2015 MEDIA KIT
VANCIT Y VO GUE
VANCOUVER’S LEADING MEDIA THAT EMBRACES THE LATEST IN FASHION, BEAUTY, LIFESTYLE, AND TRENDS THROUGH INSPIRING CONTENT AND NETWORK CONNECTIONS.
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NEWS & ENTERTAINMENT Van City Vogue publishes 100+ pieces of content daily that inspires people to discover and explore their personal style. We aim to encourage people to not only obtain personal style but to be successful in achieving personal power.
VISION We strive to create a fashion movement in western Canada that has an international impact. By building a team of worldwide marketing professionals and top-level correspondents we bring the best in style, beauty, lifestyle and trends from around the world. We highlight independent designers and local fashion to our audiences by mixing them in with mainstream media and news.
ENGAGEMENT
SUPPORTS WHAT MATTERS
We consistently curate interesting online content through facebook, instagram, twitter, youtube, and pinterest, catering to over 25,000 combined followers. Our readers value our opinion and trust our advice. In return we make sure to provide our readers with daily inspiration and product accessibility through cutting edge shoppable fashion editorials, interactive video content and our online shop featuring unique up and coming designers.
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HEADLINES
NEWSLETTERS
Our online magazine is dedicated to bringing our audience the latest news in fashion, beauty, lifestyle and entertainment. Our correspondents cover both local and international events, providing our audience with essential industry information.
The best of Van City Vogue delivered straight to the inbox of thousands of our followers. Our newsletter highlights the top stories of the week and links viewers back to our online magazine.
We have optimized our audience reach through a multi-faceted media approach. Our Facebook, Instagram, Twitter, YouTube, and Pinterest feeds reach tens of thousands of viewers a day. As part of our advertising packages, sponsored posts are available.
Our website is fully responsive for mobile and tablet viewing, allowing for easy accessibility no matter where our readers are tuning in form. Browsing our online store, reading our style and beauty coverage and watching our interactive video footage has never been easier.
SOCIAL MEDIA
MOBILE / TABLET 4
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WE UNDERSTAND THE POWER OF SOCIAL MEDIA
DAILY AMPLIFICATION
2,400 INSTAGRAM ACTIONS
1,000 TWITTER ACTIONS
400 FACEBOOK ACTIONS
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WEBSITE OVERVIEW
BRAND LOGO
INTUITIVE NAVIGATION BAR
ORGANIZED LAYOUT 6
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POST-RELAUNCH STRATEGY
# VANCITY VOGUE DEEPER CONNECTIONS
HIGHER ENGAGEMENT
MORE CLICKS
We have established a loyal social media following and a diverse readership, while still attracting new audiences. 90% of the traffic on Van City Vogue in 2013 was new visitors, and we remain one of the top searches on Google under “Vancouver Fashion”.
Our Instagram posts average 500 likes per photo, while our Tweets and Facebook posts also measure high levels of audience interaction. Our online feedback is overwhelmingly positive.
Our follower count has increased exponentially and more than tripled since our re-launch. From 1900 Instagram followers in 2013, we now boast 16,000 followers. Our readership has doubled from 18,000 to 36,000 unique visitors a month.
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PARTNERSHIPS VCV PARTNERS
INFLUENCE TO PURCHASE
CONTENT EXPANSION
SHOPPABLE CONTENT HUB
NEW CHANNELS
REVOLUTIONARY SOCIAL SHOPPING PLATFORM
IDENTITY
INFLUENCE
VISIBILITY
ACCESSIBILITY
MORE STORY
VCV SITE REDESIGN
INTERNATIONAL WRITING TEAM
VIDEO NETWORK
VCV MOBILE RELAUNCH
DIGITAL MAGAZINE LAUNCH
MAY
2014
JUN
JULY
AUG
SEPT
OCT
NOV
DEC
JAN
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TIMELINE
2012
2013
2014
2015
Launch of Van City Vogue
Added video enhancements
Online redesign
Launch the first official VCV digital magazine
Launch of VCV commerce platform
1.6x growth in mobile traffic
3x more in social media following
Launch VCV Shop Program
Television Feature
VCV correspondants cover NYFW & PFW live
2 markets added to commerce
Launch New Video Content
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SOCIAL STARDOM 16,000
13,056
INSTAGRAM FOLLOWERS
YOUTUBE VIEWS
5,400
2,400
TWITTER FOLLOWERS
FACEBOOK FOLLOWERS
200 PINTEREST FOLLOWERS
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WE GO GLOBAL 65% OF OUR READERS RESIDE IN MAJOR CITIES
VANCOUVER, BC
MONTREAL, QC TORONTO, ON NYC
LONDON, UK PARIS, FRANCE FLORENCE, ITALY
CHICAGO, IL LOS ANGELES, CA
MELBOURNE, AUSTRAILIA
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VCV’S DIVERSE AUDIENCE 12
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64%
52%
RESIDE IN VANCOUVER
ARE BETWEEN 18 - 49
OUR REACHING AUDIENCES
70K
25%
AVERAGE HHI INCOME
HAVE CHILDREN
82%
1/5
2/3
OF READERS ARE FEMALE
OF READERS ARE STUDENTS
OF READERS ARE EMPLOYED
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INFLUENTIAL & SOCIALLY SAVVY WOMEN 82%
69%
45%
Engage in social media 8+ times / day and think social media is important to them
More than likely have 4+ social networking profiles
Consider themselves influential on social networks
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25%
TRULY DIVERSE AUDIENCE
15%
HISPANIC
20% 40%
ASIAN
AFRICAN AMERICAN
WHITE
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LEADING FASHION COMMUNITY RELAYING INFORMATION TO SOME OF THE BEST IN THE INDUSTRY
60%
45%
30%
Own a blog that has been updated in the last 30 days
Frequently provide online product reviews and recommendations
Are professional industry leaders in fashion and entertainment
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VCV POP UP SHOPS & EVENTS
MONTHLY CONTESTS
WEBSITE
MAGAZINE
SOCIAL MEDIA
VIDEO
MOBILE / TABLET
NEWSLETTERS 17
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Page 17 - Statement Page
VCV’S 2015 LAUNCHES 18
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ADDED LIFESTYLE SECTION
LIFESTYLE
BRINGING MORE STORY After 3 years of bringing the latest in fashion and beauty to our audiences we have decided to take the next step. We want to cater to the reader who likes to be stylish in every aspect of his or her life. By adding a lifestyle section we will bring inspiration to the daily life of VCV readers by providing content on healthy living, food and recipes, empowerment, relationships and trendsetting decor for the chic and sassy. This section will be launched on January 1st 2015.
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MAKING BRANDS ACCESSIBLE SHOP PROGRAM FEATURE PRODUCT
78%
RECOMMENDED ITEMS JANUARY 5, 2015
of readers are interested in unique emerging designers.
TOP 10 STORES IN TOWN
SHOPPING GUIDES
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NEW SHOP PROGRAM
THE PLACEMENT OPTION
FEATURE YOUR PRODUCT OPTION
We strive to expose emerging brands to our audiences but in a flooded social media market, they can sometimes be lost. By aligning yourself with a trusted outlet that offers only the best in fashion news, you will give yourself the opportunity to shine.
For a monthly fee place up to 5 products in our shop section and they will be linked directly to your website for purchase. We will monitor how many times we have sent you a sale with a trackable transaction report.
Feature your product in our shop section and let us make the sale. By utilizing our marketing team we will customize a plan to get you on your way. This is a great investment for a small business, emerging designer or international brands who want to be accessible to a North American audience.
From Influence to Purchase
80% of readers want to know where to purchase international brands.
JANUARY 5, 2015
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MAKE BRANDS ACCESSIBLE “ Whoever said money can’t buy happiness simply did not know where to shop” - Bo Derek VCV POP UP SHOPS & EVENTS
SHOPPABLE CONTENT
Partners who are affiliated “Where can I buy that?” is a in our shop section will be common question we receive included in our chic pop up when posting cutting edge shops and events. Bringing editorial content. This the latest in style directly to inspired us to take initiative our readers is what we hope to to make our readers “wants” a achieve at these fun events and priority by producing shoppable we encourage international content that link our affiliates and local brands to take part. items directly to where they The monthly pop up shops can be purchased. will be held in true Van City Vogue style with creative decor, beautiful locations, music, champagne and food.
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VCV MAGAZINE LAUNCH
CYCLE
M A G A Z I N E
TOP READERS, TOP CONTENT
FOCUS ON AESTHETICS
We understand fashion doesn’t stand still and for that reason, we are always finding ways to reinvent our brand and content for the better. We believe our upcoming magazine will be used as a visual muse for inspiration while still being a top source for coveted fashion, lifestyle and beauty news.
The layout will be nontraditional while working with some of the best emerging graphic designers in the city. Our editorials are coordinated by experienced creative directors and will include professional photographers, make up artists, and stylists. We want to ensure that every page is worth our readers time to stop, enjoy and take in.
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V VEERN NI IU HI S LI NT
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ES
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WHY WE GO DIGITAL
71% of tablet owners are interested in reading magazines on their device.
NEW AGE MEDIA
BENEFITS OF AN ONLINE MAGAZINE
Thanks to smartphones, magazines can be accessible at the palm of your hand. The digital platform also offers variety of ways to obtain a global reach. Unlike paper content digital magazines are much more interactive and interesting.
• CONVENIENCE
• SPEED & ACCESSIBILITY
• EASY TO USE
Readers can access our issues from anywhere, from any place at anytime. This convenience is the prime benefit of digital magazines. Just with internet connection you can read our magazine on your phone, in your home, at your office, on vacation, or anywhere you want.
There is no need for readers to go to the store and spend time looking for wanted content. With a few mouse clicks they can find exactly what they need. There is no need for readers to wait for a delivery, our e-magazine will be delivered to their inbox, hot off the digital press.
Digital Magazines are easy to use and have many facilities like zoom, page turning functions, search facility and can even be shared via social media. Owing to the numerous benefits digital magazines have already started to take over printed media rapidly.
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EDITORIAL CALENDAR JANUARY
FEBRUARY
MARCH
APRIL
REBIRTH ISSUE - MINI MAGAZINE
VALENTINES ISSUE
SPRING FASHION ISSUE
VISUAL MUSES ISSUE
MAY
JUNE
JULY
AUGUST
THE BEAUTY ISSUE
SUMMER LOVE ISSUE
FASHION & LIFESTYLE ISSUE
EMERGING TASTEMAKERS ISSUE
SEPTEMBER
OCTOBER
NOVEMBER
DECEMBER
FALL FASHION ISSUE
MUSIC & ART ISSUE
HOLIDAY & JEWELRY ISSUE
VCV TOP 30 UNDER 30
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AFFILIATES & PARTNERS
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Fo r R a t e C a r d s : E-mail: info@vancityvogue.com www.vancityvogue.com