SEAGATE SHOWCASES THE LATEST DATA STORAGE SOLUTIONS AT INTERSEC 2023

Seagate Technology manufactures and sells hard disk drives for enterprise applications; client compute applications, client non-compute applications, personal data backup systems, portable external storage systems, and digital media systems. The Integrator meets with Jermaine Campbell, senior sales manager at Seagate, at Intersec to discuss their latest solutions and better understand the needs of the upcoming data revolution.

Discuss the scope of Seagate's products, such as SSDs, NAS, and Skyhawk hard drives.

Seagate is a data company. Everything we do is datafocused. Data requires either mass storage or highperformance computing. Whether it be high-capacity NAS applications or high performance, we have SSD, Nytro for super high performance, and enterprise applications. Even more interesting in this setting, is for surveillance. We have a separate brand of surveillance drives named Skyhawk and Skyhawk AI, featuring specially designed firmware compatible with AI and video application software and offering unique services to support the surveillance market ,. We look at the market in separate vertical applications and then customize our products to get the best performance in that particular vertical application.

How is this product line performing in the market?

Seagate has been the market leader in many of the verticals in which we operate for a while, so the response is positive. People rate us on the quality of the products rather than just specifications which is why we are a trustworthy brand.

What are your channel strategies and your plans for 2023?

We have the Seagate Partner Program (SPP). This partner program is divided into several verticals. Our partners, buyers, or surveillance partners can check the boxes indicating which vertical they operate in. Then we classify and tailor our partner program to provide them with the appropriate information, training, and rewards based on the partner vertical they operate. So, whether it's products or partners, we ensure everything is in order so that we speak the correct language and provide the right benefits.

So, this has made it easier for the partners to collaborate.

Absolutely. Our primary focus at Intersec is to meet all our partners. And we do say to our partners that you've traveled this far to meet us. Therefore, the next step is to come and sign up for our partner programs so that you can stay in touch with Seagate and understand the road map information, request evaluation products, and learn what makes Seagate's unique selling points.

So, how was your experience at Intersec 2023?

We're delighted to be here. We demonstrated, just from the visual aspect of the booth, that we are a forwardthinking company. We are at the cutting edge of technology. We're bringing new technologies with us. Our booth appears futuristic. So, everything we are is trying to come through this stand. That's the most important aspect of our presence here.

When we first arrived last year, there was a lot of emphasis by many on being our partner. And many needed to familiarize themselves with the specifics of our branding at that time. Because we had been following up with the partners, they are now coming with open arms. They have got to know Seagate very well. By now they have shaken our hands very well and have established a great relationship with us.