Spring 2014 A Day in Delhi
Sandy Saravia Vanessa Rosales FMRK235 Wendy Bendoni
Table of Contents TREND SEGMENT SELECTIONS I. II. III. IV.
Seasons Selections…………………………...……………………………………3 Fashion Segments…………………………………………………………………3 Gender…………………………………………………………………….……….3 Lifestyle…………………………………………………………………………...3
TREND REPORT I. II. III. IV. V. VI. VII. VIII. IX. X. XI. XII. XIII. XIV. XV. XVI. XVII. XVIII. XIX.
Customer Profile…………………………………………………………………..3 Where to Find Her………………………………………………………………...3 Customer Persona…………………………………………………………………4 Infographic………………………………………………………………………...4 Trend Introduction………………………………………………………………...5 India……………………………………………………………………………….7 Trend Analytic Tracking…………………………………………………………11 Trend Concept & Board………………………………………………………….14 Color Selection…………………………………………………………………...17 Concept Images to Reflect Colors……………………………………………….19 Fabric Selection………………………………………………………………….22 Concept Images to Reflect Fabrics………………………………………………23 Runway Inspiration………………………………………………………………25 Street Inspiration…………………………………………………………………26 Culture Heritage………………………………………………………………….28 Technical Drawings……………………………………………………………...31 Concept Images to Reflect Technical Drawings…………………………………32 Conclusion……………………………………………………………………….33 References………………………………………………………………………..34
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Seasons Selections: Spring 2014 Fashion Segment: Contemporary Gender: Female Lifestyle: Young Urban Achievers Customer Profile The ideal lifestyle of customers for the Spring 2014 Bollywood fashion trend would be young urban achievers. This market segment consists of individuals ages 25-34 with a median household income of $48,343. Urban achievers reside in metro areas and typically are renters, or are considering purchasing for the first time. These individuals are women, college educated, and do not have children. Young urban achievers indulge in many diverse activities which include frequenting nightclubs, working out at gyms, and dining at ethnic eateries. They can be considered influential and risk-takers and are the first to try new brands and upcoming styles. This makes them appropriate for this trend because they can act as innovators and rapidly adapt the trend into their wardrobe. Where to Find Her This Generation Y or Millennial Generation customer enjoys shopping at places like Free People, Anthropologie, and is often seen at flea markets, thrift shops, and vintage shops searching for unique pieces that no one else has. She shops at places like this because they appreciate culture, embroidery, and embellishments that these carriers are great at delivering and selling. She enjoys spending a lot of her free time at book stores, surrounded by the serenity and the abundance and diversity of books. She gets most of her fashion trend information from fashion books they accumulate from these book stores and from bloggers and fashion Youtubers online. She also spends money on magazines once in a while but they find the internet to be more convenient since it is current and updated information. When it comes to YouTube, she loves the idea of being connected to a community of people that are from all around the world and find it to be a great way to network. Although she does keep up with online fashion magazines such as Women’s Wear Daily, Harper’s Bazaar, Net-a-Porter and of course Vogue, she tends to prefer going out and about and observing the amazing street style the locals offer.
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Customer Persona Dixie is a 27 year old college graduate who is employed as a graphic artist for a skateboard manufacturer. She is single and lives in the metro area of San Francisco. Dixie frequents local karaoke bars and coffee shops with close friends. She enjoys reading fashion magazines, keeps updated with the latest news through mobile apps, and is social media savvy.
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Trend Introduction A Day in Delhi is like living the life of a young urban Indian, full of culture yet not traditional. Young urban Indians are trendy and have put a whole new spin on fashion. As spirituality reigns its population, the influence is seen everywhere in India—music, festivals, architecture, and art. India is so diverse, form the busy cities to the relaxing beaches, from the temples to the street art, India has it all. Some of the traditional elements of Indian fashion seen throughout our trend are: embellishments, headpieces, henna tattoos, pointes shoes, and gold jewelry. We drew inspiration from traditional saris with rectangular silhouettes and draping to wrap skirts that mimic the draping element seen in the sari and the fluidity of the design. Tunics present an Aline silhouette while Palazzo pants demonstrate the fluidity and comfort of the traditional harem pants that originate from India. The one shoulder top seen in our flat sketches has the elements of draping and asymmetry. Known as the “country of colors”, India’s colorful culture, streets, and tales seem like out of a primeval traditional legend. When the last moon strikes in the springtime, the sky is filled with colored powder and all you see is a sea filled with people of different colors, some pink others blue. The splash of different colors is the main attraction to India’s textiles. From the Holi Festival with vibrant colors to the fresh food markets filled with an abundance of spices, color is everywhere. The air is filled with laughter, excitement, music, and singing. The people parade across the cities singing and dancing all the way. The vibrant colors and the mixture of cultures is the epitome of the Spring 2014 trend: A Day in Delhi. India is well-known for color blocking and for its Holi Color Festival, which is why the colors we chose were mostly vibrant, along with some muted tones that represented the earthiness and spices of India. From the deep orange marigold flowers used as decoration in every celebration to the deep shades of red that adorn the bride on her special day, India is a country full of color, life, and celebration. India is not only known for its colors but for its amazing craftsmanship in textiles, embroidery, and embellishments. Instead of wearing embellishments from head to toe this trend focuses on using them subtly on cuffs, belts, collars, and clutches. We look at style icons like Vanessa Hudgens, Selena Gomez, and Nicole Richie for this ethnic [5]
inspired trend. It is effortless yet put together and full of life and culture. It is enriching and nothing other than extraordinary. Americans have taken the Indian way of wearing face jewelry and have resorted to wearing bedazzled stick on gems around the eye and eyebrow area. Americans have adopted the ways of the people of India and although it is mainly jewelry, it can be bigger.
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India’s Young Urban People The U.S. and India already share an established relationship in which there is an encouragement of individuality and the freedom to pursue ideas and innovation that can change the world, as stated by the President. There is an obvious relationship between our consumers—the young urban achievers—and the young urban Indians in India. The young urban professionals adopt new trends rather quickly and the Bollywood stars start new trends every day. There is a huge shift in the consumer habits of the people in India; people are choosing to focus more on spending money on branded clothes, lifestyle, and restaurants instead of just the necessities and food. This is sure to have happened in the U.S. as well; we have all chosen to buy clothing over food at some point. The amount of households with more disposable income in India is said to grow from 8 million today to 94 million by 2025.
The comparative research over the years shows that long-
established spending attitudes are already changing rapidly. Branded clothes are becoming the etiquette for the wealthiest Indians. The high- scale designers with the most presence in India are Christian Dior, Louis Vuitton, and Tommy Hilfiger, which shows the influence of America on India. Also, there has been a shift in the value of fresh food. Busy, young urban professionals do not have time to do daily shopping at fresh food markets and so they opt for packaged foods. The United States is the home of processed foods and most of the people who live in this country do not have the time to go to fresh food markets to purchase ingredients for each meal. Consumer habits in America show that the people do not trust banks because they are afraid that they will crash. Well, coincidentally previous generations in the Indian culture traditionally viewed fold jewelry as a safer way to save money than to store their money in banks. However, the current generation sees gold jewelry as an accessory not as a way to save and they are definitely more comfortable using credit cards. As the seismic wave of income growth rolls across Indian society, the characteristics of consumption are changing and will continue to change dramatically over the next twenty years. Unlike ten years ago, fashion awareness is not confined to only rich people and now even the common college students can follow the trends and incorporate it into their every day wear. India is becoming modernized and more relevant to the United States.
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Tourism in India Tourism in India is a huge industry. Today India has emerged as the third fashion apparel attractive market destination not to mention it being a general hot spot for traveling and vacationing. Bollywood is known for being the largest film industry in the world and produces approximately 1,200 movies a year compared to the 700 movies Hollywood produces annually. The world of Bollywood has definitely influenced the world of Hollywood since the U.S. has grabbed onto the Indian culture. Many American movies have revolved around a trip to India, such as the Cheetah Girls and Sex and the City and according to the statistical data, the U.S. is the number one country to visit India. As reported in the year 2011, India is mostly visited by two countries—the United States (16%) and the United Kingdom (12.6%). The World Travel and Tourism Council calculated that tourism created 121 billion dollars (6.4% of the nation’s gross domestic product in 2011). This huge amount of tourism is accountable for generating 39.3 million jobs (7.9% of the total employment). These statistical facts show how much tourism helps countries by not only adding to the gross domestic product of the country but by also creating jobs for the unemployed. It is predicted that the tourism sector will grow an average rate of 7.7% in the next decade. In the year 2011, the World Travel and Tourism Council forecast foretold that the annual growth would be 8.8% between 2011 and 2021. This prediction gave India the fifth rank amid nations with fastest growing tourism businesses and trades. Traveling to India India has just about everything, from the Himalayas in the North, the lovely beaches in the South, the desert in the West, and the tribal territory in the East, there is so much to explore. It is a great value destination filled with authentic palace hotels and quant guesthouses. The Indian hospitality is impeccable since they believe “the guest is God” or “Athithi pero Bhava” and they consider it a great honor to have guests in their home. India is full of culture and diversity, with there being a different culture in every 80- 100 kilometers. India is the perfect place to broaden one’s perspective and explore spirituality, not to mention the food. India is known for its amazing textiles and embroidery which is why there is no doubt that shopping is one of the main attractions, [8]
along with the history and architecture. Others simply come to be of service and to help the Indian economy. Psychological Insight on General Travel There are many reasons why people enjoy traveling and it mostly because they want to enhance their self- image and feel accomplished. Traveling is seen as a luxury that only the rich can do and so when people are able to travel they feel like they can identify with those sorts of people, even if just for a moment. We, as humans, also enjoy re-living our experiences because it allows us to be able to relate and identify with others. We are naturally curious and so being able to see all of these sights, sounds, and fragrances when we travel is a true peak experience that satisfies our curiosity. Obviously, people enjoy traveling because it brings excitement and adventure but it also comes with knowledge that cannot be achieved through reading about those places but can only be achieved through experiencing them. Why is the consumer ready for this trend? Designers were inspired by Bollywood this past season of fall 2013 and there is no doubt that this inspiration can lead to a long duration of an Indian inspired trend. It is reported that Karl Lagerfeld’s inspiration came from never being to India, thus Chanel’s pre- autumn/ winter 2012-2013 collection included many extravagant handmade pieces reminiscent of its culture. Some of these pieces were – Nehru collared coats, hem dresses over leggings, fur-edged boucle coats, lace flowers, silk tunics, peplum jackets, and ivory silk skirts. The fashion at the MTV Movie Awards was greatly influenced by India this time around. Selena Gomez performed on a Bollywood stage setup and was wearing bindhi (jewel on forehead) along with a red dress that resembled a traditional sari. Stars—from Zoe Saldana to Emma Watson—wore gowns with embellishments and characteristics that represent the Indian culture. In previous years at the Oscars or the Academy Awards, we have seen the influence of India on red carpet gown. In 2012, Jessica Chastain made an entrance in an Alexander McQueen gown which evidently had Indian influences. The gown contained intricate gold- thread hand embroidery predominantly on the bustier area. Chastain said she prefers Indian colors and fabrics because they photograph beautifully and stand out from the background. Also, in 2011 we saw Anne Hathaway glisten in a [9]
scarlet one-shoulder gown that draped down in the form of a sari. These are simply a few of the influences India has had on the American industry and there is no reason why there should be more of these beautifully hand- woven embroidered pieces. On an everyday basis, we see celebs— Vanessa Hudgens, Khloe Kardashian, Nicole Richie, Selena Gomez—sporting headpieces, bindhis, and maang tikkas on their heads. These celebs are trend setters and so they obviously influence other consumers to go out and buy these trends that they are wearing. Celebs are walking advertisements for companies and if the right person wears your designs then you are successful. For example, Jason Wu has recently become very popular because of the name necklace Carrie Bradshaw has been sporting on the Carrie Diaries. Consumers are dipping their toes into the Indian culture with flaunting Indian jewelry; there is so much more to understand about the culture of India and we believe our target market is ready to experience India on a whole other level. When it comes to consumer habits, it has been proven that consumers buy more if the marketing campaign is relatable and has a message. With all the technological advances occurring in our society sometimes marketers forget to put that “human- like” touch to their campaigns and that is where they lose consumers. Consumers crave that unique relationship in customer service, which is why stores like Anthropologie are so successful. Anthropologie creates an environment for their customer and they relate to their lifestyle and they meet their needs. Marketing is the step that decides whether or not the consumers will purchase the product and that is why it is so important to create a campaign that is relevant to the audience. Consumers are also more interested in purchasing items that have a story and this trend visibly has a story, with all of its history and traditions inputted in each piece. The media plays a huge part in the shopping behaviors of consumers. Youtubers that film hauls definitely increase sells because if consumers see something they like they can go purchase it themselves. A lot of the items these Youtubers purchase and show to their audience become sold out. Celebrities and bloggers also help boost sells. For example, when Malia and Sasha, the daughters of President Barack Obama, sported J. Crew trench coats they immediately sold out. This information shows the influence celebs have on consumers along with their shopping behaviors and consumer habits. [10]
Trend Analytic Tracking After using several social media platforms which include Instagram, Twitter, Tweetreach, Polyvore, and Lookbook, we noticed a popularity of several elements reminiscent of Indian fashion. One popular element is prominent gold jewelry. Head-pieces, such as mangtikkas which are worn on the hair parting, bindhis; a forehead decoration, and handchains have gained popularity recently as celebrities such as Khloe Kardashian have been spotted wearing them. Color-blocking, also popular amongst Indian fashion, has seen longevity as a trend. Data from Instagram and Twitter reinforce the concept of colorblocking and the influence it can play in color decision for the targeted market, Young Urban Achievers. Amongst the data gathered, there was also a strong presence of ombrĂŠ as a trend that will stay for several seasons to come. This is an important aspect of Indian fashion, often appearing in saris. A mixture of embroidery also appeared on sites such, including Polyvore.
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Concept + Board
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To depict how our trend would apply to our target market we created a few boards that illustrate our idea of India’s heritage and its influence on our culture. The concept boards included everything from the ethnic India prints and textiles, footwear adorned with intricate embellishments, embroidery, gold jewelry, ombré, and color blocking. A Day in Delhi visits the practicality and aesthetically pleasing nature of Indian fashion and holds on to the historical value of Indian traditions. These boards inspire the trend we are promoting by taking traditional Indian dress and presenting it with a modern take. The breezy silhouettes of Indian fashion are seen in dresses and skirts, representing the pure element of practicality. Palazzo pants are also a major component of the Spring 2014 trend as an alternative to dresses. They mimic the movement and versatility of traditional Sari’s, but are more suitable for a contemporary market. Besides the silhouettes being loose and breezy there is a great deal of draping. One of the dresses featured is a one-shoulder maxi that drapes around the chest area. This silhouette and detail is chosen to mimic the classis Indian Sari. In addition to the silhouettes, there is a great deal of importance in color. Bright patterns and colors are the mere representation as they reflect the cultural importance of color in Indian. One main focuses for this spring 2014 trend are embellishments that are made popular by India. Instead of seeing these embellishments on traditional saris, we presented them as accents on vests, collars, belts, clutches, and more. Another trend, highly popularized now that will continue to be seen is ombré. It has been seen everywhere from hair, to home décor, nails, jewelry, and even on traditional saris. Indian culture values feet and views touching elder’s feet as a sign of respect. To convey this common Indian tradition, footwear is to be elaborately adorned in order to call attention to someone’s feet. The footwear for this trend will consist of pointed toes to resemble Indian juttis. These pointed shoes can be worn throughout the contemporary market as they come in many different colors and designs. The jewelry included in the boards ranged from gold bangles and ornate earrings to headpieces, staying true to India’s culture and traditions. The pieces set for our trend are a mixture of traditional and contemporary.
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Color Selection
Pantone 2925C
Pantone 612C
Pantone 7424C [17]
Pantone 1585C
Pantone 172 C
Pantone 8021C
Pantone 584 C
Pantone 474C
Pantone 5624C [18]
Pantone 7510C
Concept Images to Reflect Color
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Color and the symbolic meanings behind them is an important aspect of Indian culture. There are cities referred to as specific colors, such as Jodhpur the Blue city and Jaipur the Pink city. Color is also celebrated in India, through the Holi festival. This Eastern tradition has been adapted by nations around the world, including the United States. To embrace the mixture of cultures, the color palettes chosen for the Spring 2014 Trend, A Day in Delhi, reflect both the vibrant nature of Indian culture and the sophistication and grace apparent through the styles of clothing and mannerisms. A Day in Delhi consists of elements that reflect Indian culture, with color being a crucial component. The lively colors in the first color story are reminiscent of the festivals, spices, and fine textiles in India. This color palette will be easily incorporated into the Spring 2014 trend, as Americans also celebrate the Holi festival of colors in March; leading into the season as an influencer. The colors in this palette consist of Bolly Blue, Spring Green, Vigilante Pink, Tango Orange, and Paprika Red. Blue is one of the colors in India that holds the greatest significance as it represents power and life. Green can have several different interpretations including harvest and new beginnings, and much like in America, also symbolizes nature. Pink symbolizes femininity and is associated with India’s Pink Gang, a group of women who fight for women’s rights. Tango orange symbolizes spirituality and warmth while red, much like American tradition, signifies passion and romance. It also signifies purity, as women who are about to wed wear the color on their wedding day. The second color palette consists of muted hues compared to the first. These colors consist of Gravel, Peach Rose, Desert Sand, and Mountain Pine. This color palette is an alternative to the first and depicts a more sophisticated and personal feel. Gravel, a brown tone, depicts peace and protection which is relatable to the religious connotation of Gods in India. Peach rose, a pale pink color, symbolizes femininity, fragility, and gentleness. Desert sand, a rich mustard hue, is a twist on yellow which is a symbolic color of sanctity in India. Lastly, mountain pine, a deep teal color, is a twist on the color green, which symbolizes new beginnings. The two colors palettes introduced reinforce the Spring 2014 trend, A Day in Delhi, and represent the rich culture, traditions, and lifestyle of India. These colors can be
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interpreted in various aspects of fashion and will be easily accepted by our target market as today’s society continues to show a great interest in the Eastern country.
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Fabric Swatches
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Concept Images to Reflect Fabric
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The fabric selection for the Spring 2014 trend, A Day in Delhi, is mindful of Indian traditional wear and the characteristics of its native fashion. Cotton is the preferred fabric for much of the garments used throughout this trend as it is generally used for all clothing and domestic items in India. In addition to cotton, chiffon can also be used as it is a lightweight fabric that can easily depict draping and movement. For garments such as the palazzo pants or the wrap maxi skirt, these specific fabrics will reflect the versatility and movement of traditional Sari’s. Linen is also a fabric that will be incorporated into this trend when used for tunics. This fabric allows for freshness in hot weather while keeping the A-line body of Indian salwar kameez. The fabrics are also vibrantly colored, placing an importance on hue and the psychology behind it. A third fabric used for this trend is rayon, much like chiffon it shares the ability to drape and breathe easily. There are many techniques that are used to further enhance the appearance of fabrics and garments in India, which have seen great popularity in modern day society. These techniques include tie-dye, block-printing, ombrÊ, and appliquÊs which include chains, pieces of mirror glass, and motifs that can be interpreted as conversational prints today. Color-blocking is one major component of this trend, which has been popular in recent trends and helps reinforce its appearance in spring. Embroidery is another important aspect of this trend, heavy stitching and flashy threads add a glam element to the garments.
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Runway Inspiration
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Street Inspiration
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Elements of Indian fashion and its vibrant culture has been influential to societies nationwide for many years. Vibrant colors, heavy embellishments, and jewelry are all trends that come and go, but for spring 2014, it is coming back stronger. Recently, India has been a central point of interest for designers and celebrities as they mimic styles from the Eastern country. Design houses such as Chanel, Kenzo, and Vera Wang have put out collections that reflect Indian culture. Kenzo’s collection depicted wrap skirts and trademark Indian prints, while Chanel’s 2011 collection took inspiration from the classic sari’s and embroidery found on Indian garb. India and its fashion has also inspired many celebrities. At the recent MTV movie awards, singer Selena Gomez performed dressed in Indian fashion to a Bollywood inspired set. She incorporated the classis bindhi on her forehead and a dupatta; long multi-purpose scarf. Selena is not the only celebrity sporting obvious styles from India, other celebrities such as Khloe Kardashian, Vanessa Hudgens, and Alicia Keys chime in on the soon to be trend. Fashionistas worldwide also got the memo. Street fashion is quickly depicting more and more images of head-chains, hand-chains, and heavy embroidery on clothing. While these elements might be mistaken with other cultures, their roots trace back to Indian culture. Heavy jewelry serves symbolic meaning in India while embroidery and textiles make up much of the country’s economy. The influence of designers and their collections, celebrities and street-fashion is a beneficial way which will move this trend forward.
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Culture Heritage
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Being a highly spiritual country, India finds its festivals to be the apple of their eye. These festivals are the perfect way of seeing and experiencing the Indian culture. Diwali is a five day festival and a representation of the beginning of the Hindu New Year. It is also referred to as the “Festival of Lights” because of all the fireworks, small clay lamps, and candles displayed during the festivities. The lights represent the triumph of good over evil or brightness over darkness, which tends to be the theme to many of their festivals and celebrations. The people of India pride themselves in their spirituality and greatly value their gods/ gurus. Festivals such as Ganesh Chaturthi and Navaratri, Dussehra, and Durga Puja honor their gods and focus on celebrating the victories those gods had over their enemies. In these parades it is custom for them to parade statues of these gods through the streets of India while singing and dancing. After the celebration is over they submerge the statues into the ocean or the holy Ganges River. Another festival, the Kerala Temple Festival showcases the prized and honored temples of the Indian state Kerala. The Holi Festival is the festival of colors in India, which is celebrated on the last full moon in the springtime. This festival is now celebrated in the United States, mainly the result of the large amount of Indian families residing in America. The Holi festival is particularly centered in New York but celebrated throughout America in regions like Salt Lake City and Los Angeles. India has definitely influenced American culture and has made us more accepting of foreign traditions. Music is not only a massive part of these festivals but is important in the Indian culture in general. Music initiated as a fundamental measure of socio- religious life and has developed into various genres of music including folk, pop, hip hop and R & B. Indian music is essentially melodic and has its signature sound. Paintings are also of importance to the Indian culture with art such as thanjavur, kerala murals, and miniatures. There are generally two types of art in India—contemporary and folk. Another huge fragment of the Indian culture is mehndi, otherwise known as henna. There is no real difference between mehndi and henna except for the term; mehndi is the term used in the Hindi language while Henna derives from Arabic. Mehndi is temporary dye that can be used on hair, fingernails, and especially for body art.
American Pop Culture has
definitely grabbed on to the “trend” of the henna tattoo on its own and is seen [29]
everywhere, from Coachella to everyday wear at Venice Beach. This form of body art is an outlet of expression for the people of India since they are mainly used for celebrations such as in weddings. India is a country rich with culture and diversity. Each region has a native costume and traditional dress and accessories that are unique to only them. There is a great mixture of dialect and food, so much in fact that the culture changes every 80- 100 kilometers, creating more diversity in the fashion industry. Lavish designs include a large amount of embroidery and detail and are great for weddings. Some techniques used in embroidery include chikhan, zardosi, and traditional. Young urban Indians are much more contemporary, which is why Indian designers create Indo- western clothing, giving the young, hip people of India the “best of both worlds�. Traditional costumes vary depending on the climate and the natural fibers used in the making of the clothing. The people of the cold northern states of Jammu and Kashmir tend to wear a thick loose shirt called a phiran to keep warm. In the tropical warm climate of South India, men wear a sarong- like garment; mundu and women wear 5 meters of fabric wrapped around their bodies (sari). In the dry states of Rajasthan and Gujarat, men tend to twist a long length of cloth and wrap it around their lower half while wearing a shirt- like kurfa on their upper half. In the northeastern regions of Khasis, Nagas, Mizos, Manipuris, and Arunachalis wear colorful woven sarong- like attire with woven shawls that represent the identity of their explicit tribe. America has become more receptive to foreign traditions especially since it is the country known for its diversity in peoples. The U.S. has definitely adopted Indian traditions such as henna tattoos, the music, the festivals, the jewelry, and so much more. However, we are presenting this trend as a novelty trend and not just in jewelry. We want the people to appreciate the culture and traditions that India has to offer.
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Technical Drawings
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Concept Images to Reflect Fabrics
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Conclusion A Day in Delhi visits the richness of Indian culture. From the Holi festival celebrating color and spring to the markets filled with spices and textiles, India serves as inspiration for a Spring 2014 trend. Color, a major component of this trend, ranges from rich hues to muted tones that can be easily incorporated into anyone’s wardrobe. The first color palette finds inspiration from the symbolic meanings behind color in India, while the second color palette draws inspiration from the sophistication of Indian wear and ceremonial events. Silhouettes included in this trend include rectangular skirts mimicking traditional saris and A-line tunics reminiscent of traditional Indian fashion. Skirts and tunics are embroidered and embellished with details that give the aura of finesse and glam, often found in India’s Bollywood industry. As a modern take on the traditional Harem pants, A Day in Delhi incorporates Palazzo pants which are more suitable for a contemporary target market. This gives the fluidity and movement often seen in saris and harem pants without a literal interpretation of the Indian garbs. As inspiration for this trend, we look to designers and style innovators such as Chanel, Kenzo, Miroslava Duma, Khloe Kardashian, Leandra Medine and many more who incorporate Indian inspired elements into their wardrobe. The U.S. has adopted Indian traditions for many years. These traditional Indian customs include henna tattoos, music, festivals, cinema, and jewelry. This helps reinforce the trend and move it forward as it reaches the target market intended. We want the people to appreciate the culture and traditions that India has to offer.
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