WELCOMES THE
MARCH 24-26 Connecticut Convention Center Fri. 11 a.m.- 5 p.m. • Sat. 10 a.m.- 5 p.m. Sun. 10 a.m.- 4 p.m.
8,500+
ATTENDANCE! ONE OF OUR BEST SHOWS YET!
FEATURING • 100+ Exhibitors • Hottest Golf Manufacturers
2023 SHOW
• Middlesex Health Wellness Zone
RECAP
• KP & Long Drive Competitions • Connecticut Putting Championship • Main Stage Presentations • Michelob ULTRA 19TH Hole • Saturday Ladies Day • Saturday Kids Day & Family Day • PXG Tour Experience • Spirits Experience
ctgolfshow.com Presenting Sponsors
FM
FOLLOW US! Endorsed & Supported By
2023 Show Recap Mark Your Calendar for Next Year’s Show!
March • 22 - 24 • 2024
Stay up-to-date on new sponsors, show activities and more at ctgolfshow.com
Table of Contents Event Overview. . . . . . . . . . . . . . . . . . . . . . . . . . . 3 • Golf Show Summary
Event Owned, Managed & Marketed By Varsity Communications, Inc.
• Quick Facts
Event Features . . . . . . . . . . . . . . . . . . . . . . . . 4-5 Event Sponsors . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Exhibitors & Floor Plan . . . . . . . . . . . . . . . . . . . . 7 Marketing & Promotions . . . . . . . . . . . . . . . 8-9 • News & Magazine • Radio & Television Advertising • Internet • Print Advertising • Plus
Event Photos . . . . . . . . . . . . . . . . . . . . . . . . 10-28
VARSITY GOLF SHOWS
For more information contact, show producer Dick Stephens at (206) 484-5284 or stephens@varsitycommunications.com
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2023 Connecticut Golf Show
2023 Show Recap
OVERVIEW Varsity Golf Shows, producers of popular golf shows throughout the United States, brought their successful brand of consumer golf shows to Connecticut in 2023, expanding their reach north and bringing their tried-and-true formula of outstanding deals, free giveaways, free lessons, fun interactive events and quality exhibitors to Connecticut’s vibrant golf
golf courses and other companies, plus a significant social media campaign, helped promote the show to new audiences. The 2023 Connecticut Golf Show was made possible by the support of its sponsors, the volunteers who gave their time to make the show a success, the involvement of the exhibitors and enthusiasm of the golfing public.
community. Golfers packed into the hall over the course of the weekend, eager to take advantage of special offers on local golf courses, products and services from over 100 exhibitors; fun skills contests that gave attendees the chance to win clubs, free rounds and dream stay-and-play vacations; free lessons from top PGA pros; a driving range lined with representatives of all the major manufacturers; and a fantastic giveaway package for all attendees that included up to five free rounds of golf. Varsity marketed the show via a significant media campaign that included advertisements in print, television and radio, onsite broadcasts during the most popular morning news programs, live remotes from the show floor, plus in-studio appearances and interviews by show organizers. In addition, e-mail blasts by local
QUICK FACTS Show Owner . . . . . . . . . . . . . . . . Varsity Comm., Inc. Date. . . . . . . . . . . . . . . . . . . . . . . . March 24-26, 2023 Site. . . . . . . . . . . . . . . . . . . . . . . . . Connecticut Convention Center Average Attendance. . . . . . . . . 8,500+ Exhibits. . . . . . . . . . . . . . . . . . . . . 100+ Media Exposure. . . . . . . . . . . . . $100,000 Campaign Ticket Prices . . . . . . . . . . . . . . . . Player’s Tour Pass $59, Adults $16, Seniors (60+) $15, 12 & Under Free Manufacturers . . . . . . . . . . . . . . Callaway, Cleveland, Cobra, Mizuno, Odyssey, PING, PXG, Srixon, Tour Edge, Titleist, Wilson Sponsors. . . . . . . . . . . . . . . . . . . . 1 Welcoming, 13 Presenting, 15 Supporting, 4 Patron Endorsed & Supported by . . . . CSGA, First Tee of Greater Connecticut
2023 Connecticut Golf Show
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2023 Show Recap
EVENT FEATURES Chris Cote’s Testing, Fitting and Sale Zone
PXG Fitting and Sales Experience
Try and buy the hot new club’s from the game’s biggest brands! Hit all the new models on a free, on-site driving range, then check out new clubs, apparel, accessories and more at show- exclusive prices, and save big on last year’s clubs priced to move.
See our home page button to reserve your coveted fitting session at the show. The official club of the show, PXG will be doing fittings, have product sales in their on-site store, Tour truck, swing studio and ambassadors there all weekend.
Amica Golf Short Game Central
GOLFTEC Hartford Lesson Zone
Show off your short game by chipping to win rounds of golf, golf balls and other cool prizes. Make a hole-in-one and take home the grand prize.
Always a fan favorite, the Hartford GOLFTEC team will have a teaching studio on site at the show.
Bushnell Golf Experience Barnum Financial Group Long Drive Challenge Tee it high and let it fly on a state-of-the-art simulator to win rounds of golf and more. With separate divisions for men, women and seniors, everyone has a chance to win.
A global leader in golf technology, Bushnell Golf will have an amazing sale and product unveiling showcasing their Launch Pro Launch Monitor, new rangefinders, watches, GPS devices, speakers and more. All for sale at the show.
Liberty Bank KP Challenge
Hoffman Lexus Showroom
Not a long hitter? No problem — at the KP Challenge, pull wedge or iron and try to stick a shot in tight on one of the game’s iconic holes to win free golf and other goodies.
Built on 100 years of trust, the Hoffman family and their dealership set the standard for community service and customer excellence. They will have an array of 2023 Lexus models to view and you can book at test drive at the show.
Hoffman Lexus Putting Challenge Every successful putter wins a round of golf and an entry in Sunday’s Putting Championship, where putters will compete to win a fantastic stay-and-play package.
Hartford Courant & Michelob Ultra Main Stage Stop by the Main Stage and learn from the game’s top teachers, industry experts, fitness professionals and more.
Michelob Ultra 19th Hole Time for a break? Visit the 19th Hole to grab a cold beverage and watch golf, football, basketball and other sports on bigscreen TVs, or learn from pros on the adjacent Main Stage.
Middlesex Health Wellness Zone Don’t forget your most important equipment — yourself! In the Wellness Zone, let the golf doctors help fix your pain and maximize your potential this spring.
Travelers Championship / New England Turf Store On the Green
Crowley RV Golf on the Go Zone Always a fan favorite and supporter of the show, Crowley RV will have RVs on the floor that you can see, feel and order. RV golf is all the rage and Crowley is ready to have you hit the open road.
Canteen / Nutrl Ready-To-Drink Showcase Canned cocktails are all the rage and the show will be featuring exciting new offerings from Nutrl and Canteen in the 19th Hole and in their sample zones during the show.
Waypoint Spirits Tasting Room Perfecting the art of craft distilling, locally-based Waypoint Spirit is excited to stand with the sport of golf and bring their bottled and canned libations to sample at the show this year.
Select Physical Therapy Zone Be sure to stop in and meet with specialists at the Select Physical Therapy Zone. They will be on site to help golfers learn ways to prevent injuries while playing golf and recover from injuries that are keeping golfers from playing the game they love.
Check out a sweet synthetic putting green built right on the show floor. Roll a few putts for fun, or compete to win great prizes at certain times throughout the day. 4 • varsitygolfshows.com
2023 Connecticut Golf Show
2023 Show Recap
Northeast Performance Institute Teaching Zone PGA pros from Northeast Performance Institute will set their high tech golf studio built specifically for the show. You can also enjoy their baseball experience there.
MGI Motorized Cart Test Drive A world leader in remote control motorized card technology MGI Golf will be on site with a test drive zone where you can put their latest models through their paces and buy them at the show.
The deWiz Golf Experience At the show, hit the ball longer, straighter, and closer more consistently with the help of comprehensive swing analysis, realtime audio coaching, and deWiz’s patented biofeedback.
Perfect Hands Golf Studio Perfect Hands Golf enables you at the show to quickly develop the two most important elements in a perfect golf swing, accuracy and distance. By encouraging a repeatable, on-plane swing and increasing your strength and range of motion you will consistently hit the ball farther and straighter.
Swing Juice Showcase New England-based clothier Swing Juice has an amazing 2023 lineup of polos, 1/4 zips, hoodies, t-shirts and performance wear at the show.
Oakwood Virtual Golf Zone Oakwood Virtual Golf in one of Hartford’s leading indoor golf and watering holes complete with all the golfer would ever need. They will have an interactive display onsite at the show!
The First Tee of Greater Conn. Junior Golfer Area A special area just for kids! Featuring fun games and instruction from local First Tee professionals, it’s the place to go to get your young golfer fired up about the game.
The First Tee of Greater Conn. Kids and Family Day Saturday is Kids and Family Day. With prizes and games for kids throughout the hall, junior golf seminars on the Main Stage and a Junior Putting Championship, it’s a day you won’t want to miss.
2023 Connecticut Golf Show
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2023 Show Recap
SPONSORS Welcoming Sponsor
Presenting Sponsor Benefits • Logo on Print, Radio & TV Materials
FM
• Airborne Event Signage • Logo & Link on the Show Website • PA Announcements During the Event • Complimentary Event Tickets • Sponsorship of Interactive Area • On-Site Display Space
Supporting Sponsor Benefits • Logo on Print Media • Logo & Link on Show Website • PA Announcements During the Show • Complimentary Event Tickets • Event Signage • Co-Sponsorship of Interactive Area • On-Site Display Space
Patron Sponsor Benefits • Logo & Link on Show Website • PA Announcements During the Show • Complimentary Event Tickets • Event Signage • Sponsor or Co-Sponsor of a Show Activity
Endorsed & Supported By 6 • varsitygolfshows.com
2023 Connecticut Golf Show
2023 Show Recap
EXHIBITORS & FLOOR PLAN Alignment Ball Mark
Goodwin Park Golf Course
Solar Eyewear / A Taste of Heaven
Amica Insurance
Greene County / Great Northern Catskills
Srixon
AT&T Mobility Connecticut
Hartford American Singles Golf Assoc.
Sullivan Catskills Visitor’s Assoc.
Atlantic Sports Group/NE Turf Store
Hartford Courant
Swing Juice
Back 9 Social
Heidi Jo’s Jerky
T-Mobile
Barnum Financial Group
Hirzl Golf Gloves
Tallwood Country Club
Blue Fox Run
Hoffman Lexus
The River 105.9
Bucket Golf
InnSeason Resorts KWC Marketing
The Traveling Buddies
Bushnell Golf
Keep It In the Black
Callaway
Keney Park Golf Course
Titleist
Casanova Remodeling Company
Kiss 95.7
Tour Edge
Chiromark, LLC
Lake Morey Resort
Travelers Championship
Chris Cote Golf Shops School of Golf
Leaffilter
Tunxis Country Club
Chris Cote’s Golf Shop
LeafGuard
Twin Hills Country Club
CJ’s Golf Apparel
Let’s Golf Travel Network
Warner’s Best CBD
Cleveland Golf
Liberty Bank
Waypoint Spirits
ClickHeat
Life is Sports
Wilson Golf
Cobra
MGI Power Golf Carts
WonderPax
Connecticut Amateur Golf Tour
Michelob Ultra
Connecticut State Golf Assoc.
Mid America Golfing Events
Connor Golf
Middlesex Health
Country 92.5
Mind Golf
Enlow Grips
Northeast Performance Institute
ESPN 97.9
Oakwood Virtual Golf
Exit 18
Ocean Annie’s Resorts
Fairway Custom Golf
Odyssey
Faith Marketing Re: Vacation Reservation
On Pointe Fitness & Performance
Center
Perfect Hands Golf
First Tee of Connecticut
PING
Fox Run Golf Club
PinkRita Press
Frontier
Pinned Golf
Full Circle Golf
Power Home Remodeling
Gear Up Sportswear
Prudential
Gina Cigar/R&R Cigar
PXG
Golf Lounge 18
Renewal By Andersen
1" 43'-18
30'
30'
450 549
248 347
348
120'
454 553
DEMO LINE
448 547
246 345
242 341
441
541
337
VEHICLE
438 537
554
Putt
PXG 329
330
436 535 434 533
529
225
FAIRWAY CUSTOM GOLF
226 325
425
224 323
324 423
319
419
519
415
515
525
CHRIS COTE
217
GOLF LOUNGE 18
216
40'
214
513
40'
211 VEHICLE VEHICLE
LE
IC LE
2023 Connecticut Golf Show
449
237
EH
Senior Health & Retirement Services
452 551
250 349
SELECT PT
V
GolfTec Hartford
241
IC
Select Physical Therapy
352 451
244 343
NPI
EH
Resort Promotions
Golfmart Kentucky
245
V
Golfing Magazine
DEWIZ GOLF
453
252 351
212 210 309
536
412 511 409
410 509
407
408 507
206 305
306 405
406 505
VEHICLE
VEHICLE
VEHICLE
FIRST TEE
510
CROWLEY RV
506
23'
Newpro Home Solutions
249
254 353
130'
E-Pulse
40'
20'
New York Life Insurance
258
VEHICLE VEHICLE
Dr. Mulligan’s Golf Balls
OAKWOOD VIRTUAL GOLF
VEHICLE
New England Golf Guide
30'
deWiz
20'
Mulligan Gear
20'
Dejavi Innovation
STAGE
19th HOLE
255
20'
Monadavi Marketing Inc.
SHORT GAME
50'
Cutco Cutlery
11" 49'-316
Mizuno
30'
30'-8 5 " 16
Crowley Auto Group
– Cruise Planners CT
40'
CT Golf Show varsitygolfshows.com CT Convention Center March 24-26, 2023
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2023 Show Recap
MARKETING & PROMOTIONS
8 Million
Radio & Television Advertising •
Impressions
Radio - 400+ Golf Show Radio Spots ESPN 97.9 FM - 150+ spots over 2 weeks.
WELCOMES THE
WPOP NEWS RADIO - 100+ spots over 2 weeks. THE RIVER FM - 50 spots 2 weeks. 92.5 COUNTRY - 50 spots over 2 weeks.
MARCH 24-26
KISS FM CT - 50 spots over 2 weeks.
Conn. Convention Center
WTIC CBS RADIO - 60 spots this week. •
Fri. 11-5 • Sat. 10-5 • Sun. 10-4
Television Ads: 400+ Golf Show TV Spots GOLF CHANNEL – Hartford/Center CT, Fairfield County, Springfield, MA – 300 spots for 3 weeks.
Official Show Clubs
ESPN – Sports Center AM and PM in Hartford & Springfield, MA – 30 spots for 2 weeks.
GET FITTED AND TRY NEW CLUBS
TNT, MSNBC, FOX1, CNN, FOX News – 120 spots over 2+ weeks.
100 Exhibits • Top Manufacturers • Wellness Zones • 19th Hole Bar Get Lessons/Top Pros • Skills Contests • Wellness Zones Simulator & High Tech. Experiences • Sat. Kids & Ladies Day
FOX CT – 20+ ads in AM news week leading up to show. CBS WFSB – 15+ Ads/spots 2 weeks of AM/PM news. CBS/TNT NCAA TOURNEY LIVE GAMES – 8 ads for 2 weeks on Thurs/Fri B-Ball games. NBC Connecticut Hartford/New Haven – 25 ads on PGA Tour Coverage and AM/PM news. NBC Springfield, MA – 8 spots over 2 weeks of PGA Tour.
MARCH 24-26
WELCOMES THE
Conn. Convention Center Fri. 11-5 • Sat. 10-5 • Sun. 10-4
HUGE SALES TEST & GET FITTED Official Show Clubs
5 GREAT FRONT DOOR OFFERS Presented By
With paid admission. While supplies last. See website for details.
Buy Ticket Online & Be Entered-To-Win a PXG Driver & Bushnell GPS Free 2-Pack Wilson Balls
1st 200 each day
Golf Lounge 18 Chris Cote Southington BOGO Simulator Play Range Free Bucket of Balls All attendees
1st 1,000 each day
Sample Waypoint Spirits Cocktails, Nutrl Vodka 1-Year Golf Mag. & Canteen Tequila • 21+ Only • Select Times Daily Sub. • $12 Value All attendees $10 Off Waypoint Spirits Taproom pur. 1st 300 each day
5 GREAT FRONT DOOR OFFERS
Presented By
Free 2-Pack Wilson Balls
1st 200 each day
With paid admission. While supplies last. See website for details.
Golf Lounge 18 BOGO Simulator Play All attendees
Chris Cote Southington Range Free Bucket of Balls 1st 1,000 each day Sample Waypoint Spirits Cocktails, Nutrl Vodka & Canteen Tequila 21+ Only • Select Times Daily
1-Year Subscription to Golf Mag. $12 Value All attendees $10 Off Waypoint Spirits Taproom purchases 1st 300 each day
HURRY!
Buy Tix or Tour Pass online & get entered to win a PXG Driver & Bushnell GPS
FREE ADMISSION to the show all weekend
BUY THE PLAYERS TOUR PASS • $450+ IN VALUE ONLY $59! ctgolfshow.com
Sat. is Ladies & Kids Day! FM
BUY THE PLAYERS TOUR PASS • $450+ IN VALUE ONLY $59! Sat. is Ladies & Kids Day! ctgolfshow.com FM
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2023 Connecticut Golf Show
2023 Show Recap
MARKETING & PROMOTIONS E-Marketing: Digital Campaign/Ads & Messaging Via Partnerships – 25+ Partners •
Show Ads, Email Campaigns and Show Messages With: Courant.com, CSGA, TRAVELERS CHAMPIONSHIP, PGA CT Section, Golfing Magazine, ESPN CT, Chris Cote’s Golf, Golf Show Database. Golf Show /TWITTER, Harte Infiniti and 20+ local and regional golf course partners and show clients ALL HELPING!
Social Media Campaign: Via Facebook/Twitter
WELCOMES THE
Multiple messages, posts, boosts and campaigns to our 3,000 followers for 2 months leading up. Major focus 30 days out. Press releases for 4 months to regional media.
MARCH 24-26 Conn. Convention Center Fri. 11-5 • Sat. 10-5 • Sun. 10-4
Official Show Clubs
GET FITTED AND TRY NEW CLUBS
Print Media: 15 Display Ads •
Hartford Courant: 16 Display Ads Over 3-Week Period.
•
Golfing Magazine: Full-Page Display Ads 2 Months Leading Up To Show.
•
New England Golf Monthly: Ads And Editorial Leading Up To The Show.
•
Courant.com: 200,000 Digital Ad Impressions In Sports And News Over 12-Day Campaign.
2023 Connecticut Golf Show
100 Exhibits • Top Manufacturers • Wellness Zones Get Lessons/Top Pros • Skills Contests • Sat. Kids Day 19th Hole Bar • Simulator & High Tech. Experiences
5 GREAT FRONT DOOR OFFERS
Presented By
Free 2-Pack Wilson Balls
1st 200 each day
With paid admission. While supplies last. See website for details.
Golf Lounge 18 BOGO Simulator Play All attendees
Chris Cote Southington Range Free Bucket of Balls 1st 1,000 each day Sample Waypoint Spirits Cocktails, Nutrl Vodka & Canteen Tequila 21+ Only • Select Times Daily
1-Year Subscription to Golf Mag. $12 Value All attendees $10 Off Waypoint Spirits Taproom purchases 1st 300 each day
HURRY!
Buy Tix or Tour Pass online & get entered to win a PXG Driver & Bushnell GPS FREE ADMISSION to the show all weekend
BUY THE PLAYERS TOUR PASS • $450+ IN VALUE ONLY $59! Sat. is Ladies & Kids Day! ctgolfshow.com FM
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2023 Connecticut Golf Show