2023 Conn. Golf Show Recap

WELCOMES THE

MARCH 24-26 Connecticut Convention Center Fri. 11 a.m.- 5 p.m. • Sat. 10 a.m.- 5 p.m.

Sun. 10 a.m.- 4 p.m.

8,500+

ATTENDANCE! ONE OF OUR BEST SHOWS YET!

FEATURING • 100+ Exhibitors • Hottest Golf Manufacturers

2023 SHOW

• Middlesex Health Wellness Zone

RECAP

• KP & Long Drive Competitions • Connecticut Putting Championship • Main Stage Presentations • Michelob ULTRA 19TH Hole • Saturday Ladies Day • Saturday Kids Day & Family Day • PXG Tour Experience • Spirits Experience

ctgolfshow.com Presenting Sponsors

FM

FOLLOW US! Endorsed & Supported By

2023 Show Recap Mark Your Calendar for Next Year’s Show!

March • 22 - 24 • 2024

Stay up-to-date on new sponsors, show activities and more at ctgolfshow.com

Table of Contents Event Overview. . . . . . . . . . . . . . . . . . . . . . . . . . . 3 • Golf Show Summary

Event Owned, Managed & Marketed By Varsity Communications, Inc.

• Quick Facts

Event Features . . . . . . . . . . . . . . . . . . . . . . . . 4-5 Event Sponsors . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Exhibitors & Floor Plan . . . . . . . . . . . . . . . . . . . . 7 Marketing & Promotions . . . . . . . . . . . . . . . 8-9 • News & Magazine • Radio & Television Advertising • Internet • Print Advertising • Plus

Event Photos . . . . . . . . . . . . . . . . . . . . . . . . 10-28

VARSITY GOLF SHOWS

For more information contact, show producer Dick Stephens at (206) 484-5284 or stephens@varsitycommunications.com

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2023 Connecticut Golf Show

2023 Show Recap

OVERVIEW Varsity Golf Shows, producers of popular golf shows throughout the United States, brought their successful brand of consumer golf shows to Connecticut in 2023, expanding their reach north and bringing their tried-and-true formula of outstanding deals, free giveaways, free lessons, fun interactive events and quality exhibitors to Connecticut’s vibrant golf

golf courses and other companies, plus a significant social media campaign, helped promote the show to new audiences.

The 2023 Connecticut Golf Show was made possible by the support of its sponsors, the volunteers who gave their time to make the show a success, the involvement of the exhibitors and enthusiasm of the golfing public.

community.

Golfers packed into the hall over the course of the weekend, eager to take advantage of special offers on local golf courses, products and services from over 100 exhibitors; fun skills contests that gave attendees the chance to win clubs, free rounds and dream stay-and-play vacations; free lessons from top PGA pros; a driving range lined with representatives of all the major manufacturers; and a fantastic giveaway package for all attendees that included up to five free rounds of golf.

Varsity marketed the show via a significant media campaign that included advertisements in print, television and radio, onsite broadcasts during the most popular morning news programs, live remotes from the show floor, plus in-studio appearances and interviews by show organizers. In addition, e-mail blasts by local

QUICK FACTS Show Owner . . . . . . . . . . . . . . . . Varsity Comm., Inc. Date. . . . . . . . . . . . . . . . . . . . . . . . March 24-26, 2023 Site. . . . . . . . . . . . . . . . . . . . . . . . . Connecticut Convention Center Average Attendance. . . . . . . . . 8,500+ Exhibits. . . . . . . . . . . . . . . . . . . . . 100+ Media Exposure. . . . . . . . . . . . . $100,000 Campaign Ticket Prices . . . . . . . . . . . . . . . . Player’s Tour Pass $59, Adults $16, Seniors (60+) $15, 12 & Under Free Manufacturers . . . . . . . . . . . . . . Callaway, Cleveland, Cobra, Mizuno, Odyssey, PING, PXG, Srixon, Tour Edge, Titleist, Wilson Sponsors. . . . . . . . . . . . . . . . . . . . 1 Welcoming, 13 Presenting, 15 Supporting, 4 Patron Endorsed & Supported by . . . . CSGA, First Tee of Greater Connecticut

2023 Connecticut Golf Show

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2023 Show Recap

EVENT FEATURES Chris Cote’s Testing, Fitting and Sale Zone

PXG Fitting and Sales Experience

Try and buy the hot new club’s from the game’s biggest brands!

Hit all the new models on a free, on-site driving range, then check out new clubs, apparel, accessories and more at show- exclusive prices, and save big on last year’s clubs priced to move.

See our home page button to reserve your coveted fitting session at the show. The official club of the show, PXG will be doing fittings, have product sales in their on-site store, Tour truck, swing studio and ambassadors there all weekend.

Amica Golf Short Game Central

GOLFTEC Hartford Lesson Zone

Show off your short game by chipping to win rounds of golf, golf balls and other cool prizes. Make a hole-in-one and take home the grand prize.

Always a fan favorite, the Hartford GOLFTEC team will have a teaching studio on site at the show.

Bushnell Golf Experience Barnum Financial Group Long Drive Challenge Tee it high and let it fly on a state-of-the-art simulator to win rounds of golf and more. With separate divisions for men, women and seniors, everyone has a chance to win.

A global leader in golf technology, Bushnell Golf will have an amazing sale and product unveiling showcasing their Launch Pro Launch Monitor, new rangefinders, watches, GPS devices, speakers and more. All for sale at the show.

Liberty Bank KP Challenge

Hoffman Lexus Showroom

Not a long hitter? No problem — at the KP Challenge, pull wedge or iron and try to stick a shot in tight on one of the game’s iconic holes to win free golf and other goodies.

Built on 100 years of trust, the Hoffman family and their dealership set the standard for community service and customer excellence. They will have an array of 2023 Lexus models to view and you can book at test drive at the show.

Hoffman Lexus Putting Challenge Every successful putter wins a round of golf and an entry in Sunday’s Putting Championship, where putters will compete to win a fantastic stay-and-play package.

Hartford Courant & Michelob Ultra Main Stage Stop by the Main Stage and learn from the game’s top teachers, industry experts, fitness professionals and more.

Michelob Ultra 19th Hole Time for a break? Visit the 19th Hole to grab a cold beverage and watch golf, football, basketball and other sports on bigscreen TVs, or learn from pros on the adjacent Main Stage.

Middlesex Health Wellness Zone Don’t forget your most important equipment — yourself! In the Wellness Zone, let the golf doctors help fix your pain and maximize your potential this spring.

Travelers Championship / New England Turf Store On the Green

Crowley RV Golf on the Go Zone Always a fan favorite and supporter of the show, Crowley RV will have RVs on the floor that you can see, feel and order. RV golf is all the rage and Crowley is ready to have you hit the open road.

Canteen / Nutrl Ready-To-Drink Showcase Canned cocktails are all the rage and the show will be featuring exciting new offerings from Nutrl and Canteen in the 19th Hole and in their sample zones during the show.

Waypoint Spirits Tasting Room Perfecting the art of craft distilling, locally-based Waypoint Spirit is excited to stand with the sport of golf and bring their bottled and canned libations to sample at the show this year.

Select Physical Therapy Zone Be sure to stop in and meet with specialists at the Select Physical Therapy Zone. They will be on site to help golfers learn ways to prevent injuries while playing golf and recover from injuries that are keeping golfers from playing the game they love.

Check out a sweet synthetic putting green built right on the show floor. Roll a few putts for fun, or compete to win great prizes at certain times throughout the day.

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2023 Connecticut Golf Show

2023 Show Recap

Northeast Performance Institute Teaching Zone PGA pros from Northeast Performance Institute will set their high tech golf studio built specifically for the show. You can also enjoy their baseball experience there.

MGI Motorized Cart Test Drive A world leader in remote control motorized card technology MGI Golf will be on site with a test drive zone where you can put their latest models through their paces and buy them at the show.

The deWiz Golf Experience At the show, hit the ball longer, straighter, and closer more consistently with the help of comprehensive swing analysis, realtime audio coaching, and deWiz’s patented biofeedback.

Perfect Hands Golf Studio Perfect Hands Golf enables you at the show to quickly develop the two most important elements in a perfect golf swing, accuracy and distance. By encouraging a repeatable, on-plane swing and increasing your strength and range of motion you will consistently hit the ball farther and straighter.

Swing Juice Showcase New England-based clothier Swing Juice has an amazing 2023 lineup of polos, 1/4 zips, hoodies, t-shirts and performance wear at the show.

Oakwood Virtual Golf Zone Oakwood Virtual Golf in one of Hartford’s leading indoor golf and watering holes complete with all the golfer would ever need.

They will have an interactive display onsite at the show!

The First Tee of Greater Conn. Junior Golfer Area A special area just for kids! Featuring fun games and instruction from local First Tee professionals, it’s the place to go to get your young golfer fired up about the game.

The First Tee of Greater Conn. Kids and Family Day Saturday is Kids and Family Day. With prizes and games for kids throughout the hall, junior golf seminars on the Main Stage and a Junior Putting Championship, it’s a day you won’t want to miss.

2023 Connecticut Golf Show

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2023 Show Recap

SPONSORS Welcoming Sponsor

Presenting Sponsor Benefits • Logo on Print, Radio & TV Materials

FM

• Airborne Event Signage • Logo & Link on the Show Website • PA Announcements During the Event • Complimentary Event Tickets • Sponsorship of Interactive Area • On-Site Display Space

Supporting Sponsor Benefits • Logo on Print Media • Logo & Link on Show Website • PA Announcements During the Show • Complimentary Event Tickets • Event Signage • Co-Sponsorship of Interactive Area • On-Site Display Space

Patron Sponsor Benefits • Logo & Link on Show Website • PA Announcements During the Show • Complimentary Event Tickets • Event Signage • Sponsor or Co-Sponsor of a Show Activity

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2023 Connecticut Golf Show

2023 Show Recap

EXHIBITORS & FLOOR PLAN Alignment Ball Mark

Goodwin Park Golf Course

Solar Eyewear / A Taste of Heaven

Amica Insurance

Greene County / Great Northern Catskills

Srixon

AT&T Mobility Connecticut

Hartford American Singles Golf Assoc.

Sullivan Catskills Visitor’s Assoc.

Atlantic Sports Group/NE Turf Store

Hartford Courant

Swing Juice

Back 9 Social

Heidi Jo’s Jerky

T-Mobile

Barnum Financial Group

Hirzl Golf Gloves

Tallwood Country Club

Blue Fox Run

Hoffman Lexus

The River 105.9

Bucket Golf

InnSeason Resorts KWC Marketing

The Traveling Buddies

Bushnell Golf

Keep It In the Black

Callaway

Keney Park Golf Course

Titleist

Casanova Remodeling Company

Kiss 95.7

Tour Edge

Chiromark, LLC

Lake Morey Resort

Travelers Championship

Chris Cote Golf Shops School of Golf

Leaffilter

Tunxis Country Club

Chris Cote’s Golf Shop

LeafGuard

Twin Hills Country Club

CJ’s Golf Apparel

Let’s Golf Travel Network

Warner’s Best CBD

Cleveland Golf

Liberty Bank

Waypoint Spirits

ClickHeat

Life is Sports

Wilson Golf

Cobra

MGI Power Golf Carts

WonderPax

Connecticut Amateur Golf Tour

Michelob Ultra

Connecticut State Golf Assoc.

Mid America Golfing Events

Connor Golf

Middlesex Health

Country 92.5

Mind Golf

Enlow Grips

Northeast Performance Institute

ESPN 97.9

Oakwood Virtual Golf

Exit 18

Ocean Annie’s Resorts

Fairway Custom Golf

Odyssey

Faith Marketing Re: Vacation Reservation

On Pointe Fitness & Performance

Center

Perfect Hands Golf

First Tee of Connecticut

PING

Fox Run Golf Club

PinkRita Press

Frontier

Pinned Golf

Full Circle Golf

Power Home Remodeling

Gear Up Sportswear

Prudential

Gina Cigar/R&R Cigar

PXG

Golf Lounge 18

Renewal By Andersen

1" 43'-18

30'

30'

450 549

248 347

348

120'

454 553

DEMO LINE

448 547

246 345

242 341

441

541

337

VEHICLE

438 537

554

Putt

PXG 329

330

436 535 434 533

529

225

FAIRWAY CUSTOM GOLF

226 325

425

224 323

324 423

319

419

519

415

515

525

CHRIS COTE

217

GOLF LOUNGE 18

216

40'

214

513

40'

211 VEHICLE VEHICLE

LE

IC LE

2023 Connecticut Golf Show

449

237

EH

Senior Health & Retirement Services

452 551

250 349

SELECT PT

V

GolfTec Hartford

241

IC

Select Physical Therapy

352 451

244 343

NPI

EH

Resort Promotions

Golfmart Kentucky

245

V

Golfing Magazine

DEWIZ GOLF

453

252 351

212 210 309

536

412 511 409

410 509

407

408 507

206 305

306 405

406 505

VEHICLE

VEHICLE

VEHICLE

FIRST TEE

510

CROWLEY RV

506

23'

Newpro Home Solutions

249

254 353

130'

E-Pulse

40'

20'

New York Life Insurance

258

VEHICLE VEHICLE

Dr. Mulligan’s Golf Balls

OAKWOOD VIRTUAL GOLF

VEHICLE

New England Golf Guide

30'

deWiz

20'

Mulligan Gear

20'

Dejavi Innovation

STAGE

19th HOLE

255

20'

Monadavi Marketing Inc.

SHORT GAME

50'

Cutco Cutlery

11" 49'-316

Mizuno

30'

30'-8 5 " 16

Crowley Auto Group

– Cruise Planners CT

40'

CT Golf Show varsitygolfshows.com CT Convention Center March 24-26, 2023

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2023 Show Recap

MARKETING & PROMOTIONS

8 Million

Radio & Television Advertising •

Impressions

Radio - 400+ Golf Show Radio Spots ESPN 97.9 FM - 150+ spots over 2 weeks.

WELCOMES THE

WPOP NEWS RADIO - 100+ spots over 2 weeks.

THE RIVER FM - 50 spots 2 weeks.

92.5 COUNTRY - 50 spots over 2 weeks.

MARCH 24-26

KISS FM CT - 50 spots over 2 weeks.

Conn. Convention Center

WTIC CBS RADIO - 60 spots this week.

•

Fri. 11-5 • Sat. 10-5 • Sun. 10-4

Television Ads: 400+ Golf Show TV Spots GOLF CHANNEL – Hartford/Center CT, Fairfield County, Springfield, MA – 300 spots for 3 weeks.

Official Show Clubs

ESPN – Sports Center AM and PM in Hartford & Springfield, MA – 30 spots for 2 weeks.

GET FITTED AND TRY NEW CLUBS

TNT, MSNBC, FOX1, CNN, FOX News – 120 spots over 2+ weeks.

100 Exhibits • Top Manufacturers • Wellness Zones • 19th Hole Bar Get Lessons/Top Pros • Skills Contests • Wellness Zones Simulator & High Tech. Experiences • Sat. Kids & Ladies Day

FOX CT – 20+ ads in AM news week leading up to show.

CBS WFSB – 15+ Ads/spots 2 weeks of AM/PM news.

CBS/TNT NCAA TOURNEY LIVE GAMES – 8 ads for 2 weeks on Thurs/Fri B-Ball games.

NBC Connecticut Hartford/New Haven – 25 ads on PGA Tour Coverage and AM/PM news.

NBC Springfield, MA – 8 spots over 2 weeks of PGA Tour.

MARCH 24-26

WELCOMES THE

Conn. Convention Center Fri. 11-5 • Sat. 10-5 • Sun. 10-4

HUGE SALES TEST & GET FITTED Official Show Clubs

5 GREAT FRONT DOOR OFFERS Presented By

With paid admission. While supplies last. See website for details.

Buy Ticket Online & Be Entered-To-Win a PXG Driver & Bushnell GPS Free 2-Pack Wilson Balls

1st 200 each day

Golf Lounge 18 Chris Cote Southington BOGO Simulator Play Range Free Bucket of Balls All attendees

1st 1,000 each day

Sample Waypoint Spirits Cocktails, Nutrl Vodka 1-Year Golf Mag. & Canteen Tequila • 21+ Only • Select Times Daily Sub. • $12 Value All attendees $10 Off Waypoint Spirits Taproom pur. 1st 300 each day

5 GREAT FRONT DOOR OFFERS

Presented By

Free 2-Pack Wilson Balls

1st 200 each day

With paid admission. While supplies last. See website for details.

Golf Lounge 18 BOGO Simulator Play All attendees

Chris Cote Southington Range Free Bucket of Balls 1st 1,000 each day Sample Waypoint Spirits Cocktails, Nutrl Vodka & Canteen Tequila 21+ Only • Select Times Daily

1-Year Subscription to Golf Mag. $12 Value All attendees $10 Off Waypoint Spirits Taproom purchases 1st 300 each day

HURRY!

Buy Tix or Tour Pass online & get entered to win a PXG Driver & Bushnell GPS

FREE ADMISSION to the show all weekend

BUY THE PLAYERS TOUR PASS • $450+ IN VALUE ONLY $59! ctgolfshow.com

Sat. is Ladies & Kids Day! FM

BUY THE PLAYERS TOUR PASS • $450+ IN VALUE ONLY $59!

Sat. is Ladies & Kids Day! ctgolfshow.com FM

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2023 Connecticut Golf Show

2023 Show Recap

MARKETING & PROMOTIONS E-Marketing: Digital Campaign/Ads & Messaging Via Partnerships – 25+ Partners •

Show Ads, Email Campaigns and Show Messages With: Courant.com, CSGA, TRAVELERS CHAMPIONSHIP, PGA CT Section, Golfing Magazine, ESPN CT, Chris Cote’s Golf, Golf Show Database. Golf Show /TWITTER, Harte Infiniti and 20+ local and regional golf course partners and show clients ALL HELPING!

Social Media Campaign: Via Facebook/Twitter

WELCOMES THE

Multiple messages, posts, boosts and campaigns to our 3,000 followers for 2 months leading up. Major focus 30 days out. Press releases for 4 months to regional media.

MARCH 24-26 Conn. Convention Center Fri. 11-5 • Sat. 10-5 • Sun. 10-4

Official Show Clubs

GET FITTED AND TRY NEW CLUBS

Print Media: 15 Display Ads •

Hartford Courant: 16 Display Ads Over 3-Week Period.

•

Golfing Magazine: Full-Page Display Ads 2 Months Leading Up To Show.

•

New England Golf Monthly: Ads And Editorial Leading Up To The Show.

•

Courant.com: 200,000 Digital Ad Impressions In Sports And News Over 12-Day Campaign.

2023 Connecticut Golf Show

100 Exhibits • Top Manufacturers • Wellness Zones Get Lessons/Top Pros • Skills Contests • Sat. Kids Day 19th Hole Bar • Simulator & High Tech. Experiences

5 GREAT FRONT DOOR OFFERS

Presented By

Free 2-Pack Wilson Balls

1st 200 each day

With paid admission. While supplies last. See website for details.

Golf Lounge 18 BOGO Simulator Play All attendees

Chris Cote Southington Range Free Bucket of Balls 1st 1,000 each day Sample Waypoint Spirits Cocktails, Nutrl Vodka & Canteen Tequila 21+ Only • Select Times Daily

1-Year Subscription to Golf Mag. $12 Value All attendees $10 Off Waypoint Spirits Taproom purchases 1st 300 each day

HURRY!

Buy Tix or Tour Pass online & get entered to win a PXG Driver & Bushnell GPS FREE ADMISSION to the show all weekend

BUY THE PLAYERS TOUR PASS • $450+ IN VALUE ONLY $59!

Sat. is Ladies & Kids Day! ctgolfshow.com FM

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2023 Connecticut Golf Show