toAddict by Sonja Vandrei

toAdd ic t magazin f端r designkultur

nummer eins | november 2010

im fokus

Art Direction

kolumnentitel

Zufall hat System: Z (26) – U (21) – F (6) – A (1) – L (12) – L (12). Zeitschrift nehmen. Blättern. Wort abzählen. Ausschneiden. Aufkleben. Fertig.

cover Haircut & Photographie Robert Lobetta, grafische Umsetzung Sonja Vandrei.

inhalt persönlich 6 Deichkind. Ein Nordlicht in Berlin. style, master. 10 Ein Blick hinter die Kulissen? aurical angel 14 Haircut Kollektion Sebastian Professional hairetic 22 Robert Lobetta remixed. ideenreich 26 Zufall zufällig? editorial 5 impressum 3

impressum Chefin vom Dienst: Sonja Vandrei, Redaktion: Sonja Vandrei, Art Direction: Sonja Vandrei, Layout & Gestaltung: Sonja Vandrei, Lektorat: Thomas Richter, Autorin dieser Ausgabe: Sonja Vandrei, Photographinnen und Photographen dieser Ausgabe: Robert Lobetta, Sonja Vandrei, Anzeigen: Sonja Vandrei, Marketing & Sales: Sonja Vandrei, Kontakt: +49 ( 0 )179 - 482 46 54, info@vandrei.com, Druck: VANDREI, Christburger Strasse 23, 10405 Berlin © 2010 Sonja Vandrei. Der Nachdruck von Artikeln und Bildern dieser Ausgabe – auch im Internet – ist nur mit ausdrücklicher Genehmigung gestattet.

editorial

RIBU E

L ooks can b ed

HAIR & BEAUTY MAGAZINE

STUDIO

ing ei v ec

In an imperfect world of duplicity, treachery and false prophecies you have two choices - play or be played. You have to use intelligence, guile and charm to ride the whirlwind of characters that are quick to judge, ready to take it all and wouldn’t think twice about leading you to your demise. Get sucked in and you’ll never get out, avoid it and you won’t know what you’re missing.

The Fine art of crafting hair

Remixed With Love

Never forget a face. It’s in our nature to judge by appearances. Facial features are our reference point for a character. But what we see on the outside is merely an impression. A beautiful, sweet and innocent blonde could really be a heartless killer. An icy brunette with a piercing stare could be fragile in love. What diffuses on the surface, refracts from within.

Use the ambiguity of perception to your advantage. Conceal the malice and proclaim your innocence. Omit the niceties and be the bitch. It’s time to release your hidden desires and prey on the emotions of others. Whether it’s a change for the good or a regress into the bad, it doesn’t have to last forever and who knows, you might find the real you on the other side. Sebastian’s ‘Traitors of Privacy’ Collection gives you a reason for treason and the style for seduction. Pick yourself up with two of Sebastian‘s finest volumizers – Body Double Thickefy Styler and Evokativ Lustfull Curvaceous Volume Mousse. Then dust yourself down with Trucco’s selection of sinful shades. Look bad, but look good while you’re doing it. Double your delight with extra thickness, smoky eyes and suggestive looks. Have it all and have it your way. But remember - be subliminal about it, the mystery is still in the making.

Creative DireCtor Robert Lobetta

Mr. X

The Night Watchman One of the Company´s vanguards. His exceptional stealth and a keen eye for detail can make the slightest mistake your last.

page

PhotograPher: Robert Lobetta hair: Michael Polsinelli

step-cutting is bold, dramatic and definetely not for the faint of fashion, so who better to herald the style than robert lobetta, who continues to hone the fine art of crafting hair. Creative Director/Photog rapher: Robert Production: Matthias Lobetta • Art Director: SelectNY Fuchs • Robert´s Geneva / Mademoiselle portrait: Michael Pool Rodriguez

• Copywriter:

Alexander Choat

• Publisher: Sebastian

Professional

Robert Lobetta was inspired by the thought of treating hair as fabric – but not so much as a secondary accessory as much as treating the cut as the IT factor itself. We realized that there have been many attempts at “chopping into the hair, most were absolute failures, including mine back in the 70´s. We decided to revisit this concept and cut the hair in a two dimensional form without sacrificing the textural integrity,” states Robert Lobetta. Michael Polsinelli adds, “This method of cutting needs a firm understanding of geometry, shape and balance. Being able to visualize your end result will help you achieve your design. By using a delicate hand the tips of your scissors, create small chops leaving behind mosaic-like imprints in the hair.”

ÉDITION FRANÇAISE AUTOMNE 2009 | N° 17 | 15 €

• Photographer- Robert Lobetta• Hair- Michael Polsinelli• Makeup- Nichole Servin• Digital Manipulation- Kay Lobetta • Models- Hillary w/ Photogenics, Nikki Lively w/ Nous

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of disguise

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Paulina upgrades to a rich heiress of an oil tycoon, for whom money is no object. As part of the act, she gets her kicks out of going to the races and wiling away her father’s fortunes. In disguise, her updo hairdo climbs to new heights with unbelievable airy fullness. We believe she uses Sebastian Body Double Thickefy Styler prior to blowdrying to enhance the thickness of each strand. Her hair is probably divided into panels and lightly misted with Shaper Hairspray, giving her firm flexible hold that she can crimp into shapely textures. A light tease with a cushion in the crown and her extravagant style brings a new meaning to ‘the sky is the limit’.

Reflect

Paulina as Grace de Montfort

Spring

Perfec

the perfect perfectly im

tly Im per

Haircut Collection Spring / Summer 2008 “I feel like I’m hiding a veil of discontenbehind t. Engaged in a struggle with my own look, I shy away from my imperfectio ns but little did I a short haircut know, to make these was about imperfec my main attraction tions .” Delphic This Perfectly eke s unassumImperfect cut sensibility with ing grace and angular shapes that jut and dance, giving her hair a natural playful form. For extra texture, call upon the reverence of

1313

Origi nals

Sebastian Textu

rizer . It adds ﬂexible body and alters appearan ce without sacriﬁcing movemen t.

page

Photographer: Robert Lobetta, Hair: Michael Polsinelli, inelli, Makeup: Peter Schell aand nd Nichole N hole Servin, Wardrobe: Ebony Nic Ebon bony Cheyne and nd Claudia Hoffman, Image M Man Manipulation: anipulation: i lation: K Kay ay Lob Lobetta, obetta,

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STUDIO

/Summ

to the 18th century gives these images the mysterious power of tradition that seems to flutter in another dimension.

Painted Portraits

HAIR & BEAUTY MAGAZINE

er 200 8

Disguised as a Doc from the Eastern Bloc, Natalia’s icy stare, dominating looks and accentuated features are not for the fainthearted. She sports bounding voluminous curls, most likely created before blowdrying with the aid of Evokativ Lustfull Curvaceous Mousse. This adds long-lasting and believable bounciness, which is imperative when she has to access high-security institutions. Natalia spied something in the garden. Something that she wasn’t supposed to see. The significance of the surroundings, the secret of the house, something best left untold. From this moment onwards, Natalia knew too much. She had to be eliminated.

Natalia as Dr. Svetlana Suko va

loss ! G e h <- T

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Day 1

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of paint Portraiture of painted Porfiles Portraiture of painted Porfiles Portraiture The portraiture of these painted profiles shows the simplicity of the sub ject, their painted panels that date back

fect

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RIBU E

of disguise

Spring Perfec

24 24

page 1/18/08 6:18:37 PM

Portraiture of painted Porfiles Portraiture of painted Porfiles Portraiture of painte The portraiture of these painted profiles shows the simplicity of the sub ject, their painted panels that date back

UK EDITION AUTUMN 2009 | N ˚ 14 | £12 Photographer: Robert Lobetta • Hair: Michael Polsinelli • Make-up: Nichole Servin • Model: Ivey w/Nous

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Mystmeriarous Per fec

tly Imp erf

ect Cou tur

to the 18th century gives these images the mysterious power of tradition that seems to flutter in another dimension.

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Laminates from Sebastian Professional

ttes

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e Col lec

tion

In rickrack order to creat e this of textu are pinne res, small ethereal sectio d back and spray ns of hair ed Hair is n Lam inat es with in a ﬁgure then wrapped around Spra y. of eight spirally curls that movement pins to creat tips by are then e a small cover added alternative piece of foil. ed at the We’ve textures certain from rootsections below by wrapping ends straig to mid shaft the crown , leavin ht. Leave g the 15–20 the pins and minutes, then hair to dry for remove separate the lengths the hair The style for couturious at varying can then diversity. further be Sh ap with the helpset and tweak ed er . The resul of t – a Sebast ian mass of imperfecti mysterious on. Her style consists short, of long matt and and spira ed and platt ed, straig mass of lly textures, ht creat impe and out rfection that ing a juts with irreg ularity. in La mi

for shIne wITh a DImensIon of color Be the many dimensions of shine : Laminates Cellophanes offers a shimmering spectrum of 9 shades for Brunettes, Blondes, and Redheads. 9 more ways to light up your life and be IT - the professional shine treatment with a dimension of color that offers the look and feel of brilliantly healthy hair. Laminates Cellophanes Clear is a colorless shine that gives a mirror gloss to any hair type, for superstar-sparkling results. Ask your stylist about Laminates Cellophanes Professional Service, available only in Salons.

Yeah,!

t the ch abou feeling. t so mu t the It is nobut more abou cut,

a Be r Marth

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f ield. L ove is a battle http://www.sebastianprofessional.com

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Little Black Book – it factor

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Photographer: P Ph Pho h tog tog ograp grap rappher her: he er:: R Rob Robert obert rt Lob Lobetta, obett ob etta, Hai et ett Hair: a r:: Mic Michae Mi Michael ha l P hae Polsinelli, olsine ols neelli l , Assisted Assi Assi ssiisste ted by by Anthony A Polsinelli Polsine nelli and Heather Heath H herr McGowen, McG M Gowe wen we en, Makeup: Makeup Mak M keup: p: Peter Peter Schelll and dN Nichole Ni chole SSer Servin, er vinn, Wardrobe: Wardrob be: Eb E Ebo Ebony bbony n Cheyne

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2006

27.09.2006 11:20:59 Uhr

• Photographer: Robert Lobetta • Hair: Michael Polsinelli • Make-up: Peter Schell • Wardrobe: Claudia Hofmann • Model: Geraldine w/ Modelwerk

aand nd Cl Claudia Hoffman, Hoffman mann, Image Manipulation: Manipulattion: Kay Lobetta, Lobe ob tta, Mode Model: el: IIra ra w/LA Models

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indi

Be Brilliant : Ready to take your hair all the way to gorgeously healthy? Slip into daily-use Laminates Cellophanes Shampoos and Conditioners to up the wow-factor with dazzling reflective brilliance for Brunettes, Blondes and Redheads. UV-light inhibitors and Color Shine Complextm protect rich color as they enhance the radiant shine of colortreated hair. Keep your hair salon-beautiful at home with Laminates Cellophanes Shampoos and Conditioners for 360-degree service.

ray is the and heatspen sabl e Sh ap protection. Usetool for shine er to ﬁnaliz Sebast ian e the look.

“I wear this style for special occasions because of its astoundin effect. I love g the platted and matted mish-mash of gravity and waver textures that defy through the Having baby air. blonde me a lot of attentionhair already gave , but combined with th the voluminosity vol l uminosity of Curious Couturiou Cout Cuuriiou u urious, o s ouss, people l can’t can’t stop staring.” starrin st i g.” ing. Allura Alllu A Al luraa

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Model: Emilia M i w/Osbrink ia k

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Portraits

/Summ

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Portraits

I love Not nefood, Sex and cessary in thatclothes . . order.

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editorial

sehr geehrte dame, sehr geehrter herr,

vielen Dank! Ihre Neugier gibt mir die Gelegenheit mich Ihnen vorzustellen. Welches Medium eignet sich besser als ein Magazin, um Ihnen ein Bild über mich und meine Arbeit zu verschaffen? Doch bevor es losgeht, darf ich mich Ihnen zunächst kurz bekannt machen? Mein Name ist Sonja Vandrei. Ich bin seit mehr als sieben Jahren freischaffende Kommunikationsdesignerin und habe das Metier von der Pike auf gelernt. Druckerei. Litho-Bude. Werbeagentur. Konzern. Meine Liebe gilt dem Papier, der Typographie und der Photographie. Als Freischaffende habe ich im Printbereich fast alles schon entwickelt und / oder betreut, national sowie international. Kampagnen, Broschüren, Flyer, Poster, Banner, Verpackungen. Dabei hatte ich die Gelegenheit im Team aber auch allein zu arbeiten. Ich bin auf der Suche nach einer neuen Herausforderung und würde mich freuen, wenn ich diese bei Ihnen fände. Aber genug der Vorrede. Was Sie heute erwartet. » Style, Master. « » Aurical Angel. « sowie » Hairetic. «*. Ausgewählte Arbeitsproben frisch für Sie zusammengestellt. Herzlichen Dank für Ihre Zeit und viel Spaß! Sonja Vandrei

* Artikel auf Englisch.

persรถnlich

deichkind

Deichkind ein nordlicht in berlin

Sonja Vandrei, Kommunikationsdesignerin, 端ber ihre Liebe zur Nordsee und dar端ber, was Art Direction wirklich ausmacht.

persönlich

Geboren wurde ich 1978 in Heide, Schleswig-Holstein und lebe seit 2002 in Berlin. Als Freelancer habe ich schon fast auf der ganzen Welt gearbeitet. Trotzdem und gerade deshalb kann ich aus vollem Herzen sagen, mein Herz schlägt für die Nordsee. Wind. Regen. Da geht mein Herz auf und mein Kopf wird frei. In den letzten sieben Jahren habe ich für unterschiedlichste Agenturen und Kunden gearbeitet, bin viel unterwegs gewesen. Da ist es gut bei all der Hektik einen Punkt zum Erden zu haben. Dabei habe ich das große Glück einer Arbeit nachzugehen, die keine Arbeit ist, weil sie mich erfüllt! Ich bin neugierig und wissensdurstig für alles, was um mich herum passiert. Meine Freunde müssen oft lachen, wenn ich mal wieder mit einer neuen Sache nach Hause komme. Wollte ich mal ausprobieren. Finde ich interessant. Zielstrebig verfolge ich meine Ideen und Professionalität wird bei mir groß geschrieben. Die jahrelange Arbeit in verschiedenen Ländern, mit unterschiedlichen Menschen und vielfältigen Anforderungen hat meine Arbeitsweise geschult und meinen Blick geschärft. Effizienz und Zuverlässigkeit sind die Devisen. Bei einem Großteil meiner Projekte in den letzten Jahren waren Photographen, Designer und Illustratoren aus der ganzen Welt Teil eines Teams. Da gilt es termingerecht Hand in Hand zu arbeiten. Als Art Directorin verstehe ich mich als Dirigentin eines Kammerorchesters. Jeder einzelne Spieler beherrscht seinen Part, die Dirigentin aber hat das Ohr für das große Ganze. Sie leitet und motiviert jeden Einzelnen, das Maximum aus sich selbst herauszuholen. Mit Bestimmtheit, Erfahrung und einem Lächeln, versteht sich.

deichkind

art direction

L ove is a

STyle, MAStEr. ein blick hinter die kulissen?

November 2009. Ein Fabrikgel채nde irgendwo in Barcelona, Spanien. Vier Models. Vier Haar-Stylisten. Und Robert Lobetta. Photograph und Mentor. Eine Retrospektive. 10

kolumnentitel

seven letter word.

Robert L obetta

art direction

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Barcelona 2010

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Photographed, designed and written with love by Robert Lobetta, Kay Lobetta and Sonja Vandrei. RevlonRLDiary.indd 12

3/16/10 11:13 PM

love ?

e moment. Whenin.thI onent in a larger cks I am just oneintcoompthe studio, my adrenailine feaskiI call it, to model walks sense of humor or my misch nality of the rely on my e individuality and the persortant to me that bring out ththis shoot it was very impos had a freedom model. For eated by the style master of fragility and the hair cr complic ated, with a touchll. of be ing un ich they all achieve so we elegance, wh

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revlon professional

anders als gedacht.

Mit der Redewendung »Hinter den Kulissen« assoziieren wir normalerweise Menschen in Aktion. Beim Stylen, Waschen, Fönen, Anziehen. Nicht aber Robert Lobetta.

<- T he M ento

Als im Februar 2010 mein Telefon klingelte und Robert am anderen Ende der Leitung fragte, ob ich ein Buch vom Revlon Professional Shoot in Barcelona machen würde, wusste ich noch nicht, was mich erwartet. I think pe personalities opinle have to show their own their ways.

nic o c I e Th

5 Tage Zeit, eine Terrabyte Platte mit Photomaterial. Und die Ansage, keine »Hinter den Kulissen« Bilder. Das Ergebnis war überraschend, wie die Beispielseiten links eindrucksvoll zeigen. Bilder. Text. Layout. Eine Liebeserklärung von Robert Lobetta.

Talk to me . Is this working ?

camera of the rence. t n o r f fe at is in e a dif like whhance to m ak c a When a you get to a cut peorrson re acts well style it is m th an ju or ju dgem enstt. an aesthetic e th at they It is im po rtant m adness, ere act to the humor and th fun of thth e brings a haie rch aircut. Wh at ut life is m atch or style to personali ing it with the she feels taty of the model. How what giv lif that moment is e to the ph graph anesd th ot just been cr e h air th ats oeated.

hmmm ... you o d t a Wh ? If you think

Am 13. September 2010 wurde die Broschüre beim Revlon Style Masters Event in der Arena zusammen mit dem offiziellen Buch an die Gäste verteilt. » With Love. «

3/16/10 11:11 PM

kolumnentitel

Aurical A ngEl haircut kollektion sebastian professional

Creative Directorâ&#x20AC;&#x2030;/â&#x20AC;&#x2030;Photographer: Robert Lobetta Art Director: Sonja Vandrei Hair: Michael Polsinelli Makeup: Peter Schell and Nichole Servin Wardrobe: Ebony Cheyne and Claudia Hoffman Image Manipulation: Kay Lobetta, Sonja Vandrei Model: Amy Davis w/LA Models

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Model: Amy Davis w/LA Models 16

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Model: Ira w/LA Models

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Model: Kelly Kopen w/Photogenics 20

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art direction

hairetic

RIBU E STUDIO

HAIR & BEAUTY MAGAZINE

UK EDITION AUTUMN 2009 | N ˚ 14 | £12

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RIBU E

HAIR & BEAUTY MAGAZINE

STUDIO

Remixed With Love

Ha iretic

ÉDITION FRANÇAISE AUTOMNE 2009 | N° 17 | 15 €

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remix with love.

»Remix is a form of inspired displacement that has a certain kind of sensitive chaos that comes with chance and coincidence. It serves as the revelation of in exhaustible ideas and is one of those great delights that carries the deepest charm of any art movement.« – Robert Lobetta the idea

Hair has its own movement, that’s connected to a time, and strangely it ﬂows out of the ideology of the future and back to the past. Hair is peculiar, contagious; it has a mystical quality, that inspires new cultures. the concept

The »Hairetic« – derived from the word Heretic – Robert Lobetta has been a true visionar and inspiration to thousands of people for the last 30 years. This book is supposed to be a flash back to the key moments within Robert Lobetta’s life within the hairdressing industry. And a peak into the future of what hairdressing is going to be. An inspiration – not only for hairdressers but also to artists of any kind. 23

art direction

the imagery

Robertâ&#x20AC;&#x2122;s creative process, is a series of simple steps: 1) Take 2) Edit 3) Reinvent 4) Perform Graphical, illustrative and photographic art is merged with REAL hair to create a new way of digital hairdressing. The TRIBU-TE Magazine exclusively published a preview in autumn 2009. Editorial and Covers designed by Sonja Vandrei.

kolumnentitel

ideenreich

zufall zufällig?

In der aktuellen Ausgabe der Spex #329 habe ich unter anderem das Interview mit Edwyn Collins gelesen und musste schmunzeln, als er davon gesprochen hat, den Zufall nicht zugelassen zu haben. Wie passend, ich habe mich im letzten Jahr für einen Plakatwettbewerb mit dem Thema »Zufall« beschäftigt. Das Interessante, das Resultat sollte zufällig sein. Das Ergebnis: Zufall hat System. Z – U – F– A – L – L. 26 – 21 – 6– 1 – 12 – 12. Einfach eine beliebige Zeitschrift nehmen. Durchblättern. Dann die Wörter abzählen. Ausschneiden. Aufkleben. Fertig – zufällig.

kolumnentitel

Zufall hat System: Z (26) – U (21) – F (6) – A (1) – L (12) – L (12). Zeitschrift nehmen. Blättern. Wort abzählen. Ausschneiden. Aufkleben. Fertig.

kolumnentitel