News
Editorial
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Staying ahead with the latest in tech Coming up to the beginning of an exciting fourth quarter this year. There is only one thing in everyone’s mind at this time of year and that’s GITEX 2018. The theme for this year “Experience Urban Futurism” is got the technology space buzzing with curiosity. Gearing ourselves up to take in the latest in digital innovation and a peak into the all that is happening in the tech space. The VAR team will be available to meet and greet with everyone for all five days at Stand Number CC1-6. Looking forward to interacting with leading innovators, experts, vendors and partners. The first day of GITEX, we are also all set to host the much-awaited Choice of Channel Awards. It is going to be an evening of celebrating the finest in the industry. The nomination for the Awards has just ended but we are all set to receive your votes. Do make sure to cast in your votes for the most deserving nomination. Awards are the perfect platform to bring recognition to the very best in the industry. That’s why this year, we have set up a new category – UNEQ Products. Where we recognise the truly unique and very best out there. We have had quite a few successful Awards so far and we hop that the 12th Edition of the Channel of Choice Awards also takes place with the same success.
TP-Link all geared up for Gitex Technology Week 2018 and it is such an excellent opportunity for us to display & highlight our Complete range of five different Business Unit as SOHO, high-end business series division (SMB), Neffos (Smartphone), Accessories and Service Provider (SP) solutions with our new technologies and latest products to the thousands of visitors. The product line we have for this year contains some specialised products, such as Deco M9 Plus Smart Home Mesh WIFI System, & Our first Gaming router C5400X in SOHO & EAP 225 - wall supports MU-MIMO technology with cloud management in SMB we will be able to demonstrate the power of an always on network that operates at top speeds this year’s show,” he adds. We will also be launching several new products in coming months, including cutting-edge 802.11ax routers and smart Wi-Fi system. Our focus will be on raising awareness around the products. “We have continued to elevate our SMB products in the MEA market with the new technology. It is not just single products TP-Link provides, but whole solutions and even an ecosystem you can get to help your business grow says Mr. Jiang. He said part of company GITEX agenda this year will be to educate channel partners and end user customers on the company’s product roadmap and how this plan fits into the existing portfolio. Jiang added that in the last 12 months, the TP-link brand has gained a lot of acceptance and won hundreds of projects in the hospitality, restaurant, education and retail sector. "We are encouraged by the inroads our partners have been having with our SMB products in the market," he said. “During GITEX, we are always keen to receive feedback from customers and channel partners in areas where the company needs to improve." He reiterated that despite challenging market conditions in MEA at present, the company is excited about the opportunity that our products are creating, and we will be going aggressively to promote all the products that were unveiled earlier in the year. Our goal is to add value to businesses by providing pre-sales product training and post-sales support together with our top-of-the-range
Lucas Jiang General Manager, TP-Link MEA
products and solutions.” One of the SMB solutions that the company are likely to display at the event include Omada EAP series, praised by IT Pro for the free management software which allows business owners to control hundreds of EAPs from a single location, and JetStream switches which support enhanced traffic management capabilities and easy-to-use web management features. Jiang continued by stressing that consumers will also be treated to displays of the latest smart-home and whole-home products, which is a new trend in the markets, along with TP-Link’s very own smartphone brand, Neffos.
Looking forward to seeing you at GITEX.
...continued from P - 1 Vivek Sharma Managing Editor
Managing Editor: Vivek Sharma Art Director: Faiz Ahmed Business Development Manager: Mallika Rego Sales Manager: Christopher David Published by:
JNS Media International MFZE P.O. Box: 121075, Montana Building 404, Zabeel Road, Near GPO, Karama, Dubai-UAE Tel: 04-3705022 Fax: 04-3706639 sales@var-mea.com or info@var-mea.com www.VARonline.com Disclaimer: While the publishers have made every attempt possible to get accurate information on published content in this magazine they cannot be held liable for any errors herein.
AOC & Philips monitors run a channel loyalty program Commenting on the launch of the program, Carol Anne Dias, Regional Sales Director – Middle East & Africa at AOC and Philips monitor said "Channel is the most important component and it is always our endeavour to work closely with our channel partners. We're pleased to launch this channel loyalty program that makes it advantageous for our partners and we have carefully crafted the program even to drive maximum mileage. To make it easier for partners we have included both our key brands AOC and Philips to be part of this program that will enable partners to gain from by selling either or both brands in the market.” Dias further added, “Channel partners with as little as US$ 15,000 business between the AOC &
Philips brand of monitors spread over 4 months period stands to gain by being part of this program. We are confident that majority of our partners in UAE will participate in this initiative and gain extra rebates as well as exciting gifts such Apple MacBook or iPhone, Samsung Galaxy, Microsoft Surface tablet, AOC or Philips Smart TVs. Travel to Istanbul, Beirut, Paris, Prague, or South Africa. And, even stand to gain AED 15,000 worth of travel vouchers. We will also honour Best Salesman among all our partners in UAE with special award.” AOC & Philips channel loyalty program is applicable on all the monitors in stock and is open to all the channel partners in UAE.
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4 | September
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