Vanguard University Style Guide 2012-2013
General Guidelines Please refer to the most recent addition of the Associate Press (AP) Stylebook for general style. All exceptions to AP style and general “rules of thumb” that are commonly used when writing are noted in this guide. Addresses Use the abbreviations Ave., Blvd., and St. only with a numbered address: • 1600 Pennsylvania Ave. Spell them out and capitalize when part of a formal street name without a number: • Pennsylvania Avenue Lowercase and spell out when used alone or with more than one street name: • Massachusetts and Pennsylvania avenues Spell out streets using First through Ninth, use figures for 10th and above: • Fifth Avenue • 12th Street Alumnus, alumni, alumna, alumnae Any student who completed at least 12 units at Vanguard University is categorized as an alumnus/alumna. • Alumnus is a man who attended VU. • Alumni refers to a group of men, or a group of men and women. • Alumna is a woman who attended VU. • Alumnae refers to a group of women who attended VU. • Do not use "alum" except if necessary in a quote.
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Vanguard University Style Guide 2012-2013
Alumni – Graduation Years All alumni are to be noted with the year they graduated and the degree they earned if they earned any other degree besides a bachelor’s. Maiden names are to be included for married female graduates if the graduate’s name had not yet changed at the time of graduation from Vanguard. If an alum did not graduate VU, denote the years of attendance. Alumni names with years are always bolded within body copy upon first reference. When listing married couples, the female always goes first. Examples: • Bob Smith ‘00 • Bob Smith MTS ’00 • Bob Smith ’00, MTS ’03 • Judy and Bob Smith ’00 for a wife that did not graduate • Judy ‘03 and Bob Smith ’00 for a wife that did graduate with the her married name • Judy (Lee ’03) Smith • Judy (Lee ’99, MTS ’03) Smith • Judy (Lee ’03) and Bob Smith ‘00 • Judy (Lee ’00, MTS 03) and Bob Smith ’99, MA ‘03 • Bob Smith 1999-2002 for a non-graduate Apostrophes Indicates possessive, contraction, or missing letters/numbers. Use for plural of single letters only; do not use to pluralize numbers or acronyms. • He got all A’s. She bought CDs, DVDs, and books. • In class year listings, note direction of apostrophe: Class of ’12 app Short for application. A program that runs inside another service. Many cell phones allow applications to be downloaded to expand their functions. App is acceptable on second reference. Assemblies of God Information provided from The General Council of the Assemblies of God General Secretary Policy Handbook • The corporate name, reserved for use when referring to the legal entity is: The General Council of the Assemblies of God. • “The” is part of the official name and should always be capitalized. • Each session of the corporation is referred to as a General Council. • The entire constituency, and popular term by which the church is known, is Assemblies of God. Usage: Assemblies of God is a collective term and takes a singular verb form: • •
The Assemblies of God is a growing church. The Assemblies of God has many missionaries.
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Vanguard University Style Guide 2012-2013
Notice the use of Assemblies of God when referring to several churches but not to the organization as a whole: • The Assemblies of God Churches are sponsoring a revival. • The Assemblies of God of Springfield have worked jointly. When the term Assemblies of God describes an individual or a church, it should always be used in the plural: An Assemblies of God church An Assemblies of God minister The only time “Assembly of God” is used in the singular is when the words are part of the individual church name or serve as a substitute for the word church. It is correct to say: Calvary Assembly of God; First Assembly of God; or the Assembly of God. Since the word Assembly is synonymous with Church, it is redundant and incorrect to say Assembly of God Church. A church in the organization is an Assemblies of God church. The correct abbreviation for Assemblies of God is AG. This should be used only when absolutely necessary. In any event, the first reference to Assemblies of God in an article or other printed materials should be spelled out in full. Then the abbreviation AG may be used for subsequent reference. Board of Trustees Capitalize. Lowercase trustees, board, and regents on second reference Buildings Buildings on the Vanguard campus that have a title should be referred to by their full title and capitalized on first reference: the Heath Academic Center, the Scott Academic Center, Needham Chapel. Refer to the building in shorthand (the Heath building) on subsequent references. Buildings that do not have a title and should not be capitalized include: the gym, the bookstore, the psychology building, the natural sciences building, etc. • the “Pit” is the correct way to denote the nickname for the gym. • the Cove is the correct way to denote the student center.
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Vanguard University Style Guide 2012-2013
Building Names and Campus Locations Admissions
Information Technology
Balboa Hall
Laguna Hall
Business Services
Lyceum Theater
Campus Safety
Maintenance/Central Plant
Catalina Hall
Music Studios
Financial Aid
Natural Sciences
Fine Arts Offices
Natural Sciences Offices
Forrest Room
Needham Chapel
Grad Clinical Psych Classrooms
Newport Hall
Gymnasium
Newport Mesa Church
Heath Academic Center
NMC Dome
Human Resources
Nursing Annex
Huntington Hall
O. Cope Budge Library
Information Technology
Psychology Offices
Laguna Hall
Registrar
Lyceum Theatre
Scott Academic Center
Maintenance/Central Plant
Scott Annex/Mailroom
Music Studios
Smith Hall
Natural Sciences
Social Sciences Offices
Natural Sciences Offices
The Café
Needham Chapel
The Cove/Bookstore
Newport Hall
Theatre Modular
Capitalization • Capitalize all proper names. • Capitalize Bible, but do not italicize. • Lower case: scripture, kingdom of God, heaven, hell, the devil, satan, and general religious reference should be lower case. • Do not capitalize pronouns when referring to God, Jesus, etc. • Capitalize references to religious/Christian nouns when referring to them using a definite article and used as a specific title. Examples: the Father, the Holy Spirit, the Lord, the Kingdom, the Good Shepherd, the Last Supper, the Scriptures, the Church when referring the entire Body of Christ, the Body of Christ, etc. Exception: the devil.
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Vanguard University Style Guide 2012-2013
Commas • Omit the comma after the last item in a list of three or more things. • Insert after the year in a date. Copyrighted and Trademarked Names Do not use the symbols to denote copyrights and trademarked names. Dates/Months/Years Use Arabic figures (without -st, -th, etc.): • May 3 Always spell out days of the week, unless necessary in a grid or tabular format. Capitalize the names of months. Abbreviate months when used with specific dates: • Jan., Feb., Aug., Sept., Oct., Nov., and Dec. • Family Weekend is on Feb. 19 and 20. Do not abbreviate: • March, April, May, June or July When used alone or just with year, spell it out: • September is a beautiful time to visit the campus. • August 2012 When a phrase lists only a month and year, do not separate the year with commas: • The alumni reunion in October 2010 was a huge success. When a phrase refers to day, month and year, set off year with commas: • January 2012 was a cold month. • Feb. 14, 2013, was the target date. Always include the year when the date is in another calendar year; do not use the year if the date or dates are in the same year as the publication. Set off day of the week with comma: • The event was scheduled for Saturday, April 23, 2013. First century, 11th century. Always use numbers for years: • the 1980s (no apostrophe) or the ’80s (note apostrophe faces away from the year) not “the eighties” e.g. Means for example and is always followed by a comma. Not to be confused with i.e., the abbreviation for the Latin id est or that is, which is also always followed by a comma.
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Vanguard University Style Guide 2012-2013
Email • • • • •
All writing guidelines above are the same for email Please do not use any email stationary (e.g. background color or graphics). Only use Arial or Futura font in black Response emails can be in black or navy Please use the current email signature until otherwise noted.
JOHN DOE, MBA Director of Food Services T 714.966.5459 F 714.966.6733 vanguard.edu
Exclamation Point Avoid overuse. Only use one exclamation point per sentence. Do not use a comma or period after the exclamation mark, even for quoted material. i.e. Abbreviation for the Latin id est or that is and is always followed by a comma. Not to be confused with e.g., which means for example and is also always followed by a comma. Indentation When writing a letter, indent the first line of each paragraph. Italics Books, magazines, newspapers, pamphlets, poems, plays, films, visual artwork, comic strips, software, web sites, albums. Also, specific ships, trains, aircraft, spacecraft, foreign words used in an English sentence. No italics/quotes for the Bible, software, websites. Numbers Use numerals for ages and all other numbers above 99. Spell out 99 and below. Parentheses Punctuation generally goes outside the closing parenthesis (as shown in this sentence). Do not capitalize or include a period inside a parenthetical statement unless it is an entire sentence, standing alone. (This is an example.) Phone Numbers • Phone numbers should be formatted as xxx.xxx.xxxx. (e.g. 714.556.3610) Use periods, not dashes.
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Vanguard University Style Guide 2012-2013
Quotation Marks Use quotation marks for song titles, directly quoted speech or text; The period and the comma always go within the quotation marks. The dash, semicolon, question mark, and exclamation point go within the quotation marks when they apply to the quoted matter only. They go outside when they apply to the whole sentence. Question Marks Use at the end of a sentence that's a question. Question marks go inside quotation marks when used in quoted material: • "What does that mean?" he asked. • “Will you sing “Amazing Grace?”
Social Media Style Guide General • Before beginning the process of developing social media tools, visit http://services.vanguard.edu/online-marketing-form/ and fill out the social media content owner form, agreeing to terms of Vanguard University. • Consider how your social media presences not only tie back to your web presence but help extend it. Do you use consistent branding, colors, tone, images, graphics, etc.? Does the content you share via social media match what is on your website? Facebook Guidelines Profile Picture Use the Vanguard University dimensional logo flame, cropped to 200 pixels wide (no height constraint). Timeline Cover Photo The first thing visitors to your timeline see, the cover photo should be engaging, easy to read, and sized 851 x 315 pixels. Please select a pre-formatted image from our VU-themed cover photos, by contacting socialmedia@vanguard.edu Vanity URL This can never be changed, so choose carefully. Establish a consistent naming convention, for example: facebook.com/VUEnglish Page name No character limit. Begin with “Vanguard University” (e.g. Vanguard University Department of English) Page Type Under “Update Info” then “Basic Information,” select “Companies & Organizations” under categories, and “University” as sub-category. Underneath that, in the Official Page category, select “Vanguard University of Southern California” fanpage
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Vanguard University Style Guide 2012-2013
About section of fanpage URL and short department description (e.g. FOR MORE: http://music.vanguard.edu/ The Department of Music prepares students to effectively communicate the aesthetic qualities of music from various styles and cultures to a diverse population.) Description section of fanpage Brief description of your department/institute Mission section of fanpage Should be the mission of Vanguard University (e.g. The mission of Vanguard University is to equip each student for a Spirit-empowered life of Christ-centered leadership and service.) Examples Here are a few examples of well-branded social media accounts at Vanguard University: Vanguard University: http://www.facebook.com/vanguarduniversity Vanguard University Theatre Department: http://www.facebook.com/VUTheatre Twitter Guidelines Contact socialmedia@vanguard.edu YouTube Guidelines Contact socialmedia@vanguard.edu MailChimp Guidelines Standard branded Vanguard University MailChimp template should always be used in enewsletters to outside constituents. Contact socialmedia@vanguard.edu for template. States and Cities • Use city name only when referring to a city in the state of California, except when the city might be easily confused with a city in another state and for the city of Paradise, Calif. • Use AP style for state abbreviations in Class Notes, On Campus, and alumni sidebars. • Use long-form magazine reading style for states in feature stories. Technology • Capitalize “World Wide Web.” • Capitalize “Internet,” do not capitalize the definite article “the” when used before it. • Do not capitalize e-mail • website (do not capitalize unless part of a proper name), web page, webcam, webcast, webmaster • Capitalize the names of websites (e.g. “Yahoo!”, “Google” and “CNN.com”). Exceptions would be if the actual name of the site begins with a lowercase letter (e.g. “iTunes”, “eBay”). Do not capitalize URLs (e.g. “www.inxs.com”, “www.vanguard.edu”) or underline them. • cell phone • Do not underline website addresses.
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Vanguard University Style Guide 2012-2013
Theatre vs. Theater Use this spelling in all instances, unless talking about a Lyceum theater. Theatre is the program, theater is the building. Time Use periods with a.m. and p.m. • 10 a.m. to 2 p.m. When using two times from the same time period do not repeat a.m. or p.m. • 3-3:45 p.m. not 3 p.m.-3:45 p.m. Titles - General • Do not capitalize titles of alumni. • Do not use Dr., Ms., Mrs., etc. before names of alumni. • Lowercase all job titles. Titles Academic Degrees for Invitations and Social Correspondence Do not use academic suffixes. Use Dr., Ms., Mrs., etc. before names of alumni or professors. • Dear Dr. Carol Taylor not Dear Dr. Carol Taylor, PhD or Dear Carol Taylor, PhD • Dear Mrs. Linda Collins not Dear Mrs. Linda Collins, MBA • If the individual is a reverend and a doctor, list as Reverend Doctor Michael Smith • If the married couple are both doctors, list as Doctors Jonathan and Jennifer Anderson • For military titles, please visit: suite101.com/article/military-titles-and-abbreviations-in-ap-stylea112231 Departments & Offices Do not capitalize department and office titles (the biology department; the office of alumni relations). Majors Do not capitalize unless a proper name (i.e. Spanish major, psychology major). Schools Capitalize (the School of Communication and the Arts). University/university Capitalize when referring to Vanguard University. Example: The University will be launching a campaign to recruit more mimes in the fall. Lowercase in all other references. Viewbook One word. Use uppercase when saying Vanguard University Viewbook 2013. Lowercase on second reference.
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Vanguard University Style Guide 2012-2013
Writing a letter • All guidelines are the same for writing a letter • Use only Vanguard University letterhead or digital letterhead • Only use approved Vanguard fonts in black (see Brand Guidelines for fonts) Year of Graduation/Degree earned • Use no periods in BA, MA, PhD, etc. • Examples of listing alumni years and titles are listed under the section “alumni” above.
For any additional Style Guide questions please email marcomoffice@vanguard.edu.
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