Rumah Sakit Cipto Mangunkusumo by Vania Anya Jasmine

RUMAH SAKIT

CIPTO MANGUNKUSUMO

Graphic Standard Manual FEBRUARY 2014

RUMAH SAKIT

CIPTO MANGUN KUSUMO

CO NT 01 EN TS 02

INTRODUCTION a quick guide of rscm

02 01

LOGO

LOGO VARIATIONS

an overview of rscm logo

variations usage of rscm logo

EXCLUSION ZONE & MINIMUN SIZE appropriate space and minimum size of rscm logo

COLOURS

TYPEFACES

DO NOTS

SUB BRANDS

color used in branding of rscm

improper usage of rscm logo

typography used in branding of rscm

the sub brands of rscm

APPLICATIONS

applications of rscm logo

01/

05-06

introduction

a quick guide of rscm

Hospitals are usually funded by the public sector, by health organizations (for profit or nonprofit), health insurance companies.

INTRODUCTION Rumah Sakit Cipto Mangunkusumo or RSCM for short, is a hospital owned by the governement which is located in Central Jakarta. RSCM also serves as a teaching hospital, one of which is the Faculty of Medicine, University of Indonesia. The hospital name is taken from the name of Dr. Tjipto Mangoenkoesoemo, a prominent of Indonesian struggle during colonial era. In RSCM, thousands of doctors and medical personnel together serve thousands of patients each day throughout Indonesia. RSCM has already established since 1919. The hospital itself need a sparks to keep up with the good reputation RSCM has achieved for the past 95 years. This design represent a whole new face of RSCM with fun appealing colours and design but also elegant and sophisticated at the same time. Nothing beats the satisfaction of customers and in this whole new face of RSCM will exceed their expectations.

02/

09-12

logo & logo variations an overview of the logo Logo is the most important part of the whole design, it must reflect the brand well and able to convey whatever the logo is trying deliver.

LOGO Logo is the most important part of the whole design, it must reflect the brand well and able to convey whatever the logo is trying deliver. The logo consists of 2 primary colours with fun vibe but also elegant. The logo also consists of 3 different kind of crosses. It represents caring, sophisticated and elegance through the whole design. With this new logo of RSCM, it will have a whole new face that is very appealing for customers to use this hospitalâ&#x20AC;&#x2122;s service with a lot of satisfaction. None of the elements within this logo may appear seperately.

RUMAH SAKIT

CIPTO MANGUNKUSUMO

RUMAH SAKIT

CIPTO MANGUNKUSUMO

RUMAH SAKIT

CIPTO MANGUNKUSUMO

RUMAH SAKIT

CIPTO MANGUNKUSUMO

RUMAH SAKIT

CIPTO MANGUNKUSUMO

LOGO VARIATONS These are some of the ways the logo may used. Please do not attempt to recreate or redraw the logo. The main two colours logo is used when the logo is placed in white or light background, but the use of black and white colour is also allowed but the main two colours is the recommended one. But when the logo must placed in a darker colored background, the logo must be in white for making the logo stands out and not being left out instead.

03/

15-16

exclusion zone & minimum size

proper space and size The logo must be treated well. Exclusion zone and minimum size are very important to use this logo properly.

ECLUSION ZONE & MINIMUM SIZE The logo must be treated well. Exclusion zone and minimum size are very important to use this logo properly. The exclusion zone is the area in which no other graphics or text should appear and the closest that our logo can come to the edge of the page and as for the minimum size and to achieve the best legibility, the minimum size of the logo should be no smaller than 55 mm in width. RSCM logo should be treated with respect and given appropriate space to stand out.

RUMAH SAKIT

CIPTO MANGUNKUSUMO

Exclusion Zone

15 mm RUMAH SAKIT

CIPTO MANGUNKUSUMO

04/

19-20

colours & do nots colours and improper usage Colours is one of the most important part of the logo which is the most appealing part of the logo and the example of improper usage of the logo which eliminate the essence of the logo.

COLOURS The colours for the whole design is carefully selected. The colour of purple represents sprituallly calming and as for the green represents well being and life. Both of these colours make an elegant and modern combination that fits perfectly for the new face of RSCM.

PANTONE 258C C: 58

M: 82

Y: 1

K: 0

PANTONE 2587C C: 64

M: 87

Y: 1

K: 0

PANTONE 7472C C: 68

M: 7

Y: 35

K: 0

PANTONE 5483C C: 72

M: 23

Y: 44

K: 2

PANTONE Cool Gray 9 C C: 0

M: 0

Y: 0

K: 67

DO NOTS The logo must not treated badly. The RSCM logo must not be stretched out and strected in. The logo is not allowed to be tilted and changed the logo colours whatsoever. The two colours logo must not be placed in dark background and the logo also must not be placed in complicated background.

x RUMAH SAKIT

CIPTO MANGUNKUSUMO

x RUMAH SAKIT

CIPTO MANGUNKUSUMO

RUMAH SAKIT

NKUSUMO

CIPTO MANGU

CIPTO MANGUNKUSUMO

RUMAH SAKIT

05/

23-24

typefaces

typography usage

The typography of the whole design are very important and all typefaces are carefully selected to match the whole design.

TYPEFACES The typography of the whole design are very important and all typefaces are carefully selected to match the whole design. The two selected typefaces are Sabado and Bariol. These two typefaces give modern impression in which works perfectly for the whole design.

Sabado Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Bariol Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

06/

25-32

sub brands

15 sub brands of rscm RSCM has 15 different kind of sub brands with 15 different kind of logos.

OTOLARYNGOLOGY The logo for the otolaryngology department consists of a human face pictured sideways with his ears, throat and nose highlighted. OTOLARYNGOLOGY

POLIKLINIK THT

PSYCHIATRY PSYCHIATRY

Psychiatrists specialize in treating people with mental disorders and the logo is depicted as a person’s head with gears in his brain to symbolize the complexity of the human psyche.

POLIKLINIK PSIKIATRI

NEUROLOGY The neurology division’s logo is pictured as several neurons gathered together to retain its simplicity and straight-forwardness. NEUROLOGY

POLIKLINIK PENYAKIT SARAF

ACUPUNCTURE Acupunctre is a medical field in which physicians use needles to treat illnesses, therefore, several needles are illustrated. ACUPUNCTURE

POLIKLINIK AKUPUNTUR

INTERNIST Internists specialize in treating diseases that affect the internal organs, thus, the logo consists of a couple of organs. INTERNIST

POLIKLINIK PENYAKIT DALAM

DERMATOLOGY The dermatology department is represented by an illustration of a human skin with hair follicles because this is the area physicians in this field specialize in.

DERMATOLOGY

POLIKLINIK KULIT & KELAMIN

GYNECOLOGY GINAEKOLOGY

Gynecologists are skilled in women during and after pregnancy, therefore, a simple illustration of a baby carriage is used to represent this division

POLIKLINIK KEBIDANANAN

DENTISTRY For obvious reasons, the dentistry clinic uses a diagram of a tooth to represent the division. DENTISTRY

POLIKLINIK GIGI & MULUT

NUTRITIONIST NUTRITIONIST

POLIKLINIK GIZI

Nutritionists are physicians who look after patients that are in need of nutritional care, thus, the logo is represented by a statoscope and an apple to symbolize good health.

GERIATRICS The geriatrics department consists of doctors who take care of the elderly, therefore, an illustration of a wheelchair is designed for the logo.

GERIATRICS

POLIKLINIK GERIATRI TERPADU

SURGERY The surgery division logo consists of several tools that symbolize the instruments that are commonly used by surgeons. SURGERY

POLIKLINIK BEDAH

UROLOGY The logo placed on the left is a compound of several reproductive organs and the urinary tract system. UROLOGY

POLIKLINIK BEDAH UROLOGI

PEDIATRICS Pediatricians deal with the medical care of infants and children, therefore, a toy symbol is used to represent this division. PEDIATRICS

POLIKLINIK ANAK

LABORATORY LABORATORY

Several instruments are used in the laboratory but one of the most iconic instruments is the microscope, therefore, it is chosen for the logo.

LABORATORIUM

INTENSIVE CARE UNIT INTENSIVE CARE UNIT

UNIT GAWAT DARURAT

The only sub-brand that uses the color red for the logo is the intensive care unit. This was done to symbolize the emergence that happen in this division.

07/

35-46

applications logo when applied

RSCM has a lot different kind of facilities with a whole new design for the applications.

APPLICATIONS The applications will be the facilities available at RSCM. The application will be concentrating in patient room, ambulance, doctorâ&#x20AC;&#x2122;s meeting room and etc. The application will be simple and sophisticated with the whole new design of RSCM. The whole interior and design to be applied will be emphasizing in simplicity and clean. This modern look of RSCM will bring a whole lot different atmosphere to this hospital.

FRONT DESK

The front desk will be very sophisticated with modern look of RSCM.

MEETING ROOM These are pictures of doctorâ&#x20AC;&#x2122;s meeting room for critical cases or regular meeting. The room will be all white with decorations of RSCM logo.

PATIENT ROOM

The whole new face of RSCM provide a whole new concept of rooms as well. The room will be very elegant with undeniable comfort and furnished in the two colours of RSCM logo itself.