• 80+ Exhibitors • Hottest Golf Manufacturers • KP & Long Drive Competitions • Connecticut Putting Championship • Main Stage Presentations • Michelob ULTRA 19 TH Hole • Saturday Kids Day & Family Day • PXG Tour Experience • Disc Golf Experience Featuring Presenting Sponsors Endorsed & Supported By FM Fri. 11 a.m. - 5 p.m. • Sat. 10 a.m. - 5 p.m. Sun. 10 a.m. - 4 p.m. February 18-20 Connecticut Convention Center WELCOMES THE 2022 SHOW RECAP ctgolfshow.com FOLLOW US! Show is Back & Better Than Ever! 8,500+ Attendance! 9-Year Average
2 • varsitygolfshows.com 2022 Connecticut Golf Show 2022 Show Recap Mark Your Calendar for Next Year’s Show! March • 24 - 26 • 2023 Stay up-to-date on new sponsors, show activities and more at ctgolfshow.com Event Owned, Managed & Marketed By Varsity Communications, Inc. VARSITY GOLF SHOWS Table of Contents Event Overview .................... 3 • Golf Show Summary • Quick Facts Event Features 4-5 Event Sponsors .................... 6 Exhibitors & Floor Plan 7 Marketing & Promotions .......... 8-9 • News & Magazine • Radio & Television Advertising • Internet • Print Advertising • Plus Event Photos 10-20 For more information contact, show producer Dick Stephens at (206) 484-5284 or stephens@varsitycommunications.com varsitygolfshows.com
2022 Show Recap
Varsity Golf Shows, producers of popular golf shows throughout the United States, brought their successful brand of consumer golf shows to Connecticut in 2022, expanding their reach north and bringing their tried-and-true formula of outstanding deals, free giveaways, free lessons, fun interactive events and quality exhibitors to Connecticut’s vibrant golf community.
Golfers packed into the hall over the course of the weekend, eager to take advantage of special offers on local golf courses, products and services from over 100 exhibitors; fun skills contests that gave attendees the chance to win clubs, free rounds and dream stay-and-play vacations; free lessons from top PGA pros; a driving range lined with representatives of all the major manufacturers; and a fantastic giveaway package for all attendees that included up to five free rounds of golf.
Varsity marketed the show via a significant media campaign that included advertisements in print, television and radio, on-site broadcasts during the most popular morning news programs, live remotes from the show floor, plus in-studio appearances and interviews by show organizers. In addition,
Quick Facts
e-mail blasts by local golf courses and other companies, plus a significant social media campaign, helped promote the show to new audiences.
The 2022 Connecticut Golf Show was made possible by the support of its sponsors, the volunteers who gave their time to make the show a success, the involvement of the exhibitors and enthusiasm of the golfing public.
Connecticut, PGA Connecticut
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Overview Show Owner ............ Varsity Comm., Inc. Date Feb. 18-20, 2022 Site Connecticut Convention Center Average Attendance 8,500+ Exhibits 80+ Media Exposure $100,000 Campaign Ticket Prices Adults $15, Seniors (60+) $14, 12 & Under Free Manufacturers Callaway, Cleveland, Cobra, Mizuno, Odyssey, PING, PXG, Srixon, TaylorMade, Titleist, Tour Edge, Wilson Sponsors 1 Welcoming, 9 Presenting, 10 Supporting, 9 Patron Host Hotel ............... Holiday Inn and Suites Endorsed & Supported by CSGA, The First Tee of Greater
Section
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Event Features
Chris Cote’s Testing, Fitting and Sale Zone
Try and buy the hot new club’s from the game’s biggest brands! Hit all the new models on a free, on-site driving range, then check out new clubs, apparel, accessories and more at show- exclusive prices, and save big on last year’s clubs priced to move.
97-9 ESPN & Radmor Golf Short Game Central
Powered by PXG
Show off your short game by chipping to win rounds of golf, golf balls and other cool prizes. Make a hole-in-one and take home the grand prize.
Barnum Financial Group & Oakwood Virtual Golf Long Drive Challenge
Powered by PXG, SpringTee & Chris Cote’s
Tee it high and let it fly on a state-of-the-art simulator to win rounds of golf and more. With separate divisions for men, women and seniors, everyone has a chance to win.
Traverse City Tourism & Trinity Solar KP Challenge
Powered by PXG & SpringTee
Not a long hitter? No problem — at the KP Challenge, pull wedge or iron and try to stick a shot in tight on one of the game’s iconic holes to win free golf and other goodies.
Crowley Auto Group & Golfing Magazine Putting Challenge
Powered by PXG
Every successful putter wins a round of golf and an entry in Sunday’s Putting Championship, where putters will compete to win a fantastic stay-and-play package.
Hartford Courant & Michelob Ultra Main Stage
Stop by the Main Stage and learn from the game’s top teachers, industry experts, fitness professionals and more.
Michelob Ultra 19th Hole
Time for a break? Visit the 19th Hole to grab a cold beverage and watch golf, football, basketball and other sports on bigscreen TVs, or learn from pros on the adjacent Main Stage.
Middlesex Health Wellness Zone
Don’t forget your most important equipment — yourself! In the Wellness Zone, let the golf doctors help fix your pain and maximize your potential this spring.
Select Physical Therapy Zone
Be sure to stop in and meet with specialists at the Select Physical Therapy Zone. They will be on site to help golfers learn ways to prevent injuries while playing golf and recover from injuries that are keeping golfers from playing the game they love.
The PXG Tour Experience
Our official club of the show, PXG will be setting up custom fittings using their tech, Tour truck, swing studio and ambassadors — fitting and selling right on site.
Connor Golf & New England Turf Store
On the Green
Check out a sweet synthetic putting green built right on the show floor. Roll a few putts for fun, or compete to win great prizes at certain times throughout the day.
Crowley RV Golf on the Go Zone
Powered by PXG
Check out a sweet synthetic putting green built right on the show floor. Roll a few putts for fun, or compete to win great prizes at certain times throughout the day.
PXG Fitting Zone
PXG will showcase, test, demo, fit and sell their newest 2022 drivers, irons, wedges, hybrids and putters right at the Golf Show with Chris Cote’s Golf Shop in their special fitting zone next to their store on-site. Also, PXG demo equipment will be available in all the interactive zones.
Crowley RV Golf on the Go Zone
Always a fan favorite and supporter of the show, Crowley RV will have RVs on the floor that you can see, feel and order. RV golf is all the rage and Crowley is ready to have you hit the open road.
Northeast Performance Institute Teaching Zone
PGA pros from Northeast Performance Institute will set their high tech golf studio built specifically for the show. You can also enjoy their baseball experience there.
MGI Motorized Cart Test Drive
A world leader in remote control motorized card technology MGI Golf will be on site with a test drive zone where you can put their latest models through their paces and buy them at the show.
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Tower Ridge Disc Golf Indoor Course
The latest addition to the show sponsor line-up will be a popular one where you can learn how to play disc golf and shop for the latest equipment on site.
The First Tee of Greater Connecticut Junior Golfer Area
A special area just for kids! Featuring fun games and instruction from local First Tee professionals, it’s the place to go to get your young golfer fired up about the game.
The First Tee of Greater Connecticut Kids and Family Day
Saturday is Kids and Family Day. With prizes and games for kids throughout the hall, junior golf seminars on the Main Stage and a Junior Putting Championship, it’s a day you won’t want to miss.
Lasered in with Leupold Golf
Leupold Golf will be on site with their latest rangefinders, cutting edge technology, demonstrations and special show sales where you can buy and order from their pro at the show.
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Sponsors
Welcoming Sponsor
Presenting Sponsor Benefits
• Logo on Print, Radio & TV Materials
• Airborne Event Signage
• Logo & Link on the Show Website
• PA Announcements During the Event
• Complimentary Event Tickets
• Sponsorship of Interactive Area
• On-Site Display Space
Supporting Sponsor Benefits
• Logo on Print Media
• Logo & Link on Show Website
• PA Announcements During the Show
• Complimentary Event Tickets
• Event Signage
• Co-Sponsorship of Interactive Area
• On-Site Display Space
Patron Sponsor Benefits
• Logo & Link on Show Website
• PA Announcements During the Show
• Complimentary Event Tickets
• Event Signage
• Sponsor or Co-Sponsor of a Show Activity
Endorsed & Supported By
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FM
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Exhibitors & Floor Plan
AMP Marketing
AT&T Mobility Connecticut
Atlantic Sports Group/NE Turf Store
Barnum Financial Group
BirTee ProSpeed
Blue Fox Run
Brown & Company
Callaway
Casanova Remodeling Company
Chiromark, LLC
Chris Cote’s Golf Shop
Chris Cote’s TopTracer Range
Cleveland Golf Cobra
Connecticut Amateur Golf Tour
Connecticut State Golf Assoc.
Connor Golf
Crowley Auto Group
Crumpin-Fox Club
David Lerner Associates
Dr. Mulligan’s Golf Balls
First Tee of Connecticut
Flag Assist
Fox Hoopyard
Frontier Gina Cigar/R&R Cigar
GLOVR-My Golf Wallet
Golfing Magazine
Goode Design Co. LLC/ The Perfect Tee
Greene County / Great Northern Catskills
Hartford American Singles Golf Assoc.
Hartford Courant
Hartford Healthcare Rehab Network
Heidi Jo’s Jerky
Hirzl Golf Gloves
Indigo Golf Partners Hawaii Properties
InnSeason Resorts KWC Marketing
Johnson Fitness & Wellness Leaffilter
LeafGuard
Let’s Golf Travel Network
Leupold Golf
Links Drinks Transfusion
Magical Moments Vacations
Maq Innovations
MGI Power Golf Carts
Michelob Ultra
Mid America Golfing Events
Middlesex Health
Mike’s Golf Outlet
Mind 2 Motion
Mizuno
Monadavi Marketing Inc. Mulligan Gear
New England Golf Guide Newpro
Northeast Performance Institute
Oakwood Virtual Golf Ocean Annie’s Resorts
Ocean Edge Resort & Golf Club
Odyssey
On Pointe Fitness & Performance
PING
Power Home Remodeling
Pure One Golf
PXG
Range Golf
Resort Promotions
Select Physical Therapy
Shawnee Inn and Golf Resort
Spring Tee Anchored System
SpringTee Anchored System
Srixon
Sullivan Catskills Visitor’s Assoc.
SwingU
TaylorMade
Ted Dimond Art
TEE UP LLC
The Traveling Buddies – Cruise Planners CT
Titleist
Tour Edge
Tower Ridge Disc Golf
Traverse City Tourism
Trinity Solar
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FIRST TEE MIKE'S GOLF MAIN DEMO LINE CHRIS COTE 19th HOLE 204305 206307 208309 216317 218319 224325 226 228 230331 238339 304405 306407 308 404505 406507 408509 416517 418519 424 426527 428529 430531 PUTT VEHICLE 327 329 OUTLET VEHICLE 240341 235 504 508 526 530 538338439438539 340441440541 214315 414515 STAGE NE PERFORMANCE SHORT 220321 420521 525 TOWER RIDGE ON POINTE CONNOR GOLF/ OAKWOOD LONG DRIVE 217 211 203 534 20' 20' 232333 432533 324 316417 318419 314415 320421 PXG 223 16 GAME 236337 436537 210311310 410511411 VEHICLE VEHICLE VEHICLE VEHICLE VEHICLE VEHICLE VEHICLE VEHICLE 12' 12' 11'-4 11 242343 342 442543
Marketing & Promotions
RADIO & TELEVISION ADVERTISING
Golf Show Radio Spots
ESPN
FM
150+ spots
WPOP NEWS RADIO 100+ spots over 2 weeks
THE RIVER FM 50 spots 2 weeks
92.5 COUNTRY 50 spots over 2 weeks
KISS FM CT 50 spots over 2 weeks
WTIC CBS RADIO 60 spots this week
Television Ads: 400+ Golf Show TV Spots
GOLF CHANNEL – Hartford/Center CT, Fairfield County, Springfield, MA – 300 spots for 3 weeks.
ESPN – Sports Center AM and PM in Hartford & Springfield, MA – 30 spots for 2 weeks
TNT, MSNBC, FOX1, CNN, FOX News – 120 spots over 2+ weeks.
FOX CT – 20+ ads in AM news week leading up to show.
CBS WFSB – 15+ Ads/spots 2 weeks of AM/PM news.
CBS/TNT NCAA TOURNEY LIVE GAMES – 8 ads for 2 weeks on Thurs/Fri B-Ball games
NBC Connecticut Hartford/New Haven – 25 ads on PGA Tour Coverage and AM/PM news
NBC Springfield, MA – 8 spots over 2 weeks of PGA Tour
8 • varsitygolfshows.com 2022 Connecticut Golf Show 2022 Show Recap 8 Million Impressions On-line Bonus Round to Blackledge CC Buy our Players Tour Pass for VIP Bonuses! ctgolfshow.comSat. 19th is Kids Day! WELCOMES THE 80 Exhibits • Top Manufacturers • Wellness Zones Get Lessons/Top Pros • Skills Contests • Sat. Kids Day 19th Hole Bar • New Disc Golf Experience! FRONT DOOR BONUS! Powered By GREAT FRONT DOOR OFFERS6 Restrictions Apply w/paid entry while supplies last. See website for details. GET SRIXON BALLS WITH PLAYERS TOUR PASS! • $10ChrisCote’sBucks 1st1,000perday • Bucket of Balls at Chris Cote’sRange 1st1,000perday • $10OfftoOakwood Virtual Golf1st 1,000 per day • 3MonthsofSwingUPlusApp 1st1,500perday • $15OffAimPointPuttingat Conner Golf 1st1,000perday • Free18-holesatTowerRidge Disc Golf1st 1,000 per day Feb. 18-20 • 2022 CT CONVENTION CENTER Fri. 11-5 • Sat. 10-5 Sun. 10-4 IMPROVE YOURGAME! WELCOMES THE 80 Exhibits • TopManufacturers • Wellness Zones • Get Lessons/Top Pros Skills Contests • Sat.KidsDay • 19th Hole Bar • NewDiscGolfExperience! ctgolfshow.comSat. 19th is Kids Day! Buy VIP Tour Pass & Tix Online & Get Perks! Feb. 18-20 • 2022 CTCONVENTIONCENTER Fri. 11-5 • Sat. 10-5 Sun. 10-4 IMPROVE YOURGAME! 6 GREAT FRONT DOOR OFFERS Powered By See website for details.
• Radio - 400+
97.9
-
over 2 weeks
•
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Marketing
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WELCOMES THE ctgolfshow.comSat. 19th is Kids Day! 80 Exhibits • Top Manufacturers • Wellness Zones Get Lessons/Top Pros • Skills Contests • Sat. Kids Day 19th Hole Bar • New Disc Golf Experience! Get Fitted Try New ClubsAND Feb. 18-20 • 2022 CTCONVENTIONCENTER Fri. 11-5 • Sat. 10-5 Sun. 10-4 IMPROVE YOURGAME! 6 GREAT FRONT DOOR OFFERS Powered By See website for details. • $10ChrisCote’sBucks 1st1,000perday • Bucket of Balls at Chris Cote’sRange 1st1,000perday • $10OfftoOakwood Virtual Golf1st 1,000 per day • 3MonthsofSwingUPlusApp 1st1,500perday • $15OffAimPointPuttingat Conner Golf 1st1,000perday • Free18-holesatTowerRidge Disc Golf1st 1,000 per day Buy our PlayersTourPass for VIP Bonuses! E-MARKETING: Digital Campaign/Ads & Messaging Via Partnerships – 30+ Partners • Show Ads, Email Campaigns and Show Messages With: Courant.com, CSGA, TRAVELERS CHAMPIONSHIP, PGA CT Section, Golfing Magazine, ESPN CT, Chris Cote’s Golf, Golf Show Database. Golf Show / TWITTER, Harte Infiniti and 20+ local and regional golf course partners and show clients ALL HELPING! SOCIAL MEDIA CAMPAIGN: Via Facebook/Twitter Multiple messages, posts, boosts and campaigns to our 3,000 followers for 2 months leading up. Major focus 30 days out. Press releases for 4 months to regional media. PRINT MEDIA: 20 Display Ads • Hartford Courant: 16 Display Ads Over 3-Week Period. • Golfing Magazine: Full-Page Display Ads 2 Months Leading Up To Show. • New England Golf Monthly: Ads And Editorial Leading Up To The Show. • Courant.com: 200,000 Digital Ad Impressions In Sports And News Over 12-Day Campaign.
& Promotions
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