HISENSE COMMITTED TO INTRODUCING STATE-OFTHE-ART TECHNOLOGY TO THE REGION

Smart home technology is experiencing rapid growth in the region, and Hisense is at the forefront of introducing innovative and stateof-the-art products to meet the increasing demand. In an exclusive interview, we had the opportunity to speak with Mr. Fazalur Rahman, Marketing Director at Hisense Middle East & Africa, to gain insights into how the brand has successfully secured a substantial market share and what continues to drive their enthusiasm for the future.

Could you please tell us about your role in the organization and your areas of expertise?

I am the Regional Marketing Director for Hisense Middle East & North Africa, responsible for designing and reshaping strategies to improve brand awareness and equity, execute GTM plans, enhance consumer engagement, and optimise retail/shopper marketing. My primary focus in this role is on driving brand equity, influencing consumer behaviour, and accelerating business growth across the Middle East region.

Dear Reader,

Welcome & thank you for taking time to read this piece of editorial letter. The United Arab Emirates is an intriguing market, full of potential and dynamic business which are constantly expanding. UAE resellers rank in the top 3 countries that are actively looking to expand into new regions. Resellers today should embrace a holistic, long-term strategy as technological factors in the region are helpful than ever before for businesses to do a seamless cross border transaction. CABSAT & Seamless were the events that VAR covered in May. From Seamless 2023 we could foretell that we are moving away from a fragmented payment ecosystem to a unified one.

Resellers can become trendsetters. By connecting with their consumers and businesses better, integrating their technology and systems, they can sync with ongoing trends and set course for new ones. This is what the Ayden Retail report highlights.

This time, we have covered Hisense as the best pick for an interview from the smart consumer electronic segment. Hisense recently showcased their next generation of 2023 TV line-up. The brand has managed to capture significant market share in the TV segment. Apart from TV line-ups they cater various other home electronics such as A/Cs, smart refrigerators and smart mini projectors.

MBUZZ Technologies, the preferred distributor for worldclass ICT brands has a new partnership with CP plus. The distribution agreement with CP Plus, will now make MBUZZ the provider of cutting-edge security and surveillance solutions.

In may iStyle opened up new store in Dubai. iStyle founded in 2005 have been managing 13 stores until recently. So, we did a brief interview to understand their plans for the future. We also have plenty of news from the tech world – MediaTek, Kingston, Kodak Alaris, Intel and much more.

Digital transformation has been a big influence in every industry, and we too as a media house are moving in this direction. From June we would be bursting with video-interviews, exclusives and top-notch content from the best companies and leaders from the technological spectrum of the region. We are absolutely delighted that we would be coming up with 2 new magazines in the verticals of BFSI & Hospitality. So, we would like you to keep an eye on us, on our future issues. Also, let us know your thoughts on the issue of the magazine.

Happy reading.

Vivek Sharma Founder