VAR Magazine

SAMSUNG ANNOUNCES 2023 TV LINE-UP IN UAE

Samsung Gulf Electronics has announced that the 2023 TV lineup, consists of the 77-inch Samsung OLED Smart TV and the 8K Neo QLED Smart TV.

The announcement was made at the Unbox and Discover event, an annual platform featuring the launch of various new screen experiences and innovations from Samsung.

Powered by Samsung OLED technology, the newly introduced 77inch OLED delivers bold contrast, vibrant colors, and dramatic sound. On the other hand, the 8K Neo QLED TV 2023 creates a cinema experience right at home. Both TVs feature high refresh rates that cater to demanding gaming environments and high-octane sports and movies on ultra-large screens without sacrificing picture quality. Function and form blend seamlessly in this 2023 TV lineup, with edge-to-edge screens, creative design, and inobtrusive cable management.

Nikola Aksentijevic, Head of the Visual Display Division at Samsung Gulf Electronics, said: “Gulf customers have over the years chosen Samsung TVs to deliver memorable visual experiences. This year, we are offering even more value with our 2023 lineup. Our customers can enjoy their favorite shows and movies in sharp detail and incredible sound, powered by Samsung’s advances in video and sound technology. “

BEST IN-HOME ENTERTAINMENT POWERED BY TECHNOLOGY

Samsung combines technology and lifestyle to usher in a new era in home entertainment.

Dear Reader,

Here is the 244th issue of the VAR magazine. This issue of the VAR magazine is put together after my team and I had attended the Arabian Travel Market event. Technology has penetrated into the remotest and most beautiful places on earth. Connectivity is the most important aspect and every industry is now in need of it. Life after Wi-Fi came into existence, has revolutionized every industry!

In this issue, we are covering many things from the technology spectrum, and with every technological development that happens around us, we seem to moving toward a far-advanced future. But as a tech enthusiast, I feel we have only scratched the surface of what could be the future. With the advancements we have made, it is an exciting time for Virtual and Augmented Reality!

AR technology centers on a real-world environment with superimposed images or elements and typically requires less equipment. Virtual reality technology can improve a physical, hybrid, or virtual event.

The early earphones were simply small speakers wrapped in cardboard foam. Then came portable earphones, which, along with cassette players, revolutionized the music industry. And today we are briefing you about Nothing’s Ear (2).

Oppo continues to innovate with the Reno8 T5G; the screen quality and user experience are fantastic. There were some fantastic phones in the 2000s, but they failed to remain relevant today because their manufacturers failed to innovate. That was back when the internet was still in its early stages, and today the mobile phone industry is a hotbed of competitiveness.

From one kilobit of data to today’s business computing core processors, Intel has come a long way! In our future issue, we’ll be keeping an eye on Intel, the world’s largest and most popular microprocessor manufacturer!

Partnerships are the future of business. We understand the significance of important collaborations or MOUs when we see them signed. Hence, we bring out such news to raise social-business awareness. Page 16 of the magazine covers partnership news.

So, please send us your thoughts on this issue of the magazine. I hope you enjoy flipping through the pages of this issue.

Happy reading.

Vivek Sharma Founder

RAYQUBE DISCUSSES THE TRANSFORMATIVE POTENTIAL OF AUGMENTED AND VIRTUAL REALITY

RAYQUBE provides immersive technology solutions that bring brands and events to life, enabling an enhanced customer experience. Over the past seven years, Rayqube has delivered more than 5,000 brand activations globally. RAYQUBE founders Sankalp Sharma and Siddhant Sharma explain the immersive and interactive use of AR and VR technology, as well as how they are taking personalized experiences to the next level.

most endless, and the potential to engage attendees is enormous.

AR and VR are immersive technologies that allow event attendees to experience physical interactions in new and exciting ways.

How can AR and VR technologies be utilized to enhance product launches and create personalized experiences for attendees at events?

How can Augmented Reality and Virtual Reality technologies be used to create immersive and interactive experiences at events, & what are the potential benefits of using these technologies?

As the world continues to become more digital and interconnected, the events sector is experiencing a shift towards more immersive and interactive experiences. Augmented Reality (AR) and Virtual Reality (VR) technologies are at the forefront of this transformation, and they are rapidly changing the way events are being designed, planned, and executed. While there are challenges and limitations to implementing AR/VR at events, there is no denying the transformative power of these technologies. We believe AR/VR is the future of events and brands that embrace them will be the most successful in the years ahead.

One of the most significant benefits of AR/VR at events is the opportunity to innovatively and impactfully engage attendees. Brands can use AR/VR to create unique experiences that leave a lasting impression. For example, a fashion brand could use technology to create virtual changing rooms, allowing attendees to try on clothes without ever leaving their seats. Similarly, a car brand could use AR/ VR to let attendees take a virtual test drive of a new model. The possibilities are al -

AR/VR also provides brands with an opportunity to create immersive product launches. Instead of the traditional approach of simply showcasing a product, brands can use AR/ VR to create an entire experience around the new product. By using these technologies, brands can create a virtual world with the product at its center, allowing attendees to interact with it however they wish. This approach not only generates buzz around the launch but also creates a more memorable experience for attendees.

Another possibility of AR/VR at events is the creation of personalized experiences for attendees. By using these technologies, event planners can create unique experiences tailored to each attendee. For example, a conference could use AR/VR to create personalized agendas based on each person’s specific interests and preferences.

How are AR/VR technologies being used to create immersive experiences at events in the UAE and KSA, and what are some challenges that event organizers may face when implementing them?

In the UAE and KSA, AR/VR technologies are being leveraged to create immersive experiences at events. In Dubai, the Museum of the Future is using AR technology to provide visitors with a showcase of upcoming technological innovations. Visitors can use AR headsets to interact with exhibits, which include holographic displays and immersive soundscapes. Similarly, in Riyadh, the King Abdulaziz Center for World Culture is using VR to create interactive exhibits that explore the history and culture of Saudi Arabia. These exhib-

its include VR experiences that transport visitors to historic sites and landmarks, providing a unique and immersive insight into the country’s rich past. These examples demonstrate the potential for AR/VR to create engaging and memorable experiences. And just like museums, brands and companies that embrace these technologies to drive innovation can prosper within the events industry.

One of the biggest challenges is the cost of developing and implementing these technologies. AR/VR technologies can be expensive and may prove a barrier to some event organizers who do not have sufficient budget to invest.

What is the potential impact of AR/ VR on the events industry?

In conclusion, AR/VR is a transformative technology with enormous potential to revolutionize the events industry. By enhancing attendee engagement, creating immersive experiences, and improving event efficiency, AR/VR has the power to elevate events to a new level of creativity and innovation. While there may be challenges to implementing these technologies, the benefits are too significant to ignore. As a pioneering company involved in the events industry, we at Rayqube believe brands that embrace AR/VR at events will be the ones destined to thrive in the years ahead.

Sankalp Sharma Founder Siddhant Sharma Founder

SAMSUNG ANNOUNCES 2023 TV LINE-UP IN UAE

The 77-inch OLED features Samsung’s Quantum HDR OLED+, boosted by Quantum Dots, which delivers bold contrast, dramatic sound, and vibrant colors while powerful AI processing technology transforms ordinary content into colorful 4K video. Meanwhile, Dolby Atmos Audio provides immersive surround sound.

Samsung’s Infinity One Design with Slim One Connect delivers an edge-to-edge screen, a slim and sleek profile, and creative cable management that all combine to create an elegant, seamless aesthetic.

High-speed games and high-octane movies come alive thanks to the Motion Xcelerator Turbo Pro, which creates crisp 4K visuals at blazing-fast speeds up to 120hz, while Game Motion Plus goes up to 144hz with compatible PC-connected content.

The Samsung Neo QLED 8K delivers unparalleled picture quality and captivating sound. In addition, quantum Mini LEDs

deliver a billion colors and intense contrast with 1.5 times more lighting zones than Samsung’s Quantum Matrix Technology. A powerful processor transforms content into stunning 8K, complemented

by lifelike sound with Dolby Atmos, Object Tracking Sound Pro, and Symphony 3.0. The edge-to-edge 8K picture guarantees no distractions, with cables hidden from view with the Slim One Connect box.

OPPO RENO8 T 5G: BRING THE ULTIMATE VISUAL DISPLAY AND TOUCH SENSATION

Global technology brand, OPPO, spent years researching exactly what the consumer of today needs and has honed in on two key factors that make all the difference when it comes to screen quality and user experience.

DISCOVER MORE THROUGH A MORE IMMERSIVE, VIVID, AND SMOOTHER DISPLAY

There are a number of elements on the Reno8 T 5G that help to create a ‘wow’ factor on the phone’s display, including rich colour depth, a high refresh rate, and a high screen-to-body ratio.

With its narrow 2.32mm lower bezel and 1.57mm right and left side bezels, the 6.7-inch, punch-hole AMOLED screen on the Reno8 T 5G is truly boundless. The 93% screen-to-body ratio is also one of the highest screen-to-body ratios in the history of the Reno series and is almost unheard of for a smartphone in this price bracket. This end-to-end screen is made possible thanks to a cutting-edge COP screen packaging process that enables the screen to cover as much of the front face of the phone as possible. This not only results in less intrusive bezels but also allows the size of the display to be maxed out without increasing the size of the device itself, so users can enjoy a fully immersive visual experience that fits into the palm of their hands.

PRECISION MICRO-CURVES TAKE THE SCREEN BEYOND JUST VISUALS

The Reno8 T 5G’s display offers far more than an immersive viewing experience. Through precision engineering, the display has been optimized to improve comfort and efficiency when it matters most.

The Reno8 T 5G comes equipped with a flagship-level AMOLED curved screen, or more specifically, a micro-curved screen with a precise 56-degree curve and 1.9mm arc height. The Reno8 T 5G feels thinner and lighter than phones with waterfall displays, and smoother than those with non-curved displays, measuring approximately 7.7 mm in thickness and weighing only 171 g.

BENQ GW90 SERIES EYE-CARE MONITORS REVITALIZE HYBRID AT-HOME WORKSPACES

BenQ, the global leading innovator of displays and digital lifestyle devices, today unveiled GW2790QT and GW3290QT, 27- and 32-inch 2K QHD monitors designed for maximum efficiency for any task and easy switching between devices and work activities. GW90 Series Eye-care monitors feature eyecare technology, ergonomic design, USB-C data transfer, charging and integrated USB-hub connection, as well as a unique coding mode to enhance the efficiency of programming work and visual comfort.

“GW90 Series monitors help personalize modern hybrid-working lifestyles,” Manish Bakshi, Managing Director, BenQ Middle East & Turkey. “Their USB-C architecture simplifies multitasking productivity at traditional workspaces, at home, or even on the go. Software developers can benefit from specialized coding modes to ensure eye comfort and enhance work efficiency. Additionally, the GW90 series facilitates remote collaboration with noise-cancelling communication and promotes holistic well-being via eye care and fun aesthetic functionality.”

Exclusive coding mode increases the productivity of programming work and visual comfort by optimizing the contrast and saturation of dark mode. With distinguishable shades of color, coding mode can support software developers to focus more on work and relieve eye strain in the workspace or dime surroundings. Starting from the previous version of the GW85TC series, coding mode has received a widely good reputation on Amazon and e-commerce platforms. Users give positive comments on coding mode, saying it reduces symptoms of eye strain and supports working for longer hours.

Pioneering BenQ Eye-Care innovations including TUV Rheinland-certified Flicker-Free and Low Blue Light Technologies and Brightness Intelligence Gen2, which adds customizable settings to auto-optimization of screen brightness. The color weakness mode compensation and simulated e-paper reading mode are also easily navigated with BenQ Eye-CareU software for convenient and prolonged vision health protection.

Further promoting work-life balance and well-being, GW2790QT and GW3290QT provide height adjustability and pivot rotation to arrange vertical screens for easy coding and multiple daisy-chained monitors in comfortable productivity-enhancing orientations.

Equipped with USB-C connection for

data and video transmission and up to 65 watts of power delivery for charging laptops and phones, GW2790QT and GW3290QT monitors provide an integrated USB hub and comprehensive HDMI, DisplayPort, USB, and audio ports for fast switching between peripherals and smart devices. Integrated Noise Filter Speakers and Noise Cancellation Microphone ensure crystal-clear remote conferencing for added versatility and productivity.

Desktop devices, their cables, and office materials can be neatly organized using the optional GC01 base cover kit, which comes with two base cover inserts: a light grey cover with grooves and niches for smartphones, cables, pens, and office paraphernalia, and a green studded platform for setting up fun building blocks and brick figures.

PHILIPS TAKES ACTION ON WORLD ORAL HEALTH DAY WITH SPECIAL EDUCATION

Royal Philips a leading health technology company, has partnered with Maharat Learning Center and the Emirates Dental Hygienists Club (EDHC) hosted a session for hygienists in observance of World Oral Health Day (WOHD) on March 17th. The aim of the event was to raise awareness of the special needs requirements that children with special determination and their families face when it comes to oral care.

As part of Philips’ purpose to improve people’s health and well-being through meaningful innovation, the global leader develops awareness programs in dental and oral health and innovative solutions for the delivery of dental services and treatment. The event hosted at the Maharat Learning Center in Dubai Festival City served as a foundational moment and promoted understanding and awareness of the special oral care needs of children with special determination and their families.

“We are thrilled to partner with Maharat Learning Center and the Emirates Dental Hygienists Club to raise awareness about oral care for children with special determination. At Philips, our purpose is to improve people’s lives through meaningful innovation, and we believe that everyone should have access to the same attention and care, regardless of their circumstances,” said Ahmet Telatar, District Sales Leader, Philips Personal Health MENA.

The event featured an educational session for children on oral care, including the PhilipsOne battery toothbrush with a 2-minute timer to ensure the proper brushing time recommended by dentists. These features can make oral care less stressful and more enjoyable for adults and children alike, promoting better overall oral health. Additionally, parents met with the dental hygienists during a dedicated train-thetrainer session to learn how to support better oral care for their children.

As part of Philips’ purpose to improve people’s health and well-being through meaningful innovation, the global leader develops awareness programs in dental and oral health and innovative solutions for the delivery of dental services and treatment.

NOTHING LAUNCHES WIRELESS EARBUDS EAR (2)

London-based consumer tech brand Nothing has launched Ear (2), a set of truly wireless earbuds that celebrates Nothing’s iconic transparent design with elite engineering and next-level personalization for the ultimate audio experience.

Ear (2) delivers an authentic sound experience, boasting Hi-Res Audio certification and LHDC 5.0 technology. Users can also create their own Personal Sound Profile by completing a hearing test through the Nothing X app. Ear (2) will then adjust the equalizer settings accordingly in real-time for optimal sound quality. The earbuds feature an 11.6 mm custom driver for deep, powerful bass and crystal-clear highs, and a new dual-chamber design enhances the overall sound quality with smoother airflow. Moreover, Ear (2) features Dual Connection for easy device switching, improved wind-proof and crowd-proof Clear Voice Technology, and Personalized Active Noise Cancellation that adapts to the unique shape of a user’s ear canal.

“We are excited to introduce Ear (2) as a significant upgrade to our debut product Ear (1), which sold over 600,000 units,” said Carl Pei, CEO, and Co-founder of Nothing. “With Ear (2), we’ve re-engineered everything from the ground up and utilized cutting-edge technology to create the ultimate personal listening experience.”

AXIS COMMUNICATIONS INTRODUCES OUTDOOR-READY SOUND PROJECTORS

ever appearance or accessible placement is a key consideration. And thanks to a more natural sound quality, crucial messages are always clear and understandable.

Winner of the Red Dot Award for design, this sleek, IK10-rated vandal-resistant speaker comes with embedded audio management software for scheduling, zoning, and prioritization. It’s built on open standards for easy integration with VoIP telephony, video management systems, and analytics. The sound projector connects to your standard network for a flexible, scalable, and cost-effective solution. It’s also packed with smart features. I/O ports enable integration with systems and devices including PIR sensors, buttons, strobe lights, and more. Additionally, a built-in microphone supports two-way audio communication. Remote health testing assures users their system is working, and the built-in LED offers a visual status confirmation.

Axis Communications has introduced a smart, easy-to-integrate speaker, raising the bar for voice messages in both outdoor and indoor environments. With an award-winning minimalistic appearance and excellent sound, it’s ideal for broadcasting live and pre-recorded security and deterrence messages, health and safety instructions, and informational updates – even background music.

AXIS C1610-VE Network Sound Projector continues the Axis tradition of innovating for excellence. This tough, good-looking device is an outstanding alternative to the horn speaker wher -

Key features include:

• Sleek, vandal-resistant design

• All-in-one, outdoor-ready speaker system

• Connects to standard network

• Simple installation with PoE

• Remote health testing

Easy to install and suited for temperatures ranging from -40 to +55°C, it can be mounted on walls, ceilings, or poles wherever appearance matters as much as sound quality.

INTEL ANNOUNCES NEW VPRO PLATFORM WITH 13TH GEN INTEL CORE

Intel’s newest vPro platform delivers the most comprehensive security, blistering performance, and modern remote manageability.

Intel introduced the new Intel vPro platform powered by the full lineup of 13th Gen Intel Core processors. Built for business, Intel vPro addresses the ever-changing needs of businesses by delivering the most comprehensive security, necessary hardware for companies in need of a PC refresh, and increased productivity for all employees. This year, the expansive commercial portfolio will deliver more than 170 notebooks, desktops, and entry workstations from partners including Acer, ASUS, Dell, HP, Lenovo, Fujitsu, Panasonic, and Samsung.

“For nearly two decades, we’ve been committed to our mission of delivering products and technologies that keep organizations running and workers productive. With our new 13th Gen Intel Core processors, the Intel vPro platform remains the premier business computing foundation, providing the best in security, business management, and performance for organizations of all sizes.”

– Stephanie Hallford, Intel vice president and general manager

of the Commercial Client Division

Intel’s new vPro platform offers critical threat prevention with dozens of security capabilities built deep into the silicon - helping reduce the attack surface by an estimated 70% versus 4-year-old PCs. New IT-enabled memory encryption will also take virtualization-based security to a game-changing level in Windows. Customers will have more choices with endpoint detection and response (EDR) vendors enabled with Intel Threat Detection Technology, bringing higher-efficacy detection of the latest threats. And as the only business platform with all of this and built-in hardware security to detect ransomware and software supply chain attacks, Intel vPro has the most comprehensive security offering in the industry.

The new vPro platform is based on the 13th Gen Intel Core processors offering a hybrid architecture with new Performance-cores, more Efficient-cores on select offerings, smarter task classification with Intel Thread Director, and better energy efficiency with Intel Dynamic

Tuning Technology. Coupled with leading technologies like Intel Wi-Fi 6E (Gig+), Thunderbolt 4, and the validation of the Intel® Evo™ platform with superior experiences like intelligent collaboration, Intel vPro devices are optimized for modern business computing.

Performance improvements for Intel vPro designs with 13th Gen Intel Core include:

• Up to 65% faster Windows application performance versus a 3-year-old desktop PC.

• Up to 45% faster content creation while multitasking than a current AMD desktop.

• Up to 2.3 times faster Windows application performance versus a 3-year-old mobile PC.

• Up to 40% faster Windows application performance versus a current AMD notebook and up to 25% faster business application performance versus Apple M2.

HISENSE FLEXES FULL 2023 RANGE OF INNOVATIONS AT 133RD CANTON FAIR

During its successful participation at the ongoing 133rd Canton Fair, Hisense displayed its top-ofthe-line technology creating value for customers through innovation in the consumer electronics segment. Exhibiting the latest technology and high-quality products, Hisense, under the theme ‘Innovation for the people’, expressed itself as a brand that creates value for its end-users and is committed to bringing happiness through its array of smart consumer electronics.

Also known as the China Import and Export Fair, the tradeshow attracted more than 370,000 visitors on its opening day alone. The fair also saw over 35,000 exhibitors on-site and buyers visiting from 226 countries. “Participating in such trade fairs has given

Hisense a global platform to demonstrate its vastness of experience and expertise through exhibiting technology,” said Mr Jason Ou, President of Hisense Middle East and Africa. “Much of the technology showcased here will soon be available in the Middle East across our regional distribution network, and everything on show demonstrates our ability to make the smartest of homes for our millions of customers.”

TV technology took center stage as the company highlighted its ongoing improvements in ULED series enabling higher image quality, positioning its newest 110” ULED X as the ‘hero’ product of this year. Attracting the visitors with its 8K display, mini-LED backlight and an expanded viewing angle, ultra-low reflectivity, the ULED technology also creates an immersive

MINDWARE EXPANDS DISTRIBUTION TO COVER JORDAN AND IRAQ

Mindware, the leading Value-Added Distributor (VAD) in the Middle East and Africa, announced that the company has extended its region of distribution with Dell Technologies to cover Jordan and Iraq.

Toni Azzi, General Manager at Mindware Qatar, Africa and Levant, comments, “Mindware and Dell Technologies have had a longstanding successful collaboration for over twenty-one years. We leverage our strong operational and technical capabilities to bring to market and deploy as quickly as possible the latest products and solutions from the vendor. We are now building on this success by extending our coverage to Jordan and Iraq with the complete product line. Both locations are growing economies and with digital transformation initiatives taking place across multiple sectors in the country, there is need for technology infrastructure in both private, as well as public sectors. As regional distributor for Dell Technologies, we see our company playing a major role in developing and growing the vendor’s business in these countries and moving it to the next level.”

Mindware currently transacts with over 400 channel partners in Jordan and Iraq, including system integrators, corporate and SMB resellers, cloud providers, independent software vendors (ISVs), integrated service partners (ISPs) and small computer retail stores. In an effort to drive business, Mindware will conduct a thorough market analysis to understand the needs and preferences of businesses and consumers in these countries; develop and grow the partners ecosystem in order to ensure proper market and vertical coverage; target untapped market segments and verticals along with existing and potential partners; propose end-to-end technology solutions that meet the specific needs and requirements of different verticals; and develop an effective marketing and advertising strategy to promote Dell Technologies’ solutions and services.

Across the region, Mindware maintains an extensive ecosystem of more than 4,000 partners, all of whom are skilled in various domains and always supported by the distributor’s team.

Mindware employs a dedicated Dell Technologies Business Unit that constantly works closely with the vendor and promotes and deploys solutions with excellent service quality and technical support. The distributor also has been running a dedicated Cloud practice which is fully aligned with Dell Technologies to achieve its vision in the region. The company has been training and enabling its partners to deploy Dell Technologies’ solutions for Cloud migration, which is one of the major digital transformation drivers today for any enterprise.

surround sound with 3.1.2 channels for both visual and audio entertainment.

Also attracting attention are the U8K, U7K, and U6K. The U7K series, as ULED’s high-end products, carries out innovative research and development to cater to the increasing needs of gamers with large screens. U6K and U8K meanwhile demonstrate an intelligent operations scenario that meets the demand for high-definition, large-screen, intelligent, and various scene-based usage.

The Laser display technology prowess was also evident, attracting a massive crowd with its 100- and 120-inch Laser TV, Smart Mini Projector (C1) and Laser Cinema (PL1H). The newest series to the category Laser Cinema PL1H and Smart Mini Projector C1 created a scene-oriented experience allowing the users to feel and see every minute detail of the picture in a light-controlled environment.

Toni Azzi

General Manager at Mindware Qatar, Africa and Levant

ESET DISCOVERS CORPORATE SECRETS AND DATA ON RECYCLED COMPANY ROUTERS

ESET, a global leader in digital security, today unveiled new research into corporate network devices that were disposed of and sold on the secondary market. After looking at configuration data from 16 distinct network devices, ESET found that over 56% – nine routers – contained sensitive company data.

Of the nine networks that had complete configuration data available:

• 22% contained customer data

• 33% exposed data allowing third-party connections to the network

• 44% had credentials for connecting to other networks as a trusted party

• 89% itemized connection details for specific applications

• 89% contained router-to-router authentication keys

• 100% contained one or more of IPsec or VPN credentials, or hashed root passwords

• 100% had sufficient data to reliably identify the former owner/operator

“The potential impact of our findings is extremely concerning and should be a wake-up call,” said Cameron Camp, the ESET security researcher who led the project. “We would expect medium-sized to enterprise companies to have a strict set of security initiatives to decommission devices, but we found the opposite. Organizations need to be much more aware of what remains on the devices they put out to pasture, since a majority of the devices we obtained from the secondary market contained a digital blueprint of the company involved, includ-

ing, but not limited to, core networking information, application data, corporate credentials, and information about partners, vendors, and customers.”

“There are well-documented processes for proper decommissioning of hardware, and this research shows that many companies are not following them rigorously when preparing devices for the secondary hardware market,” said Tony Anscombe, Chief Security Evangelist at ESET. “Exploiting a vulnerability or spear phishing for credentials is potentially hard work. But our research shows that there is a much easier way to get your hands on this data, and more. We urge organizations involved in device disposal, data destruction, and reselling of devices to take a hard look at their processes and ensure they are in compliance with the latest NIST standards for media sanitization.”

The routers in this research originated at organizations ranging from medium-sized businesses to global enterprises in a variety of industries (data centers, law firms, third-party tech providers, manufacturing and tech companies, creative firms, and software developers). As part of the discovery process, ESET, where possible, disclosed the findings to each identified organization – several of them household names – collaborating to ensure they were aware of the details potentially compromised by others in the chain of custody of the devices. Some of the organizations with compromised information were shockingly unresponsive to ESET’s repeated attempts to connect, while others showed proficiency, handling the event as a full-blown security breach.

G42 CLOUD & GULF BUSINESS MACHINES ENTER STRATEGIC PARTNERSHIP

tions.

Working with G42 Cloud, GBM will enable enterprises and public sector to accelerate their pace of digital innovation and to realize incremental business value from Cloud adoption and transformation.

G42 Cloud, a unit of Abu Dhabi’s artificial intelligence company G42, and regional digital solutions major, Gulf Business Machines (GBM) announce a collaboration aimed at bringing advanced technologies to regional enterprises and public sector entities.

As part of its ongoing focus on accelerating regional digital adoption via core technologies such as data, Artificial Intelligence (AI), and business automation, Gulf Business Machines has partnered with G42

Cloud to support regional enterprises with their end-to-end path to digital transformation securely and at scale. The new partnership will enable GBM to offer advanced technologies and solutions available on G42 cloud to its customers.

This collaboration further advances GBM’s commitment to enabling cutting edge technologies to the industries by combining the resources, technical expertise and industry knowledge of both organiza-

G42 Cloud CEO, Talal AlKaissi expressed the excitement around this occasion: “GBM has been at the forefront of driving significant value to regional businesses by providing world class digital solutions. Building on this strong foundation, we look forward to collaborating with GBM and strengthening the adoption of G42 Cloud’s unique sovereign cloud technology solutions and services by its clients. This collaboration will drive simplified onboarding to cloud for the regional enterprises and deliver cloud first solutions at scale in the UAE and beyond.”.

Mike Weston, CEO, GBM said, “G42 Cloud has always been dedicated to the advancement of digital infrastructures, with extensive success in transforming diverse industries. We are very excited to enter this partnership with G42 Cloud.

BENQ SIGNS NEWCOM AS AN OFFICIAL DISTRIBUTOR FOR ITS INNOVATIVE RANGE OF MONITORS

BenQ has appointed Newcom as a distributor for its innovative and wide range of gaming and entertainment monitors in the UAE, which includes BenQ’s gaming brands MOBIUZ and ZOWIE. With this collaboration, the visual display giant looks forward to enabling more users across the Middle East region access to BenQ’s advanced monitor technologies.

About the collaboration, Mr. Manish Bakshi, the Managing Director of BenQ said, “ We are delighted to join forces with Newcom, allowing users in UAE access to our impressive monitors that offer superior performance and an enhanced visual experience.”

BenQ’s MOBIUZ monitors offer a wide range of features, such as IPS panels with excellent picture quality and audio, great response time, and impressive refresh rates, while being designed with an ultra-slim bezel to make your workspace look even more stunning.

Jai Bhatia, Director of Sales and Marketing at Newcom, stated, “We couldn’t be more overjoyed to have joined forces with BenQ, an internationally acclaimed manufacturer of monitors and a frontrunner in display technology. Our team has dedicatedly worked on this collaboration and is confident that it holds immense potential for both our companies.”

“With BenQ’s formidable knowledge and advanced technology, they are an ideal fit for us. We anticipate a beneficial collaboration with them that will last long into the future,” added Rinky Rajan, Product Manager at Newcom.

Newcom has taken center stage as one of UAE’s foremost IT dis-

tribution service providers, distributing globally renowned brands and technology-based lifestyle products. Newcom efficiently meets the needs of its channel partners by providing large-scale orders and fast deliveries with robust central warehousing facilities in the UAE. With the support of Newcom, BenQ will continue its mission of offering the best to regional consumers in esports gaming and home entertainment.

Jai Bhatia Director, Sales and Marketing, Newcom

Manish Bakshi Managing Director, BenQ

AEG PARTNERS WITH MICROSOFT AND CRAYON

Allied Engineering Group (AEG), the largest SWIFT service bureau globally, has announced its collaboration with Microsoft and Crayon to bring tailored and compliant solutions to financial service institutions (FSIs) that are migrating their SWIFT infrastructure to the cloud. Through this partnership, AEG will publish its 10 SWIFT-related proprietary solutions on the Azure Marketplace, extending them as a managed service to FSIs across the Middle East and Africa (MEA).

“We believe that this partnership represents the best strategic move for banks, as it addresses the current needs of the banking sector,” said Dr. Mohamed Sadek, Group CEO of AEG. “Our tailored solutions on Azure will provide financial service institutions with the flexibility, scalability, and security they need to migrate their SWIFT infrastructure to the cloud while ensuring compliance with SWIFT CSCF regulations and guidelines. By leveraging Azure’s advanced capabilities, we are enabling banks to focus on their core objectives and access limitless possibilities for the future.”

Through this partnership, and leveraging Azure’s advanced capabilities, AEG is providing its customers with the freedom to offer their services as a flexible managed service. This, in turn, empowers FSI to expand their reach and optimize their operations, while simultaneously helping AEG expand its presence in the UAE.

“We are excited to collaborate with Allied Engineering Group and Crayon to provide tailored and compliant solutions for financial service institutions migrating SWIFT infrastructure to the cloud.”, said Naim Yazbeck, General Manager, Microsoft UAE. “By leveraging Azure’s secure and scalable platform, we are enabling AEG to offer its customers greater flexibility and cost savings, while maintaining compliance with SWIFT CSCF regulations and guidelines. This relationship is a testament to Microsoft’s commitment to support-

ing the digital transformation of the financial service industry in the UAE and Middle East and Africa at large.”

“We are proud of our partnership with Microsoft and AEG, which exemplifies the transformative power of combining world-class technology, industry expertise, and strategic vision,” said Ziad Rizk, CEO of Crayon Middle East & Africa. “By leveraging our deep Microsoft Cloud knowledge, our robust partner ecosystem, and our extensive market reach, we are committed to supporting AEG’s ground-breaking efforts in revolutionizing the SWIFT infrastructure for financial service institutions across the Middle East and Africa. Together, we are pioneering the future of digital finance and cultivating exceptional experiences for organizations and customers alike.”

HISENSE LAUNCHES PX1-PRO TRICHROMA LASER CINEMA

Hisense, one of the largest consumer electronics and home appliances manufacturers globally, has launched its next generation of immersive entertainment with the Hisense PX1PRO TriChroma Laser Cinema. Unveiled to much acclaim at this year’s Consumer Electronics Show (CES), the world’s most influential technology event, Hisense’s newest TV is available across the Middle East region now.

Built for home theatre, the PX1-PRO features the award-winning TriChroma laser technology to bring true-to-life picture quality with increased color accuracy and vivid imagery for an experience of colors like never before. It comes with smart features like smooth motion for uninterrupted viewing, game mode for a grin-inducing gaming experience, Android OS that offers an incredible range of content and streaming options, eye-friendly design and sensors that comes with low blue light emission to protect your eyes and most importantly it adopts ultra-short throw technology to generate a super large screen image on the screen as well as on the wall to ensure a best-inclass home theatre experience.

“As a brand, we strive to bring new technology to the region,” said Jason Ou, Hisense President for the Middle East & Africa. “We are proud of our achievement in the Laser Cinema segment, and we continue to upgrade our technologies by introducing premium range products that can provide customers with a superior viewing experience.”