BRAND REPORT
LA PERLA
Overview TODAY'S DISCUSSION Social Media Campaigns Collaboration with Brands LA Perla Event Let's work together!
SOCIAL MEDIA CAMPAIGN LA PERLA FALL COLLECTION LAUNCH
Fall Collection CAPSULE COLLECTION ROLLOUT
BRIDAL COLLECTION
RESORT WEAR COLLECTION
LOUNGE WEAR COLLECTION
Create a capsule collection especially for brides.
A plush collection curated especially for the resort wear.
A chic yet minimalistic collection for the lounge wear.
High Tea Soiree: LA Perla Launch Event Curate an exclusive event which is especially about celebrating the feelings of sensuality, attractiveness and appeal with the women you love. This event can be hosted with a special theme in mind which resonates with the new Fall Collection.
#InLoveWithLingerie Focus on the special relationship which women share with lingerie that is rather intimate and woven with femininity by a series of creative posts that can used to present the new Fall Collection.
Trend Feature The new Fall Collection can be presented on the social media platforms via creative mood boards to give an insight about the luxury lingerie and trends of Fall'2019. The kind of colors used or lace, satin, elastic and wire that makes La Perla lingerie truly ‘luxurious’ can be posted.
One for everybody La Perla can present the new Fall Collection with the idea of promoting body positivity on the social media platforms via doing a campiagn shoot with 6 women with different body types. The idea of embracing your own sexuality and identity can be promoted through this campaign.
Affiliate Marketing Collaborate with luxury and lifestyle bloggers in India to create the buzz about the uniqueness of the new Fall Collection whereby they can do quick videos of using one La Perla piece in multiple ways.
#WomenofGrit Capture videos of real people especially for Instagram to promote the interaction and awareness. La Perla could team up with successful women from different fields like entrepreneurs, designers, chefs, artists etc whereby they can be featured in the videos to present the new Fall Collection.
Meet and Greet Meet the team of La Perla who brings couture right here in India. This kind of meet and greet can happen to showcase the new Fall Collection at the store which will have all the latest pieces with the courtier talking about the trends of the new collection.
#SpillTheBeans Candid videos with the powerful women in business where they can talk about their secrets of wearing intimate wear and how that gives them a feeling of confidence. This can be used to create pre-buzz before the launch of new Fall Collection.
Intimate and Fresh
The Voice Behind La Perla's Fall Collection
Bringing a fresh vibe in terms of creatives and content for a candid tone.
Modernist and Practical Attracting the contemporary woman with the historical craft of lingerie.
Sensual and Unique Voicing the power of women who strongly feels about her individuality.
LA PERLA
LA PERLA
BRAND COLLABORATIONS
Brand Selection Aesthetic: Luxury, Sophisticated, Feminine, Chic and Modern. Economic Background: Upper Middle Class Thought: The spirit of the atelier and the emotion of having something really unique, Lifestyle: Connoisseur, Travellers, Art enthusiasts, Achievers, Fashion aficionados, Wine lovers, Sensuality, Appreciate finer things in life
Marvels of Luxury
LA PERLA X ESTEE LAUDER
As a marketer of luxurious beauty products, La Perla can collaborate with Estee Lauder to run a campaign which stresses on the true sense of the word ‘luxury’ in this age and time. A special roll out campaign can be run which will showcase the uniqueness of bridal edit which will include slips, babydolls and robes to celebrate the intimacy and sensuality of the new bride. Reason: Women who keenly pamper themselves with the best grooming products would love to spoil themselves with the luxe nightwear pieces from La Perla. Benefit: Both the brands can showcase a collaboration with a special series of discount during the wedding season which will have customers getting attracted to the luxe pices of Estee Lauder and La Perla. LA PERLA
Center of Attention
LA PERLA X JAQUAR
Being the most iconic automobile brand, La Perla can host a fashion show featuring the brand partnership with the latest editions of Jaquar cars. La Perla can present signature resort wear and lingerie for that required spice of life, this fashion week can leave customers spoilt for choice-for cars and lingerie. Reason: Women who own or love cars like Jaquar will understand the trendsetting designs of La Perla which will therefore play a central role both in fashion and the world of automobiles to mutually gain from this kind of collaboration. Benefits: This will be showcased as two emerging forces from the world of fashion and automobile in India which will make them the center of attention amongst the women. LA PERLA
The Rare Craft
LA PERLA X ART GALLERY
As an art aficionado, the women who marvel the beauty of art would love to dress themselves in the superior craft of luxurious lingerie of La Perla.The brand can partner with art galleries like India Art Fair, Vadehra Art Gallery etc to spread knowledge and awareness about the legacy of historic art of La Perla's corsets, bustiers and nightwear to new audiences. Reason: The women of wealth have the finest taste in art and would love to buy the decadent pieces of La Perla. Benefit: A theme based art exhibition can be hosted featuring themes like "Romantisicim as a mindset', 'Amor Vincent Omnia', 'The Art of Seduction' etc whereby the artwork of celebrated artists as well as the craft of La Perla can be showcased together to celebrate the dedication to legacy, art and sensual craftsmanship. LA PERLA
LA PERLA EVENT Bringing the luxuriant LA Perla event for hosting the top clientele.
LA PERLA
Event Idea 1 #GirlsNightOut: La Perla Exclusive Event
Host an exclusive LA Perla event with special invites to top clientele women for a #GirlsNightOut. It will be a fine drinking event which will have all the PR agencies, fashion editors, stylists and designers attend the #NightOut. The event will focus on promoting the lounge wear and nightwear collection. Location Ideas: Hotels like Roseate Delhi, Shangri La Delhi, Soho House Mumbai etc. Theme Ideas: Something sexy, something chic!
Event Idea 2 Have fun with La Perla: Personalise your Bridal Lingerie Lingerie is the most intimate piece a woman can have. La Perla can host a personalisation and customisation event with magazines like Harper's Bazaar Bride, Vogue or Elle for women who would love to curate their own lingerie using different elements which would evoke the feeling of owning something goregous and made especially for them.
Location Ideas: Places like Bo.Tai, Plum by Bent Chair etc where a pop-up can be hosted. Theme Ideas: Driven by fun and quirk! LA PERLA
Let's work together! VANSHIKA BAKSHI
Email Address vanshika.ika@gmail.com
Phone Number +91 9971163105