Roger That Newsletter - February 2024

A WORD FROM THE ASSOCIATION DIRECTOR

HOUSING COUNSELING CORNER PAGE 18

PAGE 9

VAREP FACES IN THE CROWD

BEYOND THE HORIZON

PAGE 35

PAGE 22

FE B . 2 024

VAREP 2024 NATIONAL CONVENTION N A S H V I L L E , T N - O C T O B E R 13 - 15 , 2 0 2 4

ROGER THAT FEB. 2024

VAREP NATIONAL NEWS

A Letter From Our President Dear VAREP Members, I present you “RT – ROGER THAT – FEB. 2024” E-Zine Newsletter. This is the best way for VAREP National to communicate happenings

E D ITO R I A L PUBLISHER USA Homeownership Foundation, Inc. DBA Veterans Association of Real Estate Professionals EDITOR Tracee Wann

within our organization to our members.

C R E ATI V E

VAREP experienced tremendous growth in

CHIEF OF STAFF Jesus Lopez

2023, and each of you should stand tall and proud, knowing your passion has empowered so many veterans to realize the American dream of homeownership. VAREP has been recognized by key leaders in the real estate, financial, and government sectors, as the voice of, and authority on, veterans’ financial literacy and homeownership.

VAREP ACCOMPLISHMENTS FROM 2014 - 2024 • 54 homes donated mortgage-free to deserving heroes across America

SENIOR GRAPHIC DESIGNER Nick Preston SENIOR WEB DEVELOPER Francisco Labias MEDIA DIRECTOR Jasmin Velasco CO NTAC T VA R E P HEADQUARTERS 951·444·7363 info@VAREP.net 495 E. Rincon St., Suite 110 Corona, CA 92879 w w w .V A R E P. n e t

• 1,500 military and veteran families realized the American dream of homeownership through our programs and services • 20,000 real estate and lending professionals were trained as a result of the 80 live events and online membership training • 5,000 military and veteran families educated about homeownership, financial literacy, and the VA loan program through the live Veteran Housing Summit events hosted by VAREP local chapters across the country • 2,000+ military and veteran families were provided food, utility payments, rent back payments,

Son Nguyen is the Founder and President of the Veterans Association of Real Estate Professionals (VAREP). Mr. Nguyen removes barriers to homeownership by creating, implementing, and overseeing the programs within VAREP. Mr. Nguyen

basic supplies, clothing, and blankets during the holiday season. This was made possible

works with government agencies and policy makers to

through our VAREPCares program implemented by the VAREP local chapters

reform veteran housing policies.

• $70,000 of housing assistance grants for down-payment, closing costs, and adaptive needs.

This was in partnership with the Asian Real Estate Association of America (AREAA) HOW TO EXPLAIN WHO WE ARE AND WHAT WE DO I frequently receive phone calls from our membership on how to explain VAREP as an organization.

Depending on your audience, you may want to adapt the points listed below to introduce VAREP. • VAREP is a 501.c.3 nonprofit organization that was founded to directly educate the 1.4+ million

He is frequently called upon as a subject matter expert by government agencies, the real estate industry, the lending industry, and real estate trade organizations, to consult on a variety of veteran housing issues.

Mr. Nguyen has more than 19 years’ experience in real estate, public speaking, supplier diversity, curriculum development, and non-profit

active military and 22+ million veterans on sustainable homeownership, financial literacy

management. His record demonstrates innovation

education, VA loan awareness, and economic opportunity

and leadership at the highest level.

• VAREP is the only organization that educates military and veteran families on the importance of financial health on the road to homeownership • VAREP is the only organization that educates the real estate practitioner on the important housing policy and lending initiatives that affect the military and veteran communities VAREP COMPARISON TO OTHER VETERAN NONPROFITS The comparison chart to the right shows that we fill a much needed gap in financial literacy and

Mr. Nguyen established VAREP as a housing non-profit for vets, by vets, driven by his proactive stance of providing financial literacy education, and homeownership advocacy. His goal is to greatly impact homelessness among the veteran community, by reducing the current epidemic, and preventing future occurrences, one veteran at a time.

housing components that other veteran service organizations simply do not offer. In other words,

Mr. Nguyen entered the Navy in 1996 and served as

we complement them and do not compete with them.

a Radioman on the USS Vincennes (GC-49) and USS

Our organization has only scratched the surface of creating awareness and having people rethink how to better serve underserved military and veteran housing needs. To a great 2024...Cheers!

Son Nguyen VAREP Founder and President

2

ABOUT SON

Constellation (CV-64). A proud service-connected disabled veteran, Mr. Nguyen holds a bachelor’s degree in public relations from of the University of Florida and a master’s in organizational management.

VETERAN NON-PROFIT COMPARISON CHART Target Audience

VAREP

MILITARY WARRIORS FOUNDATION

OPERATION HOMEFRONT

WOUNDED WARRIOR PROJECT

USA CARES

Veterans = 22+ Million Active Duty = 1.4+ Million

Wounded Warriors OEF, OIF, ND = 51,849

Active Duty Family of E1 - E6 = 1.1 Million

Wounded Warriors OEF, OIF, ND = 51,849

Post 9/11 Servicemembers & Family

Financial Assistance

X

X

Emergency Food

X

X

Emergency Home Repair

X

X

Critical Baby Items

X

X

Home and Appliance Repair

X

Furniture and Household Items

X

Local Moving Assistance

X

Apartment Transitional Housing

X

X

Permanent Housing Placement

X

X

Employment Job Board

X

Rehabilitation with Recreational Therapy

X

X

X

X

Peer-to-Peer Counseling

X

Family Support Retreats

X

Peer Mentoring

X

Information Technology Training Academy

X X

X

X

X

X

Community Outreach

X

X

X

Live Community Housing, Financial Literacy, and Employment Fair Outreach Events

X

Realtor, Housing Professional, and Lender Military and Veteran Certification Course

X

Military and Veteran Friendly Database

X

Financial Literacy Education

X

VA Home Loan Program Education

X

Housing Education

X

Housing Counseling

X

Credit and Debt Management Education

X

Credit and Debt Management Counseling

X

Military and Veteran First Look Affordable Housing Purchase Program

X

Mortgage Free Donated Homes for Wounded Warrior and Spouses of Deceased Warriors

X Advocate with a Written Policy Plan

Military and Veteran Housing Lending Policy

Housing and Lending Policy Conference

X

Military and Veteran Financial Literacy, Housing, and Employment Resource Center

X

X

X

X Wounded Warriors

NOTE: The non-profit comparison chart does not list the national minority real estate trade organizations including AREAA, NAHREP, and NAREB because we are not structurally set up as a trade organization. We have our members whom we educate to better serve the military housing needs, but ultimately we are all here to serve the military and veteran communities.

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FEB

2024

TABLE OF CONTENTS

PAGE 16

LETTER FROM OUR FOUNDERS............................ PAGE 2

IT CORNER .........................................................

A WORD FROM THE ASSOCIATION DIRECTOR..................................... PAGE 9

MEDIA CORNER.................................................... PAGE 18

VETCARES CORNER............................................. PAGE 10

DESIGN CORNER.................................................. PAGE 20

HOUSING COUNSELING CORNER.......................... PAGE 12

NEC UPDATE........................................................ PAGE 24

EXPLORING THE FINAL FRONTIER....................... PAGE 14

FACES IN THE CROWD.......................................... PAGE 28

2024 NATIONAL EVENTS POLICY CONFERENCE JUNE 16TH - 18TH, 2024 GRAND HYATT WASHINGTON WASHINGTON, D.C.

STAY UPDATED AT: VAREP.NET/POLICYCONFERENCE

SEE PAGE 22 FOR ARTICLE

NATIONAL CONVENTION VAREP 2024 NATIONAL CONVENTION

OCTOBER 13TH - 15TH, 2024 GRAND HYATT NASHVILLE NASHVILLE, TN

N A S H V I L E , T N - O C T O B E R 13 - 15 , 2 0 2 4

STAY UPDATED AT: VAREP.NET/CONVENTION

VE SA E TH !

TE DA The conference is filled with educational sessions and town halls to educate attendees on important housing policy, lending initiatives, and economic development affecting the military and veteran communities. VAREP members have the opportunity to meet with members of Congress to advocate VAREP’s policy positions on issues that affect military and veteran homeownership.

REGISTRATION CO M I N G S O O N 5

VAREP CURRENTLY HAS

29 CHAPTERS LOCATED IN 16 STATES

ACROSS THE UNITED STATES

ACTIVE CHAPTERS Alaska

VAREP South Central Alaska - Founded on June 23, 2020

Arizona VAREP Phoenix Chapter - Founded on September 3, 2013 VAREP Prescott Chapter - Founded on June 27, 2019 VAREP Tucson Chapter - Founded on January 28, 2015

California VAREP East Bay Area Chapter - Founded on August 24, 2017 VAREP Fresno Chapter - Founded on January 30, 2019 VAREP Orange County Chapter - Founded on March 11, 2013 VAREP Sacramento Chapter - Founded on June 4, 2013 VAREP San Bernardino Chapter - Founded on August 14, 2014 VAREP San Diego Chapter - Founded on July 29, 2013

Kentucky VAREP Louisville Chapter - Founded on June 14, 2018 VAREP Northern Kentucky Chapter - Founded on June 13, 2022

Missouri VAREP St. Louis Chapter - Founded on March 10, 2017

Nevada VAREP Las Vegas Chapter - Founded on August 30, 2013 VAREP Northern Nevada Chapter - Founded on March 4, 2015

Oregon VAREP Central Oregon Chapter - Founded on February 12, 2019

Texas

VAREP Denver Chapter - Founded on August 14, 2014

VAREP DFW Chapter - Founded on December, 2015 VAREP Houston Chapter - Founded on March 30, 2015 VAREP San Antonio Chapter - Founded on December 10, 2013

Florida

Virginia

Colorado

VAREP Central Florida Chapter - Founded on April 14, 2015 VAREP Miami Chapter - Founded on July 13, 2015

Georgia VAREP Atlanta Chapter - Founded on January 22, 2019

Hawaii VAREP Honolulu Chapter - Founded on April 04, 2014

Idaho VAREP Treasure Valley Chapter - Founded on May 17, 2018

Illinois VAREP Chicago Chapter - Founded on June 21, 2016

6

VAREP Hampton Roads Chapter - Founded on September 5, 2018 VAREP Northern Virginia Chapter - Founded on May 30, 2018

Washington VAREP Tacoma South Sound Chapter - Founded on December 15, 2014

13 CHAPTERS IN FORMATION Arizona VAREP Kingman Chapter - Coming 2024

California

Georgia

Tennessee

VAREP Augusta Chapter - Coming 2024

VAREP Nashville Chapter - Coming 2024

New Jersey

VAREP San Gabriel Chapter - Coming 2024

VAREP North New Jersey Chapter - Coming 2024

Colorado

North Carolina

VAREP Colorado Springs – Coming 2024 VAREP Northern Colorado – Coming 2024

Florida VAREP Jacksonville Chapter - Coming 2024

VAREP Fayetteville Chapter - Coming 2024

Texas VAREP Austin Chapter - Coming 2024

Washington VAREP Seattle/Bremerton - Coming 2024

Pennsylvania VAREP Philadelphia Chapter - Coming 2024 VAREP Pittsburgh Chapter - Coming 2024

7

SA VE TH ED AT E

VAREP 2024 NATIONAL CONVENTION N A S H V I L E , T N - O C T O B E R 13 - 15 , 2 0 2 4 OCTOBER 13TH - 15TH , 2024

The VAREP National Convention will educate, develop, and empower current and future leaders within the VAREP organization. VAREP leaders and members will be equipped with the necessary tools to serve the military and veteran housing needs. Attendees will participate in sessions to exchange chapter best practices, and explore new ones together.

NASHVILLE, TENNESSEE REGISTRATION CO M I N G S O O N 8

A WORD FROM THE A S S O C I AT I O N D I R E C TO R

Ernie Gonzales UNITED IN SERVICE: CELEBRATING THE IMPACT OF VAREP CHAPTERS IN VETERAN COMMUNITIES As we said goodbye to 2023 and have

successful fundraisers including their

geared up to the new year and new

annual Motorcycle Poker Run, Socks

the members an opportunity to

opportunities, the VAREP Chapters are not

and Skivvies Clothing Drive and the 2nd

give back. Ask for help and or

only planning the events and activities for

Comedy for a Cause. These successful

ideas from the membership.

the 2024 season, but also planning and

fundraisers have not only allowed the

performing amazing community outreach

Chapter to give back to their local

activities to their local veteran families.

community of veterans, active duty, and

These selfless service events are what the

their families, it has also afforded them

spirit of the season and VAREP is all about.

the opportunity to put on their annual

We are excited to highlight a few of the

SGT. Santa Christmas program where they

end of year holiday outreach events that

deliver Christmas to multiple families.

some of the Chapters had the opportunity to spread cheer to their local veterans.

Finally, our Denver Chapter has again not only thought outside the box when

Community Outreach- Give

Veteran Advocacy- Our goal is to help One Veteran at a Time and it takes all of us to advocate both locally and nationally. Our members, sponsors and supporters have created plenty of avenues to do so.

Fundraising- None of this is possible without money. As a nonprofit, we rely on our generous donations of

The Central Alaska Chapter never turns

it comes to serving their community,

away an opportunity to give back to

they built a whole new box to play in.

their local veterans, and 2023 was no

The Chapter and directors have given

different. With over 7 VAREP Cares events

back to more than 70 families at the

In closing, we want to thank all our

leading into the winter season and plans

time of this article. Their determination

directors, members, sponsors and

to exceed that in 2024, VAREP Central

and drive in the mission to move forward

supporters throughout this past year that

Alaska has made a massive impact in their

has been noticed by local sponsors and

made VAREP Chapters across the country

community. Through their support of local

companies who have donated thousands

make massive impact in the lives of our

veterans, the community has embraced

of dollars to make sure that their HUD

veteran and active duty lives. Without

the Chapter and accepted them as the go

VASH program is successful and is able

your help, none of the successes would

to organization for local veteran housing

to continue. This is not just a leader in the

be possible. We are looking forward to

needs. This has led to sponsorship and

community, Chapter is not just a leader in

sharing more successes in upcoming

plenty of donations with an opportunity

the community, they are instrumental in

issues of the Roger That Magazine and

to grow their footprint and membership.

helping to launch the Northern Colorado,

continuing to change the lives of our

(NoCo) Chapter and Colorado Springs.

nation’s heroes, One Veteran at a Time.

strong leader in the veteran community

What separates these Chapters

Here is to an amazing 2024!!!

in the valley for a while now. Under new

from the others besides location?

Happy New Year!!

leadership in all positions for 2023, the

Nothing…. We can author a book on

Las Vegas Chapter has had big shoes to

all the success each Chapter has in

fill and fill them they did. With multiple

their own rite. The commonality of the

MVHC classes and other educational

success is these four simple things:

The Las Vegas Chapter has been a

opportunities, they educated 100’s of real estate professionals and lenders in better serving our nations heroes when it comes to the VA loan and local veteran needs. In addition to being a group of educators, they also help several

Education- Provide the real estate and lending industry with consistent

money and time from all who are involved within our organization.

Ernie Gonzales, Association Director

education, so they will recognize the Chapter as the go-to resource.

9

VETCares Corner

WORKING INTO 2024 Giving Thanks As a non-profit just 2 years into fully operating, we are hopeful and excited about moving into 2024.

First – thanks must be provided.

The VETCares’ humble beginnings and growth milestones experienced the past 2 years, would not have been possible without the VAREP Family building and growing the SDP Program over the recent years.

10

A big thank you to USA Homeownership Foundation, Inc., DBA VAREP, our sister company, for incubating us since 2019. We could not have done this without VAREP National, VAREP Partners, VAREP Chapters, and VAREP members – your generous and continued support is well appreciated. Without you, VETCares grants provided in 2023 would not have been possible. Through the work of

VAREP volunteers, additional veteran lives were transformed in 2023.

Looking into the future Despite obstacles in our rear-view mirror, VETCares has persevered and helped many veterans and veteran organizations along the way.

Our story lies in our first annual report that is now posted on our

website. Within this report, you will read about the impacts of your contributions. Every story and statistic represents hope and healing that supports veterans.

We carry out our duty with gratitude, to honor supporters like you who have allowed us the incredible honor and opportunity to give back to those who have sacrificed so much on our behalf.

In the words of Founder Son Nguyen: “As a PEER Support Organization, it is our duty as patriots to create an inclusive and diverse community for veterans in need. Our PEER specialists listen with ‘lived experience’, while the PEER support groups allow participants to speak freely while rediscovering their warrior within. There is no time limit to reintegration, just patience and a well-placed trust in the process.”

In addition to the annual report, we have a fresh look and new information on the VETCares website. We have created new sponsorship opportunities, updated 2023 success stories, and the new video of 2023 CampCares. Please visit the website: www.vetcares.org for all the latest information and new ways to give. While you are there, please join to receive the VETCares quarterly newsletters that will be rolling out this year.

In Summary We have barely touched our veterans’ needs and it is time to provide the fundraising, sponsorships, corporate matching donations, and every other means necessary, to fill our grant budgets to help more veterans in 2024. Veterans need your help.

As a non-profit we rely on private foundation grants, public support donations, corporate fundraising, and many other ways of giving – but your help is the most important.

Help us reach our goals in 2024 through the following ways: 1. Donate to any of our grant programs and share the fundraising campaigns.

Please also share our social media posts informing others of our fundraising efforts to assist the military and veteran communities.

2. If you have a car sitting idle in the garage, donate it to the VETCares Vehicle Donation Program. Please share our program with everyone you know and share our social media posts.

3. Donate property – Maybe you or someone you know

has inherited a property, or is overseeing an estate with unwanted real estate, share with them that they can help veterans by donating it to VETCares.

4. Watch for and share our fundraising efforts: View our annual report, share the VETCares sponsorship opportunities, spread the word about vehicle and property donations, share our social media campaigns when you see them, become an advocate for VETCares and speak about our programs, asking everyone you know to support us . . . and last but not least . . .

5. Donate today to VETCares and support veterans on multiple levels!

We would not be able to help veterans without your generous donations, sharing information and supporting VETCares! At VETCares, our motto is ABF – always be fundraising, so that we may support our military and veteran communities . . . one donation at a time . . . one veteran at a time!

Thank you!

11

HOUSING COUNSELING CORNER

THE TOP 5 MONEY RESOLUTIONS TO IMPROVE FINANCES IN THE NEW YEAR Get a head start on the new year by

you identify areas where you could

more available openings. However,

setting high-impact and achievable

cut back. Start by writing down all

take note that the situation is not the

money goals. These 5 simple money

your fixed expenses, such as rent/

same everywhere; resumes should be

resolutions are accessible—and

mortgage, cell phone, groceries, and

customized, and the interview process

financially beneficial for everyone

savings. Then you can see how much

this year may look a little different

to improve their Financial Capacity

money you have leftover for flexible

than what you're accustomed to.

in the new year. You can also

expenses, such as restaurants,

Also, it looks like remote work is an

work with USA Homeownership

clothing, and entertainment. Looking

option – so don't be afraid to ask for

Foundation’s HUD Housing

at your credit card statement can be

a remote option if it interests you. If

Counselors to help you implement

an easy way to see all your purchases

you are ready to look for a new job,

these goals, or better yet, come up

in one place. And most cards let you

you might brush up on your interview

with your own personalized goals to

review your total annual spending

skills, update your LinkedIn profile,

improve your credit, buy a home, or

by category, which is very helpful

update your resume, and connect

develop your own housing goals.

when you’re setting up a budget for

with mentors and friends to find a

the new year. You can also work with

new job.

1. CREATE A BUDGET AND STICK TO IT

our housing counselors to create and

For some, a budget can feel

meet your goals.

stick to a realistic spending plan to

constricting, but tracking your spending can be a useful tool to help

12

3. BUILD AN EMERGENCY FUND & INCREASE SAVINGS If you haven’t already created an emergency fund, now may be a good

you understand where your money

2. GET A HIGHER-PAYING JOB AND INCREASE INCOME

goes each month. A clear budget

Job seekers may enjoy more job

have 3 to 6 months’ worth of living

can help you set guidelines for what

opportunities than in prior years as

expenses in this fund, with the money

you can afford to spend and help

the current job market experiences

kept in a low-risk, liquid account. (If

time to start. Ideally, you’d like to

you’re retired, you may want your

every month. Paying your whole

Literacy counseling to reach their

emergency fund to contain up to a

balance not only helps improve your

goals, please refer them to our

year’s worth of living expenses.) Set

credit by reducing your utilization

Housing Counseling Department.

up auto payments that go directly

rate (the amount of credit you’re

Getting help for your clients is as

into your savings account with each

using compared to the amount of

easy as 1, 2, 3.

paycheck to increase your savings.

credit you have available), but it also

Also boost your savings when you

reduces interest charges or fees that

come into additional funds like tax

may result from carrying debt from

returns or cash gifts and set aside

month to month.

a portion of the funds to meet your saving goals.

You may not always be able to pay in full each month, so you should at

1. Contact Contact our housing counseling department by visiting our website at MyHomeOwnership.org click on counseling and complete the online intake forms. Watch our short housing counseling video at: myhomeownership.org/counseling/

4. INCREASE MY CREDIT SCORE

least make your minimum payment

If you have a less than stellar credit

on time. This helps you avoid late

(scores below 700), make it a

fees and penalty interest rates. If

priority to raise it in the new year.

you’re struggling with credit card

You can improve your credit score

debt, you’re not alone. In fact, about

in several ways, including paying

61% of Americans have a credit card

your bills on time and in full (which

and cardholders carry an average

may include setting up autopay),

balance of $6,194, according to

paying off debt, limiting how many

Experian. So, it’s not surprising that

new accounts you open and cutting

so many people are looking to pay

back on spending. It's also important

off credit card debt in the new year.

to check your credit and ensure

Working with our HUD housing

everything in your report is accurate.

counselors to review your debts and

You can access one free credit report

develop an action plan to reduce

from each of the main credit bureaus

debt balances, is one of the best

at annualcreditreport.com at no cost.

ways to be accountable and meet

You can also work with our HUD

your money goals this year.

4. Follow

review and give you an action plan to

We hope you found this information

Follow us on social media:

improve your credit score.

helpful for goal setting in the new

Facebook: https://www.facebook. com/usahomeownership

housing counselor who can help you

year and want you to know we 5. REDUCE DEBTS OR BECOME DEBT-FREE Payment history is the most important factor of your credit score, which makes it essential to pay your balance on time and in full

are a HUD approved nonprofit here to help. If VAREP members have veterans, service members

2. Call Call our toll-free number 888.273.7267

3. Email Email your request to our Housing Counseling Administrative Assistant, at hcadmin@varep.net

Instagram: https://www.instagram. com/usahomeownershiphousing/ TikTok: https://www.tiktok.com/@ usahomeownershiphousing

or patriots that need any type of rental, foreclosure prevention, home buying, VA loan, credit, or financial 13

14

INTRODUCTION The United States Space Force (USSF) stands as a testament to the evergrowing importance of space in national security and global affairs. Established in December 2019, the USSF is the newest branch of the U.S. Armed Forces, dedicated to protecting U.S. and allied interests in space.

HISTORY AND BACKGROUND Born from the Air Force Space Command, the USSF's inception marked a significant shift in the United States' approach to space.

This transition from a unit within the Air Force to a separate branch underscores the increasing strategic importance of space in national defense.

MISSION AND OBJECTIVES The primary mission of the USSF is to organize, train, and equip space forces to protect U.S. and allied interests in space and provide space capabilities to the joint force. Its responsibilities include satellite communication, navigation, missile warning systems, and space domain awareness.

TECHNOLOGICAL ADVANCEMENTS The USSF is at the forefront of technological innovation. It employs cutting-edge technologies in satellite communication, space surveillance, and missile defense.

These advancements are not only crucial for national security but also contribute to scientific and exploratory missions.

and international organizations aim to foster a secure and sustainable space environment.

FUTURE PROSPECTS Looking ahead, the USSF aims to expand its capabilities in space warfare, develop new space systems, and strengthen international partnerships.

"THE USSF IS AT THE FOREFRONT OF TECHNOLOGICAL INNOVATION." CHALLENGES AND OPPORTUNITIES The USSF faces unique challenges such as space debris management, antisatellite weapon threats, and the evolving landscape of space warfare. However, these challenges bring opportunities in space exploration, technological development, and international collaboration.

IMPACT ON INTERNATIONAL SPACE RELATIONS

These efforts are critical for ensuring the U.S. maintains its edge in space technology and exploration.

CONCLUSION The United States Space Force represents a significant leap in acknowledging the strategic importance of space. As it continues to evolve, its impact on national security, international relations, and space exploration will undoubtedly shape the future of our final frontier.

The USSF plays a pivotal role in shaping international space policies. Its collaborations with allies, civilian space agencies, 15

IT CORNER

UNVEILING THE BASICS OF B2B MARKETING: A BEGINNER'S GUIDE

16

Business-to-Business (B2B) marketing is a dynamic field that focuses on promoting products and services from one business to another. Unlike business-toconsumer (B2C) marketing, B2B strategies cater to the unique needs and complexities of the corporate landscape. In this article, we will explore the fundamentals of B2B marketing and provide insights on how to kickstart your journey in this exciting realm.

UNDERSTANDING THE B2B LANDSCAPE: B2B marketing involves transactions between businesses, where one entity serves as the supplier, and the other acts as the buyer. The target audience is typically made up of decisionmakers, influencers, and procurement professionals within other organizations. Understanding the intricacies of your target market and recognizing the factors that drive B2B purchasing decisions are critical foundations for a successful B2B marketing strategy.

DEFINE YOUR TARGET AUDIENCE AND GOALS: Before diving into B2B marketing, it is crucial to clearly define your target audience and set specific goals. Identify the industries, company sizes, and decisionmakers that align with your products or services. Establishing concrete goals, whether they are lead generation, brand awareness,

or sales targets, will guide your marketing efforts and help measure success.

CREATE A STRONG ONLINE PRESENCE: In today's digital age, a robust online presence is indispensable for B2B marketing success.

Develop a professional website that clearly communicates your offerings, values, and expertise.

Utilize social media platforms such as LinkedIn to connect with potential clients, share industry insights, and participate in relevant discussions. A strong online presence builds credibility and facilitates networking within the B2B community.

CONTENT MARKETING FOR B2B SUCCESS: Content is king in B2B marketing.

Develop informative and valuable content that addresses the pain points and challenges of your target audience. This could include blog posts, whitepapers, case studies, and webinars. Position your brand as an industry thought leader by providing solutions and insights that showcase your expertise and differentiate you from competitors.

UTILIZE EMAIL MARKETING AND AUTOMATION:

your communication processes.

Personalized and relevant content delivered through automated email campaigns can nurture leads, build relationships, and keep your brand top-of-mind throughout the decision-making process.

MEASURE AND OPTIMIZE: Continuous improvement is key in B2B marketing. Regularly analyze the performance of your campaigns by tracking key metrics such as conversion rates, lead generation, and engagement. Use analytics tools to gain insights into what works and what needs adjustment. A datadriven approach allows you to refine your strategies, allocate resources effectively, and adapt to the evolving needs of your B2B audience.

Embarking on a B2B marketing journey requires a strategic approach and a deep understanding of the unique dynamics in the business-to-business space. By defining your audience, setting clear goals, building a strong online presence, investing in content marketing, utilizing email automation, and consistently measuring performance, you can lay the foundation for a successful B2B marketing strategy that fosters meaningful connections and drives business growth.

Email marketing remains a powerful tool in the B2B marketer's arsenal.

Build targeted email lists and implement automation to streamline 17

MEDIA CORNER

DIY VIDEOGRAPHY: TIPS FOR CREATING QUALITY VIDEOS

18

In this digital age, creativity has no limits. With social media as such a powerful platform for sharing creativity through stories and engagement, one of the most involving methods to utilize in social media, is video content. Video helps people connect with your content, can facilitate your exposure to larger audiences, allows immersive storytelling, and can speed up the process of learning new information. Fortunately, with just a smartphone in hand, anyone can create high-quality videos that captivate audiences. Here’s a guide on how to leverage your phone to produce compelling content for social media.

1. Plan your content: Before hitting the record button, brainstorm ideas and create a storyboard or an outline. Define your message and the story you want to tell.

A clear plan will guide your filming process.

2. Focus on Storytelling and Creativity: Videos allow for story telling in a more immersive way.

They can evoke emotions, convey narratives, and create deeper connections with your audience, making your content memorable.

3. Good Lighting is Key: The power of natural light – it’s free and often provides the best results. Experiment with window light indoors, in well – lit areas, avoiding hard shadows. If indoors, use soft, diffused lighting to create a

flattering look. Remember natural light is your best friend.

4. Optimized Settings: Understand your phone’s camera settings. Shoot in landscape or horizontal mode for most platforms. Adjust resolution, frame rate, and exposure to match the content you’re creating.

5. Stabilize Your Shot: Shaky footage can detract from your video’s quality. Invest in a smartphone tripod or use stabilizing tools like gimbals to ensure steady shots. Another way to have a stabilized shot is by placing your phone in a steady position, placing your phone at eye level.

6. Experiment with Angles and Perspectives: Experiment with various shots by testing different angles and perspectives.

- Close ups/Detail shots: focus closely on specific details.

- Wide Angles shots: Capture more of a landscape scene in a single frame. This is great for group photos, or showcasing expansive settings.

- Over the Shoulder shot: This involves filming over the shoulder, it’s great for showcasing interactions or giving a personal perspective.

Mix the angles and shots to add depth and interest.

7. Quality Audio Matters: While visuals are crucial, neglecting the audio aspect can significantly reduce the impact of the video. Consider investing in an external microphone or record in a quiet environment for clear sound. Audio quality can greatly enhance the overall viewing experience and success of your content.

8. Use the right apps: Several apps can enhance your video quality. Editing apps like Adobe Premiere, iMovie, or Adobe Premiere Rush and many more, offer features for trimming, adding effects, transitions, and text overlays.

9. Consistency is Key: Regularly post content to keep your audience engaged.

Consistency in quality and posting schedule helps build a loyal following.

10. Have Fun and Be Authentic: Embrace your quirks, be genuine, and let your personality shine through the lens. When you’re having fun and being yourself, it creates a more enjoyable experience for both you and your audience.

Creating quality videos for social media doesn’t always require expensive equipment. Planning, being creative and using a smartphone, you can produce engaging content that stands out. So, grab your phone, unleash your creativity, and start sharing your story!

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Design Corner

Utilizing Graphic Design to Enhance Real Estate Listings In the competitive world of real estate, first impressions are crucial. One way to ensure that your listings stand out in a crowded marketplace is through the effective use of graphic design.

This article explores how visually appealing design can make real estate listings more attractive to potential buyers, especially veterans and active military personnel, who often have unique housing needs and preferences.

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THE POWER OF VISUAL APPEAL Humans are visual creatures, and our brains process images 60,000 times faster than text.

A well-designed listing can catch a potential buyer’s eye and create an emotional connection, increasing the likelihood of a sale.

This is particularly important for veterans who may be looking for a comforting and welcoming place to call home.

KEY ELEMENTS OF EFFECTIVE GRAPHIC DESIGN IN REAL ESTATE LISTINGS High-Quality Images: Clear, high-resolution photos are a must. They should showcase the property’s best features, emphasizing space and light.

Consider hiring a professional photographer who understands how to capture a home's essence.

Virtual Tours: With many veterans relocating from different parts of the country or even overseas, virtual tours can be a game-changer. They allow potential buyers to explore a property remotely, giving them a sense of the space and layout.

Layout and Composition: A well-organized layout helps guide the viewer’s eye through the listing. Use clean, easy-to-read fonts and a balanced mix of text and images.

Remember, less is often more.

Color Scheme: Colors evoke emotions. Use a palette that complements the property and appeals to a broad audience.

Soft neutrals can create a sense of calm and space, while strategic use of bolder colors can highlight key features.

Branding Consistency: Ensure that your listings maintain a consistent style that aligns with your brand.

This helps in building trust and recognition, especially among veterans who value consistency and reliability.

BENEFITS FOR VETERANS AND ACTIVE MILITARY PERSONNEL Ease of Access: Well-designed listings can be easily navigated and understood, which is particularly beneficial for veterans who may be accessing information through various devices, including smartphones and tablets.

Relocation Simplified: For those in active service, relocation can be a frequent occurrence.

A well-designed listing that offers a comprehensive view of the property can simplify the decision-making process.

Connection to Community: Incorporating information about nearby veterans’ amenities and community resources in the design can help potential buyers envision not just a house, but a home and a community.

Conclusion The use of graphic design in real estate listings is more than just an aesthetic choice; it’s a strategic tool that can significantly enhance the appeal of a property.

For veterans and active military personnel, who often face unique challenges in finding a suitable home, these well-crafted listings can provide clarity, accessibility, and a sense of connection. As real estate professionals, embracing these design techniques can set you apart and demonstrate your commitment to serving those who have served our country.

Remember, in real estate, as in many aspects of life, a picture is worth a thousand words. By leveraging the power of graphic design, you can transform ordinary listings into compelling visual stories that resonate with buyers, especially those who have dedicated their lives to serving our nation.

COLORS EVOKE EMOTIONS!

"A WELLDESIGNED LISTING CAN CATCH A POTENTIAL BUYER’S EYE AND CREATE AN EMOTIONAL CONNECTION."

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THE PATH TO SUSTAINABLE HOMEOWNERSHIP VAREP’s Housing Counseling Department is a HUD Approved Housing Counseling Agency providing home buying, credit, budget, post purchase, and foreclosure prevention counseling services to veterans, active military and the community nationwide. Throughout 2023, we provided the following housing counseling services:

2024 COUNSELING & OUTREACH STATISTICS

804 INQUIRIES FOR SERVICES

611 156 430

GROUP WORKSHOP PARTICIPANTS FROM VHS CHAPTER EVENTS

CLIENTS COUNSELED

1 ON 1 HOUSING COUNSELING CLIENTS

TYPES OF COUNSELING PROVIDED

171 98 271 63 74 PRE-PURCHASE

HOMEOWNERSHIP

POST PURCHASE

FORECLOSURE

FINANCIAL

CREDIT

PREVENTION

HOMEOWNERSHIP

COUNSELING

SUSTAINABILITY COUNSELING

VISIT W W W.VETHOMEOWNERSHIP.COM OR CALL: 888.273.7267

7,891 LMI HOUSING INQUIRIES INTERNET, TELEPHONE, & COMMUNITY EVENTS

3,041 LMI FAMILIES RECEIVED PRE-PURCHASE, CREDIT, & HOUSING COUNSELING

971 VETERAN FAMILIES SUCCESSFULLY PLACED IN HOMES THROUGH OUR PROGRAMS

501 VETERANS WERE REFERRED TO HUD VASH PROGRAM

1,121 VETERANS ENGAGED IN CREDIT COUNSELING TO IMPROVE FINANCIAL READINESS

5,710 VETERANS & SERVICEMEMBERS

* S t at i s t i c s f r o m 2 0 14 -2 0 2 4

EDUCATED ON VA HOME LOAN BENEFITS, IMPORTANCE OF GOOD CREDIT, & THE HOME BUYING PROCESS THROUGH COUNSELING & OUTREACH EVENTS

VISIT W W W.VETHOMEOWNERSHIP.COM OR CALL: 888.273.7267

JAIMIE GARRETT

STEPHEN DEMUTH

JOHN MILLER

SEAN SELTERS

MICHELLE CRUMLEY

DIANA MOLENAAR

NEC Chair Patriot

NEC Member U.S. Army

NEC Member Patriot

NEC Member Patriot

NEC Member U.S. Air Force

NEC Member Patriot

The Purpose of the National Education Committee (NEC) is to assist with empowering and preparing all communities for sustainable homeownership through the advancement of knowledge and financial literacy.

NEC UPDATE The 2023 National Convention held in Orlando, was a success.

SCRA, Fair Housing, PCS Know Your Orders, MVHC, Becoming the Teacher and a variety of educational break-out sessions and panel discussions were held. The NEC hosted their first MVHC Mastermind class. This class was to gain a better understanding of how we can improve, to have local chapters teach in their market. Everyone had great input and learned from each other during this session, and many of you finished your requirements to start teaching, congratulations! We are looking forward to seeing more chapters teach the MVHC in 2024.

Do not keep this course a secret!

Currently the NEC is looking to fill two qualified positions in 2024.

The ‘Looking for Leaders’ flyer is with the local chapters so please look at the requirements, or call us, to see if this is something in which you are interested.

2024 will be a busy year for the

NEC. We are focused on working with chapters regarding future educational opportunities and adding new lunch and learns. The new Military and Veteran Lending Certification (MVLC) course is under construction as well as an updated Duty to Serve course. All of these are great classes will be available for realtors and members soon.

As always, please feel free to reach out to any of us with thoughts and ideas, we are here to help!

On behalf of Stephen DeMuth, Sean Selters, John Miller, Michelle Crumley and Diana Molenaar, thank you for all you do to educate your local community to better serve One Veteran at a Time. Cheers to a happy, healthy, and fun 2024!

Jaimie Garrett, National Education Committee, Chair HUD Certified Educator, Patriot 253-224-8906

CRITICAL HOME REPAIRS FOR VETERAN HOMEOWNERS

The Veterans Association of Real Estate Professionals and US Bank have partnered together to provide critical home repairs to qualified veteran homeowners. These repairs can include the following: Door and Window Replacement Flood Mitigation Flooring Replacement Handicap Accessible Home Features and Install HVAC Replacement Plumbing and Electrical Replacement or Updating AND MORE!!

Thanks to US Bank, we are currently performing critical home renovations on two veteran families homes brought forth by our test chapters. We are currently vetting several other applications and opening the program to all chapters and members who may know of veteran homeowners who can use this program. Please visit the link or scan the QR code below for the application.

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We want to thank our partners Conor O’Hagen and Jennifer Palmberg at US Bank for allowing us this opportunity to serve our community heroes in another capacity.

Dustin and Ernie

Our Housing Counseling Department is Here to Help You and Your Clients!

USA Homeownership Foundation’s Housing Counseling Program is a no cost service open to service members and veterans throughout the United States. Our Housing Counseling Department is based out of VAREP’s National headquarters in Corona, but open to any

EASY AS 1, 2, 3

Veteran, service member or patriot living in the United States. Our Housing Counseling Program currently offers pre-purchase, home buyer counseling, financial capability, credit and budget counseling, foreclosure prevention, and post purchase counseling.

If Veterans or service members need help accessing their VA Loan Benefits or Certificate of Eligibility, Thomas Griffin, our HUD certified Housing Counselor and U.S. Marine veteran can assist them.

1. Contact Contact our Housing Counseling Department by visiting our website at MyHomeOwnership.org and download the client intake forms.

prevention. Have a client whose credit needs work before buying a

2. Call

home? Send them over to our Housing Counseling Department.

Call our toll-free number 888. 273.7267

View some of our success stories by using your camera app on your phone to scan the QR code.

3. Email

We’ve successfully assisted over 500 clients this year alone with credit improvement, budgeting, homeownership, and foreclosure

Email Cornejo our Housing Counseling Administrative Gabriel at gcornejo@varep.net.

Assistant, at hcadmin@varep.net

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FACES IN THE CROWD “Faces in the Crowd” is a handful of responses to an intriguing question...

VAREP Members share their stories of all things VAREP related!

WHY I’m VAREP Why do you give your money, time, & energy to VAREP and its mission?

I believe that the american dream is still viable and military have a special need that needs to be met.

Homelessness is a national disgrace for veterans and media seems to put illegals before our veterans.

WHY I’m VAREP What is unique about VAREP?

VAREP teaches realtors and real estate professionals to be great in their field for veterans.

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P E R A V #IAM Why do you give your money, time, & energy to VAREP and its mission?

Because without VAREP, there is not another organization as forthcoming with information in support of veterans. And it’s the only organization that I know of capable of giving mortgage free homes!

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WHY I’m VAREP What is unique about VAREP?

VAREP is the only organization of which I’m aware that actively advocates for veterans throughout the year using it’s membership to get things done rather than doing mail out marketing campaigns for contributions.

WHY I’m VAREP What would go undone if VAREP closed tomorrow?

A champion/voice of the veteran and servicemembers in relation to delivering and understanding benefits which accompany veteran status.

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P E R A V M A #I What would go undone if VAREP closed tomorrow?

The never ending push to make sure that veterans are educated on their benefits, and to change legislation to ensure they see those benefits.

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WHY I’m VAREP Why do you give your money, time, & energy to VAREP and its mission?

WHY I’m VAREP What is unique about VAREP?

It's a way for multiple realtors/lenders etc. to join together for a purpose of giving back to all the veterans.

As a 20 year veteran, it is important to me to give back to my fellow comrades in arms, and to help them feel respected and supported.

“The willingness with which our young people are likely to serve in any war, no matter how justified, shall be directly proportional to how they perceive veterans of early wars were treated and appreciated by our nation.”

- George Washington

VETERANS ASSOCIATION OF REAL ESTATE PROFESSIONALS info@VAREP.net

w w w . V A R E P. n e t

951- 444 -7363