A CONFIDENTIAL PROPOSED STYLE GUIDE f o r i n t e r n a l u s e o n l y M E G A C A M P 2 0 2 2 "Design is intelligence made visible." Alina Wheeler, author
Lovehowyoulive.Lovehowyouwork.Loveitsdesign: We are like hearted, focused on purpose, production, profit and making a positive impact. Our brand is young, smart, edgy, sophisticated, curated, and elegant, all at the same time just like our incredible partners This style guide proposes a brand shift towards a a curated, high design aesthetic that attracts the agents and teams of today and tomorrow
L O V E H O W Y O U L I V E .
Modern. Youthful. Edgy. Elegant. Motivational. Bold. Smart. Welcoming.
seller guide property brochure buyer guide If you think go expensive, you s the cost of bad d In a post COVID world, print collatera partners leave in clients' homes must message. The client will hesitate to th the coffee table and keep our partner conversion tools that set our partners LIVIAN PRINTMEDIA
process guide the monthly journal
L I V I A N O N T H E W E B
Our digital presence will be editorial, lifestyle and DESIGN focused, so that the consumer is inspired to have their home featured on our website Additionally, our Ylopo websites will tell the story of each team's purpose and impact, through both their excellent service and their local generosity.
LIVIAN IN YOUR INBOX Design creates culture. Culture shapes values. Values determine the future. Robert L. Peters Our newsletters will break through the digital noise with their high design approach through FLODesk. They'll save us money too! Our email signatures will elevate to be a visual example of our partners' sophistication.
The "one will elevate to an aspirational level. will be equipped with best in order to help at the level bring the to be of in front of and
their home
the signage
on their corners
proud
every price point, because we serve people Not price points Sellers will
pagers"
highest
best
Listing Appointment Powerpoint presentations and Agent
marketing
Going into every appointment, our partners
our
LIVIAN PRESENTATIONS
Livian partners
our partners
them convert
LIVIAN MERCH - Otl Aicher Good art inspires. Good design motivates.
STYLE GUIDE Typography Belleza Smaller headings & quotes AaBbCc $?012345 AABBCC $?012345 Inter Larger headings & general content AaBbCc $?012345 AaBbCc $?012345 AaBbCc $?012345 Logo Color
M E G A C A M P 2 0 2 2