D-LINK DISCUSSES THE APPLICATION OF AI TECHNOLOGY ON ITS PRODUCTS

VAR magazine spoke with Sakkeer Hussain, Director - Sales & Marketing, D-Link MEA, D-Link, to learn more about the company and its plans for the future.

What significant challenges have you encountered in increasing your market share in the region, particularly in recent years?

Finding the right talent has been a big challenge, while at the same time, our partners have done a great job in expanding our business. Over the recent years, we have invested heavily in nurturing talent in the cloud and networking space. Other challenges have included global economic issues and supply chain obstacles, for which we have put strong strategies in place.

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Dear Reader,

Hello and welcome!

Congratulations to all of our readers who have gotten us this far into 2023! We are excited to bring you the first issue of 2023, which includes fantastic insights, extensive coverage of exclusive interviews, and the new lineage of products that will hit the market soon.

Since 2005, VAR magazine has been JNS Media’s flagship brand. It is a must-read for anyone looking for a reliable source of commercial and utility products in the electronics, surveillance & security, mobility accessories, imaging devices, and IT products and peripherals categories. VAR Magazine is now available in an easy-to-read print format, which is one of the reasons for its enduring popularity. It now has a deep and wide channel penetration in terms of distribution, which the industry recognizes.

We saw the introduction of new commercial and security permitter products, as well as the promotion of some new technology flavors, this year at Intersec. Several country pavilions at the event brought together SMEs, technolo- gies, and service providers from around the world. These events allow us to gather vital information about products currently on the market as well as products that will soon shape our future.

However, only a thorough and independent analysis of these events can assist us in understanding what changes can meaningfully empower businesses. And businesses that can absorb trends and address changing consumer needs will continue to gain a competitive advantage. The VAR team promises to give you a knowledgeable advantage as we move towards a technologically advanced future, so keep an eye out for future issues of the VAR magazine.

Happy reading and best wishes for a prosperous New Year!

Publisher Vivek Sharma