower Level) Track: Education & Outreach Historical ephemera tend to be transitory documents, meant to be discarded. However, museums are filled with items that have beaten the odds and survived. Learn to engage audiences with ephemera, how digitization has made ephemera more accessible, and how the Virginia Historical Society teaches with historical ephemera on-site and in distance learning programming via HistoryConnects. Discover ways to include ephemera in primary source learning, and get tips on sharing ephemeral pieces digitally.

Sponsored by DeLoris Lowe Davis

4:00pm – 5:30pm

CONCURRENT SESSIONS

What Employers Seek & How to Advance Your Career Room: Allegheny C (Main Level) Building on the session at last year’s conference on what employers look for in students, recent graduates, and public history professionals, we’ll discuss strategies for seeking employment, and talk about how professionals can remain energized, passionate, and engaged. Additionally, we’ll explore strategies for developing skills, broadening perspective, and connecting in and outside the workplace. Our panelists will facilitate an open discussion.

Speakers: Evan Liddiard, Senior Education Specialist, Virginia Historical Society; Amanda Tompkins, Digital Learning Assistant, Virginia Historical Society

Before, During and After: Crafting a Techy Visitor Engagement Strategy

Speakers: Bob Beatty, Chief Operating Office, American Association for State and Local History; Scott Stroh, Executive Director, Gunston Hall

Room: Piedmont C (Lower Level) Track: External Relations This interactive session will use a “Before, During, and After” strategy to examine the museum experience. Use mobile apps, Google Cardboard, and photospheres to engage visitors and increase your digital presence “before” the visit. Use location-aware beacons to push content to visitors, heighten curiosity, and encourage exploration “during” the visit. “After” a visit, track engagement with mobile analytical tools, gather feedback from beacons and apps, and reflect on and improve visitor experiences.

All STEAMed Up: Incorporating Science, Technology, Engineering, Arts and Math Curriculum into Your Museum Room: Piedmont B (Lower Level) Track: Education & Outreach There’s no reason to worry about adding STEAM into your museum; it’s already there! In this session we will investigate ways to accentuate the content schools are looking for without sacrificing the unique stories your site has to tell.

Speakers: Keenan Bartlett, Software Developer, OnCell; Kevin Dooley, VP Market Development, OnCell; Mary Fugere, Director of Media and Community Relations, Hampton Convention and Visitor Bureau; Abby Newkirk, Director of Interpretation and Education, Stratford Hall

Moderator: Jay Templin, Historic Site Acting Supervisor, Jamestown-Yorktown Foundation Speakers: Brian Beckley, Historic Site Assistant Supervisor, Jamestown-Yorktown Foundation; Jamie Helmick, Historic Site Supervisor, Jamestown-Yorktown Foundation

23 VIRGINIA ASSOCIATION OF MUSEUMS

ANNUAL CONFERENCE 2016

A REVOLUTION IN TRADITIONS

Creating Interactive Exhibitions Room: Allegheny A (Main Level) Track: Education & Outreach The VMFA created ongoing exhibitions integrating tactile and virtual experiences. We’ll examine exhibitions that encourage discovery through activities - Beyond the Walls and ArtCycle – and how they highlight the permanent collection and allow visitors to explore art and culture. We’ll discuss planning, online components, highlights, evaluation, what worked – and didn’t – and how the technology developed serves as a template to build content for the museum’s encyclopedic collection.

Photo by Greg Loflin, courtesy of Jamestown-Yorktown Foundation

7:00pm – 9:30pm Revolutionary Evening in Yorktown

Speakers: Lulan Yu, Education Programs Manager, Virginia Museum of Fine Arts; Courtney Morano, Interpretation Manager, Virginia Museum of Fine Arts

The Yorktown Victory Center is in transition, and in late 2016 will become the new American Revolution Museum at Yorktown.

Enjoy a reception at the new facility and a behind-the-scenes look at the 22,500 sq. ft. galleries being installed. Buses will run to the Watermen’s Museum on the Yorktown waterfront where you can learn about their eco-heritage education, Yorktown Shipwrecks Archaeological program, and York River Maritime Heritage Sanctuary project. Music by Shanty Grass. Heavy hors d’oeuvres, dessert, and two drink tickets provided, plus cash bar. Shuttles depart from the South England St. entrance of The Williamsburg Lodge. *Additional ticket required: $30

5:30pm – 7:00pm Exhibit Hall Closing Reception Virginia Room (Lower Level) Conference excitement heightens as we place our final bids on Silent Auction items and visit with our expert service providers and business exhibitors. The reception will feature appetizers and an open bar.

Sponsored by: RCM&D

“I WANT JUSTICE!” US HOLOCAUST MEMORIAL MUSEUM Washington, DC, Opened Spring 2015

A THOUGHTFUL APPROACH TO E XHIBIT DESIGN + INTERPRETIVE PL ANNING

7 0 3 +2 4 6 +9 2 41 www.thedesignminds.com

WE SUPPORT VIRGINIA’S MUSEUMS

24 VIRGINIA ASSOCIATION OF MUSEUMS

ANNUAL CONFERENCE 2016

A REVOLUTION IN TRADITIONS

TUESDAY, MARCH 15, 2016

trends, physical strategies for adapting to sea level rise, and advocacy to keep Virginia’s historic resources at the forefront of our state’s climate policy. Nash is the 2015 Winner, Science Writing Award for Books, American Institute of Physics.

9:00am – 1:00pm Silent Auction Check-Out: Virginia Foyer (Lower Level)

Sponsored by: The University of Richmond School of Professional and Continuing Studies

9:00am – 10:30am Steven P. Nash Keynote, & VAM Business Meeting: Colony Room (Main Level) “Nash’s work is important. He lays out global warming and climate change on a micro level in a just-the-facts manner…the overall message is powerful, if not stunning.”

- Style Weekly

10:30am – 11:00am Coffee Break & Book Signing with Steven P. Nash: Colony Foyer (Main Level)

Steven P. Nash, Journalist and Visiting Senior Research Scholar in the Journalism Department at the University of Richmond and author of Virginia Climate Fever: How Global Warming Will Transform Our Cities, Shorelines, and Forests will discuss potential impacts of climate change on our coastal historic, cultural, and archaeological sites.

Combining nearly 30 years of scientific research with data from the Department of Historic Preservation and the Virginia Institute of Marine Science, this presentation addresses climate

Virginia Climate Fever: How Global Warming Will Transform Our Cities, Shorelines, and Forests will be for sale for $25. Partial proceeds benefit VAM.

Sponsored by Hollinger Metal Edge

Highway Information Media, LLC supports the Virginia museum community.

25 VIRGINIA ASSOCIATION OF MUSEUMS

ANNUAL CONFERENCE 2016

A REVOLUTION IN TRADITIONS

11:00am – 12:30pm CONCURRENT SESSIONS

On the Flip Side: Perspectives on Student Internships Room: Piedmont B (Lower Level) Track: Internal Affairs

Engagement vs. Entertainment: Going Beyond the WOW Factor of Technology in Educational Use

Museums provide experiential learning opportunities for undergraduate and graduate student interns. We’ll address expectations of museums, faculty, and the students, and will focus on topics like appropriate levels of responsibility, growth opportunities offered, university requirements and academic standards, and student goals. Learn about the considerations (flip side) of museum internships, and discuss how museums and schools can work together to provide experiential and academic internships that meet museum needs.

Room: Piedmont C (Lower Level) Track: Education & Outreach Expanding on last year’s “Printing the Past” session, we’ll discuss real world applications, philosophy of execution, lessons learned, and the effectiveness of technologies in various learning environments. Learn about a new archaeology exhibit at the Virginia Museum of Natural History that integrates 3D printed artifacts, and how Historic Jamestowne’s Ed Shed has enhanced the visitor experience with 3D printed artifacts. See demos on new, cost effective products and get advice on acquiring equipment, providing training, and using new technologies.

Moderator: Pat Hobbs, Associate Director, Curator of Art & History, University Collections, Washington & Lee University Speakers: Kim Frola, Volunteer Programs Coordinator, Virginia Museum of Fine Arts; Sarah Overman, Museum Educator, Amazement Square; Barbara Rothermel, Assistant Professor of Museum Studies, Director Daura Gallery, Lynchburg College

Speakers: Jeff Aronowitz, Assistant Manager of Public and Educational Programs, Historic Jamestowne, Jamestown Rediscovery; Bernard Means, Instructor of Anthropology/Director of Virtual Curation Laboratory, Virginia Commonwealth University; Mark Summers, Manager of Public and Educational Programs, Historic Jamestowne, Jamestown Rediscovery

At Glavé & Holmes Architecture, we support Virginia’s museums by creating exceptional environments that help to elevate the human spirit. Whether you are building for a new vision, refreshing an existing property, or planning for the future, our team of architects and interior designers continuously produce outstanding results to satisfy clients.

2101 East Main Street, Richmond, Virginia 23223 | (804) 649-9303 | www.glaveandholmes.com photo: The Valentine Richmond History Center, Richmond, Virginia VAM ad 2016.indd 1

VIRGINIA ASSOCIATION OF MUSEUMS

26 ANNUAL CONFERENCE 2016

1/12/2016 5:03:05 PM

A REVOLUTION IN TRADITIONS

The Confederate Embattled Emblem: A Discussion

Speakers: Laura Baghetti, Education Curator, U.S. Army Quartermaster Museum, Ann C. Easterling, Independent Museum Education/ Theatre Consultant, U.S. Army Quartermaster Museum and Prince George County Regional Heritage Center

Room: Allegheny B (Main Level) Join this lively panel-led discussion about the interpretive pros and cons of the Confederate battle flag and its context in a museum setting, as well as the role it plays in American history.

Moderator: Robin Reed, Director, Fort Monroe Authority, Casemate Museum Speakers: Dr. John Coski, Historian, The American Civil War Museum; Dr. Cassandra Newby-Alexander, Professor of History, Director of the Joseph Jenkins Roberts Center for the study of the African Diaspora, Norfolk State University

Retail Innovations as Your Fundraising Friend Room: Piedmont A (Lower Level) Track: Internal Affairs or External Relations Whether your site has a shop or is looking to develop one, we’ll demonstrate how thinking like a small business and using today’s retail trends enhances your museum’s bottom line. Learn new approaches to success such as creating last(ing) impressions, making a long-term investment in visitors, developing techniques to build customer loyalty, forging retail partnerships and generating profitable results.

Unique Collaborations: Museum “Theatricals” that Create the WOW Factor!

Room: Allegheny C (Main Level) Track: Education & Outreach Attract new audiences to your museum through unique and creative collaborations with “theatrical” partners. Incorporating theatre into your programming provides novel and surprising ways to interpret content themes to achieve the WOW factor! It also provides new networking and sponsorship opportunities with community partners.

Speakers: Paul Flickinger, Cultural Institution Consultant, Flickinger & Associates, LLC; Andy Pineau, CEO, Museum Retail Answers, LLC

Langley Federal Credit Union supports the Virginia museum community.

27 VIRGINIA ASSOCIATION OF MUSEUMS

ANNUAL CONFERENCE 2016

A REVOLUTION IN TRADITIONS

Planned Giving: Laying the Groundwork for Future Gifts Room: Allegheny A (Main Level) Track: Internal Relations Ever wondered how planned giving could be working for your organization, but were too intimidated to figure it out? This session is designed to help you learn how to create and direct planned giving efforts, beginning with a general overview of what many consider a complex subject. Walk away with a greater understanding of how to plan for, implement, and market a planned giving program, as well as awareness of the various types of planned gifts available and how to find resources.

Speakers: Keith Curtis, Founder and President, The Curtis Group; Jeffrey L. Nichols, President & CEO, Thomas Jefferson’s Poplar Forest

12:30pm

CONFERENCE ADJOURNS

Oklahoma History Center – WKY/KOCO-TV and Wiley Post/Braniff exhibits Installations utilize the series 200 BarrierRails and the lower acrylic barrier panels Photos courtesy of the Oklahoma History Center

We support Virginia Museums

MuseuMRails.coM 888.672.1890

Booth #33

28 VIRGINIA ASSOCIATION OF MUSEUMS

ANNUAL CONFERENCE 2016

A REVOLUTION IN TRADITIONS

Conference Reporting Form Virginia Certificate in Museum Management Program NAME: _________________________________________

EMAIL: _________________________________________

Earn credit toward your certificate at the conference in one of the following ways. Please check one: Complete a series of sessions to earn one Core Curriculum Element Conference attendance to satisfy multi-day conference requirement

CORE CURRICULUM CREDIT Attend four sessions within a core area (some areas offer more than one session during a time slot— choose one), and have this form signed by a speaker from each session. **Not all sessions will fit easily into a core category, so there are a couple of sessions not listed below. Please check the Core Curriculum Element you are completing:

EDUCATION & OUTREACH Teens in Museums: Fostering the Next Generation of Museum Professionals I Museums, Archives … Performance: Play, and Display I An Industry Revolution: Traditional Trades in the Museum World I Revolutionary Media I You Can Do It: Creating Low-Tech Interactives I Finding Your Past Through Local Government Partnerships I The Art-Full Educator I Crossroads of Natural and Cultural History I Patrick Henry Goes Digital I All STEAMed up: Incorporating the Science, Technology, Engineering, Arts and Math Curriculum Into Your Museum I Creating Public History from Personal Memory: Teaching with Historical Ephemera I Creating Interactive Exhibitions I Engagement vs. Entertainment: Going Beyond the “Wow” Factor of Technology in Educational Use I Unique Collaborations: Museum “Theatricals” that Create the WOW Factor!

INTERNAL AFFAIRS Lessons Learned at Menokin I Small to Mid-Sized Museums: What Are the Real Measures of Success? I Hooray for Hollywood: The Pros and Pitfalls of Filming in Museums I Running a Small Museum on a Shoestring Using the Collective Impact Model I On the Flip Side: Perspectives on Student Internships I Retail Innovations as Your Fundraising Friend I Planned Giving

EXTERNAL AFFAIRS Leadership Forum I Early Visions: An Art Mentoring Partnership I Tweet, Tweet, Tweet Up I Museum Marketing: Leveraging Partnerships for Greater Reach I Communicating Your Mission: Community Fundraising I Before, During and After: Crafting a Techy Mobile Strategy I Retail Innovations as Your Fundraising Friend

COLLECTIONS What are Digital Asset Management Systems I New Technology to Identify Color in Paintings I Digital Collections: Sharing and Access I Hooray for Hollywood: The Pros and Pitfalls of Filming in Museums

EXHIBITIONS The Development of the Williamsburg Color Collection I You Can Do It: Creating Low-Tech Interactives I Lessons Learned at Menokin I Creating Interactive Exhibitions

31 VIRGINIA ASSOCIATION OF MUSEUMS

ANNUAL CONFERENCE 2016

A REVOLUTION IN TRADITIONS

SPEAKER SIGNATURES For both the Core Curriculum Element and for the multi-day conference credit, use the following signature lines to show which sessions you attended. There are six session times for this conference; attend four sessions to earn the Core Curriculum Element; attend five sessions to earn the multi-day credit.

Name of Session One:

___________________________________________________________________________

Signature:

___________________________________________________________________________

Name of Session Two:

___________________________________________________________________________

Signature:

___________________________________________________________________________

Name of Session Three: ___________________________________________________________________________ Signature:

___________________________________________________________________________

Name of Session Four:

___________________________________________________________________________

Signature:

___________________________________________________________________________

Name of Session Five: ___________________________________________________________________________ (if doing multi-day requirement) Signature:

___________________________________________________________________________

Please return this form to VAM: 3126 WEST CARY STREET #447 RICHMOND, VA 23221 or FAX to 804-358-3174 DO NOT leave this form at the conference; it may get lost in transit.

32 VIRGINIA ASSOCIATION OF MUSEUMS

ANNUAL CONFERENCE 2016

A REVOLUTION IN TRADITIONS

First Timer?

If this is your first time at a VAM Annual Conference, WELCOME! We’re glad you have joined us. We hope you enjoy our educational sessions, keynote, luncheon, evening events, receptions, networking opportunities, and more.

Thanks to one of our generous sponsors, Tracy Gillespie, VAM is happy to offer you a “First Timer Conference Survival Kit.” Stop by the VAM Booth (#52-#53) during the conference and pick yours up! First-come, first-served. Additionally, if you are meeting with a VAM Vet, the VAM Booth is your meeting place.

VAM Spring Events Learn more at www.vamuseums.org 2017 CONFERENCE LOCAL ARRANGEMENTS KICKOFF MEETING Wednesday, April 27, 2016 The Hotel Roanoke, Roanoke, Virginia VAM HAPPY HOUR Wednesday, April 27, 2016 The Hotel Roanoke, Roanoke, Virginia PHILANTHROPY FORUM: DONOR RETENTION & CROWDFUNDING Thursday, April 28, 2016 Virginia Museum of Transportation, Roanoke, Virginia BOTH A BORROWER & LENDER BE Friday, May 20, 2016 Science Museum of Virginia, Richmond, Virginia VIRGINIA’S TOP 10 ENDANGERED ARTIFACTS: NOMINATIONS ACCEPTED June, 2016 CALL FOR SESSION PROPOSALS: 2017 CONFERENCE June, 2016 SEEING THE FOREST FOR THE TREES: UNTANGLING YOUR COLLECTIONS MESS Monday, June 6, 2016 Hermitage Museum & Gardens, Norfolk, Virginia

33 VIRGINIA ASSOCIATION OF MUSEUMS

ANNUAL CONFERENCE 2016

A REVOLUTION IN TRADITIONS

Accessibility Policy The Virginia Association of Museums is committed to making our meetings and events accessible to all of our attendees.

It is the policy of VAM to hold meetings, conferences and other professional events where barriers of any type do not exclude people from attending or participating. In all cases where you may need additional assistance or accommodation of any kind, whether listed below or not, please allow 8 weeks prior to an event for notification so that we have time to make arrangements on your behalf.

SERVICE ANIMALS Service animals are welcome to attend any VAM programming; all of our programming occurs in venues operated by other entities, so if they impose any limitations on service animals, their policies override ours.

CHEMICAL SENSITIVITY All of VAM’s events are smoke-free and as often as possible, held in smoke-free venues.

In addition, VAM encourages meeting attendees to refrain from using excessive amounts of perfume, cologne, aftershave and other fragranced personal care products, as a courtesy to those attendees with chemical sensitivity or allergies.

HEARING IMPAIRMENT VAM is committed to making sure that our attendees with a hearing impairment are able to benefit from our professional development events. Should you require a personal aide to help you navigate a VAM event, VAM will provide that aide with a complimentary registration so that they may attend with you at no cost (that aide will not, however, be able to receive certificate credit for their attendance).

Depending on the content and flow of the event, VAM will ensure that reasonable accommodations are made, whether it is provision of sign language interpreters, note takers, or auxiliary listening devices.

NURSING MOTHERS VAM will provide a private room when requested for nursing mothers who attend VAM-sponsored events.

MOBILITY CONSTRAINTS Whenever possible, VAM’s programming will be held in locations that are fully accessible for anyone with mobility constraints. On occasion, due to the specific nature of the topic, there may be an event that cannot be made completely accessible to those in wheelchairs. (i.e. garden preservation). If this is the case, this will be noted in the event description. When requested, VAM will ensure that adequate aisle space and cut-outs for wheelchair users will be present in meeting rooms and locations. Please note standard head tables (when used) include a podium and podium microphone. If you are presenting and require alternative arrangements please notify VAM staff.

VISUAL IMPAIRMENT Should you require a personal aide to help you navigate a VAM event, VAM will provide that aide with a complimentary registration so that they may attend with you at no cost (that aide will not, however, be able to receive certificate credit for their attendance). If you prefer that VAM provide you with an aide who can help you find your way to session rooms, we will make every attempt to match you with a volunteer for this purpose. VAM is also happy to provide you with large print handouts should you need them.

34 VIRGINIA ASSOCIATION OF MUSEUMS

ANNUAL CONFERENCE 2016

A REVOLUTION IN TRADITIONS

Meet us in Roanoke for #VAM2017 March 17 - 21, 2017 r?” e Sta k o n “Roa be a ence o t t nfer ittee o C Wan m 17 r 20 Com o ou ements t e Com Arrang l Loca ff! . o k c tails i K r de o f VAM tact Con

Sometimes you have to go back to get ahead.

As jobs requiring advanced degrees continue to increase, investing in your education is more critical than ever.

Our degree programs are designed to meet the needs of working professionals, balancing academic rigor with flexibility and value. Students attend part time in the evening at a pace that supports their other life commitments.

As an added value (and surprise to many), our tuition ranks among the most competitive in Richmond.

Graduate tuition is just $580 per semester hour. Plus financial aid is available for those who qualify.

spcs.richmond.edu/degrees

EXPLORE OUR NEWEST GRADUATE DEGREES IN NONPROFIT STUDIES & PUBLIC HISTORY We’re proud to support Virginia’s museums.

Notes

37 VIRGINIA ASSOCIATION OF MUSEUMS

ANNUAL CONFERENCE 2016

A REVOLUTION IN TRADITIONS

Notes

38 VIRGINIA ASSOCIATION OF MUSEUMS

ANNUAL CONFERENCE 2016

A REVOLUTION IN TRADITIONS

Dreams can’t be realized on a spreadsheet.

Northern Trust is proud to support the Virginia Association of Museums.

For more than 125 years, we’ve been meeting our clients’ financial needs while nurturing a culture of caring and a commitment to invest in the communities we serve. Because great returns can come from anywhere.

FOR MORE INFORMATION CONTACT

Michael R. Marsh, Regional Director Foundation & Institutional Advisors 800 Connecticut Avenue NW, Suite 200 Washington, DC 20006 Tel: 202-303-1722 Email: MRM12@NTRS.COM northerntrust.com

© Birmingham Museum of Art

© Airborne & Special Ops Museum

© C. M. Russell Museum of Western Art

www.museumfigures.com

800-634-4873

Dorfman Museum Figures, Inc. supports the Virginia museum community.