VARIDDA VORAAKOM | Chief Innovation Officer
SOCIO-DEMOGRAPHIC SHIFT
DIGITAL REVOLUTION
URBAN LIVING EMOTIONAL CONNECTION
MERCEDES BENZ | THE NEW CLA-CLASS
FIAT500 | “WELCOME TO THE MOTHERHOOD”
HONDA | “SHE’S” FIT – DESIGNED FOR WOMEN
HONDA | ODYSSEY WITH BUILT-IN VACUUM
MINI | “NOT NORMAL”
MINI | “NOT NORMAL”
CONNECTIVITY FEATURES | THE NEW STANDARD
NISSAN NISMO
AUDI “CONNECT”
BMW “CONNECTEDDRIVE”
VW “iBEETLE”
MERCEDES-BENZ | GESTURE-BASED CONTROLS
SUBARU | “EYESIGHT”
VW | “SIDE ASSIST”
VOLVO | “PEDESTRIAN SAFETY”
NISSAN | SELF-DRIVING CARS BY 2020
BMW & DAIMLER | 1-WAY CAR-SHARING SERVICES
TOYOTA | “SMART MOBILITY PARK”
PEUGEOT | “PIBAL” BIKE BY PHILIPPE STARCK
TATA | “AIRPOD” RUNS ON COMPRESSED AIR
HYUNDAI | “iX35 FUEL CELL” AQUAPONICS
BMW | “GUGGENHEIM LAB”
CHRYSLER | IT’S HALFTIME IN AMERICA
SUBARU | LOVE
SUBARU | LOVE “STICK SHIFT”
SUBARU | LOVE “LET’S DO THAT”
HONDA | HANDS
HONDA | HANDS
Purpose driven communication to spark brand connection
NEW IDENTITIES , NEW ASPIRATIONS
SPIRIT & SOUL
Show-not-tell solutions towards sustainability with a stronger sense of urban empathy
Deeper Insights into the emerging segments and how to communicate to them with a reflection of understanding
CONNECTIVITY
ON WHEELS
SUSTAINABLE
MOBILITY
New way of communicating technology-led features in a simplistic humanizing way