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REALTOR BENEFITS® PROGRAM
REALTOR Benefits® Program Marketing
Save TIME and MONEY Did you know that you can earn back more than your national membership dues by simply taking advantage of the REALTOR Benefits® Program? Choose from a variety of value-added offers and savings from industry leaders. Plus, every partner provides products and services that you can use every day, in your business or personal life. Visit www.REALTOR.org/RealtorBenefits regularly to learn about new partnerships and offers, or call the REALTOR Benefits® Help Line at 1-800-NAR-5233 for assistance.
Look for the NAR Stakeholder icon. The icon identifies a partner whose offer is the result of a special relationship with NAR that has allowed your national association to play a role in influencing or managing the products and services offered to you.
Financial Services & Personal Protection Company: American Home Shield® (AHS) — Provides home warranty plans that cover the repair or replacement of many of the most frequently occurring breakdowns of home system components and appliances. Offer: REALTORS® can save $50 on the purchase of a new AHS® Home Warranty for their own home, condo or townhome. The same great discount applies to new AHS® Home Warranties on additional residential properties they own. Contact: info.ahs.com/nar or 1-866-627-7253 Company: IdentitySecure® for REALTORS® — An advanced, comprehensive identity protection program. To help ensure you’re covered, IdentitySecure has assembled the most comprehensive suite of protection benefits that prevent, detect and resolve identity theft. Includes triple-bureau credit reports and scores, 24/7 daily credit monitoring, identity theft insurance and more. You’ll have all the tools necessary to manage and protect your identity. Offer: Try IdentitySecure for REALTORS® for $1 for the first month and receive the opportunity to continue your subscription at a discounted monthly fee. Visit the website below to enroll. Contact: www.REALTOR.org/IdentitySecure Company: REALTORS® Federal Credit Union — REALTORS® FCU serves the unique financial, credit, lending and cash flow needs of REALTORS®. Take advantage of loans, eChecking with debit card, remote deposit and free bill pay, Professional Development Line of Credit to help with education, free online services, competitive rates, and 24/7 support. Offer: Join today and access exclusive rates and product offers available only to members. Be sure to ask about business services, including savings accounts, loans and certificate investments. Contact: www.REALTORSfcu.org or 1-866-295-6038
Offer is the result of a special relationship with NAR that has allowed your national association to play a role in influencing or managing the products and services offered to you.
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Company: Entertainment® Promotions — Drive repeat business and referrals year round with the perfect client gift. Entertainment® books have thousands of dollars in coupon offers and discounts on local and national merchants, including restaurants, family fun, sporting events, groceries and travel from more than 150 editions nationwide. Coming Soon! Entertainment’s new Savings Spree booklet, a customized coupon book selected for you based on your address, packed with $100s in savings on things you do every day. Offer: Save 55% on Entertainment® books and free shipping on orders of five or more. Contact: www.entertainment.com/nar or 1-800-672-3053 Company: Lowe’s®— Build long-lasting client relationships with FREE direct marketing tools. Offer: Offered entirely free, members can send personalized coupons to clients that include a 10% discount on home improvement purchases at Lowe’s®. These discounts can be sent as a direct mail piece and as an eCoupon directly to your clients’ inbox. Additionally, you can save 5% off the purchase of Lowe’s® gift cards, which make a great closing gift, through LowesRealtorBenefits.com (discount not available in stores or on Lowes.com). Contact: www.LowesRealtorBenefits.com Company: REALTOR Team Store®— Get 10% off your next online order for REALTOR® pins, REALTOR® apparel and hats, REALTOR® decals or any REALTOR® logo products. Use coupon code 2011Benefits during Step 2 at checkout. Try our new $2.75 super saver freight, available on more than 100 items. New! In addition to your REALTOR® branded items, look to REALTOR Team Store® for all of your customized product needs. Contact: www.realtorteamstore.com or 1-888-750-3343
Office Solutions Company: FedEx — Few things are as important to your business as reliability, and FedEx delivers with shipping reliability you can depend on day in and day out. Offer: Think FedEx First and Save. NAR members can save up to 26% on select FedEx® shipments. Contact: To enroll in the FedEx Advantage® savings program, go to fedex.com/nar and use passcode LCRS8P15 or call 1-866-869-1171 and mention NAR membership and passcode 155-13. Company: FedEx Office — We understand. You need to save money. Offer: NAR member savings now extend beyond FedEx® shipping. Save 20% on select FedEx Office® copy and print services and save 10% on select other services at more than 1,800 FedEx Office locations throughout the U.S. Contact: You must be enrolled in the FedEx Advantage® savings program to take advantage of this offer. To enroll in the program or to activate your new FedEx Office discounts, go to fedex.com/nar and use passcode LCRS8P15. Company: OfficeMax —OfficeMax provides special NAR member pricing for all of your office supply needs via the OfficeMax business website or any of its U.S. retail stores. Offer: Receive discounts up to 88% off the manufacturers’ list prices on over 12,000 contracted products, including free delivery with no minimum-sized order. Start saving today. Send an e-mail to AdvantagePrograms@OfficeMax.com or call 1-800-248-6343 to receive an e-mail with your Digital Retail Connect Card for shopping at a nearby store and your username and password for shopping online. Contact: www.REALTOR.org/OfficeMax
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Technology
Technology
Company: Dell Inc. — The world’s leading direct computer systems company. Offer: Members receive a minimum 10% discount on base computer system configurations, including desktops, laptops and netbooks. Dell also offers select savings on a range of reliable and affordable software and peripherals such as printers, cameras, projectors and TVs. Search online at www.Dell.com/NAR then call the dedicated phone number below when placing your order to ensure you receive your NAR discount. Contact: 1-800-695-8133 and mention your NAR membership and member ID — CS8569483 (8 a.m. – 9 p.m. CST Saturday – Friday)
Company: SentriLock — SentriLock, the official lockbox solution of NAR, delivers the industry’s most advanced technology with member-requested features that save real estate professionals time and money, leading to faster sales. More than just a lockbox system, the SentriLock solution features the SentriCard® lockbox key and award-winning customer service. List more. Sell more. Earn more. SentriLock has the key. Contact: www.sentrilock.com or 1-866-736-2322
Company: DocuSign® — DocuSign® is the official and exclusive provider of eSignature services under NAR’s REALTOR Benefits® Program. DocuSign, in collaboration with NAR, offers a variety of time-saving tools to deliver a comprehensive electronic signature platform. With DocuSign, you can electronically create, sign, store and retrieve any document in seconds. DocuSign helps close real estate transactions faster, while positively impacting the environment by reducing the need for paper trails. Offer: Exclusive DocuSign for REALTORS®, FREE edition with enhanced features. Contact: www.DocuSign.com/nar Company: HP— Connect for success with HP, the world’s largest technology company, and save on innovation, security and reliability. Browse HP products now, including tablets, notebooks, PCs, printers, servers and more! Offer: As a REALTOR®, HP business products are available to you at special prices and come with free U.S. ground shipping, flexible financing and leasing options, and award-winning service and support. Contact: hp.com/go/nar1 or 1-800-888-8177 and mention NAR1
NEW!
Company: Ifbyphone — Ifbyphone® immediately connects REALTORS® with hot leads, measures advertising effectiveness, and makes agents more mobile on any phone, anywhere. This voicebased marketing technology was developed especially for REALTORS®. Leads will no longer languish in an e-mail inbox because agents can now automatically connect with leads as they are while the person is searching online. Offer: Exclusive Ifbyphone for REALTORS® packages and pricing fit the unique needs of agents and broker offices of any size. Contact: www.Ifbyphone.com/nar or 1-877-350-7896 Company: Lenovo™— A global leader in the PC market invites you to take advantage of exceptional deals on its award-winning ThinkPad® notebooks, highly acclaimed IdeaPad multimedia notebooks, and innovative IdeaCentre & ThinkCentre™ desktops, along with a wide array of computing accessories. Offer: Save up to 35% on Lenovo’s entire product line. Free ground shipping available on all Web orders. Visit the website often, as special limited-time eCoupons are provided frequently. Contact: www.lenovo.com/nar or 1-800-426-7235, ext. 3887 Company: zipLogix — creator of relay®—“Go Green” with this easy-to-use online transaction management system that securely connects agents, clients and service providers to transactions through a custom-branded website 24/7. With one click, zipForm® 6 Professional (online version) fully integrates with relay®, streamlining document flow from contract to closing. Green your office while enhancing the service you deliver to clients (Brokers: Save 10% Use Promo DB75). Offer: New Users Save $20 — Use Promo Code N1096 Contact: www.zipLogix.com/relay or 1-800-383-9805
REALTOR BENEFITS® PROGRAM
REALTOR Benefits® Program
Company: Xerox — With the real estate market more competitive than ever, success relies heavily on your ability to stand out from the crowd and grab the attention of prospective buyers. Xerox can help. Increase your curb appeal — use a splash of color to add impact to your postcards, flyers and sales packages. Harness the power of solid ink — affordably print thousands of pages in uniform color. Multitask with Xerox® multifunction — print, scan, copy and fax all on a single device. Start moving more properties — with Xerox. Offer: Preferred level pricing on Xerox products. Contact: www.REALTOR.org/Xerox or 1-800-ASK-XEROX, ext. NAR and mention contract #0706978 ®
Company: zipLogix — creator of zipForm® 6 — Exclusive and official forms software of NAR, electronic real estate contract software helps agents and brokers increase productivity while decreasing time spent on paperwork. Available as zipForm® 6 Professional (online) and zipForm® 6 Standard (desktop) versions, e-Signature integration, zipVault™ document storage, zipForm® Mobile Web Edition, MLS integration, Association Partnerships, Broker Solutions (Brokers: Save 10% Use Promo DB75). Offer: New Users Save $20 off full price of zipForm® 6 (cannot be combined with special pricing) — Use Promo Code N1095 Contact: www.zipLogix.com/zipform6 or 1-800-383-9805
Travel Company: Avis Offer: Save up to 25% on every rental with Avis when you provide your NAR/Avis Worldwide Discount (AWD) #A009700 at time of reservation. Visit us online for additional coupon savings. Contact: www.avis.com/nar or 1-800-525-7551 and reference your NAR AWD #A009700 Company: Budget Offer: NAR members save up to 20% on every Budget rental. Simply mention your NAR/Budget Corporate Discount (BCD) #Y490600 when making your reservations. Use your member discount in combination with coupon offers for additional savings. Contact: www.budget.com/nar or 1-800-826-3703 and reference your NAR BCD #Y490600 Company: Hertz Offer: Save up to 25% on Hertz domestic and international rentals when you use your NAR discount CDP #182806 in your reservations. Take advantage of value-added coupon offers for additional savings. Plus, now REALTORS® become Hertz #1 Club Gold members, free. Contact: www.hertz.com/nar or 1-800-654-2200 and be sure to mention NAR/Hertz CDP #182806
Offer is the result of a special relationship with NAR that has allowed your national association to play a role in influencing or managing the products and services offered to you.
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REALTOR BENEFITS® PROGRAM
REALTOR Benefits® Program Insurance
Educational Tools
Company: Liberty Mutual — Liberty Mutual is proud to offer NAR members exclusive savings on auto, home and renters insurance, that could save members hundreds of dollars a year. Offer: Get exclusive savings off our already competitive rates, obtain additional savings based on your driving experience, car and home safety features, and more. Contact: www.libertymutual.com/nar or 1-800-733-7830
Program: Accredited Buyer’s Representative (ABR®) — Becoming skilled at buyer representation will help REALTORS® change the way they do business. ABR® designees gain a unique understanding of home buyer’s needs and how to best serve them, specialized information to stay on top of home buying issues and trends and exclusive resources to share with clients and that give them even more of a competitive edge. Offer: 10% discount for the online version of the ABR® designation course, created and owned by REBAC, and delivered via REALTOR® University. Contact: rebac.net/realtor_benefits.cfm and enter code ABRNOW at checkout or 1-800-648-6224
Discounts and savings are available where state laws and regulations allow, and may vary by state. To the extent permitted by law, applicants are individually underwritten; not all applicants may qualify.
Company: REALTORS® Core Health Insurance — NAR teamed with SASid and United States Fire Insurance Company to provide a national program offering low-cost, guaranteed-acceptance, limited medical indemnity insurance tailored to the special needs of REALTORS®. Offer: Access to exclusive plans and rates for guaranteed acceptance, limited medical indemnity insurance. The program features easy enrollment, freedom to choose any doctor or hospital, and no medical questions or exams, and provides next-day coverage (30-day waiting period for sickness). Contact: www.RealtorsCoreHealthInsurance.com or 1-877-CORE-PLAN (1-877-267-3752)
Program: e-PRO® Certification — NAR’s e-PRO® Certification Program provides a road map to help you build your business and serve today’s hyper-connected consumers. Course topics for Day 1 (live or online) include the changing market, how to connect with consumers, the online conversation and reputation management. Day 2 (online only) provides hands-on discovery of business tech tools such as e-strategy, mobile offices, microblogging, rich media and NAR resources. Offer: e-PRO® certification is available exclusively to NAR members. Contact: www.ePRONAR.com, ePRO@realtors.org or 1-877-397-3132
Limitations and exclusions apply. See website for program details.
Program: NAR’s Green Designation — Register to take the new, completely residential-focused NAR Green Designation. Learn everything you need to know to advise your clients on green properties, understand homes with green features, and market yourself as a trained green professional. Offer: 10% discount for the online version of the courses needed to earn NAR’s Green Designation, delivered via REALTOR® University. Contact: www.GreenREsourceCouncil.org/realtor_benefits.cfm and enter code GREENNOW at checkout or 1-800-498-9422
Company: REALTORS® Dental Insurance — NAR partnered with SASid and Ameritas Group to provide dental plans on a national level, designed exclusively for REALTORS® and their families. Offer: Exclusive to REALTORS®, the plans provide coverage starting at only $17.34 per month. Plan options include coverage for preventive, basic and major dental expenses with the dentist of your choice. There are four plans to choose from and most plans include bonus benefits such as orthodontia, professional whitening, dental rewards and more. Contact: www.RealtorsDentalInsurance.com or 1-877-267-3752 Limitations and exclusions apply. See website for program details.
Program: Short Sales and Foreclosure Resource (SFR) Certification —Designed for real estate professionals at all experience levels, NAR’s SFR certification gives you a framework for understanding how to direct distressed sellers to finance, tax and legal professionals, qualify sellers for short sales, develop a short-sale package, negotiate with lenders, tap into buyer demand, safeguard your commission and more! Offer: NAR members receive a 10% discount on the online course, REBAC’s Short Sales and Foreclosures: What Real Estate Professionals Need to Know, through REALTOR® University. Contact: Access the online course and use the code SFRNOW to enjoy a 10% discount through the REALTOR Benefits® Program. Visit www.realtorSFR.org/realtor_benefits.html
Program: SRES® — SRES® (Seniors Real Estate Specialist®) designees are specifically trained to understand the distinct real estate goals, concerns and needs of home buyers and sellers age 50+. Offer: 10% discount on the SRES® designation course delivered online via REALTOR® University. Contact: www.seniorsrealestate.com/realtor_benefits.cfm and enter code SRESNOW at checkout or 1-800-500-4564
NEW!
Company: Victor O. Schinnerer & Company, Inc. — Schinnerer provides NAR members access to an errors and omissions insurance program that can protect them from potential liability throughout their careers. Offer: REALTORS® can access and apply for Schinnerer’s Real Estate Errors & Omissions insurance program, available to brokers, individual agents and appraisers, and in all 50 states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands. It is provided through program insurer, CNA (Continental Casualty). Contact: www.schinnerer.com/nar or 1-301-961-9800 To obtain a quote from Schinnerer, you will need to submit your completed application through a licensed property and casualty insurance agent or broker. If you do not have an insurance broker, see www.schinnerer.com/nar for a list of insurance brokers from which to choose.
Log In Now! 2011 Member Guide and App • R eference all the money-saving REALTOR Benefits® Program partner offers through your 2011 Member Guide, online now at http://MemberGuide.REALTOR.org. • G et real-time notification of offers and new partners with the companion iPhone/iPad app, saving you time and money. • E asily reference your unique NRDS number, which you will need when speaking to REALTOR Benefits® Program partners, with your customizable digital REALTOR® membership card on your smartphone.
Offer is the result of a special relationship with NAR that has allowed your national association to play a role in influencing or managing the products and services offered to you.
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135-01 08/11
The real estate industry never stops changing, so REALTORS® never stop learning. The NATIONAL ASSOCIATION OF REALTORS® offers a wide array of resources and opportunities designed to give you the education you need, keep you current with best practices and help you gain new expertise and specialized knowledge to compete in today’s real estate market.
PRODUCT
Products at REALTOR.org/Store
Antitrust Pocket Guide for REALTORS® and REALTOR-ASSOCIATE®s This brochure offers information and examples on how antitrust impacts current real estate practices. Also available in Association and Board Leadership version. Sold in packages of 5.
#126-1093, #126-1094 Members: $20.95 Non-Members: $31.45 #e126-1093, #e126-1094 Members: $6.95
CIPS: A Global Perspective for Association Staff, Offering Commercial Services to Your Members www.RealtorU.com
#166-799 Members: $20.95 Non-Members: $31.45 #e166-799 Members: $4.95 Non-Members: $12.95 Also available in Spanish.
icon are products that are available as an eProduct.
icon are products that are available as a Print on Demand product.
This catalog also features NAR and affiliate designations and certifications and online education, and soon a Master’s Degree in Real Estate, all from REALTOR® University.
Designations and Certifications Gain specialized knowledge — and potentially double your income* — by earning official NAR designations and certifications offered by NAR and our affiliates. In the current market, there is no better time to add to your expertise to better assist prospects and clients. Many designations and certifications are available online through the REALTOR® University School of Professional Development and Continuing Education. Look for the throughout this catalog identifying these courses and learn more beginning on page 9.
#126-1089D (DVD) Members: $21.95 Non-Members: $31.45
UPDATED! What Everyone Should Know About Equal Opportunity in Housing Fair housing law and party responsibilities are outlined in this brochure. Sold in packages of 100.
NAR now offers you the opportunity to customize our most popular brochures with your information! Now it’s even easier for you to utilize valuable consumer and agentbased brochures. Check out the program today at www.REALTOR.org/Store/PODG. Products with the
Antitrust and Real Estate Protect your business from the hazards of improper business practices in everyday business situations. Understand the elements of illegal agreements to fix prices, boycott competitors and more. Approx. 20 minutes.
Association Resources
NEW! Print on Demand Program
Products with the
ITEM NO. / PRICING
Antitrust
This catalog features the most popular publications and products from NAR and wellknown real estate authors in the REALTOR® Store. These resources offer you the latest information, top tips and emerging trends in real estate to help you increase your knowledge and grow your business, on your schedule. Access all of the physical and eProducts, including those featured in this Product Showcase, at www.REALTOR.org/Store/G2011 for the resources you need to succeed! Looking for ways to boost your business? NAR has more in STORE for you. You’ll find market-driven tools and research, social media, staging, home buying and selling, sales and marketing products and more! Use coupon code CAT511 and receive $5 off online orders of $25 or more.
DESCRIPTION
PRODUCT SHOWCASE
Increase Your KNOWLEDGE
Your Director Hat: A Guide to Serving as a Director on a Board An excellent resource for anyone thinking of becoming a member of a governing Board or starting service on a Board, or a sitting Board member who just wants a little more insight.
#141-182 Members: $11.95 Non-Members: $19.95
Education & Resources Guide A comprehensive listing of all official NAR designations, certifications, education and resources, like REALTOR® University and www.REALTOR.org/Store. A must for new members and Associations.
#e151-1505 $4.95
Brokerage Resources
ABR®, Red Hot Rookie and Entrepreneurial Studies Series www.RealtorU.com
UPDATED! It Pays to Work with a REALTOR® This brochure outlines key differences between a REALTOR® and a licensee, benefits that REALTORS® provide and how REALTOR® designations benefit consumers. Sold in packages of 100.
REALTOR® University Has Expanded!
#135-30 Members: $29.95 Non-Members: $47.25 #e135-30 Members: $6.95 Non-Members: $12.95 Also available in Spanish and Portuguese.
NAR’s education destination, REALTOR University, has expanded to better fit the changing industry and the way you do business. Accompanying the School of Professional Development and Continuing Education, which continues to be the exclusive provider of courses leading to NAR’s official designations and certifications, is REALTOR® University’s plan to offer a Master’s Degree in Real Estate, beginning Spring 2012. Learn more about the new REALTOR® University beginning on page 9 . . . www.RealtorU.com ®
Power Teams: The Complete Guide to Building and Managing a Winning Real Estate Agent Team Includes not only a step-by-step guide to forming an agent team, but also the best practices of teams who have already reached a notable level of success.
#141-300 $24.95
UPDATED! Why Rent When You Can Buy? This brochure outlines the financial benefits of owning a home, including mortgage interest, property tax deductions and mortgage principal accumulation. Sold in packages of 100.
#186-90 Members: $29.95 Non-Members: $50.00 #e186-90 Members: $6.95 Also available in Spanish.
*Based on 2011 survey data, the median income of REALTORS® without a designation was $26,900, and the median income of those with at least one designation was $49,300. The difference between the two is $22,400. This information is accurate as of August 2011.
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Shop All Products and eProducts at www.REALTOR.org/Store/G2011.
Published by NAR
Quantity pricing available
Available as an eProduct
O nline course available through REALTOR® University
Available as a Print on Demand product
Shop All Products and eProducts at www.REALTOR.org/Store/G2011.
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DESCRIPTION
ITEM NO. / PRICING
Brokerage Resources (continued)
Published by NAR
Discovering Commercial Real Estate, Sustainable Real Estate for Commercial Professionals www.RealtorU.com
#141-317 $24.95
The Insider’s Guide to Commercial Real Estate This book will teach you everything you need to know about commercial real estate, from how to speak the language to the ins and outs of commercial contracts and financing.
#141-239 Members: $19.95 Non-Members: $29.95
The Fundamentals of Listing and Selling Commercial Real Estate This book provides a complete foundation for a career in commercial real estate in two sections — Fundamentals of Commercial Real Estate and Practice of Commercial Real Estate.
#141-296 $22.95
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At Home With Diversity® www.RealtorU.com
Fair Housing This 20-minute DVD focuses on timely fair housing topics and the complex issues presented by fair housing regulation.
#166-150D (DVD) Members: $20.95 Non-Members: $31.95
Fair Housing Handbook — Fourth Edition Ultimate resource for fair housing information. Provides suggested fair housing office procedures, background on regulations, equal service report forms, NAR/HUD partnership information and a self-assessment questionnaire.
#166-1084 Members: $29.95 Non-Members: $36.75 #e166-1084 Members: $9.95 Non-Members: $12.95
Fair Housing Sales & Rental: Pocket Guides Includes a review of fair housing regulations and recommendations to ensure compliance, and examples of the most commonly asked questions and the appropriate responses. Sold in packages of 5.
#166-81 (Sales), #166-153 (Rental) Members: $20.95 Non-Members: $31.45 #e166-81 (Sales), #e166-153 (Rental) Members: $6.95 Non-Members: $12.95
Quantity pricing available
Available as an eProduct
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#141-237 Members: $13.95 Non-Members: $18.95
Commercial Real Estate Investing by Dolf De Roos This book will help you discover the differences between commercial and residential real estate, and why commercial should be the next step for you.
Diversity and Fair Housing
DESCRIPTION
Home Buying/Selling
21 Things I Wish My Broker Had Told Me: Practical Advice for Real Estate Professionals Written with humor and insight, this publication provides hands-on advice to help agents start or maintain their career.
Commercial and Investment
PRODUCT
O nline course available through REALTOR® University
Available as a Print on Demand product
Shop All Products and eProducts at www.REALTOR.org/Store/G2011.
Published by NAR
ITEM NO. / PRICING Successful Buyer Representation in New Home Sales and many other sales courses available; Coming Soon! Generation Buy www.RealtorU.com
The NATIONAL ASSOCIATION OF REALTORS® Guide to Home Buying Outlines the process of purchasing a home with special focus on issues that concern firsttime buyers and a variety of options for buyers to consider during each step of the buying transaction to ensure the best decisions for their needs.
#141-50 $19.95
The NATIONAL ASSOCIATION OF REALTORS® Guide to Home Selling Specifically for home sellers, this guide presents a variety of issues for homeowners to consider when deciding to sell their home and an outline to help sellers make the best decisions for their needs.
#141-55 $19.95
Getting It Sold — Your Resource for Staging, Curb Appeal and Selling Success Help consumers prepare their home for sale with proven methods on curb appeal, staging, showing and updating a home for selling success. Sold in packages of 100.
#135-70 Members: $29.95 Non-Members: $39.95 #e135-70 Members: $4.95 Non-Members: $12.95
UPDATED! It’s a Great Time to Buy A market-sensitive resource that REALTORS® can provide to buyers on the fence or first-time buyers. Sold in packages of 100.
#135-40 Members: $29.95 Non-Members: $39.95 #e135-40 Members: $6.95 Non-Members: $12.95
Pricing Your Home To Sell This David Knox DVD is loaded with charts, visuals and friendly dialogs to address all of your sellers’ pricing objections, helping countless real estate agents, like you, turn “for sale” into “sold.”
#141-177 (DVD) Members: $39.00 Non-Members: $44.00
Legal Issues
PRODUCT SHOWCASE
PRODUCT
The 3 P’s of Negotiating, Power Negotiating www.RealtorU.com
Real Estate Brokerage Essentials®: Managing Legal and Business Issues — Third Edition This is the ultimate information source for brokers to help minimize the risk of legal liability.
#126-358 Members: $38.95 Non-Members: $73.45
Workplace Harassment: Awareness and Prevention Pocket Guide A guide to the types of workplace harassment, the liability issues surrounding workplace harassment, and suggestions on reporting and investigating claims. Sold in packages of 5.
#126-149 Members: $20.95 Non-Members: $31.45 #e126-149 Members: $6.95 Non-Members: $12.95
RESPA Do’s and Don’ts Card Understand and comply with the Real Estate Settlement Procedures Act (RESPA). Provides RESPA “Do’s” on one side and RESPA “Don’ts” on the other side. Sold in packages of 100.
#126-100 Members: $25.00 Non-Members: $35.00 #e126-100 Members: $4.95 Non-Members: $12.95
Quantity pricing available
Available as an eProduct
O nline course available through REALTOR® University
Available as a Print on Demand product
Shop All Products and eProducts at www.REALTOR.org/Store/G2011.
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DESCRIPTION
ITEM NO. / PRICING Short Sales and Foreclosures: What Real Estate Professionals Need to Know and BPOs: The Agent’s Role in the Valuation Process www.RealtorU.com
Mortgages
PRODUCT
Sales & Marketing
#126-146 $20.00 #e126-146 Members: $4.95 Non-Members: $12.95
Power Real Estate Letters Offers professionals a variety of letters that can be adopted for any circumstance, saving time and resources. An excellent resource for both new and experienced agents. Includes templates on CD.
#141-272 $29.95
VA ToolKit: Home Loan Guaranty Services Help your veteran clients gain a better understanding of the many advantages the Veterans’ Administration loan program has over conventional mortgages.
#126-142 Members: $19.99 Non-Members: $29.99
Real Estate Advertising Made Easy, Seventh Edition This international best seller is a complete marketing tool providing thousands of mix-andmatch ad combinations to save you time and increase your real estate business.
#141-121 Members: $29.95 Non-Members: $34.95
Surviving Your Serengeti: 7 Skills to Master Business and Life This story reveals the primordial skills for overcoming adversity, conquering one’s fears and ultimately triumphing over all challenging conditions.
#141-360 $21.95
The Big Book of Ads Packed with more than 1,000 ready-to-use ads, this must-have book helps agents spend their time selling, not writing.
#141-273 $42.95
The Champion Real Estate Agent Renowned sales trainer Dirk Zeller shows you how to dramatically boost sales and achieve all your professional goals.
#141-320 $24.99
Your 1st Year in Real Estate Full of practical answers and step-by-step solutions to the field’s most common obstacles and challenges for new real estate practitioners.
#141-318 $19.95
NAR’s Green Designation Core Course and Residential Elective; Property Hazards Disclosure: Hazards Affecting Properties You Market www.RealtorU.com
Energy Savers Booklet — Tips for Saving Energy and Money at Home Your clients want money-saving ideas. This guide includes tips for using renewable energy to power your home. Sold in packages of 5.
#135-60 Members: $17.95 Non-Members: $27.95 #e135-60 Members: $4.95 Non-Members: $12.95
A Brief Guide to Mold, Moisture and Your Home Learn why mold develops in the home, general recommendations for removing it and ways to prevent it from returning. Sold in packages of 5.
#141-24 Members: $21.00 Non-Members: $31.50 #e141-24 Members: $4.95 Non-Members: $12.95
Property Disclosures Pocket Guide Includes the recommended use of disclosure forms, steps to limit broker liability, foundations of misrepresentation liability, stigmatized property and remedies for failure to disclose. Sold in packages of 5.
#126-343 Members: $20.95 Non-Members: $31.45 #e126-343 Members: $6.95 Non-Members: $12.95
COMING SOON! 2011 NAR Profile of Home Buyers and Sellers As the #1 research report used by REALTORS®, this profile highlights characteristics of home buyers and homes purchased, preferred methods employed during the search, financing and more. You can purchase the 2010 Report now.
#186-45-11 Members: $50.00 Non-Members: $150.00 #e186-45-11 Members: $12.95
NEW! 2011 NAR Member Profile Who are REALTORS®? Economic, demographic, education, tenure, agency relationship and compensation are broken down as well as office affiliation, type of firm, and use of the Internet and technology.
#186-12-11 Members: $50.00 Non-Members: $150.00 #e186-12-11 Members: $12.95
Relocation Report Provides information on which counties relocation clients are coming from and going to, along with the clients’ relative income information.
#e186-71 Members: FREE Non-Members: $49.95
Research
Quantity pricing available
Available as an eProduct
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ITEM NO. / PRICING Coming Soon! Real Estate Marketing Reboot; many sales courses available www.RealtorU.com
NEW! HAFA Brochure: Worried About Foreclosure? HAFA May Be Able to Help REALTORS® and consumers will learn about the guidelines, standard processes and uniform documents that streamline the short sale process as part of the HAFA program. Sold in packages of 25.
Property Disclosure
Published by NAR
DESCRIPTION
PRODUCT SHOWCASE
PRODUCT
See Every Product and Purchase Online Today
O nline course available through REALTOR® University
Available as a Print on Demand product
Shop All Products and eProducts at www.REALTOR.org/Store/G2011.
You can view the full line of products offered in the store by visiting www.REALTOR.org/Store/G2011. Use coupon code CAT511 and receive $5 off online orders of $25 or more! Check the store often — we’re adding new products all the time. Also remember to check out our sale section for FREE and discounted products and special offers.
Published by NAR
Quantity pricing available
Available as an eProduct
O nline course available through REALTOR® University
Available as a Print on Demand product
Shop All Products and eProducts at www.REALTOR.org/Store/G2011.
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DESCRIPTION
ITEM NO. / PRICING
PRODUCT
Staging
Social Media Social Media for REALTORS®: #135-49 VIP Combo Four Pack Members: $32.95 Social media have your head spinning? This four- Non-Members: $42.95 pack of guides in the Social Media for REALTORS® #e135-49 series will give you everything you need to stay Members: $24.95 ahead of the competition and get your business Non-Members: $34.95 on track. Buy the combo pack at a great discount, featuring the 101 Dos and Don’ts, Blogging, eMarketing and NEW Facebook guides.
Published by NAR
Social Media for REALTORS®: 101 Dos and Don’ts Easy-to-understand tool to help real estate professionals take their business to the next level with social media tools. Saves time, money and effort by getting you started with key dos and don’ts. Sold in packages of 5.
#135-41 Members: $29.95 Non-Members: $39.95 #e135-41 Members: $7.95 Non-Members: $14.95
Social Media for REALTORS®: Blogging Save time, money and effort with assistance on how to start and how to effectively promote your blog. Sold in packages of 5.
#135-42 Members: $29.95 Non-Members: $39.95 #e135-42 Members: $7.95 Non-Members: $14.95
Social Media for REALTORS®: eMarketing Take inventory of current marketing activities and understand the hub and spoke concept, how to use social networking for marketing, how to measure eMarketing efforts and more. Sold in packages of 5.
#135-43 Members: $31.95 Non-Members: $41.95 #e135-43 Members: $9.95 Non-Members: $14.95
NEW! Social Media for REALTORS®: Facebook Easy-to-understand tool to help real estate professionals take their business to the next level by showing them how to use Facebook to benefit their business and market like a pro. Sold in packages of 5.
#135-48 Members: $31.95 Non-Members: $41.95 #e135-48 Members: $9.95 Non-Members: $19.95
The Digital Handshake — Seven Proven Strategies to Grow Your Business Using Social Media Learn why advertising and marketing lose their effectiveness and how to use social media to corral elusive consumers. This book explains the best practical business applications to ramp up your business.
#141-348 $24.95
Socialnomics: How Social Media Transforms the Way We Live and Do Business Find out the business implications of social media, and tap its considerable power to increase sales, cut marketing costs and communicate directly with consumers.
#141-363 $16.95
Leveraging Your Links Allan Dalton draws upon his years of brokerage, marketing and technological experience to offer unique insights and strategies on social media and social networking.
#141-357 $24.95
Quantity pricing available
Available as an eProduct
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DESCRIPTION
PRODUCT SHOWCASE
PRODUCT
ITEM NO. / PRICING Home Staging www.RealtorU.com
123 Sold! This engaging and easy-to-follow DVD walks sellers through three simple steps to prepare their home for sale. Let them see how easy it is to transform their home from livable to sellable.
#141-204 Members: $11.95 Non-Members: $16.95
Get Ready, Get Set, Get Sold This instructional video covers not only the preparation of the home (Get Ready), but also the presentation (Get Set), including tips that make a buyer want to move in, not move on!
#141-331 (DVD) $14.95
Preparing Your Home To Sell This David Knox DVD will help increase the value and sales price of your listings. Use this video to show your clients the simple steps needed to sell their home. 16 minutes. English and Spanish subtitles.
#141-178 (DVD) Members: $39.00 Non-Members: $44.00
Staging to Sell: The Secret to Selling Homes in a Down Market Everyone involved in the selling process must be better prepared. In order to sell homes at top dollar, houses must be “prepared for sales.” That’s where staging comes in.
#141-336 $19.95
The Consumer’s Guide to Real Estate Staging™ Armed with the facts and statistics in this guide, homeowners will never sell another home without utilizing home staging — the #1 proven method to market their most valuable asset.
#141-353 $24.95
Effectively use social media to engage clients with NAR’s newly updated e-PRO® certification course: Day 2 available now; Coming Soon! Full two-day online course www.ePRONAR.com
Technology
Creating E-Mail Newsletters: A Practical Guide for the Real Estate Community The ultimate guide for those contemplating an e-mail newsletter or a website.
#141-133 Members: $19.95 Non-Members: $24.95
Put Your Business Online A complete nontechnical guide that describes everything you need to know, from start to finish, to achieve a successful online real estate website — even if you already have one.
#141-161 Members: $19.95 Non-Members: $24.95
NEW! Print on Demand Program
O nline course available through REALTOR® University
Available as a Print on Demand product
Shop All Products and eProducts at www.REALTOR.org/Store/G2011.
NAR now offers you the opportunity to customize our most popular brochures with your information. Now it’s even easier to utilize NAR’s valuable consumer and agent-based brochures. Learn more at www.REALTOR.org/Store/PODG.
Published by NAR
Quantity pricing available
Available as an eProduct
O nline course available through REALTOR® University
Available as a Print on Demand product
Shop All Products and eProducts at www.REALTOR.org/Store/G2011.
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EDUCATION
Education
Official REALTOR® Designations and Certifications
REALTOR® University is Expanding to Offer a Master’s Degree in Real Estate along with the School of Professional Development and Continuing Education REALTOR® University, known as NAR’s online education destination, has always provided the highest quality education available to real estate professionals. A REALTOR® University education will equip you with leading-edge knowledge of real estate, and the skills you’ll need to apply it. As buyers and sellers have become more sophisticated, so too must REALTORS®’ knowledge increase to meet their client’s needs. That’s why REALTOR® University has restructured, to meet REALTORS®’ needs at all levels. The School of Professional Development and Continuing Education will continue to be the exclusive provider of online courses leading to official NAR designations and certifications, and other professional development. In addition, REALTOR® University has applied to offer a Master of Real Estate (MRE), beginning Spring 2012. Whether you’re interested in pursuing a Master’s Degree in Real Estate or earning official NAR designations and certifications, REALTOR® University’s global campus empowers you to learn anywhere, anytime.
School of Professional Development and Continuing Education
Courses offered online through the REALTOR® University School of Professional Development and Continuing Education (continued) Broker Price Opinions NEW! BPO Resource (BPOR) The real estate landscape is changing. BPOs are in high demand and this brings new revenue opportunities and ways to stand out in your market. Learn to take advantage of this growing trend, reduce risk and provide professional and accurate BPOs. Certified members will be eligible to receive BPO orders. www.BPOR.org
Buyer Representation
Global Business
CIPS: Certified International Property Specialist Prepares REALTORS® to assist in all aspects of “international” business, from attracting foreign investors to their local community to serving a multicultural buyer or helping local buyers invest abroad. Designees are the best resource for global real estate. www.REALTOR.org/global
Land
REBAC: Real Estate Buyer’s Agent Council ABR®: Accredited Buyer’s Representative Gain a competitive edge with unique understanding of home buyers’ needs and how to best serve them, specialized information on home buying issues and trends and exclusive resources. www.REBAC.net
REALTORS® Land Institute ALC: Accredited Land Consultant Earned by land professionals who have fulfilled all requirements of experience and education in the land specialty. www.RLILand.com
To meet the needs of an increasingly sophisticated practitioner environment, REALTOR® University is seeking approval to offer a Master’s Degree program with five industry-specific concentrations:
Diversity
Residential Sales
This online, 36 credit hour, 12-course program will provide deep insight into the complex and constantly evolving real estate marketplace, blending theory with practice to produce the next generation of industry leaders. Taught by qualified faculty, and supported by an extensive library, research center and network of associates, graduates will have everything they need to succeed. www.RealtorU.com
At Home With Diversity® The multicultural buyer market is rapidly growing — and changing. Give yourself a competitive edge by learning how to work effectively with and within this buyer market. www.REALTOR.org/diversity
Council of Residential Specialists CRS: Certified Residential Specialist The premier designation for residential sales agents. www.CRS.com
Green
Resorts, Second Homes
Green REsource Council NAR’s Green Designation Earn the new, completely residential-focused NAR Green designation. The innovative program offers specific themes ranging from sustainability to green building science and building applications. Green your practice, and your bottom line. www.GreenREsourceCouncil.org
RSPS: Resort & Second-Home Property Specialist For REALTORS® who wish to demonstrate to consumers — and peers alike — their expertise in this growing and varied specialty. www.REALTOR.org/resort
The REALTOR® University School of Professional Development and Continuing Education offers more than 400 hours of online education and professional development courses, and is the exclusive provider of courses leading to NAR’s official designations and certifications. Go to www.RealtorU.com to find out more, including information on: Detailed Online Course Catalog Free “Try Before You Buy” Guarantee
Continuing Education in Your State Webinar and Video Centers
Coming Soon: Master of Real Estate (MRE) Degree Program
Real Estate Association Management Real Estate Appraisal and Valuation Services Real Estate Asset and Property Management Commercial Real Estate Real Estate Sales, Marketing and Management
Official REALTOR Designations and Certifications ®
Courses offered online through the REALTOR® University School of Professional Development and Continuing Education 50+ Market
Brokerage Management
SRES® Council SRES®: Seniors Real Estate Specialist® The wealthiest buyers in the country are over age 50. Understand their maturing motivations and build your business and resources as a Seniors Real Estate Specialist®. www.seniorsrealestate.com
Council of Real Estate Brokerage Managers CRB: Certified Real Estate Brokerage Manager “THE SOURCE” for real estate business management and leadership solutions. www.CRB.com
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Be sure to check online for discounts on select courses and additional courses offered at REALTOR® University. www.RealtorU.com
www.RealtorU.com
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Courses offered online through the REALTOR University School of Professional Development and Continuing Education (continued) ®
Short Sales and Foreclosure
Technology NAR’s e-PRO Certification Expand your real estate technology and social media skills by enrolling in NAR’s e-PRO® Certification Program. Learn how to connect with consumers, manage your online reputation and generate leads. www.ePRONAR.com ®
SFR: Short Sales and Foreclosure Resource Certification Designed for real estate professionals at all experience levels, this certification gives you a framework for understanding how to: Qualify sellers for short sales Develop a short-sale package Negotiate with lenders Tap into buyer demand Safeguard your commission www.realtorSFR.org
Coming Soon to REALTOR® University NAR is always exploring new and better ways to increase the benefits of membership. Through the School of Professional Development and Continuing Education, REALTORS® can look forward to some positive changes and new opportunities, including: Earning CE credit without additional cost A greater number of courses in the online catalog CE-approved courses available in a larger number of states Saving resources — including money, time away from business and travel expenses —
through distance learning
The More You Know The following NAR designations and certifications, though not currently available on REALTOR® University, offer you specialized knowledge: ACoM: Accredited Commercial Manager (Institute of Real Estate Management) Develop your specialized skills and learn new industry solutions and technologies as a commercial manager. www.IREM.org
GAASM: General Accredited Appraiser (NAR) Signifies advanced education and experience in commercial, industrial and residential property valuation. www.REALTOR.org/appraisal
AMO®: Accredited Management Organization® (Institute of Real Estate Management) Recognizes excellence among real estate management firms. www.IREM.org
GRI: Graduate, REALTOR® Institute (NAR) The cornerstone of REALTOR® education. www.REALTOR.org/GRI
ARM®: Accredited Residential Manager® (Institute of Real Estate Management) The most recognized credential for residential real estate managers. www.IREM.org CCIM: Certified Commercial Investment Member (CCIM Institute) Commercial investment real estate experts demonstrating unparalleled financial analysis skills. www.CCIM.com CPM : Certified Property Manager (Institute of Real Estate Management) The premier real estate management credential for property and asset managers. www.IREM.org ®
Additional Ways to Maximize Your Membership Update Your Profile Page Get all the information you want from NAR in a once-weekly e-mail by indicating your preferred interests, topics and areas of specialty. Log into My Account in the REALTOR.org top navigation and view/update your e-mail address and subscriptions.
2011 Member Guide and App Learn more about all the benefits of membership, educational opportunities, resources and events from your local, state and national associations through your personalized member guide. Access the mobile-friendly guide on your smartphone and download the companion iPhone/iPad app to reference your benefits on the go. Customize and share a digital REALTOR® membership card on your smartphone, print your own or order a high-quality plastic card for a nominal charge. http://MemberGuide.REALTOR.org
EDUCATION
Official REALTOR® Designations and Certifications
®
PMN: Performance Management Network (Women’s Council of REALTORS®) The REALTOR® designation that combines today’s real-world skills with WCR’s powerful nationwide referral network. www.WCR.org RAASM: Residential Accredited Appraiser (NAR) Signifies advanced education and experience in analysis and valuation of residential property. www.REALTOR.org/appraisal SIOR®: Society of Industrial and Office REALTORS® (NAR) The most knowledgeable, experienced and successful industrial and office specialists. www.SIOR.com
CRE: Counselor of Real Estate (The Counselors of Real Estate) The designation for only the most experienced and trusted advisors in real estate. www.CRE.org
Verify Your NRDS Information Help us by ensuring that we have all your correct and up-to-date information. Check your NRDS record on REALTOR.org by logging into NRDS in the top navigation. Contact your local association for any changes you are not able to make in your record.
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www.RealtorU.com
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