VAR Magazine

ASUS UNVEILS AI-POWERED INNOVATIONS

ASUS recently showcased its latest technological advancements at a regional launch event in Dubai, reaffirming its commitment to sustainability and innovation. Among the highlights were groundbreaking products like the Zenbook Duo (2024), featuring the world’s first 14-inch dual-screen OLED laptop, and AI-powered laptops equipped with Intel Core Ultra processors. For gaming enthusiasts, ASUS introduced the ROG Zephyrus G14 and G16 laptops, www.integratormedia.com

revolutionizing portable gaming with powerful internals and stunning OLED displays.

ASUS: PIONEERING LAPTOP INNOVATION

In the mid-2000s, ASUS entered the laptop market with the groundbreaking Eee PC, a series of netbooks renowned for their compact size, affordability, and long battery life. This move revolutionized the concept of ultraportable laptops and paved the way for ASUS’s expansion into consumer laptops. In 2011, ASUS introduced the Zenbook series, blending style and substance with premium materials, slim designs, and high-resolution displays. This lineup exemplified ASUS’s commitment to design innovation, offering laptops that were both visually stunning and technologically advanced. Throughout its history, ASUS has remained at the forefront of technological innovation by integrating cutting-edge features like AI enhancements and dual displays, as seen in the Zenbook Pro Duo.

SUSTAINABILITY

ASUS is implementing eco-friendly initiatives such as responsible manufacturing practices and using recycled materials. Their efforts have earned global recognition and resulted in significant reductions in environmental impact, including recycling over 40,000 tonnes of e-waste since 2019. In addition to sustainability,

MSI launches World’s First Gaming Handheld with Intel’s Core Ultra in the Middle East

Agroundbreaking handheld gaming device that marks a new era in portable gaming experience. The MSI Claw features exclusive HyperFlow Cooling & Top-of-the-line 53Wh Battery For More Stable & Long-lasting Gameplay. MSI one of the most trusted names in gaming and esports, and renowned for their breakthroughs in design and technological innovation has launched the world’s first gaming handheld powered by Intel Core Ultra Processor – the Claw. Equipped with ARC graphics featuring up to 8 Xe cores and advanced XeSS technology, the Claw ensures smooth gameplay across various AAA titles. Its robust HyperFlow cooling system and a large 53Wh battery, coupled with Thunderbolt 4 connectivity which allows for high data transfer rates and external device connections, make it an exceptional handheld device for gamers.

Stay Ahead in Tech with VAR!

Welcome to the 255th edition of VAR Catalogue Magazine! As we reach the midpoint of the year, the tech world is buzzing with excitement, with numerous events happening all around us.

In this issue, we delve into the latest innovations from ASUS, featuring their journey from inception to pioneering products like the world’s first 14-inch dual-screen OLED laptop. Additionally, we explore MSI’s groundbreaking launch of the world’s first gaming handheld with Intel’s Core Ultra in the Middle East.

The next story highlights the OPPO Reno11 F 5G smartphone, boasting a stunning 64MP Ultra-Clear Triple Camera and a 120Hz AMOLED Borderless display for a captivating user experience. OPPO lately introduced its Send-In Repair services, providing customers with hassle-free phone repairs from the comfort of their homes. With this convenient service customers can easily arrange for a doorstop pickup by contracting the OPPO support team.

Sony takes center stage as they redefine the home cinema experience with the renewal of BRAVIA. With a focus on stream-

ing services and professional-grade products, Sony aims to enrich the cinematic journey for viewers.

Don’t miss our gift guide on pages 12 & 13, along with coverage of D-Link’s successful partner meet in Bali. Plus, discover the latest in camera technology with Sony’s FE 24-50mm F2.8 G lens and Sennheiser’s MOMENTUM True Wireless 4 earbuds. Sony also released Large Aperture Wide-Angle Zoom G Lens FE 16-25mm F2.8 G. This new lens offers high-resolution performance, beautiful bokeh, and high-speed, high-precision, quiet, fast-tracking AF (autofocus).

On page 16, learn more about EROS Group, a leading distributor and retailer collaborating with Dreame Technology to innovate smart home appliances. We also picked up the new Kingston’s V60 SD card is crafted for both passionate photographers and cost-conscious budding creatives – that’s on page 17.

Lastly, stay tuned for our upcoming magazines in the Financial, Hospitality, and Automotive verticals. We value your feedback and look forward to embarking on these journeys together. Happy reading and happy new year!

Vivek Sharma Founder

ASUS UNVEILS AI-POWERED INNOVATIONS

ASUS showcased AI-powered laptops and an expanded product portfolio, emphasizing their dedication to delivering innovative technology solutions. These AI-powered devices, featuring Intel Core Ultra processors, offer seamless management of complex workloads and enhanced productivity while prioritizing energy efficiency. With a focus on sustainability, innovation, and user-centric design, ASUS envisions a future where intelligent, heartfelt, and joyful smart living is accessible to all.

INTRODUCING AI-POWERED LAPTOPS

ASUS unveiled an impressive lineup of AI-powered laptops and expanded its product portfolio, showcasing its commitment to innovation. Featuring Intel Core Ultra processors, these laptops enable seamless management of complex tasks, enhanced productivity, and advanced security measures. ASUS aims to deliver exceptional experiences that transcend conventional boundaries, envisioning a future of intelligent, sustainable, and user-centric smart living. The Intel Core Ultra Processor, equipped with an AI-focused Neural Processing Unit (NPU), offers exceptional performance while prioritizing energy

efficiency. These cutting-edge technologies promise faster content generation, simplified data analysis, streamlined multitasking, and enhanced security, revolutionizing computing capabilities.

ASUS ZENBOOK DUO (2024): DUAL-SCREEN INNOVATION

The Zenbook Duo (2024) stands out as the world’s first AI-powered 14-inch dual-screen laptop, boasting two identical OLED touchscreens. With a detachable full-size Bluetooth ASUS ErgoSense keyboard and touchpad, this device offers unparalleled versatility for on-the-go use. Weighing just 1.35 kg, this Intel Evo Edition laptop combines multitasking versatility with superb mobility. Its dual full-size 3K 120 Hz ASUS Lumina OLED displays, joined by a lay-flat 180° hinge, expand the visual workspace to up to 19.8 inches, with various user modes controlled by intuitive ASUS ScreenXpert software. Equipped with an Intel Core Ultra 9 processor with an integrated NPU for AI acceleration, 32 GB of LPDDR5x memory, up to a 2 TB PCIe 4.0 SSD, and a long-lasting 75 Wh battery, the Zenbook Duo (2024) maximizes productivity and play throughout the day. Sustainability and durability are prioritized, with recycled materials

and durability testing to US MIL-STD-810H standards ensuring longevity.

ROG ZEPHYRUS SERIES: GAMING INNOVATION WITH ROG NEBULA DISPLAY

The ROG Zephyrus G14 and G16 gaming laptops redefine the genre with extraordinary features. Sporting a redesigned premium aluminum chassis, these laptops are lightweight yet durable, with stunning Eclipse Gray and Platinum White options. Featuring ROG Nebula Display OLED panels, the G14 boasts a 3K 120 Hz panel, while the G16 offers a 2.5K 240 Hz display, both with a 16:10 aspect ratio and VESA Display HDR True Black 500 certification. Enhanced audio quality is delivered through Hi-Res Audio and Dolby Atmos technology, complemented by built-in HD cameras for smooth communication. Designed for gamers, creators, and designers, the Zephyrus Series includes models with AMD Ryzen 9 and Intel Core Ultra 9 processors, NVIDIA GeForce RTX GPUs, and powerful ROG Intelligent Cooling solutions for optimal performance. With the upgraded Zephyrus Series, ROG sets a new standard for portable gaming, combining technology, performance, and aesthetics for an unparalleled gaming experience.

OPPO Reno11 F 5G with Borderless Display and 64MP Ultra-Clear Triple Camera

OPPO, the world’s leading smart device brand, recently announced the global availability of its OPPO Reno11 F 5G smartphone. With vibrant, eye-catching style, a 64MP Ultra-Clear Triple Camera and a 120Hz AMOLED Borderless display, Reno11 F 5G is a winning combination of fresh looks and smart experiences.

Magnetic Particle Design and a Borderless Screen

Effortlessly enjoy every moment with Reno11 F 5G’s Magnetic Particle Design and immersive screen. Slim and lightweight at just 7.54mm thin and a super-comfortable 177g, long bouts of messaging, gaming, or watching won’t leave you with hand fatigue, and Reno11 F 5G is supremely pocket-friendly too.

In Ocean Blue, Reno11 F 5G introduces OPPO’s Magnetic Particle Design, with shimmering waves and a glass-like polish.

Ocean Blue glistens with azure and white.

In Palm Green Reno11 F 5G layers emerald and deep green tones with subtle sparkle. This color was manufactured with the exclusive OPPO Glow process, which sees tiny sparkling crystals etched at a microscopic level to create a finish that not only shimmers, but also appears soft and smooth.

Ready for years of use, Reno11 F 5G is quality tested to handle a staggering 100,000 volume key presses, 200,000 power button presses, and 20,000 instances of plugging in and taking out the USB-C cable.

When it’s time to power on, Reno11 F 5G’s Borderless 120Hz AMOLED Screen beams with its ample 6.7” size and vibrant display technology. An ultra-slim 1.47mm border on either side of the display creates an almost all-screen experience, with its 93.4% screen-to-body ratio for a class-leading, immersive view.

Reno11 F 5G’s brilliant 10-bit AMOLED screen beams with quality, showcasing over 1-billion colours for natural-looking gradients, matched with a peak brightness of 1100 nits for true-to-life visuals that shine. Its smooth, 120Hz refresh rate keeps social feeds scrolling with a fluid ease, and with 2160Hz PWM dimming below 90 nits, enjoy a more eye-friendly experience.

CAMERA:

OPPO Reno11 F 5G’s camera boasts a 64MP Ultra-Clear Triple Camera setup capable of 4K recording. It includes a versatile main camera, ultra-wide, and macro lenses. OPPO’s Portrait Expert Engine enhances portrait imaging.

EXPERIENCE:

ColorOS 14 provides seamless functionality with features like File Dock, Smart Touch, and Smart Image Matting. Trinity Engine ensures efficient performance, and ROM Vitalisation optimizes storage space.

Powered by a MediaTek Dimensity 7050 chipset, Reno11 F 5G enables multitasking, gaming, and 4K video capture. Up to 8GB RAM and expandable storage options make it suitable for various applications.

Reno11 F 5G features a long-lasting 5000mAh battery with 67W SUPERVOOC™ Flash Charging, ensuring quick recharges for extended usage.

Acer Unleashes New Predator Triton Neo 16 with Intel Core Ultra Processors

Acer latest technology is out there for you - the new Predator Triton Neo 16 (PTN16-51) gaming laptop, designed with the new Intel Core Ultra processors with dedicated AI acceleration capabilities and NVIDIA GeForce RTX 40 Series GPUs that support demanding games and creative applications. Players and content creators can marvel at enhanced videogame scenes and designs on the laptop’s 16-inch display with up to a stunning 3.2K resolution and 165 Hz refresh rate and Calman-Verified displays, producing accurate colors right out-of-the-box.

The state-of-the-art cooling system combines a 5th Gen AeroBlade fan and liquid metal thermal grease on the CPU to keep the laptop running at full steam, while users stay on top of communications and device management thanks to the AI-enhanced Acer PurifiedVoice 2.0 software and the PredatorSense utility app. This Windows 11 gaming PC also provides players with amazing performance experiences and one month of Xbox Game Pass for access to hundreds of high-quality PC games.

SUPERCHARGED PERFORMANCE AND GRAPHICS

The Predator Triton Neo 16 comes fully loaded with best-inclass technology and optimized with a suite of features to unlock creativity and dominate gameplay on Acer’s latest gaming device. New Intel Core Ultra H-Series processors are preloaded with a dedicated AI engine and Intel Application Optimization to deliver efficient performance, smooth gameplay, and collaboration experiences on the gaming laptop. Combined with up to an NVIDIA GeForce RTX 4070 Laptop GPU that supports NVIDIA DLSS 3.5 technology, users will be able to enjoy AI-optimized visuals on ray-traced games and applications. As an NVIDIA-Studio validated laptop, it is purpose-built for creators, delivers fast and smooth performance across the most challenging creator workflow, and provides access to the NVIDIA Studio suite of creative software.

Plus, users can unlock maximum stability and performance with NVIDIA Studio Drivers.

To fully appreciate the device’s visual-enhancing capacity, the Predator Triton Neo 16 features two 16-inch display options with up to a 3.2K resolution at 165 Hz refresh rate and 16:10 aspect ratio and are Calman-Verified to deliver true-to-life cinematic colors on screen as intended by creators. It also takes advantage of a DCI-P3 100% color gamut and support for the NVIDIA Advanced Optimus feature and NVIDIA G-SYNC technology for sharp color hues and tear-free frames. Gamers, streamers, and content creators can then maximize the new and improved Acer Purified Voice 2.0 technology on the Triton Neo 16. Thanks to the combination of AI noise reduction and beamforming solutions, and the addition of a third microphone with a 3D array design, external voices and sounds are blocked out keeping comms crystal clear and all ears to the main speaker.

STAY COOL, CONNECTED, AND IN CONTROL

Keeping the Predator Triton Neo 16 performing to its fullest potential, the gaming laptop’s advanced thermal solution is equipped with a 5th Gen AeroBlade 3D fan, liquid metal thermal grease on the CPU, and vector heat pipes for vital airflow. The device’s control center remains at the user’s fingertips with the upgraded Predator Sense 5.0 utility app. Users can choose among four operation modes for gaming, control fan speed, and monitor device performance with a single click of the dedicated PredatorSense key. It also enables the personalization of the device’s 3-zone RGB keyboard lighting based on their style and preference. The Predator Triton Neo 16 is also loaded with a full range of ports including HDMI, a USB-C Thunderbolt 4 port, and a Micro SD card reader to keep gamers plugged in.

Sony’s Brand-New Range of BRAVIA Theatre Home Audio Products!

An array of soundbars, a home theatre system, and a neckband speaker offer multiple options to enjoy immersive cinematic sound – all matching perfectly the new BRAVIA TVs

Sony is renewing BRAVIA as a brand for watching movies to enrich the ultimate home cinema experience. With the expansion of streaming services, watching movies in the comfort of the home has gained in popularity. Sony’s wide variety of products such as digital cinema cameras, professional monitors, and professional headphones have been widely utilised by film production professionals, allowing the company to deeply understand the cinema industry and the intention of filmmakers and content creators. New BRAVIA further enhances the sense of reality of cinematic content and delivers outstanding picture and sound quality at home to enjoy films with much of the same magic of the big screen. By unifying TVs, soundbars and other home audio technologies under a single brand, Sony aims for customers to have a one-stop destination to enjoy that ultimate cinematic experience of dazzling picture quality and evocative sound as the filmmaker intended. The matching features and design of BRAVIA TVs and BRAVIA Theatre home audio products make it easier for consumers to choose and combine a complete home entertainment package for an outstanding cinematic experience.

BRAVIA THEATRE:

Sony has unique, extensive experience in the film industry, ranging from professional cameras and monitors to film produc-

tion and distribution. Building on those strengths, for its newly announced BRAVIA Theatre home audio product line-up the company has focused on the differences between the viewing environments at the cinema and at home, working on various initiatives to provide the same immersive audio to the home setting. The acoustics

of a cinema is precisely designed, and the sound emitting from a large number of speakers placed on the ceiling and walls creates a localised sound field, providing the audience with an overwhelming sense of immersion. With BRAVIA Theatre, you can enjoy the same kind of acoustic cinema experience at home.

KEY TECHNOLOGIES AND FEATURES:

• 360 Spatial Sound Mapping: Utilizing Sony’s proprietary technology, generate phantom speakers for a 360 spatial sound experience without physical installation. Enjoy wide sound fields and cinema-like audio without additional speakers.

• Sound Field Optimization: Automatically adjusts speaker settings based on room layout for optimal cinematic sound.

• Acoustic Center Sync: Integrates soundbar with TV to match on-screen action for immersive viewing.

• Voice Zoom 3: Enhances dialogue clarity through AI algorithm, controllable via BRAVIA Connect App.

• Optional Speakers: Add wireless subwoofers or rear speakers for deep bass and enhanced surround sound, compatible with 360 Spatial Sound Mapping.

• BRAVIA Theatre U: Neckband speaker delivers personal, immersive Dolby Atmos® sound, connectable to multiple devices.

• IMAX Enhanced and Dolby Atmos Compatibility: Supports industry-standard audio technologies for immersive experiences.

ENVIRONMENTAL INITIATIVES:

• Reduced Virgin Plastic Usage: Utilizes recycled plastic and PET bottle fabric for eco-conscious yet high-quality products.

• Commitment to Accessibility: Products designed with accessibility features, including tactile markers and screen reader support.

AVAILABILITY:

BRAVIA Theatre Quad available April 2024, BRAVIA Theatre Bar 9 and 8 available July 2024, BRAVIA Theatre U available July 2024.

AMD Processors with Adaptive SoCs to Accelerate for Edge AI Applications

In February 2024, AMD introduced AMD Embedded+, an architectural solution merging AMD Ryzen Embedded processors with Versal adaptive SoCs on a single board. Validated by AMD, this platform accelerates time-to-market for ODM partners, reducing qualification and build times. It offers a common software platform for low-power, small form factor, and long lifecycle designs in medical, industrial, and automotive applications. Combining x86 compute with integrated graphics and programmable hardware, Embedded+ excels in AI inferencing and sensor fusion applications. Ryzen Embedded processors with “Zen” cores and Radeon graphics provide world-class rendering and display options, including 4K multimedia experience.

AMD ROCm 6.0 and AMD Radeon GPUs

AMD has now expanded their ML Development offering. AMD ROCm 6.0 now supports Radeon PRO W7800 and Radeon RX 7900 GRE GPUs alongside previously announced GPUs. This broadens access to desktop graphics cards for AI researchers. We’ve also added ONNX Runtime support, enabling inference on a wider range of source data on local AMD hardware. Additionally, INT8 via MIGraphX enhances data types. Continuing support for PyTorch brings mixed precision with FP32/FP16 to ML training workflows. AMD remains committed to broadening hardware support and enhancing capabilities for AI development.

Huawei debuts groundbreaking SUN2000 -15 0K-MG0 solar inverter

Huawei Digital Power has announced the launch of the groundbreaking SUN2000-150K-MG0 inverter for the Commercial & Industrial (C&I) market at the World Future Energy Summit (WFES) 2024 in Abu Dhabi. With an ultra-high efficiency of 98.8% and active safety features, this state-of-the-art solution represents a significant step forward for the fast-growing C&I solar sector in the Middle East region.

Inverters connect to solar panels, converting the energy generated by the sun to usable electricity. As the brain of a PV plant, the inverter accounts for only about 5% of the initial investment of the plant, but it can determine the plant’s power generation efficiency, safety assurance, installation, and O&M costs. It is the core of the PV plant, and its selection is critical to its performance.

D-Link Hosts Regional Distributor Meet 2024

The networking leader gathers its top distributors in Indonesia to recognize excellence in business

D-Link Middle East & Africa recently organized its Distributor Meet, in march 2024 at Bali, Indonesia, bringing together the crème de la crème of its distributors from across the region. The event was aimed at promoting networking, sharing information, discussing market trends, and providing valuable feedback.

D-Link leaders gave insightful presentations and shared the roadmap for the future while also recognizing its distributor partners for commitment, loyalty, and enhanced business growth.

The event was held at The Anvaya Beach Resort Bali, which is known for its luxurious accommodations, stunning ocean views, and top-notch amenities. D-Link’s top distributors were treated to a welcome dinner at Seasand Restaurant upon their arrival, which set the tone for the rest of the event. The highlight of the event was the Excellence & Recognition awards ceremony, which celebrated the outstanding performance of the distributors, and recognized their remarkable

contributions and collaborations with D-Link for over 30 years. The ceremony was followed by a culinary voyage at Pasar Senggol, Grand Hyatt Resort, Nusa Dua, where the attendees experienced authentic flavors and live entertainment amidst the enchanting ambiance of Bali.

The group also enjoyed white water rafting in Payangan and a full-day tour that included the Bali Swing, sightseeing at Garuda Wisnu Kencana Cultural Park and Uluwatu Temple, and shopping at Krishna Shopping Center.

Sakkeer Hussain, Director of Sales and Marketing, D-Link Middle East & Africa, said, “We are thrilled with the success of our Distributor Meet 2024 in Bali, Indonesia. It was a wonderful opportunity to bring together our distributors from across the region and celebrate their achievements. We are grateful for their continued support, dedication, and commitment to our shared goals.

“The power of collaborations was evident throughout the event, and we are

excited to see the positive impact it will have on our business in the future. As we move forward, we remain committed to building strong partnerships and driving mutual success.”

D-Link recognizes the importance of its distributors in aligning the company’s goals with the efforts of its distribution network. The event was a great success and helped foster collaboration, drive mutual success, and build lasting relationships. As the company looks to the future, it remains committed to building networks that empower people and businesses.

OVERVIEW

The event included presentations on future plans and an awards ceremony recognizing distributor excellence. Attendees enjoyed luxurious accommodations, culinary experiences, and Bali excursions. Director Sakkeer Hussain expressed gratitude for distributor support and emphasized collaboration for future success.

A Gift Guide for Every Budget!

Whether you’re on the lookout for stocking stuffers, show-stopping surprises or heartfelt presents, experts at Jumbo Electronics, one of the UAE’s leading consumer electronics distributors and retailers, have curated a gift guide that will ensure joy and delight for all. From innovative gadgets to cutting-edge tech, there’s a diverse selection of gifts that cater to a variety of budgets and will help make the festive season a truly special one. Check out these products that they offer in their store.

APPLE WATCH ULTRA

For a truly unforgettable experience, elevate the spirit of gifting with the Apple Watch Ultra, effortlessly blends technology and style. More than just a timekeeping device, the Apple Watch is a versatile companion designed to empower and enrich daily life. From its sleek design to cutting-edge features, this iconic wearable offers a myriad of functions, including fitness tracking, health monitoring, seamless communication, and personalised customisation.

ANKER 633 WIRELESS POWER BANK

A practical and thoughtful gift, the Anker 633 Wireless Power Bank makes for a great present during the holiday season, catering to the needs of those who lead an active and mobile lifestyle. This power bank provides the convenience of wireless charging, eliminating the need for cables and ensuring compatibility with a wide range of devices, allowing you to stay out all day and night without having to worry about your phone battery dying.

PLAYSTATION 5 SLIM CONSOLEDISC EDITION

What gamer wouldn’t want the brand new PlayStation

5 Slim Console as a gift this holiday season? The sleek design ensures it fits into any gaming setup without compromising on power. It offers a powerhouse of performance with its ultra-fast SSD, stunning 4K visuals and a revolutionary DualSense wireless controller that responds to every touch, sound, and movement. Deliver the thrill of next-generation gaming directly to your loved ones’ hands.

APPLE SERIES 9 WATCH

This watch makes the ideal gift for those leading an active lifestyle or aiming to prioritise their well-being. With its seamless integration into the Apple ecosystem, the Series 9 offers a comprehensive and connected experience, making it a thoughtful present for tech enthusiasts and fitness-conscious individuals alike.

LENOVO LEGION GO GAMING CONSOLE

Be one of the first to experience the future of handheld gaming with the Lenovo LEGION GO 83E10030AX, a powerhouse console. This beast is packed with the latest technology, including an AMD Ryzen Z1 Extreme processor for blazing fast performance. Its compatibility with an array of gaming platforms makes it a versatile gift for gamers who enjoy a range of experiences.

BELKIN 3-IN-1 WIRELESS CHARGER

The Belkin 3-in-1 Wireless Charger with MagSafe would make an excellent gift for its combination of functionality, style and convenience. The 3-in-1 feature allows simultaneous charging of an iPhone, Apple Watch and AirPods, making it an ideal addition to the bedside table of anyone with multiple Apple devices.

DJI MINI 4 PRO

Any aspiring videographer would fall in love with the DJI Mini 4 Pro. As DJI’s most advanced mini camera drone to date, it integrates powerful imaging capabilities, omnidirectional obstacle sensing, ActiveTrack 360° with the new Trace Mode, and 20km FHD video transmission. Imagine filming the festive joy on your friends and family’s faces like a pro.

DJI OSMO POCKET 3 CREATOR COMBO

Gift the joy of storytelling this holiday season, allowing your loved ones to capture every memorable moment in high definition. Unlock their creative potential with the DJI Osmo Pocket 3 Creator Combo, the ultimate tool designed to elevate your photography and videography skills to new heights, all while fitting in the palm of your hand.

DYSON V15 DETECT EXTRA CORDLESS VACUUM

This holiday season, give the gift of a pristine home with the Dyson V15 Detect Extra Cordless Vacuum – a present that marries cutting-edge technology with the joy of hassle-free cleaning. This powerful and intelligent cordless vacuum uses de-tangling technology and HEPA filtration. With so many visitors coming over - or even staying for the holidays - the ability to clean speedily is a gift in itself.

The Latest-Gen Echo Show Devices in KSA & the UAE!

Amazon in Feb 2024 announced that the all-new Echo Show 5 (third Gen) will be available to ship to customers in Saudi Arabia and the UAE. This latest-generation Echo Show 8 (the third Gen) will also start shipping in Glacier White–in addition to the Charcoal color that is already available to purchase in the UAE and KSA. Customers can enjoy richer, clearer audio-visual experiences – from video interactions to streaming content and more.

ECHO SHOW 5 (3RD GEN)

Redesigned Speaker System and Deeper Bass

Echo Show 5 (3rd Gen) features an entirely new speaker system, doubling the bass of the previous generation and delivering even clearer sound when listening to the Quran, podcasts, video content or music. The completely reengineered microphone array allows for clearer communications and better video interactions with friends and family, or to drop in on other Echo devices for a quick check-in.

PERFECT FOR THE BEDSIDE TABLE

The 5.5” HD display is perfect for watching videos, catching up on news, checking the weather, streaming music, or seeing what’s going on around the house with connected Ring or Echo devices. Customers can set alarms and timers with their voice and customize their morning routines to wake up with lights and an alarm that plays their favorite song.

SIMPLIFIED SMART HOME CONTROL

Echo Show 5 supports Matter, making it easy to connect and control compatible smart home products across various brands like lights and air conditioning, even while away. Managing smart home devices is simpler than ever – customers can tap the screen to schedule routines or simply ask Alexa:

ECHO SHOW 8 (3RD GEN) New Design, Spatial Audio, and built-in smart home hub

The new Echo Show 8 has been upgraded inside and out. A new industrial design, with edge-to-edge glass and soft curvatures, features an improved processor that delivers even faster display responses than the previous generation. An enhanced audio experience provides improved clarity and bass, with room adaptation technology and spatial audio processing for optimal room-filling sound. Video interactions are even better with a centered 13-megapixel camera, plus an enhanced audio pipeline which minimizes background noise from around the home.

BUILT WITH PRIVACY IN MIND

Echo devices are designed with customer privacy in mind and include multiple layers of privacy controls. Echo devices include built-in camera shutters and a microphone on/off button. Customers have full control over their voice recordings and can view, hear, or delete them at any time.

Sony’s FE 24-50mm F2.8

Sony Middle East and Africa’s latest release of its new compact 35mm fullframe compatible (Alpha) E-mount lens, FE 24-50mm F2.8 G (product name SEL2450G) standard zoom with F2.8 maximum aperture over the entire zoom range. Despite its small and lightweight body, it achieves the high-resolution performance and beautiful bokeh that can be expected from a large aperture G Lens with F2.8. It covers a focal length of 24 mm to 50 mm, allowing you to capture everything from still images such as everyday snapshots, and portraits to video shooting, all in high quality but with a design that will easily fit in the smallest of kit bags.

KEY FEATURES OF FE 24-50MM F2.8 G

The FE 24-50mm F2.8 G lens boasts compact dimensions, weighing approximately 440 g with a filter diameter of 67 mm and maximum diameter of 74.8 mm, and length of 92.3 mm.

It achieves sharp, detailed images at all focal lengths through four aspherical lenses and two ED (Extra-low Dispersion) glass pieces, minimizing aberrations such as

chromatic aberration. The 11-blade circular aperture delivers beautiful, soft bokeh, characteristic of the G Lens series.

With a minimum shooting distance of 0.19 m (AF) at the wide-end and maximum magnification of 0.30x (AF), it offers

high-quality close-up shooting.

Equipped with two linear motors, the autofocus (AF) system achieves high-speed, high-precision focusing, supporting highspeed continuous shooting of up to 120 frames per second on the Alpha 9 III.

Sennheiser’s MOMENTUM True Wireless 4

Key Features of MOMENTUM True Wireless 4:

• Qualcomm Snapdragon Sound Technology: Incorporates Qualcomm aptX Lossless Technology and ultra-low-latency mode for superior sound quality and minimal lag.

• Bluetooth 5.4 Connectivity: Ensures top-tier performance and compatibility with the next generation of wireless technology.

• aptX Lossless and aptX Adaptive Audio: Supported by the Qualcomm S5 Sound Gen 2 platform, providing premium sound quality without compromising on latency.

• Future-Proof Listening: Upcoming firmware updates will introduce Bluetooth LE Audio with LC3 and AURACAST capabilities, promising a seamless listening experience.

• Enhanced RF Front End Technology: Features Qualcomm RF Front End (RFFE) technology and Sennheiser’s TrueResponse transducer technology for improved signal sensitivity and faster connections.

• Extended Battery Life: Offers up to 7.5 hours of continuous use, extendable to 30 hours with the charging case. Quick charging capabilities provide 1 hour of additional playback with just 8 minutes of charging.

• Advanced Acoustic Experience: Six-microphone array improves voice pickup and Adaptive Noise Cancelling system effectiveness.

New Dreame L10S Pro Ultra and H12 Pro Vacuum Cleaners for Smart Home Cleaning

L10s Pro Ultra the Robot Vacuum

EROS Group, a leading distributor and retailer of consumer electronics, IT and home appliances, is proud to announce its collaboration with Dreame Technology, a global innovator in smart home appliances. This collaboration marks a significant milestone in delivering state-of-the-art home solutions to consumers across the UAE and select markets in the Middle East and North Africa (MENA) region.

Dreame Technology, well-known for its commitment to innovation and quality, is set to introduce two groundbreaking products to the UAE market: the L10s Pro Ultra and the H12 Pro wet and dry vacuum. This Ramadan, elevate your home cleaning routine with Dreame’s innovative products, ensuring a serene, hygienic environment offering unparalleled performance in cleaning and personal care.

These Dreame vacuums, designed with the needs of busy parents in mind, are lightweight and crafted to effortlessly navigate around children’s toys, furniture, and other obstacles.

The L10s Pro Ultra, a fully automatic robot vacuum designed as an all-in-one solution. With its cutting-edge attributes such as powerful suction, advanced filtration technology ensuring a comprehensive cleaning, and added mop extension capabilities, this device effortlessly reaches walls to provide a thorough clean. In addition, its automatic functionalities, such as auto wash

with hot water, auto dry, and auto emptying of dirty water and dirt, along with refilling with clean water, ensure optimal cleanliness and convenience for users. Designed to effortlessly tackle dirt, dust, and debris on any surface, this versatile appliance is a fully automatic Robot vacuum to elevate the standards of home cleanliness.

Complementing the L10s Pro Ultra, The

H12 Pro features a revolutionary self-cleaning mechanism that thoroughly dries the brush with hot air in just one hour, helping to tackle even the toughest messes. From spilled cereal and milk to ketchup stains, the H12 Pro effortlessly tackles various challenges, ensuring a clean space. Its unique feature of self-cleaning and drying makes it an indispensable addition to every household.

H12 Pro Wet and Dry Vacuum

Multi Devices Universal Charging Station udoq Launched in UAE

udoq, a luxurious yet simple, flexible, and sustainable universal charging station for smartphones, tablets, music players, and e-readers, is now available in the UAE. Developed, designed, and patented by German product design company Marwin, udoq is available in UAE via its e-commerce platform in 3 exciting versions. It promises to bring order into a family’s mobile devices, charging cables, and power supplies needs. The minimalist design and patented technology charging stations are designed to charge, display, and operate all mobile devices simultaneously.

The unique udoq models are customizable, allowing users to personalize their device charging experience and enabling efficient charging and synching of multiple devices while eliminating the need for many chargers. The sleek product design also keeps cables hidden and ensures users have a more organized and presentable charging solution.

The UAE will currently see the introduction of multi-charging stations for Apple and Android devices. The Charging Stations will come with Magsafe, Lightning and USB-C for any iPhone, iPad, Airpods and Android devices. udoq devices are expandable to all other brands and are extremely stable and sustainable. The launch range includes the udoq 250 Charging Station Premium S, udoq 400 Charging Station Premium M, and udoq 550 Charging Station Premium L.

As a plug and play product, udoq 250 Charging Station Premium S available in silver, black and gold, udoq 400 Charging Station Premium M at is available in silver, black and gold while the udoq 550 Charging Station Premium L is available in silver. The products are made of 4mm solid aluminum, milled and anodized, and are

fitted with silicone protective ribs. Each device weighs 0.9 kg, 1.83 kg, and 2.66 kg and is 25x9x14 cm, 40x9x14 cm, and 55x10x14 cm in size, respectively.

udoq caters to personal and corporate sectors, enhancing workspaces with its multi-device charging solutions. It streamlines organization on desks and tables while offering a premium charging experience in hotel rooms. This integration of udoq stations embodies efficiency and luxury in device management.

Kingston Digital’s New Canvas React Plus V60 SD Card

Kingston Digital Europe Co LLP, a flash memory affiliate of Kingston Technology Company, a world leader in memory products and technology solutions, today announced it is shipping the Canvas React Plus V60 SD memory card. The latest addition expands the Canvas React family of memory cards tailored for UHS-II photography enthusiasts. The new V60 SD card is crafted for both passionate photographers and cost-conscious budding creatives, offering speeds up to 280MB/s and storage capacities reaching 1TB, transforming the way photographers capture and store their digital portfolio.

Photographers know that a camera’s performance hinges on its memory card. The Canvas React Plus V60 SD card elevates this performance, enabling photographers to capture fast-action shots and 4K Ultra HD videos smoothly, without lag or interruptions. Its standout feature is the exceptional write speed of up to 150MB/s, allowing for clear, precise captures in burst mode or continuous shooting, and ensuring superior performance for 4K video at higher frames per second (fps) than UHS-I. This eliminates the wait time for camera buffering, guaranteeing a seamless creative process and enhanced workflow efficiency.

Sony’s CEB-G480T / CEB-G240T

Sony Middle East and Africa announces the new CEB-G480T and CEB-G240T, the newest addition to G Series CFexpress Type B Memory Card. Creators now have more reliable and stable operation options with the newest large capacity, high speed cards.

FAST AND RELIABLE

The CEB-G480T (480 GB) with max. read speed of 1850 MB/s and max. write speed of 1750 MB/s . The CEB-G240T (240 GB) with max. read speed of 1850 MB/s and max. write speed of 1600 MB/s1. The CEB-G series with TOUGH specifications offers great shooting experience. Thanks to its fast write speed, it goes great with high-resolution cameras. The CEB-G series is designed for professional photographers, videographers and enthusiasts looking to boost workflows with its fast speed and exceptional reliability.

Accelerate any workflow as both cards offer fast data transfer to a PC with CFexpress Type B card reader MRW-G1 (sold separately). Work seamlessly while handling large high-resolution photos and high-bitrate video, to turn projects around quickly.

The CEB-G480T and CEB-G240T include scan and rescue software applications capability that provide true peace of mind. When used with the MRW-G1 card reader (sold separately), Sony’s Media Scan Utility automatically scans the CFexpress Type B memory card, keeping the user informed of its condition and storage limit. Never lose a moment with the downloadable Memory Card File Rescue for Sony memory card customers that recovers accidentally deleted files in today’s most common formats. Media Scan Utility and Memory Card File Rescue are available for download .

TOUGH AND DURABLE

These series cards are even more resilient as the CEBG480T and CEB-G240T offer the same outstanding toughness with its 5x greater drop strength and 3x greater bendability3 while also being able to flawlessly work in extreme temperatures, X-rays, electrostatic and intensive UV sunlight .

“We’re proud to launch the MSI Claw in the MENA region. I hope the MSI Claw will impress gamers with its portable performance, display quality, elegant design and exclusive thunderbolt high-speed connectivity.” – Mudit Nigam, Marketing Manager - MSI Notebooks.

INTEL CORE ULTRA WITH ARC: REVOLUTIONIZING INTEGRATED GRAPHICS

The Core Ultra stands out with its new silicon architecture, AI capabilities, and the pioneering ARCTM integrated graphics, boasting up to 8 Xe cores. This configuration delivers twice the graphical performance of previous generations. Enhanced by XeSS super-sampling technology, the ARCTM offers smooth gameplay at 1080p resolution and medium settings. Its SOC tile includes a media engine supporting advanced video codecs like AV1, H.265, and VP9, ensuring high-quality streaming with reduced performance demands.

WORLD’S FIRST GAMING HANDHELD WITH CORE ULTRA: THE CLAW

MSI’s Claw represents a breakthrough in handheld gaming. Equipped with Intel Core Ultra processors and Intel XeSS technology, it elevates FPS for smooth, immersive gameplay, even in demanding AAA titles. The device incorporates MSI Cooler Boost Hyperflow technology, featuring dual fans and heat pipes that efficiently dissipate heat. The intraflow thermal design optimizes airflow to cool internal components, ensuring top gaming performance.

The Claw boasts a class-leading 53Whr battery, offering an impressive 2-hour battery life under full workload, allowing gamers to enjoy prolonged sessions. Featuring the MSI Center M UI, providing easy access to key features and settings, including a quick game launcher and instant platform access.