WHAT:
The materials we use to clothe ourselves and cover our things have a profound impact on the climate. They are all around us – in the furniture we sit on, the cars we drive and the clothes we wear. The fact is, materials matter. According to research compiled by MIT Materials System Lab, approximately 25 billion kilograms of cotton was produced worldwide in 2013, resulting in the same annual GHG emissions as 51.3 million passenger vehicles.
HOW:
We plan strategies and innovate with a 360 degree holistic overview of the ecosystem and by gaining insights through field research by deploying the tools of human centered design and design thinking process to conceptualize ideas and business models that would help catalyze a behavioral and actionable change among consumers and companies towards sustainable and modern lower impact material use.
