Statewide exposure to nearly 30,000 Realtors速
2013
Media Planner
VAR 2013 MEDIA PLANNER
Meet vaR: Member Information
the virginia association of RealtORS® represents nearly 30,000 active Realtors® across virginia and is the largest trade association in the state. as the business advocate for real estate professionals, vaR’s mission is to enhance its members’ ability to achieve business success.
advertise in virginia to reach a strong and engaged market: • VAR’s award winning Commonwealth magazine is the most-read industry publication among Realtors® in virginia and the only magazine targeting nearly 30,000 Realtors® across the state.
Agency: confusion is not An option (p. 22) April/May 2012
A journal for real estate professionals published by the Virginia Association of REALTORS® • www.VARealtor.com
In this together Housing summit finds common ground among Virginia Realtors®
• 85% of members agree that vaR is the best source for news and information about the real estate business in virginia • Virginia is the 8th largest real estate market in the nation
VAR IS COMpOSED Of 29 LOCAL REALTOR® ASSOCIATIONS, With cORe MeMbeRShiP aReaS in nORtheRn viRginia, haMPtOn ROaDS, anD RichMOnD.
Members are active in all phases of real estate brokerage, property management, development, and appraisal.
72% are sales agents
VAR MEMBERS ARE EXpERIENCED AGENTS AND BROKERS — 59% HAVE BEEN IN THE BUSINESS fOR MORE THAN SEVEN YEARS AND 39% WITH MORE THAN 16 YEARS Of EXpERIENCE!
31% are brokers
Contact: Brittany Sullivan Phone: 410-584-1968 Fax: 410-584-8482 Email: bsullivan@networkmediapartners.com
VAR 2013 MEDIA PLANNER
Commonwealth – VAR’s bi-monthly magazine
VAR’s bi-monthly magazine, Commonwealth, is the most-read real estate industry publication in Virginia. 2013 ISSUE DATES & DEADLINES
Standing Columns
contents
I know what you dId last nIght (p. 28)
June/July 2012
JunE/July 2012 VolumE 19 ● IssuE 3
A journal for real estate professionals published by the Virginia Association of REALTORS® • www.VARealtor.com
departments 4 quickhits
New Law • New Forms • New Conversations
August/September
Theme: The Numbers Issue Bonus distribution at the Legislative & Education Conference! Space Deadline: 12/27/2012 Artwork Deadline: 1/15/2013
Theme: The Pre-convention Issue Space Deadline: 6/6/2013 Artwork Deadline: 7/2/2013
12 statswatch The numbers that shape your world
Theme: The Spring Selling Issue Space Deadline: 2/8/2013 Artwork Deadline: 3/5/2013 June/July
December/January
Theme: The New Laws Issue Space Deadline: 4/11/2013 Artwork Deadline: 5/7/2013
13 legallines Questions and answers about Virginia real estate law
19 formfactor New agency law, new agency forms — check ’em out.
28 accessibletech Always feel like somebody’s watching you? You’re right.
Industry-leading training and coaching
Superior technology and marketing resources
WHAT ARE REALTORS SAYING ABOUT COMMONWEALTH? features“Commonwealth Substantial savings on products and services for your clients magazine is always “Commonwealth magazine is not just
20 26
in every issue
* Custom sponsorship of a standing columns are available. Contact 1 firstword Brittany Sullivan to learn more.
good reading – from cover to cover. good reading because it has valuable I always get useful information on content which always has. It’s also – A cultureitthat is empathy-focused and geared to your success Virginia’s agency law is changing for 2012, and the differences will After reading managing myHere’s business, technology good reading because it’s good writing affect your business every day. our guide to what’s new.tips, Commonwealth magazine, legal advice, etc.” – which is a pleasure. I read it regularly Financial security with sponsoring, retirement47% and Schelling, GRI, Long & Foster for enjoyment as much as education.” will seek out New realPat estate laws for 2012 Agency change
Agency isn’t the only law that’s changing this year. Check out our overview of Virginia’s other new and updated real estate legislation.
32 rpacreport
39 contactvar Contact: Brittany Sullivan Phone: 410-584-1968 Fax: 410-584-8482 Email: We had two errors in our April/may issue: In the cover story, “In this together,” we misidentified Karen smith as coming from Centreville. In fact, 40 lastword there are three Realtors in Virginia named Karen smith. The one mentioned in our story is Karen Tilson smith Corrections
®
APEX Award of Excellence winner
content in Commonwealth.
VAR is highly regarded as an information Theme: The Year in Review SucceSSFul AgentS chooSe eXIt ReAltyand produces resource Space Deadline: 10/18/2013 well-read publications. Artwork Deadline: 11/12/2013
16 lifelessons When real estate pros break the rules ... and get caught
credibility and quality of
October/November Theme: The Convention Issue Bonus distribution at The Real Show 2013! Space Deadline: 8/9/2013 Artwork Deadline: 9/3/2013
April/May
The latest news and announcements for Virginia’s Realtors®
of Virginia
Realtors positively rate the
February/March
What you need to know
97%
of RE/Max Commonwealth in Richmond. • In “Accessible Tech,” we wrote that the American Pacific gas water heater timer requires a plumber to install. In fact, the company told us, it can be installed by a homeowner; no technician (or plumber) required.
beneficiary residual bonuses Nancy Howard, Associate Broker, Nancy Chandler Associates Realtors
more information on an advertiser.
Nancy & Thomas Shaver, Regional Owners EXIT Realty Virginia bsullivan@networkmediapartners.com OFFICE: 800-906-3948 www.exitvirginia.com
VAR 2013 MEDIA PLANNER
Rates and specs: Commonwealth
RATES 4-color
1x
Full Page 1/2 1/3 1/4
V I R G I N I A’ S
AD SIZES 3x
6x
$2400 $2215 $1920
Full Page (NON-bleed)
7”
x
9-3/4”
$1960 $1785 $1600
(Bleed)*
8-1/2”
x
11-1/8”
$1650 $1520 $1330 $1365 $1320 $1130
b&W
1x
3x
6x
Full Page
$1875 $1690 $1400
1/2
$1430 $1285 $1100
1/3
$1150 $1020 $830
1/4
$865
Width
Depth
*NOTE: Trim size of publication is 8-1/4” x 10-7/8”. For bleed, extend artwork 1/8” beyond all four edges, to arrive at Bleed Size above. Keep all text elements at least 3/8” inside all edges.
Fractional
Width
1/2 h
7”
x
4-3/4”
1/2 v
3-1/2”
x
9-3/4”
1/3 h
7”
x
3-1/4”
1/3 v
2-1/4”
x
9-3/4”
1/3 sq
4-3/5”
x
4-3/4”
1/4
3-1/2”
x
4-3/4”
# 1
R E A LT O R
M A G A Z I N E
August/September 2012
A journal for real estate professionals published by the Virginia Association of REALTORS® • www.VARealtor.com
A journal for real estate professionals published by the Virginia Association of REALTORS® • www.VARealtor.com
Work it!
THE ROOM IS YOURS,
NETWORK LIKE A PRO!
LISTS LISTS AND MORE LISTS!
64+
Hot, Fresh Tips for Your Biz!
How to be sure they really do like you
+ All the home’s a stage
7 Ways to Turn Dumps into Dazzlers
10
NAR REPORTS:
MOST DANGEROUS Places for Realtors®
Members with our Memb Service Partne er rs
Depth
ELECTRONIC fILE REqUIREMENTS • A printed proof should accompany all submitted artwork.
Includes 4-color; 6x insertions only
• Do NOT include a bleed with fractional ads.
Cover 4: $2800 Cover 3: $2500 Cover 2: $2700
1/2 v Full 1/2 h
Center-Spread: $3600
1/3 v
1/3 SQ
1/3 h
• Please supply only a print-ready PDF file. We cannot accept any native application file formats (no Word, InDesign, Publisher, etc) or any other file format. PDF must be a hi-res, print-ready file. All raster images should be 300 dpi. All fonts must be embedded. • Color: Color ads must use CMYK color only. RGB color or spot colors (such as Pantone colors) are NOT acceptable. Black & white ads should use black only (not 4-color); images should be grayscale.
Information on inserts available upon request. • Guaranteed positions: add 10% premium.
Yes, Virginia, the recovery is here.
Save Big!
Premium Positions
$630
Signs of Life
What’s in your
business plan?
• Do NOT include printer’s marks (crop marks, registration marks, etc) in the file submission. (If you are concerned that we will not know where your ad should be cropped, include crop marks on the printed proof and we will ensure that your ad is placed properly.)
$820
When a house isn’t a good investment (p.26)
November/December 2011
1/4
Contact: Brittany Sullivan Phone: 410-584-1968 Fax: 410-584-8482 Email: bsullivan@networkmediapartners.com
• The publisher will not be held responsible for color running incorrectly if a digital color proof is not submitted by the advertiser. A digital color proof (Matchprint or Iris) should be submitted at 100% ad size. Laser or inkjet proofs are acceptable for content only, but cannot be used to guarantee color. Submitting files: Go to www.NetworkMediaPartners.com/upload to submit files. You may also upload to our FTP at ftp:// network:*submit*@ftp.networkmediapartners. com, or submit a CD. Submitted media will not be returned unless requested. Send hard copy proof (and disk, if submitting by CD) to: Cassie Paton Network Media Partners, Inc. Executive Plaza I, Suite 900 11350 McCormick Road, Hunt Valley, MD 21031 p: 410-584-1953 e: cpaton@networkmediapartners.com
VAR 2013 MEDIA PLANNER
VARealtor.com
VAR’s official website – VARealtor.com
VARealtor.com features timely news and updates on both the local and national real estate industry. Realtors are visiting this site for event information, to download forms, access the Legal Resource Center, and to read content pertinent to their business.
WEB BANNER ADVERTISING OPPORTUNITIES
YOUR AD
Rotating Run-Of-Site Banners: 6 months: $2,420 12 months: $3,960 Limited to 6 banners
Advertising Specs And Deadlines Specs: - Banner ads are 468x60 - Formats accepted: GIF, Animated GIF, JPEG or PNG Submit banner artwork to: Cassie Paton - Traffic Coordinator cpaton@networkmediapartners. com
Contact: Brittany Sullivan Phone: 410-584-1968 Fax: 410-584-8482 Email: bsullivan@networkmediapartners.com
Deadlines: - Banner reservations and ad materials are due by the 24th of the previous month - Banner updates are made on VARealtor.com once per month
VAR 2013 MEDIA PLANNER
VARbuzz.com
What’s the buzz on Virginia’s real estate industry? Check out VARbuzz.com, VAR’s blog. Advertising on VAR’s blog is an opportunity to connect and interact with VAR members through numerous social media platforms! All VARbuzz posts are cross-posted to the VAR Facebook page, several local association pages, and to Twitter. VARBuzz has more than 1800 Facebook followers and 1100 Twitter followers.
OPTION 1. SOCIAL MEDIA SPONSORSHIP • 12 month exclusive banner on VARbuzz.com • Exclusive text ad in the RSS feed • 4 opportunities to submit content to the blog! • Twitter integration – @VARbuzz will tweet once a month about your company! You submit the content. Sponsorship Investment: 6 months: $4,500 or 12 months: $7,500
OPTION 2. EXCLUSIVE WEB BANNER WITH RSS TEXT AD
YOUR AD
• Your company banner featured on the blog, along with a text ad in the RSS feed Sponsorship Investment: 6 months: $3,000 or 12 months: $5,400
Advertising Specs And Deadlines For Both Options Specs: - Banner ads are 240x240 pixels - Formats accepted: GIF, Animated GIF, JPEG or PNG - RSS feed text is limited to 40 words. Links can be included. Submit banner artwork to: Cassie Paton - Traffic Coordinator cpaton@networkmediapartners.com
Contact: Brittany Sullivan Phone: 410-584-1968 Fax: 410-584-8482 Email: bsullivan@networkmediapartners.com
Deadlines: - Banner reservations and ad materials are due by the 24th of the previous month - Banner updates are made on VARbuzz.com once per month
VAR 2013 MEDIA PLANNER
Commonwealth Online
Commonwealth Online — VAR’s e-newsletter — hits Virginia Realtors®’ inboxes twice per month. On the first and third Tuesday of each month, Virginia Realtors® receive information on top real estate news, including events, education offerings, leadership opportunities, and much more! Include your business in the most important email communication from VAR. Three prominent banner positions available:
TOP BANNER PLACEMENT 468 × 60 pixels $550 per month (includes two sends, first and third Tuesday of the month)
YOUR AD
YOUR AD
SIDE BANNER PLACEMENT 175 × 266 pixels $550 per month (includes two sends, first and third Tuesday of the month)
BOTTOM BANNER PLACEMENT 468 × 60 pixels $550 per month (includes two sends, first and third Tuesday of the month)
Advertising Specs And Deadlines Specs: - Format accepted: JPEG, PNG, GIF and animated GIF
YOUR AD
Submit banner artwork to: Cassie Paton - Traffic Coordinator cpaton@networkmediapartners.com
Frequency discounts available. Contact Brittany Sullivan.
Contact: Brittany Sullivan Phone: 410-584-1968 Fax: 410-584-8482 Email: bsullivan@networkmediapartners.com
Deadlines: -B anner positioning is first come, first served. -B anner reservations and ad materials are due by the 24th of the previous month -B anner updates are made once per month.
VAR 2013 MEDIA PLANNER
vaR events
2013 events: Sponsor and exhibit at a vaR event and meet face to face with the most active real estate professionals in virginia. Fold
THE REAL SHOW October - the virginia beach convention center
VAR’s largest networking and education event of the year will be october 4-5, 2013 at the Virginia Beach Convention Center. By sponsoring and exhibiting at this key annual event, your company will meet face to face with active real estate professionals from across Virginia. PRESENTED BY
keynoTe speaker Bill rancic
reGisTer early!
Best rates expire soon LOCAL ASSOCIATION REGIONAL LEADERSHIp CONfERENCES
rs.
December - new River valley, charlottesville, virginia Peninsula, Prince William
invesT. Build. ConneCT. everyTHinG you need for smarT GroWTH
VAR holds 4 Leadership Conferences in December to engage the local association leadership, including association executives, past presidents, and sales award winners. Sponsor this event and build relationships with those shaping the Virginia real estate market.
SA
LLC
feaTured speakers
LEGISLATIVE & EDUCATION CONfERENCE – GET ACTIVE! February - the Omni Richmond hotel Judy Cook Brian Copeland, CRS TrisTa Curzydlo Property Management Real Estate Writer Real Estate Extraordinaire & TV Celebrity Educator & Attorney
Fold
Gee dunsTen, CRS pam ermen, CRS Wildly Popular Real Long-time Real Estate Estate Instructor Coach
mike lafayeTTe Virginia Real Estate Attorney & Instructor
This conference is a Realtor®’s once-a-year chance to participate in Realtor® Day on the hill and advocate for their business at the Virginia State Capitol. During this event, they learn about the latest statewide industry trends through top-notch education offerings. Custom sponsorship opportunities are available.
Blake HeGeman VAR Legal Counsel & Speaker
Brian lyTle Attorney & Noted Speaker
mark porTer Real Estate Trainer, Speaker, & Professional Coach
lynn madison Educator, Author, & REBAC Specialist
rod sanTomossimo Terry WaTson, ABR, ABRM, CRS, GRI Commercial World-Renowned Real Estate Instructor & Motivational Expert Speaker
6/26/12 9:20 AM
Contact: Brittany Sullivan Phone: 410-584-1968 Fax: 410-584-8482 Email: bsullivan@networkmediapartners.com
Contact Brittany Sullivan for more information on these events. Custom sponsorships packages available.