Wan-Ting [Vanessa] Lin
MFA Graphic Design Thesis Designed and Written by Wan-Ting [Vanessa] Lin Printed and Bounded by Wan-Ting [Vanessa] Lin Epson Matte Double-Sided 51lb Adobe Creative Suite CC
Academy of Are University 79 New Montgomery St San Francisco, California
Find out more about Reverve at: reverve.us View more work by Wan-Ting [Vanessa] Lin at: wan-ting-lin.com
Your best years are just beginning
MFA Graphic Design Thesis Designed and Written by Wan-Ting [Vanessa] Lin Printed and Bounded by Wan-Ting [Vanessa] Lin Epson Matte Double-Sided 51lb Adobe Creative Suite CC
Academy of Are University 79 New Montgomery St San Francisco, California
Find out more about Reverve at: reverve.us View more work by Wan-Ting [Vanessa] Lin at: wan-ting-lin.com 04
WAN-TING [VANESSA] LIN
CHAPTER 01
CONCEPT
CONCEPT The Issue [P.08]
RESEARCH The Process [P.22]
IDENTITY GUIDE
Design Development [P.66]
DESIGN SOLUTION
The Final Deliverables [P.90]
REVERVE
MFA THESIS
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CHAPTER 01
CONCEPT
FOREWORD
This thesis was an opportunity for me to realize that we might actually really help people by making playful designs, and this is the real spirit of “WHY DESIGN”. The reason I chose this topic because of my grandparents. They are both retired, but their lifestyles are totally different. My grandpa is very social and active, but my grandma is opposite. My grandpa used to be a serious police officer, but he found his hobbies and courage to pursue his dream. So he became an artist who is happy to specialize in calligraphy. He is 86 now, and he realizes he has to increase and recreates his social network and he is not afraid to make new friends or actively participate in activities. My grandma used to be a very social and active person. After they moved to another city, she lost contact with her friends. As the time passed, she didn’t increase her group of friends, so her social network became smaller and smaller. Now has she stopped seeing the purpose of life, and her emotional health and physical health are declining. After I moved to the U.S, I found out that the seniors who live here have more chances to have a more active life than in Taiwan. The seniors’ average health scores are better, and there are more activities, clubs, events and classes for seniors. That is why I located my thesis target location in the U.S. Here retirees have more opportunity to be come active, and I’m happy help more people with my design.
REVERVE
MFA THESIS
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01 01 CONCEPT
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CHAPTER 01
CONCEPT
BACKGROUND ABOUT THE TOPIC
A STUDY AT HEBREW UNIVERSITY MEDICAL CENTER AND HEBREW UNIVERSITY HADASSAH MEDICAL SCHOOL REPORTED THAT SENIORS WHO DO ANY AMOUNT OF EXERCISE APPEAR TO LIVE LONGER AND HAVE A LOWER RISK OF DISABILITY.
Retirement involves a change in lifestyle for most people, and a number of reports show that retirement is bad for mental and physical health. It also increases the chances of depression. Retirees need to keep their mental, physical, spiritual and social lives active. Most of the organizations and associations for retirees are focused on “What you can do” in retirement, but I think retirees should set their life goals based on re-energizing and finding new insights into themselves. Then they will realize “What they want to do and why.” REVERVE
MFA THESIS
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HAVING PURPO VISION DURING IS ONE OF THE IMPORTANT DE OF MENTAL, S SPIRITUAL, AN WELL-BEING IN 8
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CHAPTER 01
CONCEPT
OSE AND G RETIREMENT E MOST ETERMINANTS SOCIAL, ND PHYSICAL N LATER LIFE. REVERVE
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CHAPTER 01
CONCEPT
AUDIENCES DEFINING TARGET
Primary Audience
Secondary Audience
Age: above 61
Age: 50-60
Target: Retirees who take care of themselves and act on their own, and who don’t need serious medical care.
Target: People who want to transition to retired life.
REVERVE
MFA THESIS
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CHAPTER 01
CONCEPT
REVERVE
MFA THESIS
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SENIORS NEED TO FIND A NEW IDENTITY, AND PURSUE THEIR PASSIONS IN RETIREMENT. 14
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CHAPTER 01
CONCEPT
WHY IT MATTERS DEFINING THE PROBLEM
A NUMBER OF REPORTS SHOW THAT RETIREMENT IS B A D F O R M E N TA L A ND PHYS I CA L HEA LTH, A ND ACTUALLY RETIREMENT INCREASES THE CHANCES OF DEPRESSION BY 40%.
I found out that a lot of retired people are actually unhappy with their retirement. Some of them even feel depressed, or that their lives are without purpose. Oddly enough, during all our working years, we wish for freedom. People can’t wait to be wild, happy and free in retirement. When retirement comes, not all of seniors feel relaxed and happy.
REVERVE
In fact, according to statistics, there are 41 million people over 65 in the U.S, and 19% of those people over 65 are unhappy. This amounts to 7.9 million retirees. Moreover, in the U.S., the average age of retirement is 62, and the average length of retirement is 18 years. That means those 7.9 million retirees were dissatisfied for over ten years.
MFA THESIS
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CHAPTER 01
CONCEPT
REVERVE
MFA THESIS
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STRATEGY DELIVERABLES DEVELOPMENT
TOPIC AREA Have Fun with Retirement
INSIGHTS &
Retirees need new goals for their lives.
INFORMATION
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STRATEGIES
Help retirees find new goals and life purpose.
DELIVERABLES &
Website
DESCRIPTION
Provide retirees a place to find latest events, classes and activities, so they can set goals and build a list to manage and enrich their lives.
CHAPTER 01
CONCEPT
OUTCOME
AUDIENCES
Helping retirees become more mentally, physically and socially active.
Retired people in San Francisco
The fear of lack of money is a significant reason that retired people are not active.
Mental activity should be equally as important as physical activity.
Supply information of activities that cost less money.
Provide engaging mental activities such as courses, workshops, events and activities information.
Activities Guide
Campaign
Provide retirees the lasted news about retirement information, events, classes, promotions, activities and coupons.
Create an adverting campaign. Through the campaign to promote the ideal blance of mental and physical activities.
Bucket List Provide mental and physical activity opintions that helps retirees create their own bucket list.
REVERVE
MFA THESIS
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02 02 RESEARCH
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CHAPTER 02
RESEARCH
RESEARCH COLLECTING AND ORGANIZING
RETIREES NEED TIME TO TRANSITION INTO RETIREMENT. DURING THE FIRST FEW MONTHS OR YEARS, RETIREMENT BEGINS IN A HONEYMOON PERIOD, BUT UNFORTUNATELY IT WILL NOT LAST LONG.
The way I did my research is to read a bunch of statistics, news, online information, moreover, I did the surveys and user testing by online or face-toface meeting. I also went to a senior center and a church; randomly talked with retirees and small talked by phone with friend’s families who are my target audience because I wan to get closer to my audiences and get more insights from them.
REVERVE
MFA THESIS
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RETIREMENT IN PROBABILITY O AT LEAST ONE PHYSICAL CON TAKING A DRU A CONDITION 60 PERCENT. 24
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CHAPTER 02
RESEARCH
NCREASES THE OF HAVING E DIAGNOSED NDITION AND UG FOR SUCH B Y ABOUT REVERVE
MFA THESIS
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STATISTICS AND INSIGHTS THE DAILY ACTIVITIES OF SENIORS IN THE U.S
Base on the adult 65 and older, n=1,332
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Talk with family or friend
90
Read a book, magazine, nespaper
83
Take a prescription medication
83
Watch more than 1 hour of TV
77
Pray
76
Drive a car
65
Spend time on a hobby
43
Take a nap
40
Go shopping
39
Use the internet
28
Get more type of vigorous excercise
22
Have trouble sleeping
22
Get into an argument
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CHAPTER 02
RESEARCH
REVERVE
MFA THESIS
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60
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2009
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RESEARCH
2010
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2011
Age
62 61
WHAT IS THE AVERAGE RETIREMENT AGE? Average U.S. retirement age rises to 62.
2013
2014
Year
REVERVE
MFA THESIS
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80% of retirees want to enrich their retirement, and have a more flourishing life.
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CHAPTER 02
RESEARCH
REVERVE
MFA THESIS
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RESEARCH
01
RESEARCHERS FOUND EVIDENCE THAT ELDERLY PEOPLE WHO HAVE AN
BACKGROUND RESEARCH//INSIGHT
RETIREES SHOULD INCREASE THEIR SOCIAL SUPPORT NETWORK. While the majority of people look forward to retirement changes, they often fail to recognize that changing lifestyles after retiring can bring about some unexpected feelings, both emotional and physical. Many people find they need help coping with life transitions after retirement.
ACTIVE SOCIAL LIFE MAY HAVE A SLOWER RATE OF MEMORY DECLINE. —HSPH RESEARCH REVERVE
MFA THESIS
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02 02
BACKGROUND RESEARCH//INSIGHT
RE T I R E ME N T P L A N S SHOULD INCLUDE A FINANCIAL PLAN AND A LIFESTYLE PLAN.
Although most people don’t realize the lifestyle plan is as important as the financial plan, lifestyle and financial retirement planning complement each other. You can’t really know how much money you’ll need without having an idea of how you want to live in retirement.
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CHAPTER 02
RESEARCH
?
Do you have your own bucket list People might have some ideas in their heads, but only few people write them down and make them visual.
% REVERVE
MFA THESIS
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CHAPTER 02
RESEARCH
03 03 BACKGROUND RESEARCH//INSIGHT After retirement, some people might feel nothing to do then depress. Finding a new goal is the main issue for retirees.
RETIREES NEED NEW GOALS FOR THEIR LIVES. REVERVE
MFA THESIS
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CHAPTER 02
RESEARCH
REVERVE
MFA THESIS
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FREE COOKIES AND TALK SURVEYS
After I did the survey, I wanted to know more about what actually people think about bucket list. Do they think this can work with retirees? In addition, I want to collect more information and ideas for my bucket list research. This time I’m not just focusing on retirees, but will also have small talk with people of different ages.
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CHAPTER 02
RESEARCH
REVERVE
MFA THESIS
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CHAPTER 02
RESEARCH
REVERVE
MFA THESIS
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CHAPTER 02
RESEARCH
REVERVE
MFA THESIS
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CHAPTER 02
RESEARCH
REVERVE
MFA THESIS
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VISUAL EXPLORATION IMAGE EXPLORATION
Now that I have done extensive research, it’s time to get into design. The first thing is how to define my visual voice, and create a system that is playful, friendly and easy to read for seniors. During my thesis journey, I have paid attention on typography, colors and photo style, and I thought about readability all the time while I was doing the design.
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CHAPTER 02
RESEARCH
REVERVE
MFA THESIS
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RESEARCH
REVERVE
MFA THESIS
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ARCHETYPES TARGET AUDIENCES
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RESEARCH
REVERVE
MFA THESIS
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RESEARCH
REVERVE
MFA THESIS
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THE SOURCES INFORMATION
01
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RESEARCH
02
REVERVE
MFA THESIS
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03
04
07
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RESEARCH
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06
01. AARP 02. Bucket List 03. Edible San Francisco 04. 7x7 05. San Francisco Magazine 06. Huff /Post50 07. Advanced Style 08. Senior Planet 09. Life List
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REVERVE
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CHAPTER 02
RESEARCH
THE KEYWORDS THE SOULS
ACTIVE FULFILLING MOTIVATED
REVERVE
MFA THESIS
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STRATEGIES DELIVERABLES
Magazine
Website •
organization Content
•
focus on California
•
campaign
•
provide different columns
•
online bucket list system
•
latest events, activities, classes information
about food, restaurant, home decoration, health, size : 8.5x10.75
Campaign
Newsletter •
series poster for print and website that lead people to website or order newsletter and magazine size : 11X17
Promotion Elements •
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[Bi-monthly, 30-40 spreads]
free gifts such as canvas bag, carry-on bottle, postcard and slipper to attract people to look up the organization
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CHAPTER 02
RESEARCH
activities and adventure
[Bi-weekly, 8 spreads]
•
focus on San Francisco
•
provide different columns about food, restaurant, home decoration, health, activities and adventure
•
creative bucket List
WE ALL HAVE TWO CHOICED; WE CAN MAKE A LIVING OR WE CAN DESIGN A LIFE. REVERVE
MFA THESIS
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USER TESTING MAGAZINE & NEWSLETTER
What would you think about the
Do you think the font size is big enough
- The bright color looks great. When you are getting old, your eyes will be attracted to the bright and vivid color more.
- I think the font size is good and big enough, and it’s simple to follow
design style?
and easy to read?
- Touch and feel like a real one. Maybe you can add some advertisement in it to make it more real. - It’s easy to ready I think it’s important for you because the seniors’ readability will be a big challenge for you. - Playful. Nice to read. You wouldn’t feel bored
- I like the headline use orange to color the words, but maybe you can just color the one that is the most important one.
- I like it. It is well organized and playful.
- The size of body text is definitely big enough. If someone cannot see it that person must be blind.
Was there anything missing you were
Do you think the content is appropriate
- Put some advertisement.
- Yes. I think so. I love the articles that you chose. It’s very interesting. I would want to read more.
expecting to see?
for seniors?
- I feel missing the article that talking about how to use the new technology such as using computer, social media or something about iPod. Because you know more and more seniors are using iPod and computer, like my grandpa, you can put that in. - Talk more about food and wine. They love it. - Previews in next month magazine.
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- It’s easy to read, and looks clean. It’s a good thing because the most of magazine looks way too busy. I know they try to feed us as mush as they can, but sometimes the design is a mess
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- I love this chapter—Meet badass grandma Baddie Winkle. She is popular on Instagram. - Maybe you can add something that can teach them to use some electronic products or some tech stuffs. - Nice. I like this section—seniors’ fashion. This makes the magazine special.
CHAPTER 02
RESEARCH
REVERVE
MFA THESIS
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03 03 IDENTITY GUIDE
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ABOUT THE NAME THE INSPIRATION
What is Reverve? Reverve means getting new energy and enthusiasm because their best years are just beginning. Reverve is a non-profit organization that provides retirees access to the latest events, activi ties, promotions and classes to keep them mentally, physically and socially active.
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CHAPTER 03
IDENTITY GUIDE
THE NAME “REVERVE” WAS INSPIRED BY THE MOVIE “THE BUCKET LIST”. REVERVE
MFA THESIS
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RETIREMENT CA BE A GLORIOUS LIFE. YOU’LL L FREEDOM AND TRY NEW THING PHASE OF LIFE; TO BE A BEGIN 70
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CHAPTER 03
IDENTITY GUIDE
AN AND WILL S TIME IN YOUR LOVE THE D ABILITY TO GS. IT’S A NEW ; A CHANCE NNER AGAIN. REVERVE
MFA THESIS
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Reverve Original: Gotham Rounded Italic
After design: The right side of verve’s “v” goes up, sym bolizing a positive attitude.
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CHAPTER 03
IDENTITY GUIDE
LOGO DEVELOPMENT GOTHAM ROUNDED
FRIENDLY READABILITY MODERN
Why chose Gotham Rounded? Because it has a friendly, modern and easy going feeling. It represents our idea of providing retirees with an enjoyable and vibrant community in which they can have fun and enrich their lives.
REVERVE
MFA THESIS
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Verve
Verve 74
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IDENTITY GUIDE
REVERVE
MFA THESIS
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Your best years are just beginning
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CHAPTER 03
IDENTITY GUIDE
LOGO DESIGN ABOUT REVERVE
Reverve represents a new concept of healthy lifstyle for retirees to experience fulfilling activities. Reverve presents a community to help retirees to rediscover new goals and life purpose. To be sure the Reverve� logo is always clearly recognizable, then it must be seen as separate from the other visual material that surrounds it.
REVERVE
MFA THESIS
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COLOR SETTING BRAND COLOR PATTERN
Primary Colors
Blue C85 M3 Y16 K0 R42 G187 B215 #0297b1
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Orange C0 M81 Y88 K0 R241 G89 B52 #f15934
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CHAPTER 03
Yellow C2 M29 Y96 K0 R247 G185 B35 #cf9f0e
IDENTITY GUIDE
Secondary Colors
C67 M13 Y0 K0
C60 M11 Y10 K0
C100 M42 Y25 K0
C0 M67 Y100 K0
C0 M42 Y100 K0
C0 M21 Y77 K0
C2 M10 Y91 K0
R55 G174 B228
R92 G181 B212
R0 G122 B162
R244 G117 B33
R250 G162 B27
R235 G203 B86
R253 G219 B46
#63b2db
#75bad4
#0079a2
#cd5e00
#f6a100
#ffce56
#fad729
REVERVE
MFA THESIS
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COLOR COMPARISON BATTLE OF ORANGES
02
04
01
05 03
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IDENTITY GUIDE
Secondary Color C0 M81 Y88 K0 R236 G79 B37 #ec4f25
01
Giants Orange C0 M65 Y89 K0 R254 G90 B29 #eb5311
02
Salmon Orange C0 M68 Y68 K0 R243 G116 B86 #f37456
03
Current Orange C0 M81 Y88 K0 R241 G88 B52 #f15934
04
Bright Orange C0 M85 Y86 K0 R254 G74 B46 #ea482a
05
REVERVE
MFA THESIS
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Avenir Family
Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
Roman
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
Heavy
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
Black
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
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CHAPTER 03
IDENTITY GUIDE
MIX IT UP 01 AVENIR
Main Heading AVENIR BLACK
Quotes: AVENIR LIGHT
Credits: AVENIR LIGHT ITATIC
Avenir has a clean look and modern feeling, and it also has many weights which is good for creating hierarchy. That is why I chose this font for my project because it’s clean and clear, so it’s easy for seniors to read. The word Avenir means “future” in French and hints that the typeface owes some of its interpretation to Futura. But unlike Futura, Avenir is not
REVERVE
purely geometric; it has vertical strokes that are thicker than the horizontals, an “o” that is not a perfect circle, and shortened ascenders. These nuances aid in legibility and give Avenir a harmonious and sensible appearance for both texts and headlines.
MFA THESIS
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Avenir Condensed
Adobe Garamond
Ultra Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
Roman
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
Demi Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
Heavy
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
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IDENTITY GUIDE
MIX IT UP 02 AVENIR CONDENSED & GARAMOND
Hub Headline/ Header/Footer: AVENIR CONDENSED BOLD AVENIR CONDENSED BOLD AVENIR CONDENSED REGULAR
Main body text/Captions: Adobe Garamond
Adobe Garamond Pro is a revival of an old style serif of 16th century France punch cutter, and it also carries the original precise forms and presents a delicate flow from stem to foot. It looks classic, and combines an unprecedented degree of balance and elegance. It also looks good with regular Avenir, and it’s more delicate. Combining the Avenir and Garamond fonts just like the concept of this project that brings verve and fun into seniors’ lives.
REVERVE
MFA THESIS
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PHOTOGRAPHIC STYLE COMPOSITION & COLOR
Active Seniors
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IDENTITY GUIDE
REVERVE
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Activities and events
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IDENTITY GUIDE
Reverve’s photographic style radiates an enjoyable and fulfilled lifestyle because we want optimism and brightness that will infect our audiences. That is why the photos look vivid and lively. I play with composition by zooming in and cropping the images a lot because I want to express playfulness and get their attention. I make the images go off the page because I want my audiences to feel that there is no limit and that it’s ok to think out of the box.
REVERVE
MFA THESIS
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04 04 DESIGN SOLUTION
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FINAL FEEDBACK DELIVERABLES
“ IS THAT REAL? YOU SHOULD PUBLISH THIS. IT’S BETTER THAN THE REGULAR RETIREMENT MAGAZINE.” “ I like it. It is not only just providing information of activates and classes, but also can feel the positive and optimistic.”
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“ Is that real? You should publish this. It’s better than the regular retirement magazine.”
CHAPTER 04
DESIGN SOLUTION
“ I like the last page of newsletter. How smart is that. I would love to receive it every two weeks. “
REVERVE
MFA THESIS
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RETIREMENT I LOOK BACK W TION, AND A T AHEA D WITH A A TIME TO FIL WITH ENJOYM FOR ADVENTU 94
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DESIGN SOLUTION
S A TIME TO WITH SATISFACTIME TO LOOK ANTICIPATION. L EACH DAY M E N T. A T I M E URE. REVERVE
MFA THESIS
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THE FUTURE THE GOAL
PHYSICALLY MENTALLY SOCIALLY
Retirement is a turning point for seniors, and it also can be their happiest period of life. It is the best time to create extraordinary memories because they have sufficient time to arrange their schedule and do the things they want. My goal is to help retirees find fulfilling activities that exercise their bodies and their brains to help them remain active and optimistic. For retired people, keeping the body and brain active will prevent them from getting depressed and lonely.
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DESIGN SOLUTION
REVERVE
MFA THESIS
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SOCIAL MEDIA INSTAGRAM & FACEBOOK
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DESIGN SOLUTION
REVERVE
MFA THESIS
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THE MAGAZINE DELIVERABLE 1
YOUTH IS THE GIFT OF NATURE, BUT AGE IS A WORK OF ART. AGING IS NOT LOST YOUTH BUT A NEW STAGE OF OPPORTUNITY AND STRENGTH.
The things that make Reverve magazine different than others 1. Targeted on California and only for retirees 2. Well designed that is easy to read and looks more attractive 3. Not only for senior life style but also provides them with some senior fashion guides which develop their self-confidence
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CHAPTER 04
Reverve magazine comes out every two months and focuses on California. It provides active living, style, food, travel, and different field columns such as food, restaurant, home decoration, health, people, activities and adventure.
DESIGN SOLUTION
REVERVE
MFA THESIS
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DESIGN SOLUTION
REVERVE
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DESIGN SOLUTION
REVERVE
MFA THESIS
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DESIGN SOLUTION
REVERVE
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THE NEWSLETTER DELIVERABLE 2
A STUDY AT HEBREW UNIVERSITY MEDICAL CENTER AND HEBREW UNIVERSITY HADASSAH MEDICAL SCHOOL REPORTED THAT SENIORS WHO DO ANY AMOUNT OF EXERCISE APPEAR TO LIVE LONGER AND HAVE A LOWER RISK OF DISABILITY.
The things that make Reverve magazine different than others 1. Organize SF local activates, classes and event information which is easy access for seniors 2. Well designed and vivid imagery which attracts and is easy to engage for seniors 3. Collectable bucket list which motivates them to be more active
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Reverve newsletter is focusing on San Francisco, and our audience will receive twice a month. The difference between Reverve newsletter and magazine is that newsletter provides the newest local events, activities and classes. On the last page of the newsletter, it provides bucket list ideas, which viewers can tear down and collect.
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CAMPAIGN DELIVERABLE 3
It can leads people to website or order newsletter and magazine. It also is a good way to catch people’s eyes that arouses their curiosity then engages.
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IT’S TIME TO START YOUR NEW LIFE’S JOURNEY. Go to our website to find out more information www.reverve.us
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CONCEPT
Yellow Key words: travel, outdoor, physical active Concept: travel and outdoors
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Blue Key words: hobbies, potentials, spirit, emotionally active Concept: increase potential
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IT’S TIME TO UPDATE YOUR NEW SOCIAL NETWORK. Go to our website to find out more information www.reverve.us
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CONCEPT
Orange Key words: friendship, communicate, company, socially active Concept: increase potential
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WEBSITE DELIVERABLE 4
Provide latest events, classes and activities, and combine with bucket list system which they can set goals and build a list to manage and enrich their lives.
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PROMOTIONAL ELEMENTS DELIVERABLE 5
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WE USE PROMOTIONAL ELEMENTS TO ATTRACT PEOPLE TO LOOK UP AND ENGAGE. REVERVE
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ACKNOWLEDGEMENTS YOU GUYS ROCK
Thank you to my grandpa, grandma for loving me, and encouraging me to do the things I want. This project started all because of you. Thank you to my father, mother and other family members for supporting me and believing in me. Thank you to my friends for helping me, inspiring me and standing by me all the time. Thank you to all my instructors and support teachers. You guys rock. The most important and wonderful periods of my life have been here. Best experience ever. Love AAU. Love Graphic Design Department. Many thanks to Mary Scott, Phillip Hamlett, Susan Pasley, Jeremy Stout, Hunter Wimmer, Dave Gottwald, Bob Slote, David Hake, Andrew Loesel, Scott Rankin, Michael Kilgore, Michael Osborne, Michele Ronsen, Tim Carpenter, Stanley Zienka, Christopher Morlan, Anthony Jagoda.
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