A CLEAR CONCISE CHANNEL PARTNERSHIP STRATEGY RESULTS IN ACCELERATED GROWTH

Omnix International is leading provider of solutions in digital infrastructure, digital transformation, computer-aided engineering, cybersecurity, cloud computing and managed services, with over 30 years of experience and a proven track record of across the globe. The Integrator got an opportunity to to have an exclusive interview with

Simran Bagga, Vice President,

Omnix

Engineering and Foundational Technologies

that provides specialised consulting services to help clients bring products or technology to market. The specialization of engineering services will range depending on the project scope. Since the inception of the team, the impetus has been on the Architecture, Engineering and Construction (AEC) industry.

Your strategies for channel partnership?

A clear concise channel partnership strategy results in accelerated growth, higher brand awareness, increased revenue and expanded geographic coverage. Over the years we’ve found that setting the right expectations and creating a win-win environment are some of the key elements of a successful channel partnership.

What are the Engineering services that you provide with respect to the market demands?

Omnix is a specialist provider of engineering drafting and design services - this is where the design is detailed in 2D drawings and diagrams before being turned into a 3D model using computer-assisted design (CAD) software. We also provide construction management services, as well as integrated engineering services and specialised engineering consulting to offer unique solutions for diverse projects. We work with a variety of organisations across multiple industries.

One of our other major focuses is to develop and manage a project-based business that provides specialised consulting, which enables clients to bring products or technology to market. In addition, we work with a variety of organisations across industries to help negotiate and evaluate business contracts with both vendors and manufacturers.

One of the core focus areas for the Omnix Engineering and Foundation Technologies’ team is to develop and manage a project-based business

We begin by first conducting thorough research into new partners, so we can assess mutual goals and objectives, and we move forward with a partnership if our purposes are aligned. Setting KPIs and outlining commitment is critical at the outset as, in a partnership, each side has their own vested interests. Good partnerships are those that are transparent and built on the understanding - and reality - that the success of one partner contributes to the success of the other.

Channel partners can be a source of valuable frontline product feedback, so continuous dialogue and communication are an absolute must with product managers and engineers. Partner enablement is absolutely critical as ‘if you don’t put it in, you don’t get it out’ applies in partnerships.

We also empower our channel partners in three key areas: technical training, building industry expertise, and sales training. Timely and relevant industry information that is shared with partners consistently can ensure they stay ahead of the competition. As a company, we are committed to keeping on top of the latest technological trends, opportunities and challenges in different industries, so we can educate our partners to keep them competitive and ahead of the game.

By maintaining a relentless focus on profitability, returns on capital employed (ROCE), and return on investment (ROI), we win the trust and confidence of our channel ecosystem, which contributes to our own business success.