Van Nguyen Graphic Design Portfolio

VA N N G U Y E N

2018-2020

Port-

folio

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Experiences Nextofkins, Design Studio Freelance Graphic Designer • • •

Tridenty, Marketing Agency Freelance Graphic Designer • •

Van Nguyen + 65 8540 1421 van.nguyen@outlook.sg behance.net/van-nguyen linkedin.com/in/VanNguyen2008

About me I am a multimedia visual designer and illustrator with 2 years of experience in digital and printed design. My experience areas include illustration, digital advertising, social media campaign, and editorial. My job as a visual designer is to convey a message as an audience and provide aesthetic as a producer.

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Jul 2018 - Sep 2018

Developed digital banners and electronic direct mails for Eu Yan Sang TMC clinic Singapore.

Refined printed publication for Kaplan Singapore.

IBM iX, Interactive Design Studio Designer & Researcher •

Oct 2019 - Mar 2020

Revamped and brainstormed new brand identity.

Brainstormed, improved,and visualized new social media contents and increase new followers by 30%.

Modified the web design user interface for the brand.

Creativembassy, Creative Agency Graphic Designer Intern •

Oct 2019 - Jan 2020

Researched, designed, and implemented an e-commerce website for Lexngo Hong Kong to expand their market in Singapore and improved the sales through the website by 40%.

Profileman, Fashion Brand In-house Graphic Designer • •

Jun 2019 - Apr 2020

Created advertising social media content (Instagram stories, videos) for shareashake hashtag challenge, for Fitnutrition Singapore, and increased the engagement by 30%.

Brainstormed and visualized printed design for preschool MapleBear WestCoast, and CleanSolution Singapore.

PR Communications, PR Agency Freelance Graphic Designer •

Jun 2019 - Apr 2020

Managed the development of an exhibiton project from ideation to illustrating key visual, and designing online and offline marketing collaterals at the National Library Board building.

Designed and finalized printed brochures for the Ministry of Manpower.

Pitched and presented new editorial design ideas for the National Environment Agency, Keep Singapore Clean Movement.

Mar 2018

Brainstormed, researched, and visualised an UI/UX design group project “The Soul of Orchard” as a part of Singapore Design Week 2018 collaboration with IBM IX to promote Singapore as a Vibrant City of Design.

Education

Strengths

Lasalle College of the Arts Bachelor in Design Communication

2016 - 2019

Ngee Ann Polytechnic Diploma in Network System & Security

2010 - 2014

Technical Skills

Digital Illustration

Web Design & UI/UX

Visualization

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Photography

Logo & Branding

Social Media Design

Content

Visual Design

08

UI/UX Design

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Editorial Design

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Visual Design

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NLB Exhibition Software: Adobe Illustration Client: National Library Singapore “1919: The Singapore Centenary and its Celebration” is an exhibition organized by National Library Singapore. This exhibition celebrated Singapore’s hundredth year since her founding in 1919. The display was showcased at level 11, National Library Building, from 12th Nov 2019 to 13rd Mar 2020. The brief was to design a suite of online marketing collaterals, display panels and captions for the display ‘1919: The Singapore Centenary and its Celebration’.

The main key visual for this exhibition is an illustration of the Victoria Theatre and Concert Hall.

This is where the Centenary Day celebrations used to take place.

The style, color scheme and design elements were inspired by the Edwardian-era to make the overall design look classy and elegant, but not too vintage.

Singapore Centenary: A souvenir volume Singapore: Kelly and Walsh Ltd, 1919 Collection of National Library, Singapore B02901603J Book retailer and publisher, Kelly & Walsh, published this souvenir volume in July 1919 to provide a permanent account of Centenary Day. A highlight of the festivities was the procession of over 8,000 schoolchildren from various English and vernacular schools. These photographs by H. N. Buckeridge show schoolchildren gathered at the end of the procession on the Serangoon Road racecourse, where a public fair had been organised.

From 4pm to 11pm, fairgoers could enjoy refreshments, music, dance and theatrical performances, as well as cultural displays mainly put up by the Arab and Muslim communities. While some forms of celebration were encouraged, others appeared to be less appropriate. In its report to the government, the Centenary Committee had recommended that “processions of the different nationalities who have found a home in Singapore should be discouraged, as tending to ostentatious and extravagant expenditure”.

Si

the

ingapore C entenary and its

C elebration

1919 the

S ingapore C entenary and its

C elebration Singapore commemorated Centenary Day on 6 February 1919. A public holiday, the date marked a century since the 1819 treaty that had allowed the British East India Company (EIC), represented by Stamford Raffles, to lease a plot of land for a trading post from the island’s Malay rulers, Sultan Husain and Temenggung Abdul Rahman. As Centenary Day also coincided with the end of the First World War (1914–1918), it was regarded as an auspicious milestone.

The occasion, which involved much ceremony and fanfare, reflected the importance of Singapore as a commercial and administrative centre in the British Empire.

Planning began in March 1918 with the appointment of a Centenary Committee headed

by George Maxwell, the acting Colonial Secretary and comprising representatives from various communities. Like other important events of that era such as royal visits and jubilees, the festivities featured a procession, sea sports, a public fair and fireworks.

A memorial tablet dedicated to Raffles was unveiled on Centenary Day, along with plans for a higher education scheme in Malaya that eventually led to the establishment of Raffles College later in 1928. In addition, some of the earliest works on the settlement’s history were published as part of the celebrations. The materials in this display not only capture the events of the day but also reveal how the people in Singapore took part in the commemoration and spectacle of empire.

Wall placement

Plaza banner

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Digital poster for billboard advertising

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Facebook banner

1 9 1 9 the S ingapore C entenary and its C elebration

Website banner

Level 11 Lee Kong Chian Reference Library National Library Building 12th Nov 2019 to 13th Mar 2020

1 9 1 9 the S ingapore C entenary and its

C elebration

Level 11 Lee Kong Chian Reference Library National Library Building 12th Nov 2019 to 13th Mar 2020

1 9 1 9 the

S ingapore C entenary and its

C elebration

Level 11 Lee Kong Chian Reference Library National Library Building 12th Nov 2019 to 13th Mar 2020

Online marketing materials

#boys_can campaign Campaign logo design

Software: Adobe Illustration Adobe Photoshop Wacom School project The #boys_can campaign was my final year project at university.

This was a social awareness campaign that seeked to challenge gender stereotypes towards male adolescents from 13 to 18. The message of this campaign was to celebrate one’s individuality, promote the best version of oneself, and challenge the social norm of what it means to be a man.

By asking everyone to share stories of gender stereotypes that they themselves have experienced around them, I provided a platform to express these stories through a series of illustrations. These illustrated stories were posted on the Instagram page of the campaign.

Campaign flyers

Campaign Poster

The color scheme of the campaign was bright and cheerful to attract young people. The illustration style was clean and youthful to communicate the stories to the target audience. This campaign included different marketing collaterals like Instagram story and GIFs. A website where people could visit to read more about the campaign and to submit their story so that it can be illustrated.

There were also other supporting collaterals such as posters and flyers.

Campaign website design

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Campaign Instagram

Scan thi QR Code to view the actual Instagram Page.

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The campaign Instagram page is arranged carefully to make the feed look cohesive. I choose red to represent the stereotypes, blue is the story of the participants. Lastly, yellow symbolizes the hastag boys_can break away from the stereotypes.

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Illustrations based on submitted stories by the participants Story 1:

When I was in secondary school, I wasn’t an active or sporty type. People around me often called me “fatty”. They told me that to be a man¨I should lose weight and look fit. I felt ashamed as my body was not as fit as other guys in my class. For the longest time, my definition of a man is to have toned abs. It’s only when I was older that I realized that my physical appearance doesn’t define how much of a man I am.

I hope that boys out there know that it’s okay to love your body.

Story 2:

When I was a teen, there was a time in sec 1 or sec 2 where boys would start to curse and swear to somewhat prove that they were “strong” or “manly”. But there was this quiet kid who never joined in or used vulgarities for fun. He kind of got bullied, getting called “a girl” or “scaredy-cat”. But now that I think about it, I actually respect him for resisting his bullies and not getting influenced.

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Story 3:

I have always been a guy/boy who prefers doing laid-back things: listening to music in my room and chilling at a park. When I was in secondary school and my guy friend asked me to play basketball (because basketball used to be a “boy-sport” and netball is a “girl sport”) I turned them down and they thought that I was gay?

Story 4:

“When I was a teenager, I was constantly confused, not knowing who I was.

People often pressured me to “man up”.

At that age, my only hobby was playing the pipa (it’s a Chinese instrument usually played by girls). However, people around me kept telling me that as a boy, I should be more interested in outdoor activities. Despite that, I still chose to stay true to myself and kept playing Pipa as it brought me joy.”

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Story 5:

#boys_can feel emotions. Both men and women should be supported, we are all human and equally deserving of it.

Story 6:

#boys_can be short or very short.

If you are 4’8 as a boy, you are perfect. If you are shorter, you are still perfect.

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Story 7:

I have a friend who owns many soft toys. He sleeps in a queen sized bed because one half is filled with his soft toys. He also has soft toy keychains which he hangs on his bag. People call him weird for his love for soft toys.

I have always wondered why it is weird for him to love soft toys but it’s normal for a girl to love soft toys.

Story 8:

I know a friend who enjoyed doing yoga and was constantly being judged because He was the only guy in the class. Boys can do yoga!

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Profile Man Studio Social Media Software: Adobe Illustration Adobe Photoshop Adobe After Effect Client: Profileman Studio Vietnam Profile Man studio is a contemporary clothing brand based in Vietnam.

While freelancing for them, I was in charge of creating different social media advertising contents such as Instagram stories, Instagram carousel posts and animated GIFs.

Tridenty Creative Agency Software: Adobe Illustration Adobe Photoshop Adobe After Effect Client: Fit Nutrition Singapore Tridenty is a boutique-size creative agency based in Singapore.

They are specialized in social media advertising. I worked with various clients to design digital marketing content and printing artworks.

The brief for Fit Nutrition Singapore was to design a set of Instagram stories and posts to promote their products. The client required the visual to look sophisticated.

Besides, the color scheme must be inspired from the products.

PSA Infographic Software: Adobe Illustration

Adobe Photoshop

Wacom Client: Maritime and Port Authority

This is a school project organized

by Lasalle and the Maritime and Port Authority. The brief was to design an A1 infographic poster for their exhibition. The poster visualised the operations of different ports and marine services, facilities and activities under MPA.

MOM brochure

YOUR BANK

Software: Adobe Illustration Client: Ministry of Manpower This is a set of trifold brochures designed specifically for foreign domestic workers. The set includes brochures on 3 different topics: Salary and Good Financial Habits, Rest Days and Work Safety.

00 0000 00 0000 0000 0000

JUNE 5

6

30

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UI/UX Design

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Lexngo E-commerce website Software: Adobe Illustration Adobe Photoshop Wix Client: Lexngo Singapore Lexngo is a sustainable brand that designs and sells eco-friendly lifestyle products. Lexngo’s wide range of products include drinking straws, ECO shopping bags, collapsible lunch boxes with cutleries that are mainly made of silicone. The brand wanted to establish an e-commerce website in Singapore. The overall design of the website is minimal and clean so that it is easy to navigate. The color scheme was adapted from the brand guidelines.

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THE SOUL OF ORCHARD IBM Singapore BUSK IN Software: Adobe Illustration Adobe Photoshop Client: IBM Singapore This is a group project organized

by Lasalle and IBM Singapore.

The idea of this project was to promote Singapore as a City of Design. Hence, IBM wanted us to create a Digital Kiosk. These Kiosks will be dotted around Singapore, to educate the wanderers on Singapore’s rich and diverse design culture – from fancy architecture to cultural heritage. There was a list of places that we could choose from, my group decided on Orchard.

One of the important aspects of the brief was to incorporate the IBM Design Thinking to the whole process. At the end of this project, my groupmates and I need to come out with a design for the Digital Kiosk as well as UI/UX applications for the users at the Digital Kiosk.

Orchard Road is commonly known as one of the main shopping districts of Singapore. A tremendous variety of shops line the streets. With the rise of street buskers along the stretch of orchard road, it has transformed from a simple shopping street to a vibrant and diverse culture of art, music and dance.

Currently, with the surge of online shopping, as well as the rise of different shopping districts in other parts of Singapore, Orchard Road has lost the business and reputation it once had, and is at risk of going out of fashion.

A busker is simply a person or a group of people who perform on the streets. It is a form of urban art and culture. However, it is not usually the case in Singapore. The stereotype of buskers being unsightly disabled people performing near shopping malls still remains.

The National Arts Council (NAC) and the Singapore Tourism Board managed to reintroduce busking once again in 1997. They manage the quality of busking acts in Singapore by providing a platform for aspiring performers to obtain busking licenses.

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In Orchard road, there is a variety of buskers who perform on the streets.

Buskers engage people through acts such as singing, dancing, playing instruments and theatrical acts. Through engaging with people, buskers draw people to them, creating a social space of interaction, thus adding vibrancy and providing relaxation in the monotonous, fastpaced shopping district of Singapore.

Singapore still seems to lack the openness and appreciation required to fully support this culture of public performance. Buskers here are generally decent, exuding warmth to the extent that they are easily approachable, but the “for the masses, by the masses” attitude evident in other cities still seems to be uncommon.

The team intends to engage with the National Arts Council (NAC), as well as the Singapore Tourism Board (STB) to provide a direct platform for the buskers to bring forward issues such as illegal buskers. In addition, there will be multiple kiosks at five different locations buskers frequently perform at. Ion Orchard, Wisma Atria, 313 Somerset, Mandarin Gallery and The Cathay.

1 M A N DA R I N

GA L L E R Y

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ION OR CH ARD A stylish architectural wonder, ION glows like a futuristic Orchard beacon at Orchard Road the end of shoppers inside.enticing fashionistas and luxury

WhoĘźs there

now:

TAKE ME THERE

The Annoying

Brothers

The Annoying Brother is a comedy street circus performing Singapore. duo in Formed in 2013, they aim to push the a circus show boundaries of how is presented Singapore.

The Annoying in are seen performing Brothers in the streets of Orchard Road Quay regularly and Clarke every weekend entertaining audiences of all ages.

5 C AT H AY 6 313

SOMERS

ET

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EMPATHY

EMPATHY

Target Audience

Interests

Target Audience

Interests

The team has visited the streets of Orchard road • Having fun moments with friends to and observed that the most common demographic update their profiles interested in theThe busking scene are Tourists, and • Discovering the next place to updatewith friends to team has visited the streets of Orchard road • Having fun moments Millenials, whichand include school students, their Instagramupdate feed their profiles observed that the mostyouth. common demographic • Taking photos, videos to update theirplace to update interested in the busking scene are Tourists, and • Discovering the next The most common activity these people do would instagram stories or profiles Millenials, which include school students, youth. their Instagram feed be to walk and talk among themselves, while at the • Taking photos, videos to update their same time, The most common activity these people do would instagram stories or profiles creating Instagram Snapchat be toand walk and talkvideos among themselves, while at the so as to updatesame their time, social media.

• To feel special creating Instagram and Snapchat videos • To gain validation that their life is exciting From this observation, teamtheir decided the so as tothe update socialthat media.

• To show people have been to • Tothat feelthey special kiosk would cater to Millenials, aged 16 to 30. nice places in•Singapore To gain validation that their life is exciting From this observation, the team decided that the • To show people that they have been to kiosk would cater to Millenials, aged 16 to 30. nice places in Singapore

Motivation

Motivation

Empathy Map

Empathy Map

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Persona Persona MARCUS Age: 22 Tech-Savy, Extrovert, MARCUS Active on Social Media SEE

Age: 22 Tech-Savy, Extrovert, Active on Social Media

The first step of IBM Design Thinking is to understand our target audience. To understand the user experience, my groupmates and I applying IBM Design Thinking research methods such as creating user journey, empathy map, and user persona.

I get updates of people from their SEE instagram posts I get updates of people from their There’s so many instagram articles showing posts “top 5 interesting places in Singapore”

THINK

There’s so many articles showing “top 5 AND interesting FEEL places in Singapore”

I’ve been to many places in Singapore.

THINK AND FEEL Nothing surprises me anymore.

I’ve been to many places in Singapore.

How would i curate my feed?

Nothing surprises me anymore.

I want a new insta-worthy photo How would i curate my feed? for my profile

HEAR

I want a new insta-worthy photo for my profile

My friend John told me that the lights at HEAR Wisma Atria is interesting My friend John told me that the lights at Everyone in my clique saying they want to go to WisWismaisAtria is interesting ma Atria. Why though?

Everyone in my clique is saying they want to go to Wisma Atria. Why though?

SAY AND DO

My friend John told me that the lights at SAY AND DO Wisma Atria is interesting My friend John told me that the lights at I need time to edit my photos Wisma Atria is interesting HB2 is the best VSCO I need cam time filter to edit my photos for a nice feed HB2 is the best VSCO cam filter for a nice feed 45

Based on the IBM Design Thinking principal, after Empathy, I and my groupmates need to visit the chosen area to gathering more information about the place and observing how the users interact with the place.

Here are some of the insights for the Digital Kiosk that we gathered when visiting Orchard and observing the people there.

INSIGHTS

Every night, people remain underground in the comfort of air conditioned shopping malls, oblivious to the performances buskers put out along Orchard road.

Buskers use these social spaces not just as a livelihood, but also to bring life and vibrancy to the streets. They have become an invisible part of the environment.

From the observations, the team took note that the the Kiosk has to be: • Aesthetic enough for people to want to take a good photo for their social media profiles.

• Exclusive to buskers who has obtaine busking license

• Highlight the buskers and make the space become more social.

• Able to show their information in a mo way as opposed to using sometimes illegible handwritten sign boards

• Informative to explorers. The kiosk will also act as a wayfinder so that the audiences can look out for more social spaces along Orchard road.

• More diverse. The buskers can customise their own kiosk. They can change the lighting and the projection image accordingly via a mobile app created specially for them.

Location of kiosks: • Ion Orchard • Wisma Atria • 313 Somerset

• The Cathay • Mandarin Gallery

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• Power providing to the buskers in ord reduce the amount of bulky items the to carry, which reduces the time requ setting up.

ed a valid

ore legible untidy and

der to ey have uired for

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MOBILE APPLICATION Logo Story The name “Busk‘In” came about as the concept of the kiosk is to show the simple act of checking in to busk.

The plug icon is chosen to replace the U in “Busk in” which illustrates the act of plugging into the kiosk.

Check-In

‘

A bold and condensed typeface is used to give off the modern yet playful appearance, which compliments the kiosk concept that we are introducing to the busking scene.

The colour of the logo is yellow, with a black background. This is to illustrate the light on the kiosk, which contrasts with the dark night.

The darker yellow makes it easy on the eyes.

Song Requests In addition, the app can display song requests sent in by the audience, though it is up to the performer’s discretion whether or not they will perform them.

Buskers can also choose not to display the QR code for song requests on the screen if they do not wish to use the feature.

Support If the busker faces any technical difficulties, they can send a feedback or report to the support team through the app.

The buskers will be provided with a mobile app which acts as a direct link to the kiosk itself. To gain access to the kiosk, buskers are required to download the app and create an account with their busking license number.

L

When the busker arrives at the kiosk, they can scan the QR code on the screen to check in, giving them have access to the kiosk benefits. The mobile app would allow buskers to customise their signage, the colour of the mood lighting in the lightbox, as well as the floor screen projection.

Regulations To ensure that content uploaded and displayed on the kiosks are family-friendly, the busker is required to agree and adhere with the terms and conditions before they can create an account.

The terms and conditions are based on the NAC censorship guidelines. Hence, this will control the content shown on the kiosk.

In the event when inappropriate images not aligned with the content guidelines are used, NAC can remotely turn off screens, and a hefty fine will be imposed on the busker.

When a busker continues to show inappropriate videos or images after the first warning, the busker will be banned from accessing the kiosk, and charged in court.

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Son

SHA

P

CO

NE

LIGHT

KEN LOH

After we are done with the research, my groupmates and I come up with an application that can be used together with the digital kiosk. This app is for the buskers only. This will help the buskers to manage and customised the Digital Kiosk.

LIGHT

Home Settings

PROJECTION

LOGIN

PROJECTION

Feedback

Sign Up

SONG REQUESTS

ng Requests

SONG REQUESTS

Feedback

PE OF YOU Ed sheeran 19

I’m having problems with: Signage screen

PERFECT Ed sheeran 10

Interactive screen Kiosk lighting

OLD WATER Justin Bieber 3

Others

edit

KEN LOH

IDGAF

SUBMIT

Dua Lipa

Instagram

3

Facebook

EW RULES Dua Lipa 3

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1. Landing page

5. Lightbox Menu

7. Song Request Menu

Here is the wireframe design for the BUSK IN applications.

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2. License number

6. Flo

8. Settings Men

3. Account Creation

4. Menu

oor Projection Menu

nu

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THE KIOSK KIOSK DESIGN

Structure and Features Form, and The Lightbox

Floor Graphic Projector

The Prism structure of the kiosk allows users to view the interactive screens from different angles.

A light box at the top of the structure not only acts as a visual accent, but also as an indicator of occupancy to buskers and passersby. When the lightbox is white, the kiosk is available and ready to be used. If it is pulsating in different colours, it is occupied by a performer.

The kiosk also features a projector installed at the bottom of the Busker Poster screen. If activated, the projector would project an image on the floor, adding on to the their stage design. Through the mobile app, buskers are able to customise the floor projection to the desired image or video.

Motion LED-Media Screens

Audiences would be able to give reactions in the form of emoticons, which will be shown on the projection screen on the floor.

The main body of the kiosk is made out of a borderless LED media screen, displaying motion graphics which creates an aesthetic backdrop for audiences to enjoy and interact with.

Cashless Payments, and Electrical Point

Interactive Touch Screens

The kiosk will also have an electrical point for the buskers to plug in their equipment. The electricity points are only activated upon checking-into the space. Once the busker has checked into the kiosk, electricity would begin generating for the busker’s usage. Additional Fees would be implemented onto the busker after two hours of usage.

The structure also features two interactive-touchscreens. One for exploring different spaces and acts, and the other, showcasing the current busker’s very own digital poster containing information such as the busker’s name, type of act, as well as their social media links.

Users will have the option to transfer money to buskers through a VISA paywave device next to the interactive screen on the kiosk.

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INFORMATIO

1.5m

ON SCREEN

BUSKER POSTER SCREEN 3m

1.75m

MOTION SIDE

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THE KIOSK

KIOSK DESIGN User Interface Busker Poster Transitioning Location Image

The location Hero image shows the space inside, and around the building.

Location Information

Basic information about the area, also displaying a map of the viscinity.

The map also displays the locations of other Busk’in Kiosks.

BUSK’IN Check-in

Buskers can scan the QR code through their BUSK’IN mobile app to check into the kiosk.

Information Screen

Hero Videos

Displays multiple hero videos of the most busked acts of the area.

Touch to Explore

Proceed to the next page through the button.

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Song Requests

Audience and users can scan the QR code, which opens the web browser, where they can input their song of choice.

Customizable Profile Image

Profile image can be swapped out to artist-customized posters through the Busk-In App.

Default Poster Profile Displays: Name, Status,Social Media Links

General Map of Kiosks

How To Get There

Highlights the kiosks users are currently at, and others around the vicinity.

An interactive animated map show the user how to get to the location.

List of Locations

Location Titles

Displays the kiosk/location number, Name, and hero image.

Find out who is currently checked in at that particular spot, live.

A short description also informs the audience.

Provides a list version of the kiosk locations to explore.

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Editorial Design

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In Praise of Shadow Software: Adobe Photoshop Adobe Indesign School project This is a group editorial design project. My groupmates and I created an editorial design in response to the book, In Praise of Shadow by Junichiro Tanizaki through the form of photographs.

For the photographs, we purposefully sought for places with little light and experimented with the shadows around. Since the original book talks about the admiration toward the shadow, our photographs seek to accentuate the shadows formed by soft and dim lights. Since this is an editorial inspired by the Japanese book, the layouts are clean and minimal. The book was also bound by hand, using Japanese bookbinding patterns.

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Film Festival Software: Adobe Illustration Adobe Indesign School project The rethinking masculinity film festival was a school project to showcase my research and understanding of my thesis paper.

The chosen topic was masculinity representation in superhero movies. Since my research is about movie analysis, I used a film festival concept to visualise the content.

The content explores and analyses the representation of masculinity in modern superhero movies.

The research was adapted to different collaterals using the film festival concept. The main color scheme consisted of a neutral tone palette because I wanted the overall design to feel soft and less masculine. The typeface and the design elements were simple and clean so that the content could be easily understood.

re thinking

masculinity Logo Design

Event tickets

Event brochure

The introduction of my thesis paper is adapted to an A4 trifold brochure and a set of tickets.

The trifold brochure introduces and talks about the objective of the research. The set of tickets establishes 3 main concepts that will be analyzed more in-depth later to the readers.

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The film festival poster provides the context of the research.

It breaks down how masculinity is represented in different eras, from the 1980s to the 2000s. The film festival poster also comes with small photo booklet to provide visual examples of the context.

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The main research is then split into 3 editorials with an editorial on a ticket each. Each editorial analyzes superhero movies and explains why they are not a good example of masculinity representation.

Event Publication Software: Adobe Illustraitor Adobe Indesign Clients: Asia Business Meet This is an editorial design project for the Asia Business Meet event in 2018. The brief was to design a 90 pages booklet in A4 size.

The client also required a set of name badges using the same key visual. The design elements and color schemes were adapted from the event logo. Since the content was text-heavy, the layoutwas simple and clean, making it easy for the readers to read.

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Thanks for viewing! + 65 8540 1421 van.nguyen@outlook.sg behance.net/van-nguyen linkedin.com/in/VanNguyen2008