KANSAS CITY ART INSTITUTE wayfinding proposal
INDEX
INTRODUCTION Concept 3 Exterior Program 4 Interior Program 5 Style Guide 6
EXTERIOR ELEMENTS [tr–1.a] Traffic & Regulatory
10-11
[tr–3.a] Traffic & Regulatory
12
[st–1.a] Street Identification 13 [tr–2.a] Traffic & Regulatory
14–15
[si–2.a] Site Identifier 16 [tr–1.b] Traffic & Regulatory
17–18
[si–1.a] Site Identifier & Address
19
[d–1.a] Directional & Accessible Entrance
20
[si–1.a] Site Identifier 21 [bi–1.a] Building Identifier 22–23
INTERIOR ELEMENTS [od–1.a] Overhead Directional 25 [rr–1.a] Restroom Sign 26 [ri–1.a] Room Identifier 27 [wm–1.a] Directional Wall Mounted
28
[ri–1.b] Auditorium Identifier 29
INTRODUCTION
CONCEPT
SPIRIT OF THE ARTIST Our system focuses on the idea of layers. As a institution we're layered in the sense that we're comprised of students, departments, and the different schools to make up the Kansas City Art Institute. More importantly its about the layering of thoughts and ideas, of people and collaboration that truly embodies the essence of the artist and our school. The bright colors of our system represents the spirit and energy of the school. These colors are juxtaposed against a dark brushed metal to not only allow them to stand out within the surrounding environment, but to also make them the focal point.
05
EXTERIOR PROGRAM Site Identifier Directional Signage Building Identifier Street Identifier Handicap Overhead Directional P Parking
P
15
14
16
17
SCENARIO
P
Majority of the traffic flow to the Kansas City Art Institute for first time visitors comes from Main Street. This proposal demonstrates a visitor traveling from Main Street, to 43rd Street, to Warwick Boulevard and decides to street park their vehicle along the east side of campus on 44th Street. This journey is represented on the map by the dotted line. The larger circles denotes the focal elements of our system expressed in the following pages.
11 10
P
13
12
P
4
3
1
P
5
2
Site Identifier
6 P
Directional Signage Building Identifier
8
Street Identifier Handicap Overhead Directional
P
15
14
P Parking 9 P
16
17
06 P
INTERIOR PROGRAM Overhead Directional Wall-Mounted Directional Auditorium/Room Identifier Rest Room Identifier Handicap
Overhead Directional Wall-Mounted Directional Auditorium/Room Identifier Rest Room Identifier Handicap
07
STYLE GUIDE
FUTURA CONDENSED MEDIUM
ACRYLICS
Garamond Regular: Welcome to the Kansas City Art Institute, a four-year, independent, fully accredited college of art and design offering the bachelor of fine arts degree in a variety of disciplines. This great institution has a stellar history, dating back to its origins in 1885.
11, 3, 89, 0
0, 75, 45, 0
0, 82, 84, 0
METAL
Brushed Metal
08
EXTERIOR ELEMENTS
TRAFFIC & REGULATORY
LOCATION
DIMENSIONS
SYSTEM NO.
Warwick Boulevard
24⅔' × 18¾' × 1¼'
tr–1.a
10
TRAFFIC & REGULATORY
LOCATION
DIMENSIONS
SYSTEM NO.
Warwick Boulevard
24⅔' × 18¾' × 1¼'
tr–1.a
24⅔'
1¼'
2
Main Campus H & R Block Space
KCAI 1
Continuing Education The Warehouse
4½'
A major need in understanding the extent of our campus is a clear directional element that distinguishes our off-campus buildings. Having an overhead element that spans the width of the street that is also perpendicular to the sight of the driver allows for quick readability.
14'
1. Crosswalk signal attached to base. 2. Acrylic band illuminates at night.
KCAI
Main Campus Ceramics & Foundations
11
TRAFFIC & REGULATORY
LOCATION
DIMENSIONS
SYSTEM NO.
43rd Street & Warwick Boulevard
4.8' × 2⅓'
tr–3.a
4.8'
2⅓'
KC KC Art Art Institute Institute Kemper Kemper Museum Museum
6½'
Replacing the city's attraction signs and street identifications with kcai branded signs will help visitors determine they're nearby campus.
12
STREET IDENTIFICATION
LOCATION
DIMENSIONS
SYSTEM NO.
Warwick Boulevard
3½' × 11½" × ½"
st–1.a
KCAI WARWICK BLVD
WARWICK
BLVD
11½"
8'
3½'
13
TRAFFIC & REGULATORY
LOCATION
DIMENSIONS
SYSTEM NO.
Warwick Boulevard & 44th Street
15½' × 4½'
tr–2.a
The corner of 44th and Warwick Boulevard is the first visible part of campus. Due to our limited campus parking, it's likely that visitors will have to street park. The brick wall along the west side of campus is an opportunity to extend the school's identity, mark its boundary, and guide visitors.
14
TRAFFIC & REGULATORY
LOCATION
DIMENSIONS
SYSTEM NO.
Warwick Boulevard & 44th Street
15½' × 4½'
tr–2.a
East 43rd Street
STREET PARKING
4½'
15½'
15
SITE IDENTIFICATION
LOCATION
DIMENSIONS
SYSTEM NO.
43rd Street & Warwick Boulevard
1¾' × 5'
si–2.a
5"
KCAI
KCAI KCAI
10'
1¾'
Banners will be placed around the campus and the surrounding neighborhood to further discern the proximity of the campus.
16
TRAFFIC & REGULATORY
LOCATION
DIMENSIONS
SYSTEM NO.
Warwick Boulevard
24⅔' × 18¾' × 1¼'
tr–1.b
The overhead directional sign will reappear to bring attention to the recessed front gate. 1. Crosswalk signal attached to base. 2. Acrylic band illuminates at night.
17
TRAFFIC & REGULATORY
LOCATION
DIMENSIONS
SYSTEM NO.
Warwick Boulevard
24⅔' × 18¾' × 1¼'
tr–1.b
24⅔'
1¼'
2
Main Campus Ceramics & Foundations
KCAI 1
KCAI
4½'
14'
Main Campus Ceramics & Foundations
18
SITE IDENTIFIER
LOCATION
DIMENSIONS
SYSTEM NO.
Warwick Boulevard – Front Gate
3½' × 6⅔' × 1'
si–1.a
1'
3½'
KCAI KCAI KCAI KCAI
4 4 1 5
4 4 1 5
4 4 1 5
4 4 1 5
1
6⅔'
The site identifier sits perpendicular to the street with the address pointing out. The large "k" and "kcai" allow the entrance of the campus to be visible to drivers traveling from either direction of Warwick Boulevard. 1. Opaque acrylic lettering extrudes 2" and illuminates at night. 19
DIRECTIONAL
3'
1
Vanderslice Vanderslice Vanderslice
2
Sculpture Sculpture Building Building Sculpture Building
11½"
LOCATION
DIMENSIONS
SYSTEM NO.
Campus – Main Parking Lot
3' × 5⅓' × 11½"
d–1.a
1½'
3"
Student Living Center Student Student Living Living Center Center
5⅓'
Directional guides will appear in key locations such as entrances and crosswalk juxtapositions to guide visitors. 1. Acrylic lettering and color band illuminates at night. 2. Building names exist on removable planks in case departments or officers need to swapped out. 20
SITE IDENTIFIER
LOCATION
DIMENSIONS
SYSTEM NO.
Campus
10' × 5½"
si–3.a
10' 5½"
Since the majority of our student body works at night and the campus is currently under lit, light poles that continue the kcai brand identity allows for a safer environment. They will also become a visual representation of the artist's creative spirit at work.
21
BUILDING IDENTIFIER
LOCATION
DIMENSIONS
SYSTEM NO.
Vanderslice Building
7½' × 2½' × 4"
bi–1.a
22
BUILDING IDENTIFIER
LOCATION
DIMENSIONS
SYSTEM NO.
Vanderslice Building
7½' × 2½' × 4"
bi–1.a
Vanderslice
4415 Warwick Blvd.
01
Vanderslice
4415 Warwick Blvd.
Vanderslice Vanderslice 4415 Warwick Blvd.
4415 Warwick Blvd.
01
01
2½'
01 01
Vanderslice Vanderslice
4415 Warwick Blvd. 4415 Warwick Blvd.
8' 7½'
Building identifiers clearly states the building's name, address, and assigned number. These signs will be hung above key access points to bring attention these entrances.
23
INTERIOR ELEMENTS
OVERHEAD DIRECTIONAL
LOCATION
DIMENSIONS
SYSTEM NO.
Vanderslice Building
6⅓' × 2' × 6"
od–1.a
5"
2'
1
Presidentʼs Presidentʼs Office Office
Epperson Epperson Auditorium Auditorium
FinacialFinacial Aid Aid
Café Nerman Café Nerman
Business Business Office Office
SecuritySecurity
6⅓ '
8'
Presidentʼs Office
Epperson Auditorium
Finacial Aid
Café Nerman
Business Office
Security
2
01
01
3
6"
01
As you enter Vanderslice the are multiple paths to take. This overhead directional element showcases the most vital offices within the building.
25
RESTROOM SIGN
LOCATION
DIMENSIONS
SYSTEM NO.
Vanderslice Building
6" × 8" × 1"
rr–1.a
bathroom bathroom 6"
1"
room id
118
wall directional
bathroom
Epperson Auditorium Cafe Nerman
room id
118
8"
RESTROOM RESTROOM 1"
5'
RESTROOM
wall directional
Epperson Auditorium Cafe Nerman
address
4415
address
4415
26
ROOM IDENTIFIER
LOCATION
DIMENSIONS
SYSTEM NO.
Vanderslice Building
7" × 7" × 1"
ri–1.a
wall w d
roomroom id id
room id
118
7"
wall directional
room id
bathroom
Epperson Auditorium 5'
wall directional
Cafe Nerman
118 address
address
Cafe Nerman
118118
bathroom RESTROOM 7"
Epperson Auditorium
1"
RESTROOM
4415
4415 Room identifiers marked with large vinyl numbers that sit flush against the wall. The colored acrylic layer are sandwiched between the front and back metal plates.
address address
27
DIRECTIONAL WALL MOUNTED
LOCATION
DIMENSIONS
SYSTEM NO.
Vanderslice Building
7" × 2' × 1"
wm–1.a
wall directional room id
room id
2'
118 address
7"
wall directio bat 1"
Epperson Auditorium
Epp
Cafe Nerman
RE Caf
118
Wall-mounted directional sign at key junctions.
address
28
AUDITORIUM IDENTIFIER
LOCATION
DIMENSIONS
SYSTEM NO.
Vanderslice Building
7¼' × 1' × 4½"
ri–1.b
5"
1
Epperson Auditorium Epperson Auditorium
1'
7¼ '
2
4½"
8'
on Auditorium
Overhead auditorium identifier mounted to ceiling with metal attachments at the top of the staircase. 1. 5" metal ceiling attachment. 2. 1" thick acrylic lettering that illuminates when dark.