POWER OF BRANDS
Top 10 Brands in the Think of Apple and the names come gushing by – iPad, iPhone, iPod, iTunes, Mac, OS X – an unrivalled legacy of products that have caught the imagination of many a gizmo freak. Year after year, Apple has managed to grab the title of bestselling smartphone. However, they do not have a marketing budget and strangely never advertise their mobile phone products anywhere. It uses a retail strategy called “minimum advertised price” (or MAP) that prohibit resellers or dealers from advertising the manufacturer’s products below a certain minimum price. Apple's premium pricing strategy is what places this brand apart from the rest. It attempts to increase market demand for its products through diferentiation, which entails making its products unique and attractive to consumers. This is in tandem with Jobs’ vision who always wished to create a premier product and charge a premium price. Its latest phone to hit the market, iPhone 6 and iPhone 6 Plus still continue to dominate customer psyche. Products and Solutions: Mac, iPhone, iPad, iPod, Apple TV, iCloud, Apple store, iTunes Store, OS X and iOS operating systems.
Microsoft which has inluenced the life of each and every computer literate is synonymous with OS. Even after 4 decades of its operations, it refuses to shed of its ‘iconic brand’ tag that it is associated with. The year 2014 has been quite signiicant for the Redmond giant; the beginning of the year saw the third CEO in Microsoft’s history, Satya Nadella taking the helm of the company. John W. Thompson took on the role of chairman, with Bill Gates becoming more active within the company as Technology Advisor. It also completed its acquisition of the Nokia Devices and Services business, forming a new subsidiary, Microsoft Mobile Oy. In September, the company acquired the video game development company Mojang for a sum of $2.5 billion. Products and Solutions: Windows OS, MS Oice suite, Oice 365, Microsoft Dynamics, Mac OS, Azure Cloud Platform, Windows Live, Xbox game console, Bing, Skype, Microsoft Development Tools (Visual Studio, Silverlight), Windows Phone, Microsoft Mobile, Tablets.
Google has become a household name by now. Google's innovative search technologies connect millions of people around the world with information every day. As of October 2014, Google has a valuation of $107.4 billion. It announced the selling of Motorola Mobility unit to China-based Lenovo in the beginning of 2014 for $2.91bn, keeping just the extensive patent used to develop Android products. Google owns and operates six Google Modular Data Centers across the U.S., Chile, Finland, Ireland, Belgium, Singapore and Taiwan. The company has also hinted at publicly launching its irst Project Ara smartphones in Puerto Rico this year. Products and Solutions: Google.com, Android, Gmail, Google Chrome, Google AdWords, Google Analytics, Chrome OS, Google Drive, Google Docs, Google +, Google Apps, Nexus Tablets, Google Maps, Chromebook.
More than a hundred year old company, IBM has been working towards building a Smarter Planet for the last 5 years, with business analytics, cloud computing, growth markets forming its other growth initiatives. After selling of its x86 business to Lenovo for a fee of $2.1 billion, the company now continues to invest in its core hardware systems business as part of its transformation. As a result of this, IBM in the beginning of 2015 has launched the z13, which it bills as the irst mainframe speciically designed to accommodate the booming mobile app economy. In November 2014, IBM and Twitter announced a global landmark partnership to help enterprises make better, more informed decisions. IBM’s association with India is deep-rooted and long-term. That India stands high in IBM’s scheme of things has been a critical asset to Big Blue’s globally integrated enterprise model. Products and Solutions: Software, Storage Networking & Virtualization, Systems and Servers, Application Lifecycle Management, Smarter Analytics.
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Till sometime ago, Samsung was struggling to catch up in the smartphone market; but now the landscape has changed in its favour, with the company becoming one of the largest technology companies globally by revenue. Every phone that it launches in the market creates the necessary hype for users to at least have a look of what the company has launched; such is the aura that Samsung phones carry. Lately Samsung launched Z1 powered by Tizen OS. Tizen, deployed in Samsung smart watches and cameras, is designed by Samsung along with other telecom developers by merging the former's homegrown Bada project. Samsung is also looking to give IoT a big boost in the next ive years, for which it has made few acquisitions. Products and Solutions: Mobile Phones (Smartphone and Feature Phones), Tablets, Wearable devices, Cameras/Camcorders, Mobile Accessories, Home Appliances, Audio Video equipments.
Indian ICT Industry Here we are again, bringing to our readers the results of the annual VARINDIA Readership Survey conducted across the country among customers and partners. The Top Leading Brands and the Most Admired Brands have been chosen on the basis of votes exercised by them, since most companies do agree that 80% of their products are being sold by their Partners and VARs and so it is very much signiicant that the partner community must have a giant say in this regard as they are the ones who sell the products to the customers. It is very apt to say then that a Brand is a seller's promise to deliver the same bundle of beneits/services consistently to buyers and thus helping that Brand to grow considerably. By featuring the Top Brands, we will also be paying tribute to these brands that have won the hearts of people across the country in their respective category. The survey also found that the Information Communications and Telecommunications industry is the key input to productivity and growth performance in the business sector by having made good progress in modernizing country’s economy. Our strong belief is that a strong brand, regardless of the market in which it operates, drives improved business performance.
Cisco has built the brand in such a way that today it has become synonymous with networking solutions. While Cisco’s plummeting sales in the emerging markets has made its going tough, it is starting to regain its lost footing with the company catching on the trends of ‘Internet of Everything’ and Software Deined Networking. In India, it is looking forward to play an active role by enabling digitization of Indian economy and developing the country as a strategic business hub. Products and Solutions: Borderless Networking products, Collaboration, Voice & Conferencing products, Security & Surveillance products, Wireless, Network Storage Systems, Data center products.
Intel is another company which needs no introduction. Intel's strategy for 2015 speaks of staking out a big chunk of market share in tablets by ofering manufacturers subsidies to use its chips. In November 2014, the irm announced plans to merge its division that handles chips for personal computers with its group that handles chips for smartphones and tablets, fuelling huge internal changes at the organisation. In India, however Intel has crafted a diferent success story. Post the announcement of National Digital Literacy Mission with Intel and NASSCOM as partners, the chip vendor is really pushing hard to make Digital Literacy a reality. As part of the initiatives undertaken under the Digital Literacy Mission, Intel also announced the completion of its ‘Follow the Fiber’ program conducted in the irst three villages to receive connectivity as part of NoFN roll out. Products and Solutions: Bluetooth chipsets, lash memory, microprocessors, motherboard chipsets, network interface cards
SAP software has over the years come to be installed on the majority of the Fortune 500 company’s servers and data centers. In 2014, SAP changed from an AG to a European Company (Societas Europaea or SE). Together, they represent a $350 billion market opportunity by 2020, as projected by the top leadership at SAP. SAP HANA continues to remain an integral part of SAP's Cloud strategy. SAP India, which is rightly named the “Jewel in the Crown” of SAP globally has not only established a sound footprint in the Indian market, but has also become successful in building a robust partner network and a large customer base. Products and Solutions: Business Applications (CRM, ERP, PLM, Supply Chain Management), Analytics, SAP HANA, Database & Technology.
One of the world's largest information technology companies HP operates in almost every country in the planet. HP’s commitment to global citizenship is based on a foundation of strong corporate accountability and governance, a commitment to environmental responsibility and active investment in local communities. In October, 2014, HP announced that it was planning to separate its personalcomputer and printer businesses from its technology services and forming two publicly traded companies - Hewlett-Packard Enterprise and HP, Inc. The Palo Alto headquartered HP provides a whole gamut of IT solutions that the resurgent India needs at present.
Dell’s transition from being an industry leader in the hardware business to an end-to-end IT Solutions player is really worth mentioning. The company has its most comprehensive presence outside the United States in India. With the aim to tap more enterprise customers with its solutions portfolio, it has made several adjustments to its Channel strategy in the last few quarters. The new GTM plan is linked with the transformation that Dell has under gone over last few years, right from the time when Michael Dell took the charge as CEO in 2007, acquiring software companies, building a solutions stake to being a private company now.
Products and Solutions: Printers, HP Software products, HP Converged Cloud products & Solutions, Scanners, Tablet Computers, Desktop computers, Notebooks, Thin Clients, Workstations, Servers, Enterprise storage, ProCurve Networking products.
Products and Solutions: Personal Computers, Workstations, Allin-Ones, Laptops, Servers, Peripherals, Tablets, Ultrabook, Storage, Networking, Converged Infrastructure Solutions, Smartphones, IT Services, Datacenter Virtualization.
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POWER OF BRANDS
India’s Most Admired Brands
The Most Admired Brands in the Indian ICT industry relect and articulate the contribution of those brands that have displayed strong leadership in their respective areas by having constantly delivering outstanding performance and excellent business results. It takes into consideration several key elements like Marketing, Brand Recognition, Competitive Analysis, Product Availability and Company’s Performance and brings them together onto a single framework within which a brand’s performance can be assessed. Additionally, we feel that customers should not recognize a brand outwardly just by seeing its logo, but there is also a need to have an in-depth knowledge and understanding of its distinctive qualities and characteristics. The survey addresses this concern by reviewing the strengths of the brands, both inside the organization and externally, as it provides a more holistic assessment of the positioning of the brand in the mind of the consumer and the brand value. As global competition becomes tougher and many competitive advantages such as technology become short-lived, the Most Admired Brands in the abstract form obtained from the valued customers of the corporate world are considered as business assets that can provide long-term competitive advantage.
Adobe has aggressively transitioned its business model to be more Cloud-based, and established leadership positions in the explosive Creative Cloud category, a Software-as-a-Service ofering of high-quality content that is freely accessible to Creative Cloud members and retaining many of the features of its previous Adobe Creative Suite. In June 2014, the company announced 14 new versions of the CC essential desktop tools, four new mobile apps, and the availability of creative hardware for customers. For digital marketers, it has the Adobe Marketing Cloud suite that includes a complete set of analytics, social, advertising, targeting, experience management. It has lately introduced mobile features to its Marketing Cloud, thus making smartphones and other mobile devices new targets for analytics. At the recent CES, AMD makes FreeSync a reality. FreeSync is an AMD technology designed with the promise to utilize already existing industry standards in order to bring dynamic display refresh capabilities at little to no cost to the OEMs and consumers. It announced expansion of the FreeSync ecosystem with technology partner, including BenQ, LG Electronics, Nixeus, Samsung, and Viewsonic showcasing their upcoming commercially available FreeSync1-enabled displays. As a part of its 2015 roadmap and its commitment to improving APU energy eiciency 25x by 2020, AMD has announced the addition of its irst Mobile highperformance System-on-a-Chip (SoC), codenamed “Carrizo” and a mainstream SoC codenamed “Carrizo-L”. APC sets the standard in its industry for quality, innovation and support. Its comprehensive solutions, which are designed for both home and corporate environments, improve manageability, availability and performance of sensitive electronic, network, communications and industrial equipment of all sizes. It has recently announced “InfraStruxure” (ISX) for SMBs in India, expanding on the unique architecture of APC's PowerStruXure that revolutionized data center power with the network-critical physical infrastructure (NCPI) architecture. InfraStruxure is a solution which allows SMBs to deploy their IT solutions in an adaptable, afordable and simple fashion and features a localized product mix that is pre-conigured to suit their needs. Avaya is known for spearheading several path-breaking technologies in the collaboration space. Innovation is Avaya’s biggest strength and is constantly working towards meeting the collaboration and communication needs of its customers as they grow with solutions like video conferencing and managed services portfolio. It has lately started working with Google on innovative contact center solutions for businesses.The collaboration combines Avaya’s expertise in customer engagement technologies with Google’s expertise in Web applications and Chromebooks to enable greater simplicity, lexibility and cost eiciency in contact center operations. Trusted for the high level of professional utilities, BlackBerry devices have a high quotient of intricacy, security and idelity of sensitive user data. This is the USP of BlackBerry (both Mobile Phones and Enterprise Mobility solutions) and due to this it still has a user base which the company hopes, will continue to expand at a healthy growth rate. The latest product to have been launched by the handset major in India is the Passport, while the latest Classic Smartphone is all set to set foot in the domestic market in the New Year. In the Enterprise Mobility Management space which is deemed as the future of BlackBerry, it has secured a deal with Samsung to bring its new BES12 EMM platform to Android users, with the services to be made available to companies likely on Samsung’s line of Galaxy smartphones and tablets this year. A leader in imaging technologies, Canon India has taken the Indian market by storm. The company, with its heritage in digital technology, is at the forefront of simplifying user experience with its new digital cameras launched for amateur photographers. Canon takes pride in not only bringing quality products to the market, but also serving customers. Reinforcing its commitment to customer service, Canon has launched the Asia Traveller Protection Programme (ATPP) recently, which provides customers access to professional Canon repair services for their cameras and lenses across 12 markets in Asia. It is also betting big on the commercial printing domain by expanding its colour production printer portfolio with new exciting models. It has also kicked of a repositioning campaign for its Inkjet consumer printers. Security which is the DNA of Check Point and the endeavour with continuous innovation by virtue of extensive R&D initiatives helps the company lead the industry. With BYOD becoming a common feature,
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Check Point has come up with the Mobile Capsule integrated solution that can provide seamless security to protect business data from threats, establish a secure business environment on mobile devices, and secure business documents, devices and networks. Earlier this year, it came up with Software Deined Protection, a new pragmatic security architecture that provides lexibility to cope with new threats and also incorporate new technologies. It currently monitors the networks of 900 organizations, analyzing over 100 million events from about 1,000 security gateways, and 1,20,000 hours of data. A security products manufacturer company, C P Plus brings together the passion for quality and security. The company produces CCTV cameras, digital video recorders, and special digital video recorders to network video recorders like mobile digital video recorders, compression cards and IP cameras. C P Plus has a portfolio of products and solutions that include CCTV cameras, digital video recorders, IP cameras and network video recorders. With focus on market expansion, evolving overseas customer base and improving brand credit and reputation, C P Plus constantly upgrades its products and services for customers so that they are always up-to-date with the latest technological advancements in the security and surveillance sector. With deep commitment to ensure desired consistency, traceability and readiness to augment customer experience, Channel First strategy has been the reason Cyberoam cites as its success mantra in India. While it continues to be a leading vendor in the SMB and SME space, adding Next-Generation Firewalls to its security portfolio was a clear move on its part to make its presence felt in the enterprise security market. For working closely with IT Heads / CIOs and bringing together experienced and innovative security managers, Cyberoam’s Inner Circle initiative is envisaged as the right platform for promoting best practices in security which it had recently started. There are several core values that form the foundation for D-Link’s success – Reliability, Trust, Service and nurturing a customer-focussed culture. To bolster its presence in the Smart home device space (in which it was already a leading player), D-Link has launched new home networking kits at the recent CES 2015 that are being offered in two versions, including PowerLine AV2 2000 Gigabit Starter Kit DHP-701AV and an updated PowerLine AV2 1000 Gigabit Starter Kit DHP-601AV. Many would have associated Emerson to a UPS company but over time it has expanded its leadership to other solutions, the most recent being data center infrastructure management (DCIM). With the appointment of Inflow Technologies as its distributor, the company plans to address the growing demand from enterprises for superior data center management solutions including its Trellis platform. It has also appointed neoteric infomatique as a national distributor for its range of UPS products in India. Through its combined efforts of engagement, Emerson makes sure that it is a symbiotic communication with both customers and partners. Coinciding with the festive season, Emerson announced the “Avocent ACS Advantage Ascent” payback scheme for its VARs and Network Solution Partners (NSPs) in India.
With the continued focus on Enterprise, Education and Home segments in 2014-15, Epson has made several path-breaking launches this year. It has strengthened its projector portfolio with several new products including a new large-scale venue projector which is Epson’s brightest projector to date and has been a key driver for its growth over competition. A 3LCD interactive projector that features finger-touch capabilities was also among its launched products. The company has witnessed success in the Indian market earlier by having introduced the revolutionary Ink Tank solutions. Otherwise best known for its office products, Epson created quite a ripple by entering the wearable tech market globally with a series of fitness products, which will be available later this year.
EMC has evolved as a company through multiple acquisitions and R&D from a pure play storage company to a technology major ever since its inception in 2000. Intending to increase its revenue from non-hardware business, the company will roll out the EMC Business Partner Programme in 2015 which will replace the existing Velocity Partner Programme and all other channel programmes across all EMC companies, including VMware. At its EMC World 2014, EMC announced the EMC ECS (Elastic Cloud Storage) Appliance, a hyperscale private cloud storage infrastructure that redeines the economic beneits of cloud storage for service providers and customers of any industry and size. Taking on Amazon's cloud storage service, the ECS comes on top of other EMC platforms, including the EMC Atmos public cloud storage platform. eScan is a comprehensive Antivirus Solution that provides Zero-Day protection to computers from objectionable content and cyber security threats. In line with the brand's ongoing growth in the enterprise security market, it has introduced three new lines of corporate products, all of which have cloud integration and support for hybrid networks – eScan Corporate 360, New eScan Corporate Edition (with Hybrid Network Support) and eScan Endpoint Security (with Hybrid Network Support). Having seen a huge growth in mobility adoption across enterprises, e-Scan has also introduced the Mobile Device Management module which is aimed at facilitating the administrator to remotely monitor. It has managed to enter into the SMB as well as government and education segments with prestigious clientele. Uniied Threat Management (UTM) has been a sweet favourite for Fortinet, with the company vying for becoming a larger player by becoming a dominant player in the mid-market and enterprise space. However, it has come a long way from UTM as its partners today have multiple entry points with next-gen irewall space, WAN optimization, secured wireless routers, WAF, DDOS, and APT (Advanced Persistent Threat). It has recently joined the Equinix Cloud Exchange to provide enterprises and service providers scalable and reliable security solutions across multiple cloud architectures. Fortinet has also expanded its India Technical Assistance Center in Bengaluru by adding support engineers, professional services consultants and Premium Account Managers who will oversee timely deployment of local projects. www.varindia.com January 2015 31
POWER OF BRANDS
Since launching the irst Ultra Durable technology in 2006, GIGABYTE has made much signiicant advancement to the critical power delivery area of the motherboard by using low-temperature, highly eicient, long lifespan Graphics card. In its latest 9 Series motherboards that are based on the Intel Z97/H97 Chipset, Gigabyte has already launched over 10 Gaming Motherboard models. Very recently, it has launched its X99 motherboard series, based on the Intel X99 chipset and latest DDR4 memory support that also includes Gaming and Overclocking categories. The company has had a remarkable market share in the Indian Do-It-Yourself (DIY) PC motherboard last year. It has also unveiled the P37X notebook, a 17.3-inch gaming notebook at CES 2015 along with P37K and P37W. One of India’s original IT garage start-ups, HCL Technologies is among the ive fastest companies to cross $1-billion net proit, $5-billion revenue and $15-billion market capitalization since incorporation. Over the past three years, its share price has risen by 249%. In fact, it was the only company among its peers to have recognized infrastructure management services (IMS) as a space ripe for large-scale outsourcing. Going ahead, healthcare and education are touted to be the two important verticals that HCL will focus on. The Shiv Nadar-founded company is, however, betting on engineering services outsourcing (ESO) R&D to create new revenue streams and for a broad-based growth and rely less on revenues from managing IT infrastructure. A trusted brand in the Cloud space, HDS does business in more than 100 countries and regions today. To build out its cloud services provider partner network across the globe and deliver enterprise-grade cloud technology to partners, the company has launched the Hitachi Cloud Service Provider Programme, besides introducing two new cloud services – Hitachi Cloud – Compute-as-a-Service, a private cloud IaaS and Hitachi Uniied Compute Platform. Focussed on converged solutions, HDS is working with SAP and VMware to identify partners to reach out to a larger customer base. For SMB customers in India, Hitachi has roped in Redington and iValue to ofer Hitachi Cloud Services Connection program (HCSC). This program is a public cloud ofering built on HDS cloud infrastructure and solutions and managed by HDS for partners to resell. Taiwanese handset-maker HTC expects a sharp increase in revenue from India as it changes its strategy from being a mainly high-end player to one with a special focus on the afordable segment. The company formerly at the top of the Android space has been sliding for several years globally, though it has posted its irst quarterly revenue growth in three years. Analysts believe that the higher level of sales were a result of HTC concentrating on the mid-range market in developing markets. The company's strategy of positioning its products towards the high-end failed miserably last year. Hence, a shift in focus is expected to work wonders for it. Its latest entrant in its mid-range Desire series is the Desire 826 which will be launched in India next month. A private company fully owned by its employees, Huawei has presence today in over 140 countries and has partnered with the 45 out of top 50 telecom service providers of the world. Huawei has been in the news recently for having secured a three-year contract from Bharti Airtel for supply of base stations and other equipments for its 4G network in Karnataka and Tamil Nadu telecom circles. It has also partnered with Reliance Communications to ofer 2GB of free 3G data on Huawei’s new 3G Wi-Fi dongles and 3G Mi-Fi devices. By the end of 2014, Huawei has targeted 6,000+ partners who are expected to contribute 70% of the total sales revenue. In India, Huawei has a network of 130+ partners – as of 2014. Juniper Networks always had great technology and a very well-rounded product portfolio. The Network leader has started a joint Asia-Paciic (APAC) strategy aimed at accelerating the adoption of private cloud solutions by enterprises and alignment of sales team across APAC along with VMware. It has expanded its Junos software portfolio beyond the OS, adding new capabilities to link into the application space as well as client software for mobile and personal computing devices. Together, the Junos operating system, the Junos Space network application platform and the Junos Pulse client form the Junos Platform now. Kaspersky that has been present in India for the last five years considers its channel partners as its main strength. Kaspersky always works towards a win-win situation for all three – Kaspersky Lab, Channel partners and end-users and this gets manifested in the offers and schemes it introduces for both partners and end-users. It has recently appointed VR Infotech as its national distributor for all Kaspersky retail products in India, though it will part ways with Sakri IT Solutions with whom Kaspersky has been associated for quite some. It has steadily increased its market share in India and is growing at a healthy pace with solutions that include antivirus, Internet security, end-point security.
Kingston has come a long way in terms of offering thousands of memory products that support nearly every device that uses memory. In 2014, Kingston HyperX released the FURY memory line for entry-level overclocking and gaming enthusiasts. HyperX, a high-performance product division of Kingston, launched a Cloud gaming headset. Kingston also shipped M.2 SATA SSDs for new notebook platforms, small-form-factor devices and Z97 motherboards and released the MobileLite Wireless G2, the second-generation media streamer for smartphones and tablets, besides launching the Class 10 UHS-I microSD and Class 10 UHS-I SDHC/SDXC memory cards.
Lenovo entered the global PC market when Legend Holdings of China took over the personal computing division of IBM in 2005. Lenovo’s growth was phenomenal globally as well as in India, with the company’s global strategy “protect and attack”, helping it to consolidate its Enterprise business and venture strongly into the Consumer and SMB segments, where Lenovo traditionally had lower presence. In an era when the PC is fast dying out, Lenovo is gearing
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up for what it calls the “P C Plus” era. Rather than refocussing its attention on to new categories like smartphones and tablets, it is continuing to innovate the traditional line of PCs. It has, indeed, put up an incredible show at CES this year by launching its ThinkPad 2015 product portfolio, the Yoga range of tablets and A6000 smartphone. Since its establishment in 1958, LG Electronics has led the way to an ever more advanced digital era. Its brand identity focusses on self-expression and a promise of satisfaction to its customers. LG is one of the irst manufacturers to have started rolling out Android 5.0 Lollipop last year. The latest phone released in the Indian market is the L Fino. It has also launched the “Tone Ininim” headset that redeines the sound experience through Ergonomic Design. LG’s manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world.
With a broad portfolio of interface devices, Logitech has continued to expand its range of products. Being consistent in their vision and excellent innovation in products, it is no surprise that Logitech today is synonymous with quality. It launched the gaming mouse, Logitech G402 Hyperion Fury this year, besides launching protective case for iPad Air and iPad mini along with ultra-thin folio for Samsung Galaxy Tab 4 10.1. and a comprehensive lineup of wireless products, comprising of wireless keyboards, mice, portable speakers, headsets and Bluetooth-enabled speakers. Lava - “Create Possibilities”, is the guiding principle of Lava that has motivated Lava to create innovations. Incepted in the year 2009, it is one of the top indigenous handset companies in the country. The company has extended its reach to Nepal and Middle East through leading distributors and retailers in these geographies. The company has also hinted to be in talks with Nokia to buy its Chennai handset factory. Aiming to help consumer upgrade to smartphone and realize the power of internet, it has launched several budget smartphones in its Iris range last year in September. It also unveiled its irst Windows powered smartphone, Iris Win1. The company realized revenues of INR 29,090 mn in FY13-14 and is expected to become a 1bn USD company by FY14-15 end.
A part of Intel Security, McAfee is focused on developing proactive, proven security solutions and services that protect systems, networks, and mobile devices for business and personal use around the world. The company which was bought by Intel in 2010, has been securing consumers and businesses of all sizes from the latest malware and emerging online threats ever since its inception in 1987. It has signed a MoU with Europol's European Cybercrime Centre (EC3) that brings together Intel Security expertise with EC3’s law enforcement skills in the war against cybercrime. It has also joined hands with Siemens to enhance the security oferings for industrial customers and protect them against rapidly evolving global cyber threats. The indigenous handset maker, Micromax Informatics Limited has pioneered the democratization of technology for masses by ofering afordable oferings and removing barriers for large scale adoption of advanced technologies. With presence across India and global presence in Russia and SAARC markets, the Indian brand is reaching out to the global frontier with innovative products that challenge the status quo that Innovation comes with a price. Its latest Yu Yureka smartphone that went on sale right after its launch via Amazon India is said to have gone out of stock in just 3 seconds. Today Micromax is not just another smartphone brand but has become a household name sponsoring Cricket tournaments, movie titles, F1 racing and football, to name a few. NETGEAR is known to convert ideas into innovative networking products that connect people, power businesses and advance the way we live. For consumers, the company makes high performance, dependable and easy to use home networking, storage and digital media products to connect people with the Internet and their content and devices. For businesses, NETGEAR provides networking, storage and security solutions without the cost and complexity of big IT. It has also launched its JR6150 dual-band gigabit Wi-Fi router that runs 2.4 and 5 GHz bands concurrently. For delivering innovative products, Netgear announced the new NETGEAR AC750 Wi-Fi Range Extender (EX6100) which supports older a/b/g/n Wi-Fi devices. Netgear is increasing its focus on solution-selling in the SMB space while focusing on mid- and high-end products in retail. With more than 70,000 customers and 20 million daily users in 140 countries NComputing is a leading name in the world of virtualization. A leading player in thin-client and desktop virtualization, its vision is to make computing afordable and accessible to everyone. It is rapidly becoming the de-facto choice for governments, small and medium businesses, education and training institutions and many others for expanding their IT infrastructure and computing power in the most cost-efective, secure and energy-eicient manner. It has recently achieved a signiicant milestone of deploying over 1.3 million seats in India. NComputing is also noted for its successful evolution from “a device-centric company” to a “Software Company with a client virtualization platform purpose built for simplicity, low cost and minimal IT resources. NetApp is an innovator in storage and data management solutions that deliver outstanding cost eiciency and accelerate business breakthroughs. It continues to work together with VMware to accelerate hybrid cloud deployment and enable customers to better manage data across any cloud. At NetApp Insight North America 2014, the company announced a powerful new version of the NetApp clustered Data ONTAP operating system, Cloud ONTAP, OnCommand Cloud Manager and NetApp Private Storage for Cloud that enable customers to embrace the hybrid cloud. It has also partnered with SAP, BMMsoft, HP and Red Hat to create the World’s Largest Data Warehouse with a size greater than 12PB based on NetApp E5460 storage systems.
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POWER OF BRANDS Novell has always been known for creating high value oferings at competitive price points with solutions ranging from open source Linux from SUSE to mailing solution from Novell like GroupWise and modular solutions from NetIQ, which clearly demonstrate the belief. It ofers customers solutions that are easily scalable and also the best of product features that cater to the growing needs of enterprises. To serve its customers Novell has a dedicated team of consultants who have a speciic charter of post sales and post product implementation after a customer comes on board. They work one on one with the customer and create a complete post sales strategy. It leverages its stakeholders (partners, customers, employees) to create brand awareness at various forums and programs. From the time of its inception in the year 1993, NVIDIA has focused on innovations. The drive to innovate and reinvent itself is there at the core of each of NVIDIA’s product ranging from Tesla, Quadro, GeForce Graphics cards to Tegra mobile processors. The main driving force of the company is however the GPU — the engine of modern visual computing. The company is also fast getting into the automotive ield. The company otherwise best-known for its desktop computing power is now coming to be at the helm of transportation technologies. It has high hopes with its newly launched Tegra X1 mobile processor, which it claims will be as fast as the world's fastest supercomputer in 2000 with a teralop of computing power. Oracle is among the irst few multinational software companies to set up operation in India. Oracle’s extensive and sophisticated network of channel partners is integral to the company’s success globally and also in India. At the recently held India Partner Forum (IPF 2015) being held in Bangkok, Oracle India provided partners with the strategies, insights and resources they need to succeed and proit with Oracle. It has also signed an MoU with ICT Academy of Kerala (ICTAK) to implement Oracle Academy’s computer science programs across 60 institutes in the state of Kerala over the next two years. Despite facing steep competition, the Japan based electronic company, Panasonic has managed to craft a market share in many product categories. Localization or Indovation (India + Innovation) has been the key driver for the company’s business growth in India. To strengthen its position in emerging markets like Asia, Middle Eastern and Western economies, Panasonic has recently designated India as a regional hub. India is the sixth strategic region which will take care of SAARC nations, Middle East Asia and Africa. The company is also aggressively trying to position itself as a Smartphone major brand in the country. For over 20 years, Polycom has led the industry in setting the standard for enterprise class communications. From its immersive telepresence systems to its video desktops to its conference phones and accessories, Polycom technology is an integral part of the way businesses is done around the world. Recently Havells India has upgraded their existing Polycom video infrastructure with new video and content collaboration solutions that includes Polycom Real Presence Group 500. Most signiicantly, North Atlantic Treaty Organisation (NATO) has selected Polycom Open Telepresence Experience (OTX) for its Communications and Information Agency (NCI Agency). Founded in 1993, Quick Heal Technologies has designed its products to simplify IT security management across the length and depth of devices and on multiple platforms. It has announced the opening of its two new branches in Africa (Kenya) and Middle East (Dubai). Besides its own oices, Quick Heal Technologies carries its global operations through registered distributors and channel partners across 60 countries and is keen to increase the number further in all parts of the world. It has a well-connected network of 15000 plus channel partners in more than 112 countries worldwide. Ricoh caters to ever-evolving and diverse needs of customers under a holistic umbrella. From having diversiied its business from its core businesses of printing and imaging to communication and IT services, Ricoh as a brand has come a long way. In the last three years, Ricoh has grown from Rs.300 crore to Rs.1, 042 crore. For 2015, Ricoh has taken a strategic decision to focus on certain key industry verticals such as education, manufacturing, healthcare and BFSI. Department of Posts has selected Ricoh as System Integrator for “Rural Information & Communication Technology (ICT) – Hardware (RH)” Solution which will enable the Department to modernize approximately 129,000 Post Oices through automation. For the last 25 years, SanDisk has been a leader in the lash storage industry. With such a strong foundation ofered to consumers, trust is what SanDisk tries to give to its customers through its products and lash technology. Over the past two decades, SanDisk has also increased the capacity of lash memory by 30,000 times while decreasing costs by 50,000 times, thus driving the wide adoption of lash memory. At this year’s CES, the company has introduced two new SSDs and a USB lash drive for Android products. SanDisk also celebrated the receipt of its 5,000th patent in 2014. A known name in the storage industry, Seagate has developed amazing products that enable people and businesses around the world to create, share and preserve their most critical memories and business data. To strengthen its lash storage range, Seagate has recently acquired LSI’s Accelerated Solutions Division (“ASD”) and Flash Components Division (“FCD”). It has also unveiled a dramatic and contemporary rebranding of the company that underscores Seagate’s extensive data storage product portfolio. The “Living Logo” will showcase data as a living, vibrant thing that powers human invention and advances. Pioneer in the ield of Active networking, Smartlink ofers an integrated value proposition from design and development to sales and marketing, and service and support. The company’s ofering fulill the needs of customers ranging from Enterprise to SME/SMB and SOHO to home users from across the verticals. Its major strength are its lagship brands Digilite, Digisol, Digicare. Sensing the popularity of PoE solutions in powering devices through an Ethernet cable/port rather than using a separate mains supply, Digisol has a wide range of PoE range that supports
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diferent PoE outputs. It has also announced a 3.75G modem broadband router COMFI - DG-HR1020S. The company that considers its partners as a major driving force and has recently introduced “Bangkok Calling” scheme for them. The brand ‘Sparsh’ stands for Trust, Reliability and Innovativeness. Sparsh has always been focused on developing and manufacturing video surveillance products which have given it the irst mover advantage and an opportunity to work with the technology leaders in this domain. Sparsh has revolutionized the security market in India by being India’s irst irm to focus on indigenous design and manufacture of technologically advanced electronic security devices. It is a result of its focus on innovation and quality control that Sony Singapore picked Sparsh to design and manufacture CCD Board Cameras for irst time in Indian market. The vision is to put India on the global map for designing and manufacturing high quality and technologically advanced electronic security equipments. Symantec’s products and services protect people and information in any environment – from the smallest mobile device to the enterprise data center, to cloud-based products, end point protection. In a statement issued by the company a Symantec announced plans to separate into two publicly traded companies, one focused on security, the other on information management, as both these areas require distinct strategies, focused investments and goto market innovation. The company has also joined the OpenStack Foundation as a corporate-level sponsor that will allow it to leverage expertise in building and operating its own cloud infrastructure. Tally has a power of simplicity is very much true in true sense amongst business houses in India that commands exceptional respect and loyalty. Tally has a channel partner base of more than 25,000 spread across the length and the breadth of the continent and beyond. With a 400+ strong R&D team, Tally strives to deliver unmatched innovations and continues unchallenged as the industry leader in enterprise resource planning software for medium and small businesses. Tally has the best interests of its customers and partners in mind when it creates products, service models or policies. TE Connectivity is a $14 billion world leader in connectivity. TE has over 18,000 patents granted or pending, 7,500 engineers and invests nearly five percent of sales in research, development and engineering. ‘EVERY CONNECTION COUNTS’ is what the company believes in. Recently TE Connectivity and Alcatel-Lucent have together developed a solution allowing mobile operators to reduce time and power required to connect customers in high-capacity locations. It is also set to acquire the business of China’s Xiamen Delixing Electric Equipment (‘Delixing’) and Xiamen SIBAS Connectors (‘Sibas’). Toshiba for the past several years has been one of the most consistent brands sharing the centre stage. Toshiba's excellence in technology, products, systems and services and the quality and reliability - all derive from the passion and determination that the people of Toshiba bring to the pursuit of innovation and progress. Toshiba hopes to capitalize on the trend of stylus/ digital pen with its latest portables that include the Portege Z20t Ultrabook and a pair of Encore 2 Write tablets. It has also unveiled the much awaited Windows 8.1 Tablet ‘WT-8’ and the world’s first Ultra HD 4K laptop – the Satellite L series laptops along with Satellite P and S range of laptops. A leader in virtualization and cloud infrastructure solutions, VMware enables businesses to thrive in the Cloud Era. 2014 started off really well for the company with VMware having completed the acquisition of AirWatch, provider of enterprise mobile management and security solutions. With 2013 revenues of $5.21 billion, VMware has more than 500,000 customers and 75,000 partners. Recently, VMware and Brocade has joined hands to advance solutions that support the New IP by allowing enterprises to more easily transition to software-defined data centers (SDDCs) and adopt network virtualization. It also announced the general availability of new cloud management offerings including a significant update to VMware vRealize Suite 6 built for the hybrid cloud. A prominent name in the storage space, WD works with the leading channel partners to ensure that products and solutions are available in metros and even smaller cities. The company organizes partner and customer meets in all these cities and educate them on products and solutions. It applies an integrated marketing, communications and social media approach to reach out to channel partners as well as prosumers and endconsumers. It also announced that its WD My Cloud mobile apps have been downloaded more than four million times. Xerox, over the years has established itself as the world’s leading enterprise for business process and document management. Xerox’s technology expertise, solutions and services enable clients – from small businesses to large global enterprises – to operate more efficiently and effectively. Xerox effectively works with its network of partners to deliver this seamlessly across India, freeing their customers to focus on what matter most ‘their real business.’ Today, Xerox is well positioned to leverage the rapid growth in the Indian print industry and the graphic arts segment. It gained a lot of momentum in this business in the recent years and aims to carry this forward in the future with a range of newly launched products and further strengthen its leadership position in this segment. One of the largest SIs of embedded electronic security in India, Zicom Electronic Security is on its way to become synonymous with electronic security, thanks to its focus on brand building and marketing through the years of its existence. “Feel Safe” drives Zicom’s ethos across all customer segments and that is exactly what the company provides the customer through the selling cycle. Zicom has introduced the HDTVI technology on an open platform in the surveillance space and offers customers different types of HDTVI Cameras. Zicom enjoys a healthy order book position for ‘e-surveillance’ of ATMs from both existing and prospective Banks and NBFCs in the country and has launched a unique service model to monitor ATMs 24x7 remotely.
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