Table of Content
02 - 03
Table of Content
Page 2
Coachella Branding Guidelines
1
4 - 7
Introduction A quick intro about Coachella
2
8 - 11
Logo An overview of Coachella logo
3
12 - 15
Logo Variatons Variations usage of Coachella logo
4
16 - 19
Exclusion Zone & Minimum Size Appropriate space and minimum size of the logo 02 - 03
5
20 - 23
Colours Colours used in branding of Coachella
6
24 - 27
Typeface Set of typeface used in branding of Coachella
7
28 - 31
Do Nots Improper usage of Coachella Logo
8
32 - 45
Applications Applications of Coachella Brand Page 3
04 - 07
Introduction
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Coachella Branding Guidelines
1 Introduction
A quick intro about Coachella
04 - 07 Page 5
01 - 02
Introduction
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Coachella Branding Guidelines
1 Introduction
02 - 03
The Coachella Valley Music and Arts Festival (commonly referred to as Coachella or the Coachella Festival) is an annual music and arts festival held at the Empire Polo Club in Indio, California, located in the Inland Empire’s Coachella Valley in the Colorado Desert. The event features many genres of music, including rock, indie, hip hop, and electronic dance music, as well as art installations and sculptures.
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08 - 11
Logo
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Coachella Branding Guidelines
2 Logo
An overview of Coachella logo
08 - 11 Page 9
Logo
2
08 - 11
Logo
Coachella is originated from United States of America which contains plentiful of diversity in its culture. One of the strongest culture in the US is the native American culture. In this new face of Coachella logo, the culture of two big tribes of native Americans, Navajo & Apache, are reflected through every strokes made in the logo. The whole concept of the logo is to reflect the culture perfectly and to capture the real origin of the first Coachella was made.
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Coachella Branding Guidelines
08 - 11 Page 11
12 - 15
Logo Variations
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Coachella Branding Guidelines
3 Logo Variatons
Variations usage of Coachella logo
12 - 15 Page 13
12 - 15
Logo Variations
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Coachella Branding Guidelines
3 Logo Variatons
12 - 15
These are several ways the logo may be used. Please do not attempt to recreate or redraw the logo. The colors allow to be used are the three main colors of the logo. But when the logo must be placed in a darker colored background, the logo must be in white to make the logo stands out.
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Exclusion Zone & Minimum Size
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Coachella Branding Guidelines
4 Exclusion Zone & Minimum Size
Appropriate space and minimum size of the logo
16 - 19 Page 17
Exclusion Zone & Minimum Size
4
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Exclusion Zone & Minimum Size
The logo must be treated well. Exclusion zone and minimum size are very important to use this logo properly. The exclusion zone is the area in which no other graphics or text should appear and the closest that our logo can come to the edge of the page. As for minimum size of the logo, it should be no smaller than 15 mm in width. Coachella logo should be treated with respect and given appropriate space to stand out.
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Coachella Branding Guidelines
16 - 19 Page 19
20 - 23
Colours
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Coachella Branding Guidelines
5 Colours
Colours used in branding of Coachella
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Colours
Pantone Rhodamine Red C C : 5 M : 97 Y : 0 K : 0
20 - 30
Pantone 319c C : 65 M : 0 Y : 21 K : 0
Pantone 394c C : 10 M : 0 Y : 89 K : 0
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Coachella Branding Guidelines
5 Colours
20 - 23
These are the colors used in the branding of Coachella. The colors are carefully selected as every single color have their own meaning. The colors are bright and appealing as well as the festival is. The bright pink color indicates playful and the bright blue color indicates confident and faith, as for the yellow color indicates joy, happiness and energy.
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Typeface
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Coachella Branding Guidelines
6 Typeface
Set of typeface used in branding of Coachella
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Typeface
6
24 - 27
Typeface
The typeface for the whole design is very important to balance every inch of details out. The typeface is carefully selected to match the whole brand. The selected typeface is Gotham. This typeface give modern impression to balance the background story of the whole design.
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Coachella Branding Guidelines
Light Book Medium
24 - 27
Bold
Complete Alphabet
A B C D E F G H IJKLMNOPQ R S TU V WXY Z a b c d e f g h i j klmnopqrst u vw x y z 1 23 4567890
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Do Nots
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Coachella Branding Guidelines
7 Do Nots
Improper usage of Coachella Logo
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28 - 31
Do Nots
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Coachella Branding Guidelines
7 Do Nots
28 - 31
The logo must not be treated badly. The Coachella logo must not be strethed out or stretched in. The logo is not allowed to be tilted in any way and changed the colors whatsoever. For each color of the lofo must not be placed in a background which almost identical with the used color logo.
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Applications
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Coachella Branding Guidelines
8 Applications
Applications of Coachella Brand
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Applications
8
32 - 45
Applications
The applications will be concentrating in advertising the new face of Coachella, such as concerning posters, packaging, signage, wristband ticket, and also ambient in the festival.
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Coachella Branding Guidelines
32 - 45 Page 35
Applications
32 - 45
Billboard
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Coachella Branding Guidelines
Charging Zone
32 - 45
Toilets
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Applications
32 - 45
Souvenir - T - Shirt
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Coachella Branding Guidelines
Wristband
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Applications
32 - 45
Poster
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Coachella Branding Guidelines
Entrance Wristband Scan
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32 - 45
Applications
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Coachella Branding Guidelines
32 - 45
Wristband Packaging
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32 - 45
Applications
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Coachella Branding Guidelines
32 - 45 Page 45