December 12, 2013 - McCann Truth Central (Bangkok) revealed its long awaited annual consumer trends prediction ”LOOK AHEAD 2014”, future gazing to 2014 global consumer trends and communication directions that will open up new opportunities for brands.
Varidda Voraakom, Chief Innovation Officer (CIO) of McCann Worldgroup, highlights, ‘Meaning is the chosen world to sum up the trends in the approaching year. Moving beyond the superficial territory, the next frontier of challenges for brands will be laser-focused on the creation of ‘meaning’ where there will be a horde of new platforms to meet the ‘new consumer’ mentality in this purpose-driven world’.
