unseen
presentation
photo fair
november 2012
Unseen a new fair with a festival flair
Ambitions: 1. Brand Awareness 2. Visitors 3. Collecting
Website Unique visitors: 82,236 Visits: 148,223 Community members: over 1,000
Content is everything
Be a spotlight — Give your partners the stage they deserve — Involve the galleries and their collectors
Like people that people like — Mix the big names with talents — Involve the photographers and their fans
Create new content — Share your knowledge — Get new media attention
Have fun — Create your own news — Most shared post
Social Media Facebook: 7,919 Twitter: 1,383 Tumbler: 18,933 Instagram: 77 Reach during Unseen: over 180,000 Facts (10-10-2012)
Keep it simple
Don’t forget: it is a multimedia world
Unpublished Dummy Award 2012
Speakers’ Corner
Foam Magazine Talent